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Open Access Article
1 - The Effect of Marketing Innovation on Business Competitive Strategy (A Study in Industrial Cluster of Auto Parts in Semnan industrial Parks)
Morteza Maleki Minbashrazgah امین کهیاری حقیقت -
Open Access Article
2 - Marketing strategies of inventions for successful entry into market
amirhossein tayyebi mohammadreza hamidizadeh -
Open Access Article
3 - Survey the Impact of Information Technology, Knowledge Management, and Marketing capabilities on innovation ambidexterity and New Product Performance
iman hakimi -
Open Access Article
4 - Content Marketing and Product Development Process Effectiveness in High-Tech Companies
Nader Seyyedamiri -
Open Access Article
5 - An Analysis of Customer Behavior in online shopping of electronic products
Razieh Rouhi DEHKORDI -
Open Access Article
6 - Investigating the effect of using various marketing strategies on social networks on gaining the trust of council customers Investigating ترجمههای investigate فعلفراوانی بررسی کردن investigate, check, peruse, survey, study رسیدگی کردن consider, attend, check, investigate, inspect, investigate استفسار کردن investigate وارسی کردن sift, investigate پژوهیدن investigate, inquire, research, search تحقیق کردن investigate, inquire, verify, assay, interrogate, question اطلاعات مقدماتی بدست اوردن investigate جستار کردن investigate تفتیش کردن inquire, inspect, investigate, revise باز جویی کردن examine, assay, inquire, interrogate, investigate, cross-examine تعریفهای investigate فعل ۱ carry out a systematic or formal inquiry to discover and examine the facts of (an incident, allegation, etc.) so as to establish the truth. police are investigating the alleged beating مترادفها: check outsuss outgive something the once-overscope outinquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up مترادف investigate فعل check outsuss outgive something the once-overscope out inquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up همچنین ببینید investigate
farzaneh milani jafari zenouzi -
Open Access Article
7 - Evaluation of ICT components in tourism marketing using structural equation techniques Case study of Ardebil province
Alireza Estelaji -
Open Access Article
8 - Designing a competitiveness model using strategic cognitive complexity; Investigating the mediating effect of market intelligence
gholamreza Amini Khiyabani davood feiz -
Open Access Article
9 - Analysis of Business Customers’ Value Network Using Data Mining Techniques
Forough Farazzmanesh (Isvand) Monireh Hosseini -
Open Access Article
10 - Model of Technological, Managerial and Marketing Infrastructure for Intelligent Technology Efficiency in Telecommunication Industry - Case Study: Telecommunication Infrastructure Company of Ilam Province1
Heshmat morad haseli Jalal Haghighatmonfared -
Open Access Article
11 - The Study of Factors Affecting Ethical Behavior in Consumers
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Open Access Article
12 - Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion
nima shojaei Kambiz heidarzadeh Ahmad Rousta -
Open Access Article
13 - Investigating the Impact of Ethical Attitudes on Digital Marketing Strategies On the performance of the hotel industry
Ali Nakhchian Ali Hosseinzadeh Hossein momenimahmouei Mohammad Ghasemi Namaghi -
Open Access Article
14 - Provide a model for entrepreneurial marketing management in the microelectronics industry
Farshad Hekmatzadeh Hossein Vazifeh Dust Farideh Haghshenas Kashani -
Open Access Article
15 - nvestigating the Factors Affecting the Development of Internal Marketing in the Banking Industry (Commercial Bank Case Study)
Samira Asadi Mohammad Mahdi Mozafari Babak Haji Karimi Mahmood Noraei -
Open Access Article
16 - The role of ethics in the effective marketing process of the home show network
Seyed Nasser Kamali Esmail Hasanpour Ghoroghchi Sirajuddin Mohebbi -
Open Access Article
17 - Model of entrepreneurial marketing components relations using interpretive structural modeling(ISM) approach (Case study: Semnan Knowledge-based companies)
Azim zarei maryam hemmati -
Open Access Article
18 - The Role of Knowledge Management on Improvement of Marketing Activities Case Study of Active Company in Medical Equipment
Peyman Akhavan Maryam dehghani -
Open Access Article
19 - The Role of IT in Establishing Electronic Customer Relationship Management (eCRM)
Mohammad hosein Jarahi Saeed Saeida Ardekani Mohammad Zareiyan -
Open Access Article
20 - Technology marketing and Research Commercialization
Gholamreza Malekzadeh -
Open Access Article
21 - Marketing in Technological Small and Medium sized Companies; Challenges and Solutions
Nargess Khanderoo Tooraj sadeghi Gholamreza Malekzadeh -
Open Access Article
22 - Providing a Conceptual Framework to Explain the Role of Management's Commitment to Internal Marketing on Job Attitudes
Esmaeil Malek Akhlagh Zahra Takhire Arman Pourusa -
Open Access Article
23 - The Role of Marketing in SMEs based in East Azarbaijan Province Science and Technology Park
Hossein Abbasi Esfanjani Ommolbanin Asadi Ghorbani -
Open Access Article
24 - From Mass Marketing to One-to-One Electronic Marketing
Arash Beheshtian-Ardakani Mohammad fathiyan -
Open Access Article
25 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
Masoud Tosifyan Ali Ramezani -
Open Access Article
26 - Evaluation of the Efficacy of the Combined Viral Marketing Method with the Network Clustering Method and Comparing the Results
fereydoun ohadi mehrnoosh mohammadi Mohammad Jafar Tarokh -
Open Access Article
27 - Organizational Competitiveness Model with an Emphasis on Marketing Capabilities and Organizational Innovation in Knowlege-based Companies
Seyed Mohammad Tabataba'i-Nasab Farzaneh dashti khavidaki Roghayeh Mohammadian Yazd -
Open Access Article
28 - The Impact of Essential Capabilities of Marketing on the Performance of Knowledge-Based Enterprises
majid namakian omid ali kahrizi -
Open Access Article
29 - Analysis of Destination Image on the Intention of Tourists: A Reflection on the Role of Social Media Moderation in the Hotel Industry
Seyed Hesamedin Hedayatzadeh hooshmand bagheri garbollagh -
Open Access Article
30 - The Effects of Entrepreneur’s Characteristic on Entrepreneurial Marketing (Case Study: Fars Science and Technology Park)
mohammad javad naeiji یدالهی yadollahi -
Open Access Article
31 - Designing a Structural Interpretive Analysis Model for Factors Affecting the Formation of Knowledge-Based Companies
milad bakhsham nader naderi mahdi hossein pour -
Open Access Article
32 - Presenting a new framework of viral marketing in online business: qualitative analysis via projection techniques
Elham Fazeli veisari Mohammad Javad Taghipouryan Reza Tavoli -
Open Access Article
33 - Designing a marketing model to promote and improve the sale of herbal medicines: A qualitative research
Zakieh Ashouri seyyed mahmoud shabgoo monsef kambiz shahroodi ali gholipour Soleimani -
Open Access Article
34 - Optimal marketing behaviors and its impact on the development of Internet TV (Case study: Audience of ordinary TV and Internet TV in Isfahan)
Zahra Askari Esmaeil Hasanpour Mohammad Hossein Ranjbar Serajedin Mohebi -
Open Access Article
35 - Strategies for the development of market-oriented skills training in eastern Iran (Case study: South Khorasan Province)
Mohsen Ayati Mohammad Hajipour -
Open Access Article
36 - Analysing the effect of Social Marketing Mix on advertising effectivness Case of Study: Isfahan Municipal Committee of Citizenship
فاطمه قاسمی غلامرضا بردبار -
Open Access Article
37 - Overview of the effect of dimensions of intellectual capital and employee satisfaction based on internal marketing on competitive advantage
Majid Esmaeilpour Alireza kamyab Javad Dokuhaki -
Open Access Article
38 - Assessing the impact of organizational change tend to increase customer satisfaction with regard to relationship marketing
zahra ameri -
Open Access Article
39 - Transformational Leadership and Development of Marketing Capabilities: Explaining the Mediating Role of Strategic Orientations of Market and Entrepreneurship Orientation
iman hakimi -
Open Access Article
40 - Investigating the effect of the internet marketing on the growth of the exports market in Iran (Case study: Dried fruit exporters)
MOHAMMADREZA ARDEHALI -
Open Access Article
41 - Exploring entrepreneurial marketing behavior with heuristic decision making approach (Case of study: nascent nanotech and biotech entrepreneurs in Tehran)
Pouria Nouri عبدالله احمدی کافشانی -
Open Access Article
42 - SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY
Ahmad taheri mohammad mehdi parhizgar -
Open Access Article
43 - Providing a model for superior value proposition with emphasis on developing a unique marketing strategy for the company using of Grounded theory
Abolfazi Danaei -
Open Access Article
44 - Applying the Entrepreneurial Approach to Create Business Model for Energy Supplying Businesses Case study; International Gas Market
amirhooshang karami Seyed Mojtaba Sajjadi Seyyed Reza Hejazi asgar khademvatani -
Open Access Article
45 - Designing and compiling a behavioral decision making model for investors considering the role of financial marketing mix using structural equation modeling
Hamid reza Shokrizadeh jamal barzegari khanaghah Hojat allah Sadeghi -
Open Access Article
46 - Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique)
Akbar manjegani golnar shojaei -
Open Access Article
47 - Designing and Explaining Marketing and Sales Strategies Model in the Food Distribution Industry
mahdi haghighi kafash zohre dehdashtishahrokh vahid khashee var nam khasti reza hajari -
Open Access Article
48 - Identify the critical factors for sustainable banking success with a mixed approach
Alireza Aliahmadi Mir Hamid Taghavi Ali Bonyadi Naeini -
Open Access Article
49 - A Systematic Approach to Designing a Project oriented Organization Business Development Model
Azim Zarei Reza Behboud Adel Azar -
Open Access Article
50 - Model building of Banking Network based on Marketing Innovation and Technological Innovation for Assessing of National Macroeconomic Performance
Bahareh Behzadi mohammadreza hamidizadeh Maryam Khoshnevis -
Open Access Article
51 - A model for evaluating green marketing in the insurance industry
aigin ghorbani ameneh khadivar leili niakan -
Open Access Article
52 - Designing of the green marketing model in consumer markets in small and medium businesses to enter international markets with a soft system methodology approach
Elham Keshavarz mirza hasan hosseini -
Open Access Article
53 - Designing a Marketing and Advertising Model of the Institute of Education and Human Resources Development
Ahmad Shanian Reza Shafei Tohfeh Ghobad Lamuki Behrooz Bayat Marzieh Bayat -
Open Access Article
54 - Evaluate the Effects of Service Innovation, Social Media Marketing, and Social Support on Value Co-creation
akbar hoshyar Alireza Rousta -
Open Access Article
55 - Entrepreneurial marketing: A New Theory of Effective University-Industry Cooperation
Seyed Maseood Ghoreishi mahdi majidpour Babak Negahdari Morteza Mousakhani -
Open Access Article
56 - Analysis of marketing challenges in social networks
seyyede somsye ghorbi Meysam Latifi -
Open Access Article
57 - The effect of e-marketing alignment with the organization's macro strategy on improving the performance of commercial organizations
Mohsen Rezaei Alireza Aliahmadi mirzahasan hoseini Mohammadtaghi Amini -
Open Access Article
58 - Provide a model for nurturing and developing the competencies of international marketing managers in free trade zones
Farzaneh Zare Mehrjerdi -
Open Access Article
59 - Investigating the Impact of Digital Economy on Marketing on Export Development and Economic Growth of Hamedan Capillary Functions Approach
ali panahi fard Mohammad piri Saeed KiyanPour -
Open Access Article
60 - Legal aspects of network marketing (MLM)in iran with pyramid schemes in comparison with America Federal Trade
hamid samadifard farshid teyebi -
Open Access Article
61 - Prioritizing Motivations of Iraqi Tourists Visiting the Holy City of Mashhad
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Open Access Article
62 - Conceptualizing Entrepreneurial Marketing in Iran’s Hotel Industry; a qualitative approach
Morteza Khazaei Pool Abolfazl Tajzadehnamin Hamid Zargham Boroojeni mehdi karoubi -
Open Access Article
63 - The effect of moderating cultural congruence on the relationship between internal marketing activities and employee satisfaction (Case study: Tourism staff in the western Iran, Iraq and Turkey)
Fakhrodin Maroofi -
Open Access Article
64 - The Effect of E-tourism on the Purchase of Tourism Services and its Conformity with the Behavior of Iranian Tourists
Reza Minaee Farshid Namamian Fakhrodin Maroofi Alireza Moradi -
Open Access Article
65 - A marketing model for Iranian rural tourism
سمیرا الهیاری Abolfazl Tajzadehnamin Ali Badizadeh akbar pourfaraj -
Open Access Article
66 - Investigating the Influence of Internal Marketing on Employees' Job Performance Mediated by Knowledge-sharing and The Moderating Role of Communication: A Case Study of Mashhad’s Four and Five-Star Hotels
Ghasem Eslami Farshad Ghaderi -
Open Access Article
67 - Identification of Tourism Marketing Factors via Metasynthesis
aziz arfai Farshid Namamian -
Open Access Article
68 - Investigating the Moderating Role of Cultural Homogeneity in the Relationship between Internal Marketing and Employee Satisfaction among Tourism staff in Iraq, Turkey, and Western Iran,
Fakhrodin Maroofi Seyed Farhad Hosseini -
Open Access Article
69 - Identifying Componential Elements of Tourism Marketing Using Metasynthesis Method
Ehsan Dorostkar -
Open Access Article
70 - Augmented Reality Technology: A Novel Marketing Tool in Tourism Industry
niloufar hadianfar -
Open Access Article
71 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach
zahra Nikkhah-Farkhani Mohammad shaykhzade -
Open Access Article
72 - Investigating the Role of Social Capital, Social Interaction, and Knowledge Sharing in E-Tourism Marketing
haydar mohammadi mosavi jad seyed mohammad yosra salehi seyede hayde nemati -
Open Access Article
73 - Investigating the Role of Residents' Support for Health Tourism Development in Marketing Using the Cognitive Mapping Approach: A Case Study of Isfahan’s Healthcare Town
mahnaz Doosti-Irani Mir Mohammad Asadi -
Open Access Article
74 - A Behavioral Study of Supply and Demand in Tourism Industry Based on the Capitalist System's Developments
Hamid Shayan mahdi mododi sajad ferdowsi -
Open Access Article
75 - Developing a Qualitative Model for Integrated Marketing Communication in Travel Agencies
ali mirtaheri abdollah Naami Alireza Rousta -
Open Access Article
76 - Determining the competencies of Human Resource with the Approach of marketing educational services (a meta-Analysis literature review)
Saeed Talebi seyyed mahmoud shabgoo monsef Kambiz Shahroodi Farzin Farahbod -
Open Access Article
77 - Designing a model for creating a company's value set, taking into account the customer's ethical value and social ethical value
Keyvan Mohbed Hashem NikouMaram Karim Hamdi -
Open Access Article
78 - Ethical components of providing a model to motivate and increase the culture of buying domestic products (Case Study: Electrical Appliances)
Saloumeh Nouri seyed mahdi moafi madani Yadollah khodaverdi -
Open Access Article
79 - The effect of using augmented reality technology in marketing the tendency to overpay European tourists through the experience of persuasion, immersion and participation of tourists
Yazdan Shirmohammadi sinaei sinaei -
Open Access Article
80 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
Hesamedin Nemati یاسر سبحانی فرد Ali Jafari -
Open Access Article
81 - Provide a Model for the Development of Sports Tourism with an Emphasis on Entrepreneurial Marketing
Mohammad mahdi Gorzin parviz saeidi سید محمدرضا حسینی zeinolabedin fallah -
Open Access Article
82 - A Model of Integrated Communication with Entrepreneurial Ecosystem’s Actors in the Life Cycle of E-Business Start-Ups in Shiraz Hub Accelerator
Soona Tayebi Kazem Askarifar Abbas Abbasi -
Open Access Article
83 - Designing an Entrepreneurial Marketing Model with an Approach to Improve Organizational Performance
javad motevali taher mohammadreza eghbal مجید فتاحی -
Open Access Article
84 - A Systematic Overview of Entrepreneurial Marketing: An Analysis of Components and Deterrents in Online Business Using the Hybrid Technique
mahdi kasegarha Mohammad javad Taghi porian Javad Gilanipor Mehran Mokhtari -
Open Access Article
85 - Data-driven Marketing in Digital Businesses from Dynamic Capabilities View
Maede Amini vlashani ayoub mohamadian Seyed Mohammadbagher Jafari -
Open Access Article
86 - Meta-synthesis of the antecedents and consequences of digital marketing
nafise belaghatnya Mohammad ghaffari Hossein Shirazi hossein janatifar -
Open Access Article
87 - Impact of Export and Trade Performance on Organizational Strategies (Case Study: Quds Razavi Bread Company)
Omid Behboodi Maryam Ashjaei Arash Apornak -
Open Access Article
88 - Dimensions and antecedents of the commercialization success of funniest video games with a macro-recovery perspective
زهرا کاظمی Amirreza konjkavmonfared -
Open Access Article
89 - Provide a Model for the Development of Sports Tourism with an Emphasis on Entrepreneurial Marketing
Mohammad mahdi Gorzin پرویز سعیدی zeinolabedin fallah -
Open Access Article
90 - A systematic approach to guerrilla marketing in online business
Mohammad Nahid Mohammadi محمد جواد تقی پوریان maryam rahmati Davood Kiakojouri -
Open Access Article
91 - Review evaluation of systematic literature (green marketing) and analysis of definitions, strategy steps and tools in tourism and hospitality industry (green focus)
SHAHRAM RAFIEI NAEINI Atena Herfehgar Mitra Hosseinpour Sharafshad Mahbube Jurjani -
Open Access Article
92 - Identifying Factors Affecting the Spiritual Perception of Tourists in Iran
mahnaz Doosti-Irani -
Open Access Article
93 - Explaining the concept of public service marketing
reza tayaran Mohammad Taleghani -
Open Access Article
94 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi -
Open Access Article
95 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah -
Open Access Article
96 - Investigating the mutual effect of green and strategic marketing orientation on competitive advantage
zahra eslaminzhad -
Open Access Article
97 - Identifying and ranking factors affecting the marketing performance of online stores
Fereydon omidi somayeh ebrahimi -
Open Access Article
98 - The Impact of Emerging Digital Marketing Technologies on Exploration Buying Behavior with the Moderating Role of Demographic Characteristics
Hossein Nemati Gareh Tapeh Bagher Asgarnezhad Nouri Ghasem Zarei maryam mola -
Open Access Article
99 - Developing an Innovative Marketing Model of Organic Products with a Future Research Approach
sharareh hezarkhani asghar moshabeki esfahani fataneh alizadeh meshkani abdollah naami -
Open Access Article
100 - Investigating the effect of analyzing the mediating role of ethical marketing on the effect of human resource management performance on internal marketing in Sepeh Bank employees in the northwest of the country
Taghi mohamadi Reza abdollahzade صابر قرباني siamak kazemzadeh -
Open Access Article
101 - Identification and prioritization of content marketing criteria (case study of Snowa home luzam production company)
Ziba Galvani Hossein gharehbiglo Yaqob alavimatin Nasser Fegh-hi farahmand -
Open Access Article
102 - Identification and development of components of advertising model based on fear attraction in selected insurance companies
mohamad sajad rashidpour Alireza pirhaiati javad niknafs Mohammad Aidi -
Open Access Article
103 - The Evolution of Media in Advertising Campaigns Designing from Traditional to Digital based on the Second to Fifth Generation of Marketing
Zahra Kazemi Saraskanrood Meisam Shirkhodaei mahmood yahyazadehfar Mohammad Safari Somayeh Namdar Tajari -
Open Access Article
104 - Identifying Factors Affecting the Spiritual Perception of Tourists in Iran
Nasrin Kazemi Pantea Roghangirha Neda Zarandian -
Open Access Article
105 - Pathology of the Ethical Approach in Social Media Marketing Activities in the University (Case of Study: Islamic Azad University)
Fatemeh Abolhasani targhi Seyed Hassan Hataminasab Mohammad Soltanifar -
Open Access Article
106 - Investigating of analyzing the mediating role of ethical marketing on the effect of human resource management performance on internal marketing in Sepeh Bank employees in the northwest of the country
تقی محمدی saber ghorbani Reza abdollahzade siamak kazemzadeh -
Open Access Article
107 - Development and evaluation of neural marketing model using emerging digital technologies in the banking industry
Maryam Khazri Yazdan Shirmohammadi Seyed Alireza Mirarab Beigi -
Open Access Article
108 - The Effect of Social Media Marketing on Consumer Behavior Regarding the Mediating Role of Brand Value
Alireza Abrood Ablolnaser Derakhshan -
Open Access Article
109 - Analyzing the Impact of Social Networks on Tourism Branding in Iran
Tayyebe Amirmostofian mohammad hossein Imani Khoshkhoo Hadi Khaniki -
Open Access Article
110 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani -
Open Access Article
111 - Identifying and Prioritizing Content Marketing Criteria Case Study of Snowa Home Appliances Manufacturing Company
Yaqob alavimatin Nasser Fegh-hi farahmand -
Open Access Article
112 - Identification and development of components of advertising model based on fear attraction in selected insurance companies
mohamad sajad rashidpour علیرضا پیرحیاتی javad niknafs Mohammad Aidi -
Open Access Article
113 - Empowering marketing and sales staff of Agricultural Bank services In the digital age
Shilan Abdollahpur Soliman Iranzadeh Houshang Taghizadeh
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