A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Subject Areas : Understanding market service attitudes
1 - Department of Business Management, Khoramshahr International Branch, Islamic Azad University, Khoramshahr, Iran
Keywords: service marketing mix, customer, service marketing, non-governmental employment services,
Abstract :
Organizations with whatever purpose they are formed, are required to satisfy their customers. This requirement comes from the divine commands to preserve the dignity of human beings, from the law and social motivations, as well as from the necessity of providing organizational benefits to obtain appropriate profits. The purpose of this research is to compare the opinions of clients and non-governmental recruitment managers regarding the relationship between service factors and location in order to improve the performance of non-governmental recruitment to obtain more satisfaction from clients and attract more of them. The research sample includes managers and clients of non-governmental employment agencies in Khuzestan province (N=260), according to available sources and special questionnaires on the effect of mixed marketing factors. The service by attracting customers and the characteristics of non-governmental employment services, a researcher-made questionnaire has been used. In this research, two types of tests have been used, the sum of ranks test and the Faridman test, considering that there were two types of independent statistical population (statistical population of managers and statistical population of customers), these tests were used to test the hypotheses. . The obtained results show. There is a significant difference between the opinions of clients and non-government recruitment managers regarding the mixed factors of service marketing and location.
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