Identify the critical factors for sustainable banking success with a mixed approach
Subject Areas :Alireza Aliahmadi 1 , Mir Hamid Taghavi 2 , Ali Bonyadi Naeini 3
1 - عضو هیات علمی
2 - سیاستگذاری علم و فناوری-دانشگاه علم و صنعت ایران
3 -
Keywords: Sustainable Banking, Sustainable Development, Financing Marketing, Mixed Approach, The critical factors for success.,
Abstract :
A new concept in the area of achieving sustainable development goals is sustainable banking which is of particular importance in developing countries. To succeed in achieving sustainable banking goals, it is necessary to identify and conceptualize the underlying factors. This paper aims to identify the critical factors for sustainable banking success. This paper is an applied research in terms of purpose and has been done with a cross-sectional survey approach. Semi-structured interviews and expert questionnaire were used for data collection. The statistical population of the study consists of managers and experts of the central bank selected by purposeful sampling from among these experts. The research methodology is a mixed (qualitative-quantitative) approach. In the qualitative phase, the thematic analysis method is used to identify the critical factors for sustainable banking success. Then, at the quantitative stage, the identified factors are screened and prioritized based on the Fuzzy Delphi and SWARA method. The results show that the critical success factors of sustainable banking can be categorized into three factors: input factors, process factors and output factors. Support entrepreneurs, marketing management, clear regulation and process evaluation are of the utmost importance in the field of sustainable banking.
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