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Open Access Article

1 - Value chain in the new industry of Wedding
hamid masoudi

The purpose of the research is to examine the value chain in the marriage industry. First, was investigated the status of marriage services and companies in Mashhad. Then was interviewed with 33 managers of the marriage business. Then the value chain model is extracted. More

The purpose of the research is to examine the value chain in the marriage industry. First, was investigated the status of marriage services and companies in Mashhad. Then was interviewed with 33 managers of the marriage business. Then the value chain model is extracted. Research findings show that the value chain model in the marriage industry is not complete. This model is defective in some parts. This is a new industry with developmental capabilities. The business plans of this industry are weak. The government does not support this industry. There are no organized businesses in its. The organizational structure of its service centers is weak. There is also an unhealthy competition in this industry. It is also worth creating because of it's related with culture and society, artistic and specialized. Due to the relationship of firms with each other, is provided multipurpose companies. This research is due to the importance of the value chain in this industry. At the end, suggestions are presented, such as human resource enhancement, outsourcing, government support, and business plan development. Manuscript profile

Open Access Article

2 - A Managerial Examination of the Successful Parameters in the B2C Business
shila mosammami mahmood moradi Asadollah Shahbahrami

Currently, Electronic Commerce (EC) is a dynamic channel for trading. Because proposed simplicity and speed are competitive advantages which traditional organizations are unable to compete with them and thus not only individuals but also governments need its presence. A More

Currently, Electronic Commerce (EC) is a dynamic channel for trading. Because proposed simplicity and speed are competitive advantages which traditional organizations are unable to compete with them and thus not only individuals but also governments need its presence. According to our study, the success of an EC system is arranged by 3 different categories named: Technical Characteristic View, Psychosocial Characteristic View and Managerial Characteristic View. But the managerial characteristic view is going to be argued in this research. Statistical population in this research has been 344 students of university of Guilan and their shopping behavior has been collected with offline and online questionnaires in a limited period of time. Consequently, extracted knowledge for further researches is argued in the following sections. Manuscript profile

Open Access Article

3 - Energy-efficient and Privacy preserving Data Aggreration in wireless sensor networks
zahra zare

Energy consumption is ranked among the major problems of research in wireless sensor networks(WSNs). The main reason for nodes failure is the discharge of batteries in sensor networks. Therefore, energy consumption plays an important role in wireless sensor networks. Da More

Energy consumption is ranked among the major problems of research in wireless sensor networks(WSNs). The main reason for nodes failure is the discharge of batteries in sensor networks. Therefore, energy consumption plays an important role in wireless sensor networks. Data aggregation can greatly help to reduce this consumption by eliminating redundant data, and using clustering methods for data aggregation helps to further reduce energy consumption. Sensor nodes are prone to node compromise attacks which cause an adversary to change the aggregation result and inject false data into the WSN, hence security issues such as data confidentiality and integrity are extremely important. Because both data aggregation and security are critical for wireless sensor networks, achieving secure data aggregation that protects integrity is a critical issue. In this paper, we present a secure data aggregation method called Energy-Efficient and Privacy-Preserving Data Aggregation using our clustering algorithm which is an improvement on LEACH protocol and Homomorphic Encryption technique. Manuscript profile

Open Access Article

4 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
maryam mahmoodi

Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of More

Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of this study is to determine the effect of using e-commerce on Online consumers behavior of RIGHTEL company. The present research is descriptive in terms of research method and in terms of purpose is an applied type. The statistical population of this study is the students of Islamic Azad University of Naragh Branch. According to the Cocran formula, the size of the unlimited society is 171 people. sampling method is Simple random. In order to collect data, has been used two questionnaires including: Standard questionnaire for consumer behavior of LERMAN(2006) with 6 items and HAMDAN(2004) e-commerce standard questionnaire with 10 items, that the above questionnaires have a five-choice spectrum of Likert scale. The collected data through questionnaires were entered into the spss21 software. For statistical analysis of data, used statistical tests including Kolmogorov-Smirnov test and regression. The results of this study indicate that e-commerce has a direct impact on consumer behavior and its dimensions (customer satisfaction, trust, loyalty, positive politeness and negative politeness). Manuscript profile

Open Access Article

5 - An Analysis of Customer Behavior in online shopping of electronic products
Razieh Rouhi DEHKORDI

Technology advance has had a great influence on commerce and business, as tools advance in present era has made a new type of human relations that help them perform macro and micro transactions and businesses without physical presence, and made businesses go toward elec More

Technology advance has had a great influence on commerce and business, as tools advance in present era has made a new type of human relations that help them perform macro and micro transactions and businesses without physical presence, and made businesses go toward electronization. Current study involves identification and prioritization of factors affecting customer’s behavior of online purchase of electronic products. A method combined of attributive and survey methods was used. Indeed, data analysis was performed based on survey method. All of Students of Islamic Azad University South Tehran Branch were used as respondents. Based on Cochran formula, sample volume was 347 people. Sampling method was randomly. Questionnaire was prepared using experts comments and Delphi technique and was distributed among students. Spss software and AHP method were used in Statistical analysis. Results showed that 14 major factor affect customer’s behavior of online purchase of electronic products that Security, trust and price factors ranked as three first rank using AHP method which is confirmed by results of other researches. Finally, solutions were presented for any indicator. Manuscript profile

Open Access Article

6 - Investigating the Effects of Hardware Parameters on Power Consumptions in SPMV Algorithms on Graphics Processing Units (GPUs)
Farshad Khunjush

Although Sparse matrix-vector multiplication (SPMVs) algorithms are simple, they include important parts of Linear Algebra algorithms in Mathematics and Physics areas. As these algorithms can be run in parallel, Graphics Processing Units (GPUs) has been considered as on More

Although Sparse matrix-vector multiplication (SPMVs) algorithms are simple, they include important parts of Linear Algebra algorithms in Mathematics and Physics areas. As these algorithms can be run in parallel, Graphics Processing Units (GPUs) has been considered as one of the best candidates to run these algorithms. In the recent years, power consumption has been considered as one of the metrics that should be taken into consideration in addition to performance. In spite of this importance, to the best of our knowledge, studies on power consumptions in SPMVs algorithms on GPUs are scarce. In this paper, we investigate the effects of hardware parameters on power consumptions in SPMV algorithms on GPUs. For this, we leverage the possibility of setting the GPU’s parameters to investigate the effects of these parameters on power consumptions. These configurations have been applied to different formats of Sparse Matrices, and the best parameters are selected for having the best performance per power metric. Therefore, as the results of this study the settings can be applied in running different Linear Algebra algorithms on GPUs to obtain the best performance per power. Manuscript profile

Open Access Article

7 - Iran paradigm in the Vision 2050 global electricity industry
ali mighi mohsen masoumzade

Today's technology has been recognized as an important lever for economic growth in the global arena. Successful industries in the world have now realized the importance of this which Effective application of science and technology to increase efficiency and competitive More

Today's technology has been recognized as an important lever for economic growth in the global arena. Successful industries in the world have now realized the importance of this which Effective application of science and technology to increase efficiency and competitiveness in global markets will. It will no doubt come from countries that develop technologies based on their specific strategies and policies identified And so with the necessary mechanisms to keep pace with future developments are ready. Facing the technological challenges facing the electric power industry in the world and what is it? The share of new and renewable energy future Basket power source What is the world? What is the future direction of Automation and Intelligent power grid? The processes of electric vehicles, increasing urbanization, emissions, etc., What impact will the technology industry in the coming years? This paper studies the power industry developed country like South Korea and prospects of development of the technology industry by 2050 That is the appropriate response to achieve. Data and evidence presented in this report suggest that the technological development of the electricity industry to align with the future of the power industry in the world, should be the subject of such an intelligent network,Reduce greenhouse gas emissions through development of renewable energy and improve the efficiency of existing plants, the optimal combination of product portfolio, Consumption and improve the efficiency of transportation management and development will focus on electricity Manuscript profile

Open Access Article

8 - الگوی رويکرد تخصصي‌ درتعاملات دانشگاه با صنعت: ضرورت‌ها و چالش‌هاي بخش‌بندی بازار
mohammadreza hamidizadeh rohollah sharifi

Manuscript profile

Open Access Article

9 - Investigating the Effect of Hardware Parameters Adjustments on Energy Consumption in Thin Matrix Multiplication Algorithm on GPUs
mina ashouri Farshad Khunjush

Multiplication of thin algorithmic matrices is a simple but very important part of linear and scientific algebra programs in mathematics and physics, and due to its parallel nature, GPUs are one of the most suitable and important options. To select its executive platfor More

Multiplication of thin algorithmic matrices is a simple but very important part of linear and scientific algebra programs in mathematics and physics, and due to its parallel nature, GPUs are one of the most suitable and important options. To select its executive platform. In recent years, due to the emphasis of researchers to consider energy consumption as one of the main design goals along with efficiency, very little effort has been made to improve the energy consumption of this algorithm on the GPU. In this article, this issue is addressed from the perspective of energy efficiency in efficiency obtained. Utilizing the configuration capability introduced in modern GPUs, by statistically examining the behavior of this algorithm when using different thin matrix storage formats and different hardware settings for more than 200 matrices Slim example, the best configuration settings for the thin matrix multiplication algorithm with different storage formats on the GPU are obtained. This configuration for each storage format is selected to give the best configuration in all samples tested. Manuscript profile

Open Access Article

10 - Increasing the value of collected data and reducing energy consumption by using network coding and mobile sinks in wireless sensor networks
ehsan kharati

The wireless sensor network includes a number of fixed sensor nodes that move sink nodes to collect data between nodes. To reduce energy consumption and increase the value of collected data, it is necessary to determine the optimum route and residence location of mobile More

The wireless sensor network includes a number of fixed sensor nodes that move sink nodes to collect data between nodes. To reduce energy consumption and increase the value of collected data, it is necessary to determine the optimum route and residence location of mobile sinks, which increases the life of wireless sensor networks. Using network coding, this paper presents a Mixed Integer Linear Programming Model to determine the optimal multicast routing of source sensor nodes to mobile sinks in wireless sensor networks, which determines the time and location of sinks to collect maximum coded data and reduces the delay in sink movement and energy consumption. Solving this problem in polynomial time is not possible due to the involvement of various parameters and the constrained resources of wireless sensor networks. Therefore, several exploratory and greedy and fully distributed algorithms are proposed to determine the movement of sinks and their residence location based on maximizing the value of coded data and the type of data dead time. By simulating, the optimal method and the use of coding and proposed algorithms, reduce the runtime and energy consumption and increase the value of collected data and network lifetime than non-coding methods. Manuscript profile

Open Access Article

11 - Using a multi-objective optimization algorithm for tasks allocate in the cloud-based systems to reduce energy consumption
sara tabaghchimilan nima jafari novimipour

Nowadays, new technologies have increased the demand for business in the web environment.Increasing demand will increase the variety and number of services. As a result, the creation of large-scale computing data centers has high operating costs and consumes huge amount More

Nowadays, new technologies have increased the demand for business in the web environment.Increasing demand will increase the variety and number of services. As a result, the creation of large-scale computing data centers has high operating costs and consumes huge amounts of electrical power. On the other hand, inadequate and inadequate cooling systems not only cause excessive heating of resources and shorten the life of the machines. It also produces carbon that plays an important role in the weather. Therefore, they should reduce the total energy consumption of these systems with proper methods. In this research, an efficient energy management approach is provided in virtual cloud data centers, which reduces energy consumption and operational costs, and brings about an increase in the quality of services. It aims to provide a resource allocation strategy for cloud systems with the goal of reducing energy, cost of implementation and examining its use in cloud computing. The results of the simulation show that the proposed method in comaprision to NPA, DVFS, ST and MM methods can reduce the average energy consumption up to 0.626 kWh, also the need to immigration and SLA violation declined up to 186 and 30.91% respectively. Manuscript profile

Open Access Article

12 - The Effect of consumer innovativeness, personal characteristics on dairy new-product adoption in Mazandaran cities
Mohsen Akbari mohammad hassan gholizade hamid kazemi

Nowadays, inventive consumers play a prominent role in the initial acceptance of the new product and the final acceptance of the new product by other consumers who have lower Innovativeness. Accordingly, many companies are seeking to identify the useful variables for th More

Nowadays, inventive consumers play a prominent role in the initial acceptance of the new product and the final acceptance of the new product by other consumers who have lower Innovativeness. Accordingly, many companies are seeking to identify the useful variables for the segmentation of consumers as innovative and adopter consumers. The purpose of this study is to investigate the effect of consumer Innovativeness and personal characteristics on the adoption of new products. In this research, the role of moderating consumer personal characteristics has been investigated on the relationship between consumer innovation and new product adoption. For this purpose, the present study was conducted with a survey methodology strategy, targeting samples of Kaleh products (in Amol, Babol and Babolsar). Accordingly, the data were collected using a convenient sampling method from 398 Kaleh consumers during 1 month. In the end, due to the nature of the causal nature of the research methodology, the results of data analysis through Smart PLS software showed that consumer Innovativeness influences the adoption of the new product and consumer characteristics impacts consumer Innovativeness, and personal characteristics does not have an effect on new product adoption. In addition, the moderation of personal characteristics on the relationship between Consumer Innovativeness and the adoption of a new product, except for "education" was not approved. Manuscript profile

Open Access Article

13 - The Criticism and Analysis of Mahan the Egyptian in Haft Peykar (“seven portraits”) of Nezami
Ahmad امیری خراسانی

Haft Peykar (“Seven portraits”) by Hakim Nezami Ganjavi, which is his fourth epopee from temporal perspective and one of its two masterpieces (along with Khosraw and Shirin) from quality perspective is the adventure of Bahram-e Gur. His story is narrated along with seve More

Haft Peykar (“Seven portraits”) by Hakim Nezami Ganjavi, which is his fourth epopee from temporal perspective and one of its two masterpieces (along with Khosraw and Shirin) from quality perspective is the adventure of Bahram-e Gur. His story is narrated along with seven girls from seven different lands. Bahram-e Gur lives every day of a week with one girl in a dome having special color and listens to strange stories from them. At Wednesday in turquoise colored dome, the girl of fifth land tells the story of a man who got to be captive of demons; the representation of Souroush (Gabriel) is so obvious in this story. Souroush is one of the Zoroastrian lords that is emerged in different kinds and forms in public belief and literary works. Souroush is often the angel and messenger of mystic world. One of the most important roles of Souroush is fighting with demons and evils. It is in this fighting that the bird concomitant with Souroush invites people to awakening and worshipping God with its groan. After noting features and characteristics of Souroush Lord and its concomitant bird, the study attempts to follow one of its most important actions within the story. It is seen that disappearing of demons is due to the presence of Souroush Lord. Manuscript profile

Open Access Article

14 - The role of organizational factors on consumer buying behavior in social networks
zohreh dehdashti shahrokh Mitra Daneshparvar vahid nasehifar vahid Khashei

The clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to inves More

The clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to investigate the organizational factors affecting the consumer in shopping through social networks. In this research, a combined method has been used. In the qualitative section, by reviewing the literature and interviewing vendors active in social networks, texts were prepared and coded. In the quantitative part, based on the initial model, a questionnaire was developed and distributed to 385 clothing buyers in networks. The structural equation method was used to analyze the data and the Sobel test was used to examine the mediating role. This study examines the independent and combined effect of organizational variables affecting people's trust in buying clothes through social networks. The results showed that information quality, transaction security, company reputation and company location have a significant effect on people's trust and consumer willingness to buy clothing through social networks.. Manuscript profile

Open Access Article

15 - The Study of Factors Affecting Ethical Behavior in Consumers

Today, one the most important topic in management research is ethics. Several studies have conducted for examining the consumer ethical behavior. The purpose of this study is to identify the factors influencing ethical behavior in consumers. This paper reviewed the effe More

Today, one the most important topic in management research is ethics. Several studies have conducted for examining the consumer ethical behavior. The purpose of this study is to identify the factors influencing ethical behavior in consumers. This paper reviewed the effect of demographic, social, psychological factors and religious beliefs on consumers' ethical behavior. The target statistical population contains customers of chain stores in the Kermanshah city. A questionnaire is designed by the researchers for collecting data. In order to analyze the data, SPSS software is used for descriptive and inferential statistics. The results show that demographic factors, social factors, psychological and religious beliefs influence the ethical behavior of the consumer and Socio-cultural factors that most influence the ethical behavior of consumers. The results of research can be used by Manufacturers and marketers in the field of environmental protection and encouraging consumers to take ethical consumption. Manuscript profile

Open Access Article

16 - Comparative study of moral damage in Iranian and Egyptian law
Hasan Ajdari Nejad Ali Almasi Iraj Pour Erfan

For a long time, a moral damage was not ratable to money. Morally, it was also harsh that moral damages be compensated with money. Therefore, compensation could not eliminate losses. Of course, now, also technically, compensation is an ultra-precise and difficult matter More

For a long time, a moral damage was not ratable to money. Morally, it was also harsh that moral damages be compensated with money. Therefore, compensation could not eliminate losses. Of course, now, also technically, compensation is an ultra-precise and difficult matter. But with the steady evolution of the civil liability concept, the principle is accepted that the purpose of civil liability is that, if possible, to find losses equivalent and then be compensated. Although compensation for moral damage is not limited paying money, but in financial compensation for moral damages, the loss does not disappear, but it is a relief to the injured. Reinforcing such views causes moral damage to be accepted in the legal systems of many countries. In the present study, we have tried to explain and analyze the place for moral damages, in Iran's rights compared to civil law in Egypt, as one of the most important rules in this field. The results suggest the Iranian legal system compared to the Egyptian legal system, despite the fact that, in various rules, moral damage is referred scatter, but no certain legal system can be considered for it. Manuscript profile

Open Access Article

17 - Explaining the Foundations and ethical Principles of Consumer law from the Viewpoint of Islamic Law
rasul shojaei Jalil Ghanavati touraj taqizadeht ahmad habibnezhad

The concept of ethics and moral virtues is one of the most complex concepts in practical philosophy. Topics related to human nature and basic human needs will never obsolete, old and non originality. Ethics is one of these issues, and since some emerging phenomena have More

The concept of ethics and moral virtues is one of the most complex concepts in practical philosophy. Topics related to human nature and basic human needs will never obsolete, old and non originality. Ethics is one of these issues, and since some emerging phenomena have entered into the our business world with a new face, it’s need to note to human and moral aspects, which undoubtedly have many legal requirements in the legal relationships among people, including Consumer contracts and consumer contracts are rooted in ethical principles. Theology, anthropology, nature, dignity and self-esteem, justice, goodwill, ethical indecency and etc. are among the bases in relation to consumer law. The purpose of this research is to explain and analyze the foundations mentioned in Islamic law. Manuscript profile

Open Access Article

18 - Ethical Attitudes and Corrections in the Punishment of the Liberation of Children and Adolescents And comparing it to the laws of Iran and the United Kingdom

In spite of changes in juvenile justice systems, punishment has always existed in them and the governments have preserved the right to punish. The criminal justice of Iran faces several challenges with respect to juvenile delinquency due to uncertainty of legislator in More

In spite of changes in juvenile justice systems, punishment has always existed in them and the governments have preserved the right to punish. The criminal justice of Iran faces several challenges with respect to juvenile delinquency due to uncertainty of legislator in adapting criminal policy to scientific and social principles, and in selecting correctional-therapeutic patterns. There is no definite and organized procedure for determining the sentence of imprisonment for juvenile offenders, and legal authorities have little flexibility in this respect. Today, punishment-based approaches toward offenders, especially juvenile offenders in England is a part of an effort to establish (not re-establish) ethical responsibility, based on which , the degree of punishment is determined. The present study investigated the freedom-depriving penalties in legal system of Iran and England. It was suggested that incarceration of juveniles should be used in serious crimes and when it is required for public protection, because it might cause undesirable effects on juveniles which can make their correction and rehabilitation period longer. In recent years, different reactive programs have been developed in England for preventing juvenile delinquency including alternatives to imprisonment which do not exist in Iran. Investigating the existing principles and reactions of legal system of England which is the result of comprehensive study made by the legislator can be a solution for Iranian legislator for making modifications in juvenile justice system. Manuscript profile

Open Access Article

19 - Consumer characteristics and behavior and its effect on impulse buying(case study of Mashhad chain stores)
عباس شریفی پور Hadi i Bastam Ali Hosseinzadeh Alireza Pooya

An examination of consumer behavior when buying from chain stores has shown that a significant portion of customers' purchasing volume is impulse and unplanned, so this research seeks to identify consumer characteristics and behavior and its impact on impulse buying in More

An examination of consumer behavior when buying from chain stores has shown that a significant portion of customers' purchasing volume is impulse and unplanned, so this research seeks to identify consumer characteristics and behavior and its impact on impulse buying in chain stores in Mashhad from the perspective of ethical marketing . The present study is a survey research, a research study and a goal-oriented study, a research-developmental study. The statistical population of this study is the customers of Mashhad chain stores. The sampling method was based on cluster sampling. The standard questionnaire was used to collect the required information and the partial least squares method and Smart PLS software were used to analyze the data. Based on this analysis, the effective factors including individual characteristics, situational characteristics, motivational characteristics and product characteristics have been identified and the results show the effect of all the above factors on the impulse buying behavior of customers from Mashhad chain stores based on consumer characteristics and behavior are among the characteristics and individual and situational factors that have the greatest impact on the impulse buying behavior of customers from chain stores. Manuscript profile

Open Access Article

20 - economic effort and resist economic essientials and investigation of its bases from point of view Quran and traditions with regarded to challenges and distinctions
hamed fathaliyani hamid hosseini ali hossein ehteshami

The point of view of Islam and thinking of Islamic economy about the economic effort not only positive but also it seemed such ideal that every time rooted at soul and heart of authorities and followers of this school. The article ,that was investigated by base More

The point of view of Islam and thinking of Islamic economy about the economic effort not only positive but also it seemed such ideal that every time rooted at soul and heart of authorities and followers of this school. The article ,that was investigated by bases of economic effort from point of view of Quran and traditions ,though it seemed primary but it can be innovative and solver. It is notified that the grower and healthy economy from point of view of holy Quran ,could base on principals and bases that we will point them : 1-recognition and foresight about economic affairs that to be skilled in divine law.. 2-to reason 3- manifestation of monotheism in economy4- to accept Eschatology 5-manifestation of worship Allah in economic affairs 6-to interfere State at economy 7-justic at economic affairs 8-Donation 9- moderation at affairs 10-lack of wasting. Other part of the article is, investigation of spaces of economic efforts from point of view of Islamic traditions , that we will point of them.it consist two parts economic deviation sand economic Morales A; economic deviations consist of usury wastefulness, wasting, transaction , moderatio B: economic Morales: loan, legitimate, forbidden, aliment, voluntary alms ,donation ,contentment, beneficence, generosity ,in necessity ,poverty, to become rich ,wealth ,economic effort .i want to pay to some important methods that be used by Islamic researchers and so want to pay methods of inference of Islamic economy graduates that are suitable with Islamic jurisprudent culture principals. economic Morales ; is one of the part of Islamic graduates that shows growth components and economic expansion and general welfare and from other side it shows methods and comparison elements with mischiefs and to healthy economic efforts too .and so provide necessary field to intellectual growth and eternal felicity for human. As well at the article, I will prove relation between moral and economy and then to criticize of principals of capitalism that it separate from another. Then I want to investigate more important the elements of economic Morales in three parts: product, distribute consume . In other part ,I want to state about these matters: Morales manners of work and product, Morales the roles of intellectual values in economic growth , to clarify methods of cultural comparison with fields and marks of poverty and multiply ,to clarify governor principals at trade Morales , scales of determination of models of consume. The first step for motivating to economic efforts and resistant economy, is having effortant moral and that moral of people further belonged to his culture. Manuscript profile

Open Access Article

21 - The study of Mohammad Rashid Reza's views on the Hadith
Akhtar Soltani Mehdi Mehrizi

Hadith criticism and the sciences related to it have always been sources of different thoughts and opinions. One of the influential scholars in the field of Hadith in the contemporary age is Rashid Reza. Having a general belief in religious narratives and sayings, he pr More

Hadith criticism and the sciences related to it have always been sources of different thoughts and opinions. One of the influential scholars in the field of Hadith in the contemporary age is Rashid Reza. Having a general belief in religious narratives and sayings, he provided us with criticism that goes beyond the well-known Moslem experts' criticisms of Hadith (religious leaders' sayings). Lack of Hadith scribing in the early centuries after Prophet Mohammad, spread of paraphrases for religious sayings, devising sayings (which are not quoted from the Prophet and Imams) and emphasis on textual criticism to distinguish true narratives from untrue, are some of the topics worthy of attention in his thought. Many scholars might consider Rashid Reza a Salafi scientist and one of those who belong to the Al-Quranioon. This is true but his view of the Hadith can be a taken as a balance between the Al-Quranioon's perspective and the dominant popular viewpoint towards Hadith. This article attempts at investigating Rashid Reza's principles and opinions in Hadith criticism in addition to showing the origins and intellectual and social causes of such ideas. Manuscript profile

Open Access Article

22 - Islamic Economics (Indicators of Economic Morality based on Quran and Nahj al-Balaghah)
Hamed Fath'aliani seyed hamid hoseini

No economic movement and especially jihadist ethics in the religious epistemic system can not be successful unless it is the path, path, and destination of the divine, and based on morality. By looking at the Holy Qur'an, we see the importance of the discussions of econ More

No economic movement and especially jihadist ethics in the religious epistemic system can not be successful unless it is the path, path, and destination of the divine, and based on morality. By looking at the Holy Qur'an, we see the importance of the discussions of economic ethics in the religion of Islam in such a way that the Almighty God made a significant portion of this great and humane book to various macro and sometimes microeconomic debates such as Halal, Haram, Makruh , Mustahab, divestiture, divine test through the world, khums, zakat, buying, selling, renting and even economic operations such as hunting, fishing, places of honor, fishing harbors, farming, diving, shipping, livestock and ... dedicated. In this regard, we first briefly describe the jihad and the economy, then consider the Indicators of the Holy Quran and Nahj al-Balaghah for the realization of Islamic economics in a society, and then some of the strategies of economic ethics contained in the Holy Qur'an and Nahj al-Balaghah And also the results and the effects of Islamic economics in this article, although we look at our low income Manuscript profile

Open Access Article

23 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
Masoud Tosifyan Ali Ramezani

10.7508/roshdefanavari.2018.14.007

Given that Brand marketing in social media is one type of digital marketing that aims to communicate with audiences and customers in order to provide products, services and business, so that social media can be used for Internet marketing. The aim of this study is to in More

Given that Brand marketing in social media is one type of digital marketing that aims to communicate with audiences and customers in order to provide products, services and business, so that social media can be used for Internet marketing. The aim of this study is to investigate the effect of brand marketing on brand equity and consumer behavior. This study is an applied research with qualitative approach. The population of this study was Iranian consumers of social media brands (customers) whose number is unlimited. Due to their unlimited number of samples, the Cochran formula was used to determine the sample size and randomly selected 385 random errors of 0.05 by simple random sampling method. To invenstigate the research hypotheses, a questionnaire was used for data collection. In the inferential statistics, firstly, the dimensions were determined and the indexes were extracted. After checking the reliability and validity of the questionnaire, to normalize collected data, Kolmogorov smirnov test was applied. Then the research hypothesens were examined using pearson correlation test and structural equation modeling. Based on the results, all assumptions were accepted. As marketing efforts of brands in social media had the highest impact on the consumer brand value of 0.95. Manuscript profile

Open Access Article

24 - Analyzing the Influential Factors of Social Media on Insurance Decision Making
Mohsen Gharakhani Seyedeh OmSalameh pourhashemi

10.52547/jstpi.20918.17.67.41

Today, social media has greatly influenced the way we receive information and news. searching for information through social media by consumers has received more attentions than ever before. The purpose of this paper is to examine the factors influencing the purchasing More

Today, social media has greatly influenced the way we receive information and news. searching for information through social media by consumers has received more attentions than ever before. The purpose of this paper is to examine the factors influencing the purchasing decision-making process in the insurance industry. In this study, the quantitative method is used and the data is collected from 223 users who are followers of the fan pages of famous actors and athletes on social media. An online survey of users is conducted to examine the model, followed by at least one influential person. The collected data is analyzed using SPSS 23 and Smart PLS 3.0 statistical software. The results show the effects of influencers' posts, the other people's posts, and company's own posts on the intention to search for information and the effect of perceived value, perceived usefulness, brand image of the company and awareness of sales plans / marketing campaign on the intention to buy fans have a positive effect in a community who is a fan of Facebook brand pages. The study also showed that the search for information has a positive effect on consumer purchasing power. The findings of this study help to understand the importance of the selected factors in influencing the decision to buy consumers in the insurance industry. Manuscript profile

Open Access Article

25 - Examining the Influencing Factors on Online Travel Purchase Intention, Using Technology Acceptance Model Extension
seyed mehdi mirmehdi Danial Molaei

10.52547/jstpi.21016.18.71.9

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize custo More

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize customers’ behavior and effecting factors to find their strength and weaknesses in marketing and find customers’ demands; this subsequently leads to customer loyalty and an increase in their profit. Previous researches largely concentrated on Davis’s technology acceptance model, theory of reasoned action and theory of planned behavior. In this research by using technology acceptance model, 10 hypotheses were tested to analyze their impact on online travel purchase. In this descriptive – survey research, a questionnaire consists of 35 questions distributed online. Validity of the questionnaire was confirmed by professors and experts’ comments and reliability was confirmed using Cronbach alpha. A sample of 250 were analyzed and the results indicate attitude, perceived usefulness, trust, and price have a meaningful relationship with online purchase intention. Secondly, perceived usefulness and trust have impact on attitude about online travel purchase. Separately perceived ease of use showed no significant relationship with attitude and online travel purchase. Results on perceived privacy suggest that it has a meaningful relationship with trust in online travel purchase, contrarily it has no significant impact on online travel purchase intention. . Manuscript profile

Open Access Article

26 - Comparative Study of Children and Adolescents’ Protection Law in Iran and Egypt
Amin Jafari Maryam Shajirat

This study was conducted by reviewing the laws and regulations of Iran and Egypt concerning children and adolescents, and also international standards such as the Convention on the Rights of the Child and the Beijing Rules as well to compare and analyze issues including More

This study was conducted by reviewing the laws and regulations of Iran and Egypt concerning children and adolescents, and also international standards such as the Convention on the Rights of the Child and the Beijing Rules as well to compare and analyze issues including children and adolescents protection rules in Iran and Egypt, the minimum and maximum age of criminal responsibility, type and extent of criminal responsibility in different age groups in both Iran and Egypt. Then, the extent of compliance of two countries rules with international rules was assessed. Our results revealed that Iran has not complied with the principles of legislation in drafting the protection laws for children and adolescents. The adoption of numerous and dispersed laws in the pre and post revolution has undermined the principle of accessibility of the law, then these circumstances make it difficult to protect children and adolescents with It is a problem and finally prevent the realization of access to justice. In Egypt, the minimum and maximum age for criminal responsibility is 12 and 18 years, respectively, also the minimum age of civilian custody is 21 years, while in Iran’s law, there is not the same approach regarding minimum and maximum age of criminal responsibility due to punishments of crimes are classified into discretionary, retaliate. This result has controversy with international regulations. Manuscript profile

Open Access Article

27 - An Analysis of the Philosophical Principles of Anthropology in Ancient Egyptian Philosophy
Mohammad Hossein Madad Elahee Hossein Zamaniha

The Greeks were familiar with Egyptian culture long before Thales in the 6th century BC and greatly benefitted from their teachings particularly in the field of mathematics. Recent studies in the realm of philosophy also indicate that Thales had a thorough knowledge of More

The Greeks were familiar with Egyptian culture long before Thales in the 6th century BC and greatly benefitted from their teachings particularly in the field of mathematics. Recent studies in the realm of philosophy also indicate that Thales had a thorough knowledge of ancient Egyptian philosophy and was influenced by it in developing his own philosophical views. In ancient Egyptian philosophy, in spite of resorting to myths in order to analyze and explain the truths of the world, there are also some traces of philosophical thought in its particular sense. For example, there are some traces of pure philosophical thought in the realms of ontology, politics, sociology, and anthropology. This kind of philosophical thought is formed based on the profound and multi-dimensional concept of ma’at. This word means order in the field of ontology, justice in the field of politics and sociology, and honesty in the field of anthropology. Within the domain of anthropology, ancient Egyptians specifically believed that Man’s existence has nine grades and dimensions which enjoy a kind of unity among themselves. What has led to the final emergence of such grades, particularly the last grade called thought, and, thus, Man’s eternity, is following ma’at or the laws governing the order of being. Accordingly, they establish a tight relationship between their ontology and anthropology. Manuscript profile

Open Access Article

28 - The Effect Of Corporate Social Responsibility On Financial Performance And Consumer Reactions In The Food Industries

This research is applied in light of aim, descriptive, survey-based, and field study in light of nature. Theoretical foundations of the research were collected through historical study and its data was obtained by means of random sampling and by aresearcher made questio More

This research is applied in light of aim, descriptive, survey-based, and field study in light of nature. Theoretical foundations of the research were collected through historical study and its data was obtained by means of random sampling and by aresearcher made questionnaire, which its total reliability was equal to 978%. The target statistical population of the research includes the managers and the major customers of the selected food firms in khuzestan province. The research sample consists of 540 individuals of managers and customers, who have been selected randomly. For responding the research question, testing the hypotheses and analyzing the collected data, descriptive statistics and inferential statistics, with SPSS and AMOS software, were employed. According to obtained results all research hypotheses have been confirmed, at 95% level of confidence. Furthermore, the research findings have revealed that the research model fits the data collected from the target statistical population.Thus, corporate social responsibility influences onfinancial performance directly and indirectly with the mediating effect of consumer reactions. Manuscript profile

Open Access Article

29 - Investigating the function of symbolism in corporate branding
maboud abbaszade Seyed mohammad tabatabaeenasab

The aim of this study is to systematically study the research literature in the field of symbolism, identify research gaps and and use the relevant findings to design a corporate branding model. This research is among secondary studies based on systematic review and More

The aim of this study is to systematically study the research literature in the field of symbolism, identify research gaps and and use the relevant findings to design a corporate branding model. This research is among secondary studies based on systematic review and grounded theory method. 130 articles were investigated through examining the keywords in the related databases as Emerald, sciencedirect, Sage, etc and according to the predetermined criteria. Quick review of the abstracts of the target articles helped delete the irrelevant articles, and then the content of reviewed, and finally the fulltext of 56 articles were selected to be reviewed. According to grounded theory approach, three coding steps were used in the present study: open coding, axial coding and selective coding for data analysis. In addition, MAXQDA software was used to organize the findings.The research findings were adapted with corporate branding theories and gaps in this field were identified. The results of adaptation in this study show that there is a structural and substantive relationship between the core categories and theories of corporate branding, in a way that meaning, symbol and value as interconnected constructs form the corporate brand ecosystem. The brand ecosystem has three levels of fundamental ideology, organizing ideology and consumption ideology. Manuscript profile

Open Access Article

30 - Fuzzy Evaluation of Long-Term Impacts of Electrical Appliances Efficiency Improvement on Load Pattern
M. Behrangrad M. Parsa-Moghaddam

Evaluation of long-term home electrical appliance efficiency improvement scenarios on load and energy pattern needs comprehensive and precise modeling taking to account a variety of uncertainties. In the modeling process, all effective parameters should be considered. E More

Evaluation of long-term home electrical appliance efficiency improvement scenarios on load and energy pattern needs comprehensive and precise modeling taking to account a variety of uncertainties. In the modeling process, all effective parameters should be considered. Estimation is the main source of information in this process which is a long-term large scale impact assessment procedure. Furthermore, the non homogeneous structure of load behavior in response to DSM policies makes the problem more sophisticated. The presented method implies fuzzy numbers to model the main uncertainties of the demand side reactions to the proposed DSM program. Here, the social classes of customers and their behaviors regarding energy utilization as well as time dependency of the problem parameters are taken into account. The paper focuses on the efficiency improvement of the electric appliances in Iran as a long-term DSM program, due to their considerable share in electricity consumption in residential sector. Finally, the numerical results are presented. Manuscript profile

Open Access Article

31 - The Effect of Demand Response Programs on Iranian Electric Power Consumption
H. alami Gh. yousefi M. Parsa-Moghaddam

Demand side management (DSM) is one of the most important methods which have been used to maximize the benefits of the electric power market participants. In the deregulated power systems, DSM is called demand response (DR). In this paper, two DR programs have been focu More

Demand side management (DSM) is one of the most important methods which have been used to maximize the benefits of the electric power market participants. In the deregulated power systems, DSM is called demand response (DR). In this paper, two DR programs have been focused: time-of-use (TOU) and emergency demand response program (EDRP). In this paper DR is modeled considering both TOU and EDRP methods, simultaneously, using the single and multi period load models, based on the load elasticity concept. The proposed model is implemented on the peak load of the Iranian Power Grid and the optimum prices for TOU program and the optimum incentives for combined TOU and EDRP programs are determined. Manuscript profile

Open Access Article

32 - Energy Efficiency Trading, a New Tool for Long-Term Market Power Reduction in Restructured Environment
M. Behrangrad M. Parsa-Moghaddam M. K. Sheikh-El-Eslami

In this paper a new concept has been proposed to consider “Energy Efficiency” as a new commodity. The new commodity is based on DSM (Demand Side Management) and especially the strategic conservation techniques in the restructured environment. In the proposed method the More

In this paper a new concept has been proposed to consider “Energy Efficiency” as a new commodity. The new commodity is based on DSM (Demand Side Management) and especially the strategic conservation techniques in the restructured environment. In the proposed method the ability to improve efficiency is traded as a new commodity by some new players. The effect of new commodity trading is analyzed on the long-term market power reduction in parallel to available long-term solutions that mostly rely on generation solution. The numerical study according to real world data shows the potential and effectiveness of the proposed method. Manuscript profile

Open Access Article

33 - PLAER: Penalty Base Learning Automata for Energy Aware Routing in WSN
M. Parvizi Omran A. Moeni H. Haj Seyyed Javadi

Sensors in WSN work with batteries that have limited energy capacity. Therefore, reduction in power consumption is a very important issue. In this paper, we present a new routing algorithm to reduce power consumption in wireless sensor networks. This algorithm deploys L More

Sensors in WSN work with batteries that have limited energy capacity. Therefore, reduction in power consumption is a very important issue. In this paper, we present a new routing algorithm to reduce power consumption in wireless sensor networks. This algorithm deploys Learning automata in each node to find a suitable path for routing data packets. In order to aim this goal the algorithm uses penalty based approach in learning automata and considers energy level of nodes and latency of packet delivery as well. Performance of our new developed algorithm has been compared with LABER and BEAR protocols in OMNET++ simulator. Simulation results show that, in a network with static nodes, energy consumption and control packets reduce significantly and network lifetime increases in comparison with two other protocols. Manuscript profile

Open Access Article

34 - Efficient Multicast Routing in Reconfigurable Networks-on-Chip
F. Nasiri Ahmad Khademzadeh

Several routing algorithms have been presented for multicast and unicast traffic in MPSoCs. Multicast protocols in NoCs are used for clock synchronization, cache coherency in distributed shared memory on-chip multiprocessors, replication and barrier synchronization. Uni More

Several routing algorithms have been presented for multicast and unicast traffic in MPSoCs. Multicast protocols in NoCs are used for clock synchronization, cache coherency in distributed shared memory on-chip multiprocessors, replication and barrier synchronization. Unicast routing algorithms are not useful for multicast. Indeed, when unicast routing algorithms are employed to realize multicast operation, high traffic, congestion and deadlock are imposed to the network. To prevent from these problems, Tree-based and path based techniques have been proposed for multicast in multicomputers (and recently NoCs). In this paper, we present a new multicast routing method to decrease power consumption and multicast message latency based on a reconfigurable NoC architecture. In this line, we benefit from simple switches in our reconfigurable architecture instead of routers; we then divide the network to smaller partitions to make better trees for conducting multicast packets. Our evaluation results reveal that, for both real and synthetic traffic loads, the proposed method outperforms the baseline tree-based routing method in a reconfigurable mesh, and reduces message latency by up to 51% and power consumption by up to 33%. Manuscript profile

Open Access Article

35 - Next Hop Selection to Configuring the Route in LEAP Protocol Based on Fuzzy Logic in WSNs
Vahid Sattari-Naeini F. Movahhedi

Since in wireless sensor networks, selection of next hop is critical in attack avoidance and lowering the power consumption, a method based on fuzzy logic is proposed in this paper considering status and report transmission of the nodes. In this method, the next hop is More

Since in wireless sensor networks, selection of next hop is critical in attack avoidance and lowering the power consumption, a method based on fuzzy logic is proposed in this paper considering status and report transmission of the nodes. In this method, the next hop is selected considering four factors, based on fuzzy logic system. These factors, indicating four optimized parameters; i.e., degree of node proximity to the shortest path, degree of node proximity to the sink, residual energy ratio of each node, and the number of false filtered messages. This method leads to an increase in energy level as well as maintaining security level in comparison with LEAP protocol. Meanwhile, it is possible to identify safe paths. Comparing with other related methods, it is shown that this method leads to significant reduction in energy consumption level and consequently the life-time of the network is increased. Meanwhile with selecting the appropriate next hop, packet drops are reduced as well. Manuscript profile

Open Access Article

36 - Design and ُSimulation of a New High CMRR, High Bandwidth and Low Power Current Mode Instrumentation Amplifier Based on FDCCII
S. Ahmadi S. J. Azhari

In this paper a novel topology of CMIA based on FDCCII is proposed. Due to benefiting from current mode signal processing, unlike the most of the previously reported IAs, the proposed FDCCII based structure doesn't need well-matched resistors or active blocks to obtain More

In this paper a novel topology of CMIA based on FDCCII is proposed. Due to benefiting from current mode signal processing, unlike the most of the previously reported IAs, the proposed FDCCII based structure doesn't need well-matched resistors or active blocks to obtain high CMRR and inherently can improve CMRR, bandwidth, power consumption and it has better frequency performances. On the other side, unlike other current mode types of this group, using fully differential structure decreases the mismatch effect in electronic blocks. Both of these advantages significantly reduced the structure size and power consumption while improving bandwidth and CMRR and makes it an excellent and an unbeatable choice for integration. In the proposed circuit, CMRR as the most important property of IA has been greatly improved by using a current subtracting stage. The CMIA has been designed using 0.18 um CMOS Technology under ±1 V supply voltages and the performance of the CMIA has been verified using HSPICE software in transistor level. The CMIA has achieved voltage CMRR of 227.4 dB, voltage CMRR bandwidth of 8.98 KHz, differential voltage gain bandwidth of 9.08 MHz and output offset voltage of 2.23 uV and the IA’s power dissipation is only 348 uW Manuscript profile

Open Access Article

37 - Enhancing Speed, Area and Power Consumption of Carry Select Adders Using a New Grouping Structure
A. Mohammad Nezhad M. Taghizadeh Firoozjaee

Design of low-cost and high-speed datapath is very important for current computing systems. The adders are the essential parts of datapaths in computing systems. Among different types of adders, the carry select adder (CSeA) has a high speed while having the area overhe More

Design of low-cost and high-speed datapath is very important for current computing systems. The adders are the essential parts of datapaths in computing systems. Among different types of adders, the carry select adder (CSeA) has a high speed while having the area overhead, as well. A factor influencing the speed of this adder is the incorporated grouping structure dependent to its components' delay. In this paper, at first, the delay and area of different existing CSeA architectures are reduced by utilizing a fast and small multiplexer. Then, a new grouping structure is proposed for more delay reduction based on a delay analysis. Implementation and experimental results show that applying the proposed grouping and modifications on different CSeA architectures leads to a high delay reduction in the add operation compared to the best existing grouping structure. For example, the amount of delay reduction in the investigated 32-bit CSeA architectures is more than 33%. In addition, the average reduction of power-delay-product criterion for 32-bit and 64-bit CSeAs utilizing the proposed grouping equals45% and 35%, respectively, compared to the CSeAs incorporating the current best grouping. Manuscript profile

Open Access Article

38 - Energy-Aware Scheduling for Real-Time Unicore Mixed-Criticality Systems
S. H. Sadeghzadeh yasser sedaghat

Integrated modular avionics (IMA) has significantly evolved avionic industry. In this architecture, tasks with different criticality have been integrated into a share hardware in order to reduce the size, weight, power consumption and cost so they commonly use the resou More

Integrated modular avionics (IMA) has significantly evolved avionic industry. In this architecture, tasks with different criticality have been integrated into a share hardware in order to reduce the size, weight, power consumption and cost so they commonly use the resources. The industry’s interest in integrating tasks has resulted in introducing mixed-criticality systems. Real time and assurance of executing critical tasks are considered of the two basic needs for these kinds of systems. However, integration of critical and non-critical tasks makes some problems for scheduling executing tasks. On the other hand, reducing energy consumption is another important need as these devices run by batteries. Therefore, the present study aims at satisfying the above mentions needs (real time scheduling and reducing energy consumption) by introducing an innovative energy- aware scheduling approach. The proposed algorithm guarantees executing critical tasks as well as reducing energy consumption by dynamic voltage and frequency scaling (DVFS). The results of simulation showed that energy consumption of the proposed algorithm improved up to 14% in comparison with the similar approaches. Manuscript profile

Open Access Article

39 - Priority-Based Task Scheduling Using Fuzzy System in Mobile Edge Computing
Entesar Hosseini Mohsen Nickray SH. GH.

Mobile edge computing (MEC) are new issues to improve latency, capacity and available resources in Mobile cloud computing (MCC). Mobile resources, including battery and CPU, have limited capacity. So enabling computation-intensive and latency-critical applications are i More

Mobile edge computing (MEC) are new issues to improve latency, capacity and available resources in Mobile cloud computing (MCC). Mobile resources, including battery and CPU, have limited capacity. So enabling computation-intensive and latency-critical applications are important issue in MEC. In this paper, we use a standard three-level system model of mobile devices, edge and cloud, and propose two offloading and scheduling algorithms. A decision-making algorithm for offloading tasks is based on the greedy Knapsack offloading algorithm (GKOA) on the mobile device side, which selects tasks with high power consumption for offloading and it saves energy consumption of the device. On the MEC side, we also present a dynamic scheduling algorithm with fuzzy-based priority task scheduling (FPTS) for prioritizing and scheduling tasks based on two criteria. Numerical results show that our proposed work compared to other methods and reduces the waiting time, latency and system overhead. Also, provides the balance of the system with the least number of resources. And the proposed system reduces battery consumption in the smart device by up to 90%. The results show that more than 92% of tasks are executed successfully in the edge environment. Manuscript profile

Open Access Article

40 - High Speed and Low Static Power Scan Cell Design in CMOS 22 nm
P. Zakian R. Niaraki Asli

One of the popular methods in design for testability (DFT) is scan design which leads on increase observability and controllability in circuit nodes. In this paper, we present a scan cell design which decreases the number of transistors, improves PDP and decreases energ More

One of the popular methods in design for testability (DFT) is scan design which leads on increase observability and controllability in circuit nodes. In this paper, we present a scan cell design which decreases the number of transistors, improves PDP and decreases energy usage. The first proposed design is an optimized version of integrated low power gating scan cell, and the main idea of this design is reducing leakage current in the part of the circuit which is not used. Also, this design has the ability of reducing the propagation delay due to decreasing output parasitic capacitance. In the second proposed design, the scan cell is designed for controlling in pull down part of the inverter at slave latch so that static power consumption is diminished when current path is cut in unnecessary position. Simulations are carried out in 22 nm PTM technology CMOS by Hspice software. The results show that the proposed designs are superior to the previous designs considering propagation delay which is decreased, and enhanced static power consumption. Manuscript profile

Open Access Article

41 - Analysis and Evaluation of the Effect of Design Parameters on Timing Parameters and Power Consumption of Static Flip-Flop in 16 nm Technology Node
E. Mahmoodi Morteza Gholipour

Flip-flop is one of the important elements in the digital circuit’s design, which its performance affects the speed and power of the system. In this paper, appropriate simulations are used to obtain the timing parameters of the static flip-flop and investigate the effec More

Flip-flop is one of the important elements in the digital circuit’s design, which its performance affects the speed and power of the system. In this paper, appropriate simulations are used to obtain the timing parameters of the static flip-flop and investigate the effect of the width of different transistors on these parameters. Then, the effects of the supply voltage and manufacturing process parameters variation on the performance of the flip-flop are investigated. The widths of transistors are determined based on the desired energy-delay product (EDP) and power-delay product (PDP) for these two cases separately. Then, the effect of voltage variations on the increase of EDP and PDP are investigated compared to the base flip-flop. We used a static D-type flip-flop in our simulations. The simulations were performed using the HSPICE in 16 nm technology node at 1 GHz frequency. Manuscript profile

Open Access Article

42 - Analysis and Design of a Low Power Analog to Digital Converter Using Carbon Nano-Tube Field Effect Transistors
Saeedeh Heidari D. Dideban

Nowadays, analog to digital (A/D) converters are indistinguishable parts of system on chip (soC) structures because they omit the distance between analog real data and digital logic world. Due to this fact and ever increasing trend for using portable instruments, the fi More

Nowadays, analog to digital (A/D) converters are indistinguishable parts of system on chip (soC) structures because they omit the distance between analog real data and digital logic world. Due to this fact and ever increasing trend for using portable instruments, the figures of merit for design of these converters such as speed, power and occupied area are improved. Different methods are proposed to improve the performance of these converters. In this paper, we design a fast and low power ADC using carbon nano-tube field effect transistor (CNTFET) and then its performance is comprehensively compared with a MOSFET based counterpart at the same technology node. The performance is studied two encoders: ROM and Fat tree. The obtained results are presented using HSPICE simulator at 0.9 V power supply. The simulated data from CNTFET based converter shows significant improvements in delay and power compared with its CMOS based counterpart. The power and delay obtained from CNTFET based converter using ROM encoder are improved by 92.5% and 54% with respect to the same parameters obtained from CMOS based design while the improvements using a Fat tree encoder in CNTFET converter reaches 93% and 72% in comparison with CMOS conventional design. Manuscript profile

Open Access Article

43 - A Task Scheduling and Mapping Approach to Enhance the Main Design Challenges of Multiprocessor Systems on Chip
حمیدرضا زرندی

In this paper, a static task scheduling and mapping heuristic approach to optimize execution time, reliability, power and temperature of multiprocessor systems on chip is presented. This method is proposed based on the list scheduling approach and utilized task replicat More

In this paper, a static task scheduling and mapping heuristic approach to optimize execution time, reliability, power and temperature of multiprocessor systems on chip is presented. This method is proposed based on the list scheduling approach and utilized task replication, dynamic voltage and frequency scaling, and adding cooling slacks to improve reliability, power consumption and temperature to expand the design space and explore the solution set more efficiently. Due to the existing trade-offs among the considered parameters and their optimization, the optimization process is complicated and our proposed method is used the Pareto front generation technique. Moreover, our proposed method, models the objectives comprehensively to consider their dependency. Several experiments are performed to demonstrate the performance and capability of the proposed method in joint optimization of the parameters and extracting the proper solution set. Compared to the previous research, our proposed method outperforms them in optimizing the considered design parameters and its results is 19% better averagely than an efficient studied heuristic method. Manuscript profile

Open Access Article

44 - Green Cloud Computing with Reduced Energy Consumption in Live Migration Prioritizing Services
Mohammad Rostami Salman Goli

Today, the rapid growth in cloud computing resources usage has increased energy consumption in data centers. Green cloud computing goal is to decrease the energy consumption of data centers. In the meantime, service aggregation is a good method to reduce energy consumpt More

Today, the rapid growth in cloud computing resources usage has increased energy consumption in data centers. Green cloud computing goal is to decrease the energy consumption of data centers. In the meantime, service aggregation is a good method to reduce energy consumption in these systems. Existing aggregation methods with unnecessary migration, the unbalanced workload of hosts, and ignoring the relationship between services may reduce the quality of service and increase energy consumption. Therefore, in this study, by migrating the necessary services based on priority (including the number of children, the level and communication cost of each service), from hosts with the unbalanced workload to hosts that contain partner services, the productivity of available resources is improved and the energy consumption is decreased. Live services migration based on prioritizing and minimizing the number of migrations can also lead to response time decrease and system efficiency increase. The proposed method can lead to an 11.79% decrease in energy consumption, a 12.15% reduction in the number of service migrations, and a 1.55% increase in the number of hosts that have been shut down. Manuscript profile

Open Access Article

45 - Performance Improvement of Polynomial Neural Network Classifier using Whale Optimization Algorithm
Mahsa Memari A. Harifi a. Khalili

Polynomial neural network (PNN) is a supervised learning algorithm which is one of the most popular models used in real applications. The architectural complexity of polynomial neural network in terms of both number of partial descriptions (PDs) and number of layers, le More

Polynomial neural network (PNN) is a supervised learning algorithm which is one of the most popular models used in real applications. The architectural complexity of polynomial neural network in terms of both number of partial descriptions (PDs) and number of layers, leads to more computation time and more storage space requirement. In general, it can be said that the architecture of the polynomial neural networks is very complex and it requires large memory and computation time. In this research, a novel approach has been proposed to improve the classification performance of a polynomial neural network using the Whale Optimization Algorithm (PNN-WOA). In this approach, the PDs are generated at the first layer based on the combination of two features. The second layer nodes consists of PDs generated in the first layer, input variables and bias. Finally, the polynomial neural network output is obtained by sum of weighted values of the second layer outputs. Using the Whale Optimization Algorithm (WOA), the best vector of weighting coefficients will be obtained in such a way that the PNN network reach to the highest classification accuracy. Eleven different dataset from UCI database has been used as input data of proposed PNN-WOA and the results has been presented. The proposed method outperforms state-of-the-art approaches such as PNN-RCGA, PNN-MOPPSO, RCPNN-PSO and S-TWSVM in most cases. For datasets, an improvement of accuracy between 0.18% and 10.33% can be seen. Also, the results of the Friedman test indicate the statistical superiority of the proposed PNN-WOA model compared to other methods with p value of 0.039. Manuscript profile

Open Access Article

46 - Assessment of Demand Side Resources Potential in Presence of Cooling and Heating Equipment Using Data Mining Method Based Upon K-Means Clustering Algorithm
fatemeh sheibani M. Mollahassani-pour هنگامه کشاورز

Under the smart power systems, determining the amount of Demand Response Resources(DRRs) potential is considered as a crucial issue due to affecting in all energy policy decisions. In this paper, the potential of DRRs in presence of cooling and heating equipment are ide More

Under the smart power systems, determining the amount of Demand Response Resources(DRRs) potential is considered as a crucial issue due to affecting in all energy policy decisions. In this paper, the potential of DRRs in presence of cooling and heating equipment are identified using k-means clustering algorithm as a data mining technique. In this regard, the energy consumption dataset are categorized in different clusters by k-means algorithm based upon variations of energy price and ambient temperature during peak hours of hot (Spring and Summer) and cold (Autumn and Winter) periods. Then, the clusters with the possibility of cooling and heating equipment’s commitment are selected. After that, the confidence interval diagram of energy consumption in elected clusters is provided based upon energy price variations. The nominal potential of DRRs, i.e. flexible load, will be obtained regarding the maximum and minimum differences between the average of energy consumption in upper and middle thresholds of the confidence interval diagram. The energy consumption, ambient temperature and energy price related to BOSTON electricity network over a six-year horizon time is utilized to evaluate the proposed model. Manuscript profile

Open Access Article

47 - Provide an Energy-aware Markov Based Model for Dynamic Placement of Virtual Machines in Cloud Data Centers
mehdi rajabzadeh Abolfazl Toroghi Haghighat Amir Masoud Rahmani

The use of energy-conscious solutions is one of the important research topics in the field of cloud computing. By effectively using virtual machine placement and aggregation algorithms, cloud suppliers will be able to reduce energy consumption. In this paper, a new mode More

The use of energy-conscious solutions is one of the important research topics in the field of cloud computing. By effectively using virtual machine placement and aggregation algorithms, cloud suppliers will be able to reduce energy consumption. In this paper, a new model is presented that seeks to achieve the desired results by improving the algorithms and providing appropriate methods. Periodic monitoring of resource status, proper analysis of the data obtained, and prediction of the critical state of the servers using the proposed Markov model have reduced the number of unnecessary migrations as much as possible. The combination of genetic algorithm and simulated annealing in the replacement section along with the definition of the adsorbent Markov chain has resulted in better and faster performance of the proposed algorithm. Simulations performed in different scenarios in CloudSim show that compared to the best algorithm compared, at low, medium and high load, energy consumption has decreased significantly. Violations of service level agreements also fell by an average of 17 percent. Manuscript profile

Open Access Article

48 - Virtual Social Networks and Consumption Patterns of Tehran Citizens
Hadi Barghamadi adel abdollahi Elaheh Shams Koushki

The purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach o More

The purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach of the present research is quantitative and the research method is descriptive in terms of descriptive path and applied in terms of purpose. Data were collected by a survey method and using a questionnaire tool. The statistical population of the study included citizens over 15 years of age in Tehran who were interviewed using the sample size estimation formula, 600 of them were interviewed using multi-stage stratified sampling. The results, regarding objective dimension, showed that cultural consumption is one of the influential variables in the consumption pattern of Tehran citizens and in addition there is a significant relationship between cultural consumption and the use of virtual social networks. On the other hand, there is a relationship between the use of virtual social networks and the clothing consumption pattern of Tehran citizens. In fact, the use of virtual social networks by Tehran citizens has affected their coverage and how they buy. The results obtained in the mental dimension of the subject under study also indicate that the use of social networks has affected the values and social attitudes of Tehran citizens based on consumerism. Manuscript profile

Open Access Article

49 - study the principles and foundations of competition law based on the legal laws of the Islamic Republic of Iran
mohammad saeeid shafiei hamid samadifard shirin shafiei

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Open Access Article

50 - Consumer Behavior in E-Tourism Services
sakineh jafari Mohammad najjarzadeh rezvan Golestaneh narjes deyrgandom

Today’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the qualit More

Today’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the quality of electronic tourism services on the behavior of young consumers, aged 20 to 40 years. Participants included 182 young people from Tehran (46 male, 105 female), and were selected based on random sampling. Data were analyzed using the structural equation model with LISREL software. The findings showed that the motivation of travel had a significant indirect effect, through the quality of services, on the behavior of the users of electronic tourism services. The study found that the motivation to travel and search information indirectly and through the quality of service could affect the behavior of the consumer of electronic tourism services. Manuscript profile

Open Access Article

51 - واكاوى و نقد ساختار ادبيات مقاومت در داستان "في الاُسْبُوع سبعة أيام" اثر يوسف قعيّد
هدایت الله تقی زاده

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Open Access Article

52 - Optimum orientation of the building with the aim of optimal shading and reducing energy consumption (Case Study: Tehran Music Hall)
Tiam Aram Javad Eiraji

The increasing trend of population growth, the energy crisis, and the depletion of energy resources on the planet are all warnings for all sciences and in all fields and professions in order to help sustain the existing situation. Since a large amount of energy consumpt More

The increasing trend of population growth, the energy crisis, and the depletion of energy resources on the planet are all warnings for all sciences and in all fields and professions in order to help sustain the existing situation. Since a large amount of energy consumption in the world is spent on construction purposes, specifically on cooling and heating loads and creating thermal comfort in the building, a study in this field is significantly important. In this research, by choosing a building as a case study, the amount of sunlight received by vertical surfaces has been investigated. Then, using the simulation method and related software, different angles between zero and 180 degrees of rotation are considered for the building to optimize the orientation angle of the building. The optimal angle means that the minimum amount of solar energy is received on vertical surfaces and the maximum amount of shading. Numerous research has been conducted in the past years about the amount of sunlight received in the building and the optimal angle. However, the used software and the measurement on vertical surfaces in Tehran in this research are considered research innovations. The optimal angle results from building energy analysis charts are displayed in this research. Manuscript profile

Open Access Article

53 - The Mediating Role of Emotional Control in the Relationship Between Basic Psychological Needs and the Tendency to Use Drugs in Students
ali vatandost Arslan , Khan Mohammadi - Jamal Sadeghi Rajab Ali Mohammadzadeh

The present study was conducted with the aim of investigating the mediating role of emotional control in the relationship between basic psychological needs and the tendency to use drugs in students. The current research was carried out by correlation type and using the More

The present study was conducted with the aim of investigating the mediating role of emotional control in the relationship between basic psychological needs and the tendency to use drugs in students. The current research was carried out by correlation type and using the statistical method of structural equation modeling. The statistical population of the present study was all secondary school students of Noord city in the academic year of 1401-1400; And the research sample included 250 people who were selected by multi-stage cluster sampling method. The questionnaires that were considered to collect information from the sample group were: Substance Abuse Propensity Questionnaire (IAPS), Basic Psychological Needs Questionnaire (BSNQ; Guardia, Desi and Ryan, 2000), Emotional Control Scale (ECQ2) by Roger and Nashover (1987). Pearson correlation and structural equation modeling (SEM) were used for statistical analysis of data. The results showed that basic psychological needs have an effect on the tendency to use drugs both directly and indirectly through emotional control. In general, according to the results, it can be said that emotional control plays a mediating role in the relationship between basic psychological needs and the tendency to use drugs in students. Manuscript profile

Open Access Article

54 - Spiritual Damage And Its Compensation Methods In The Legal System Of Iran And Egypt
ziba mirzaaqazadeh akbar imanpour

10.61186/ahrar.38610.2.4.56

One of the important principles that govern human social relations can be referred to the principle of the need to compensate damages to persons by others or the same rule of civil liability, which includes material and moral damages, which in this regard may be valuabl More

One of the important principles that govern human social relations can be referred to the principle of the need to compensate damages to persons by others or the same rule of civil liability, which includes material and moral damages, which in this regard may be valuable. And spiritual rights are more important than material rights. The present study tries to explain and analyze the status of moral damages in Iran in comparison with the Egyptian civil law as one of the important laws in this field. Moral damage is sporadically mentioned, but no specific legal system can be established for it Manuscript profile

Open Access Article

55 - Satellite Consumption and its Impact on Social Health
Ehsan Rahmani khalili

Today, the media, while informing, can change beliefs, feelings, attitudes, social behaviours, and reduce or increase satisfaction and improve life skills by designing programmed messages. This has increased the importance of the role of the media in meeting the basic More

Today, the media, while informing, can change beliefs, feelings, attitudes, social behaviours, and reduce or increase satisfaction and improve life skills by designing programmed messages. This has increased the importance of the role of the media in meeting the basic needs of society, including social health, and has created a new field of study. Now, the most important question of the present article is: What effect has the consumption of satellite channels by Tehran citizens on their social health in the presence of the variables of voluntary participation and social bonding?The descriptive-causal research approach and survey method were conducted in May 2018. After examining the validity and reliability among 810 citizens of Tehran, the questionnaire was classified by multi-stage sampling method and clustering. The measurement of the social health variable was inspired by the Keys model after localization and the variable of consumption of satellite channels through the amount of time spent watching satellite.The findings of the present study based on the Pearson correlation coefficient test show that the variables of social bonding and voluntary participation have a positive and direct relationship with social health and voluntary participation has a positive and significant effect on social bonding. In examining the relationship between causality, social participation, voluntary participation and the rate of consumption of foreign channels affected social health, the rate of consumption of foreign channels as the most external variable has a negative impact on social health and two other variables. Manuscript profile

Open Access Article

56 - The prespective investigation of energy consumption and greenhouse gas emissions using the LEAP model (Case Study: Gorgan)
Maryam Ghaderian Abdolrasool Salman Mahini hamidreza kamyab

This study evaluated and analyzed energy consumption and greenhouse gas emissions in Gorgan. For this purpose, the demand and supply model of Gorgan was developed based on the baseline scenario and scenarios of improving energy consumption using the LEAP model until 141 More

This study evaluated and analyzed energy consumption and greenhouse gas emissions in Gorgan. For this purpose, the demand and supply model of Gorgan was developed based on the baseline scenario and scenarios of improving energy consumption using the LEAP model until 1414 (2035). In recent years, various strategies have been proposed to optimize energy consumption, which is among the most important strategies to reduce energy consumption and environmental emissions on an urban scale. These strategies generally include 1- Gradual increase of energy carrier prices according to the law of targeted subsidies, 2- Management of energy in the direction of the energy demand of the city, 3- Development of renewable energy technologies in the direction of demand and, 4- Increase of CNG share in the urban transport sector. First, each of these solutions was evaluated in the form of a scenario in the model environment and then their impact on energy consumption and environmental emissions was investigated. Finally, a new scenario was defined as the energy policy of Gorgan, which is the result of a combination of the four scenarios mentioned and indicates the simultaneous implementation of all strategies to improve energy and environmental emissions in Gorgan. At the end of the research, suggestions on energy consumption optimization based on the energy policy scenario of Gorgan are presented. Manuscript profile

Open Access Article

57 - Presenting a suitable model for predicting the consumption market of specialized drugs in Iran
Alireza Rezvani Chaman Zamin Naser Feghhi Farahmand Musa Rezvani Chamanzamin Yaqhoub Alavi Matin

The present study aims to explain and present a market forecasting model for the use of specialized drugs in Iran. The results of the leading research have been examined by two methods, qualitative and quantitative. The method used in this research is based on fundament More

The present study aims to explain and present a market forecasting model for the use of specialized drugs in Iran. The results of the leading research have been examined by two methods, qualitative and quantitative. The method used in this research is based on fundamental studies. The present study is a cross-sectional research based on data collection method. In this study, purposive sampling method for selecting experts in the qualitative section and simple random method with 385 in the qualitative method have been used. The results showed that processing and ease of use with a coefficient of 26.089, access to offices and physicians with a coefficient of 4.514, necessary standards and approvals with a coefficient of 1.028, payment share of support systems with a coefficient of 3.025, drug distribution to Supply point with a coefficient of 3.250, non-competitive products in the target market with a coefficient of 3.878, marketing power of physicians with a coefficient of 1.986, reduction of monopoly profit with a coefficient of 3.801 and black market and smuggling with a coefficient of 5.971 and a significant level of 0001 / 0 (P <0.05) has an effect on the market forecast for specialized drugs. Manuscript profile

Open Access Article

58 - Designing an Effective Model for Celebrity Endorsers’ Advertising Considering the Interaction Effect of Internalization and Resource Identification on the Behavior and Attitude of the Consumer
nasim motamednia mirzahasan hoseini ehsan jamali aliakbar jokar

Purpose: This research has been conducted to design an effective model for celebrity endorsers’ advertising considering the interaction effect of internalization and resource identification on the behavior and attitude of the consumer in private banks of the Tehran prov More

Purpose: This research has been conducted to design an effective model for celebrity endorsers’ advertising considering the interaction effect of internalization and resource identification on the behavior and attitude of the consumer in private banks of the Tehran province Methodology: The mixed method (qualitative-quantitative) was used in this research. The qualitative method is based on the fundamental conceptualization approach, and the quantitative method is based on the descriptive-survey approach with a practical goal. In the qualitative part with the systematic (meta-synthesis) review approach, the statistical population includes all the research conducted in the area of effectiveness of the celebrity endorsers’ advertising from various authenticated conferences and journals from 1997 to 2022 internationally and from 2011 to 2021 domestically. At the beginning of the data analysis, the concepts and dimensions were assessed in the MAXQDA software using open coding, and Cohen’s kappa reliability index was calculated and confirmed at 0.89. Then the final model was evaluated using the Delphi method. 245 questionnaires were analyzed using the PLS software to test the model among the clients of private banks in the Tehran province using the mixed sampling method Conclusion:In the qualitative part considering the input indexes and criteria, 556 articles and dissertations (Farsi and English) related to the celebrity endorsers’ advertising subject were studied. The results extracted from 28 studies (16 English and 12 Farsi) were analyzed ultimately. Finally, the relationships between the models of the research were studied in the quantitative part. 11 relationships were confirmed, but 4 were not confirmed Manuscript profile

Open Access Article

59 - LSBB Voltage Level Shifter based on Body Biasing
Reza Darvish khalilabadi amir bavafa toosi

Designers of modern digital and analog systems have been using multiple voltage levels in one circuit to increase performance. To convert voltage levels in high-performance circuits, it is necessary to use voltage level shifter (LS) circuits with high speed and low powe More

Designers of modern digital and analog systems have been using multiple voltage levels in one circuit to increase performance. To convert voltage levels in high-performance circuits, it is necessary to use voltage level shifter (LS) circuits with high speed and low power consumption. In this article, a high-performance LS circuit called LSBB (Level Shifter based on Body Biasing) is presented. LSBB consists of three parts: body biasing, current mirror circuit, and pull-up and pull-down circuit. The main idea of this design is to use the biasing circuit to depend on the base of the body of the transistors of the input stages to the VDDL voltage. This dependence leads to changes in the threshold voltage and as a result changes in the delay and power consumption to increase the performance of the circuit. Implementation in 180 nm TSMC technology and simulation with VDDL equal to 0.4 V, VDDH equal to 1.8 V and input frequency 1 MHz indicates the correct operation and high-performance of the proposed circuit, the delay values are 21.9 nS, the power consumption is 129 nW and the PDP equal to 2825 nW*nS confirms the high-performance of LSBB. Manuscript profile

Open Access Article

60 - Investigating how literature influences the moral beliefs of children and teenagers
Nazfar Nazem Hossein Aghajani Mersa Ali Baseri

Today, studying as one of the important sources of obtaining information is not only an individual practice that can continue due to personal interest and taste, but also social necessities, the historical and cultural situation of the society, the needs of the social s More

Today, studying as one of the important sources of obtaining information is not only an individual practice that can continue due to personal interest and taste, but also social necessities, the historical and cultural situation of the society, the needs of the social system, individual interests and motivations, possibilities and abilities. system and availability of books are decisive factors in reading. Paying attention to the study becomes more important when it is related to a certain age group and is related to the needs and desires of that group. The present research is devoted to investigating the types of literary tendencies of teenagers in Isfahan city in 2017. The importance of the issue is determined from the fact that the adolescent age group is in the stage of mental and physical maturity and it is very important to address their needs and desires in order to shape their personality and identity. This research has been done in a combined method of sequential qualitative-quantitative type. The findings of the qualitative part show that the causal conditions such as around adolescence, the family's cultural consumption and socialization have turned the study into a temporary and problematic matter, which is based on cultural-socio-economic obstacles and the issue of adolescence and in the intervention conditions. The expansion of media, books along with movies and the promotion of information literacy of teenagers leads the literary tendencies of teenagers towards translation with genres of excitement, humor and fantasy. This issue, considering the chosen strategy of teenagers for studying, has consequences such as a lifestyle based on questioning. , fragmented identity or youth passivity leads. Quantitative method was used to deepen the data analysis of the first stage. Therefore, the collection of quantitative data was done by setting up a questionnaire derived from the qualitative method, in the form of 6 survey and using the multi-stage cluster sampling method, according to the education regions of Isfahan city, among high school 384 students/youths. In the quantitative part, the hypotheses were tested with spss software. Then, the structural hypotheses of the research were tested in structural modeling using amos software. The findings of the research show that the amount of reading is most related to the independent variable of attitude to books, adolescent characteristics, and then socialization by the family. In terms of tendency towards exciting, humorous and imaginative genres, the main variables affecting attitude to reading are adolescent characteristics. and the needs of adolescence. And the only independent variable that has an impact on translation is the characteristics of teenagers. Other variables have the same effect on writing and translation. Manuscript profile

Open Access Article

61 - Increasing Total Throughput, Reducing Outage to Zero, and Reducing Power Consumption in a Cellular Network
Mohsen Seyyedi Saravi Mohammadreza Binesh Marvasti Seyedeh Leili Mirtaheri Seyyed Amir Asghari

Quality assurance of providing remote services in cellular networks necessitates attention to significant criteria such as throughput, power consumption, and interference in these networks. Accordingly, this paper presents a framework for optimizing these criteria by as More

Quality assurance of providing remote services in cellular networks necessitates attention to significant criteria such as throughput, power consumption, and interference in these networks. Accordingly, this paper presents a framework for optimizing these criteria by assuming a limited transmission capacity for mobile nodes in a wireless cellular network as limitations in the transmission capacity often exist both in terms of hardware, battery limitations, and regulatory rules in the real world. In presenting this framework, a new idea was proposed once the existing methods were examined and their advantages and disadvantages were compared, respectively. After the formula was proved, the idea's simulation steps were performed via MATLAB. Present methods either increased the throughput by assuming unlimited transmission power or prevented some nodes from accessing the communication service. The simulation results showed that the proposed algorithm reduced the power consumption of mobile nodes in the network by a quarter in addition to increasing the throughput by 27%, and further operated in a way that no node would lose communication service Manuscript profile

Open Access Article

62 - Investigating the effects of intelligent architecture in the interior design of the house on energy saving
Seyedeh Maryam Mojtabavi Behnaz Bananezhad Mashhadi

Today, with the advancement of technology, it is possible to update building components to increase the level of human-technology interaction, provide more comfort, achieve security, safety, comfort and better control in the residential space. Also, the energy shortage More

Today, with the advancement of technology, it is possible to update building components to increase the level of human-technology interaction, provide more comfort, achieve security, safety, comfort and better control in the residential space. Also, the energy shortage crisis around the world has become one of the most serious human problems, and smart architecture can reduce the consumption of fossil fuels, reduce electricity and gas consumption, reduce greenhouse gas production, and reduce harmful environmental effects, for this reason it is necessary to Intelligence should be used in interior architecture. The purpose of this research is to investigate the effects of using technology in the building and the impact of smart elements on the lives of residents, especially in optimizing energy consumption. The present research method is qualitative in nature and practical in terms of purpose. In the first step, by reviewing the theoretical foundations and research background in the field of intelligentization and energy optimization, information was collected through library-documentary studies, analyzed through content analysis, then the elements of intelligentization were extracted in the form of a conceptual model. In the second step, the effects of intelligentization on improving the quality of residents were investigated, and in the last step, the performance of indicators of intelligentization that reduce energy consumption was analyzed. The findings showed that one of the effects of technology on building construction is intelligentization, which through "smart materials and materials", "sensors", "security and safety control system and monitoring" and "service equipment" can improve economic, psychological and physical components. and the environment to improve the quality of life of the residents and it can be implemented by two methods, wired and wireless. One of the most important effects of intelligentization is the reduction of energy consumption from the environmental component, the performance of each of the elements is presented in a diagram. Manuscript profile

Open Access Article

63 - government policies and changing food consumption patterns; The study of households in Rasht city during the years 2014 to 2019: the results of a qualitative analysis
mahya azmayesh asyabsari Nader Motie Haghshenas valiolah rostamalizadeh,

Throughout history, food and its supply have been important to humans. It is obvious that the diet of any country is affected by their cultural, economic and social policies, which have a direct effect on the implementation of this matter. The purpose of this article is More

Throughout history, food and its supply have been important to humans. It is obvious that the diet of any country is affected by their cultural, economic and social policies, which have a direct effect on the implementation of this matter. The purpose of this article is to qualitatively study government policies and their effects on changing food consumption patterns among households in Rasht city. This research is qualitative and phenomenological and has been collected through expert interview and observation. The sampling method was purposeful and 21 citizens of Rasht city were interviewed. The findings obtained from the analysis of the opinions of the interviewees show that they are related to the policies of the governments The negative consequences of government policies in the 80s and 90s have dominated their positive consequences, although the applied economic and social policies have created many problems for people at different levels of society, but on the other hand, they have led people towards the optimal economic consumption of consumer goods. has pushed Investigations related to the changes in the food consumption pattern of the citizens of Rasht show that the categories of demographic and cultural structure, lifestyle change, distinguishing oneself from others, the extent of food preparation centers and numerous services, and the media play a key role in the tendency of citizens to eat outside. have had and financial issues and economic capacity, relatively high food security and adherence to traditional culture have been the reasons for the trend towards traditional foods. Manuscript profile

Open Access Article

64 - Application of Evidences on Liability against Deception in Supporting Consumers
Rohullah Zarchipour

After developments in urban life and industrialization of manufacturing sector that came to the disadvantage of consumers, supporting consumer rights has always been a concern of lawmakers. The obscurity of jurisprudential fundamentals attesting to support of consumer r More

After developments in urban life and industrialization of manufacturing sector that came to the disadvantage of consumers, supporting consumer rights has always been a concern of lawmakers. The obscurity of jurisprudential fundamentals attesting to support of consumer rights, uncertainty over lack of establishing justice between the producer and consumer, and fears over disappointment of producers stand as major obstacles to support this group. This paper is devoted to application of evidences on liability against deception in line with supporting the consumers. These evidences help the person sustaining loss or damage in consequence of deceit to resort to liability against deception. As a result, a consumer with no knowledge of product specifications and deprived of required information on product use due to complexity of the manufacturing process, who has sustained loss or damage, shall receive due support. There are three advantages to consumer’s resorting to evidences on liability against deception: a) In addition to contractual relationships, these evidences are applicable to non-contractual relationships as well; b) They are invokable to losses such as destruction of property and infringement of rights; c) According to the evidences, deceit, knowingly or unknowingly, is a liability to consumers. Resorting to evidences on liability against deception paves the path for joint liability between producers and the chain of vendors which turns to be in favor of the consumer. Manuscript profile

Open Access Article

65 - Reviewing the Design Parameters of the Building -Envelope in Order to Reduce Energy Consumption (Case Study: Contemporary Residential Buildings in District 15)
Reza Salimi Gargari seyed majid mofidi Haniyeh Sanaieian

The quality of the internal spaces and the impacts it has on the building's energy consumption depend critically on the right and optimal design of the building facade, which plays a significant function as the structure's envelope.Taking into account the facade's cruci More

The quality of the internal spaces and the impacts it has on the building's energy consumption depend critically on the right and optimal design of the building facade, which plays a significant function as the structure's envelope.Taking into account the facade's crucial function as the building's outer shell on On the other hand, new evaluation methods that designers and architects can utilize in the early stages of design must be replaced due to the time-consuming and challenging existing methods of optimization. The building's exterior envelope has an impact on both the outside environment and the urban environment in addition to shielding the inside environment from outside environmental conditions. Walls, ceilings, windows, doors, and other building elements are among its many parts. The goal of the current study is to create a thorough taxonomy of local structures while also examining the impact of building facade factors on their thermal behavior and energy usage. For this reason, the anatomical parameters of the façade are thoroughly studied in the first step by methodically studying sources and comparable research, and then the various types of facades in area 15 are examined. It should be noted that this article is only the first of a thorough investigation into facade design alternatives for energy consumption reduction. Following the completion of the investigations, the area's GIS map was extensively analyzed, and various and typical types were extracted using a field approach. According to the results of the field research and the components of the facade covering, the average area, orientation, length-to-width ratio, and frequency of parts are examined. The final types are extracted in the second stage after the buildings with the same length of view are classified in accordance with the map and the locations of the spaces in the main view. Manuscript profile

Open Access Article

66 - From Introduction to Consumer Behavio: Investigating the Moderator Role od OLE Aesthic Risk and Percived Economic
omid behboodi Zahra Mohamadzadeh Tayebeh Ramezani

The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in th More

The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in the future bank.The descriptive research method is an applied goal,and in terms of implementation method,a descriptive survey and a questionnaire were used to collect data.In the present study,the statistical population includes customers and depositors of Ayandeh Bank who use the electronic services on the Internet of this bank. Data analysis of250 questionnaires collected from Ayandeh Bank customers in Mashhad was performed using structural equation modeling technique and PLS statistical software. The results showed that the structural model of the present study has sufficient predictive power.It was also found that the intention to use e-services affected their behavior of such services.The results showed that the perceived economic risk negatively affects consumers' intention to use the e-services of Ayandeh bank on their usage behavior.It was finally determined that perceived aesthetics risk does not affect the relationship between our sample's intention to use e-banking services' behavior.In general,the intention to use motivational factors affects the behavior of actual use of technology, and this study depicts e-banking and shows the number of efforts people are willing to make Manuscript profile

Open Access Article

67 - Relationship Between Perceived Stress And Craving Usage with Predicting Relapse in Stimulants Users Mediated By Self-Control
roya jalili Javad KHalatbari Hassan Ahadai shohreh ghorban shiroudi

The purpose of the present study was to investigate the relationship between perceived stress and craving for consumption with predicting people's return to stimulants with the mediation of self-control. This research was method descriptive-correlative. The statistical More

The purpose of the present study was to investigate the relationship between perceived stress and craving for consumption with predicting people's return to stimulants with the mediation of self-control. This research was method descriptive-correlative. The statistical population of this research included all people who used stimulants, hospitalized in care centers in Tehran in 1400 (2019). For sample selection, 250 persons were randomly selected based on the structural modeling formula. In order to collect information, Cohen's Perceived Stress Scale, Franken's Substance Craving, Wright's Substance Return Prediction and Tanji's Self-Control Scales were used. The analysis of the research data, using the path analysis method, showed that there is a positive and significant relationship (P<0.01) between perceived stress and predicting return to stimulants with the mediation of self-control and between drug craving and predicting return to stimulants with The mediation of self-control. Also, there were a negative and significant relationship (P<0.01) between self-control and predicting return to stimulants. Thus, it can be concluded that with increase in perceived stress and the urge to use, the return to use of stimulants increases and the amount of self-control decreases, and with decrease of self-control, the return to use of stimulants increases. Manuscript profile

Open Access Article

68 - The State Policies and Changes Of Food Consumption Patterns; The study of Households in Rasht City from 2005 - 2020: Results of a Qualitative Analysis
mahya azmayesh asyabsari نادر مطیع‌حق‌شناس valiolah rostamalizadeh,

Throughout the history, food and its supply has been the most important concern of human beings. It is obvious that the food system of any country is affected by the cultural, economic and social policies in which the states have a direct influence. The aim of this arti More

Throughout the history, food and its supply has been the most important concern of human beings. It is obvious that the food system of any country is affected by the cultural, economic and social policies in which the states have a direct influence. The aim of this article is to conduct a qualitative study of the state policies and their effects on the changes in food consumption patterns among the households in Rasht city. It is conducted by a qualitative method and phenomenological approach and the data were collected through an in-depth interview and observation. The sampling method was purposeful and 21 citizens of Rasht city were interviewed. The data obtained from the interviews were analyzed using MAXQDA software. The findings show that the negative consequences of state policies in the 2000s and 2010s dominated the positive consequences. Although the economic and social policies caused many problems for the people with different levels, they also led people towards the optimal economic consumption of the goods. Investigations of the changes occurred in the food consumption pattern among the Rasht citizens show that the categories of demographic and cultural structure, lifestyle change, self distinguishing, the availability of food centers, and the media play a key role in the tendency of citizens towards eating outside. On the other hand, the financial challenges and economic capacity, relatively high food security and adherence to the traditional culture are the reasons tending people towards having the traditional foods. Manuscript profile

Open Access Article

69 - The effect of renewable energy and financial development on carbon emissions based on consumption in Iran
seyed jalal tabatabaei

The current research has investigated the effect of financial development and renewable energy consumption on carbon emissions based on consumption in Iran by controlling the variables of economic growth and electricity consumption in the period from 1990 to 2021. After More

The current research has investigated the effect of financial development and renewable energy consumption on carbon emissions based on consumption in Iran by controlling the variables of economic growth and electricity consumption in the period from 1990 to 2021. After examining the Manai test of the research variables using modified Dickey-Fuller and Ziot-Andrews tests, Bayer and Hank's cointegration test was performed to check the existence of collinearity between the research variables. Then, autoregressive distributed lag estimators, fully modified ordinary least squares, dynamic ordinary least squares and gradual shift causality test were used to investigate the long-term relationship of variables and their causal relationship. The results clearly show that financial development and renewable energy consumption reduce carbon emissions based on consumption in Iran, and economic development and financial development increase carbon emissions based on consumption. The results of the test of gradual causal changes have confirmed the main results of the estimation methods used. Therefore, policymakers in Iran should encourage research and development in low-carbon technologies and also target investments in renewable energy and reduce the level of non-renewable energy imports and avoid investing in high energy consumption sectors that lead to an increase Avoid carbon emissions based on consumption. Manuscript profile

Open Access Article

70 - Consumer Culture in Commercial Complexes of Iran's Metropolises
Mahdi Fallahi Hana Yazdanfar

<p>This study examines consumer culture within commercial complexes in Iran's metropolises. Over the past two decades, Iran's major cities have witnessed significant developments in the construction of commercial complexes, which have also become symbols of social and c More

<p>This study examines consumer culture within commercial complexes in Iran's metropolises. Over the past two decades, Iran's major cities have witnessed significant developments in the construction of commercial complexes, which have also become symbols of social and cultural significance. The aim of this research is to analyze the factors influencing the formation of consumer culture in these complexes and their social, cultural, and economic impacts. The primary issue addressed in this paper is how economic transformations, globalization, social changes, and modern technologies affect consumer culture in commercial complexes of metropolises. Specifically, the research question focuses on how these factors have altered consumption patterns and purchasing behaviors, and what effects they have on social interactions and cultural identity. The research methodology involves analyzing existing literature, conducting interviews with experts, and evaluating field data from various commercial complexes. This approach examines economic and social changes and their impact on consumer patterns, while also analyzing the effects of technology and globalization on consumer preferences. The findings indicate that commercial complexes function not only as shopping centers but also as important social and cultural spaces. Economic changes and increased household incomes have led to higher demand for luxury goods, while globalization and modern technologies have influenced consumer preferences. These complexes provide opportunities for social and cultural interactions and contribute to the economic development of metropolises.</p> Manuscript profile

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