Subject Areas :
mohammadreza hamidizadeh 1 , rohollah sharifi 2
1 - مديريت بازرگانی دانشگاه شهيد بهشتی تهران
2 -
Keywords:
Abstract :
1. Dibb, Sally and Lyndon Simkin (1997). A program for implementing market segmentation. Journal of Business & Industrial Marketing, 12/1, PP 51-65.
2. Dibb, Sally and Robin Wensley (2002). Segmentation analysis for industrial Markets: problems of integrating customer requirements into operations strategy. European journal of Marketing, Vol. 36, No 1/2, PP 231-251.
3. Bannon, Declan P. (2004). Marketing Segmentation and Political Marketing. Paisley Business School, University of Paisley, Paisley, PA1 2BE.
4. Majurin, Anna-Lena (2001). Industrial Segmentation – A Review. Företagsekonomiska institutionen; Henriksgatan 7 - FIN 20500 Åbo.
5. Mitchell, Vincent-Wayne and Dominic F. Wilson (1998). A Reappraisal of Business-to-business Segmentation. Industrial Marketing Management, 27, PP 429–445.
6. Dibb, Sally and Lyndon Simkin (1997). A program for implementing market segmentation. Journal of business & industrial marketing, 12/1, PP 51-65.
7. Bingham Jr., Frank G.; Gomes, Roger and Knowles, Patricia A. (2005). Business Marketing (3th Ed). New York: the McGraw. Hill Companies. P 179.
8. Mitchell, Vincent-Wayne and Dominic F. Wilson (1998). A Reappraisal of Business-to-business Segmentation. Industrial Marketing Management, 27, PP 429–445.
9. Dibb, Sally and Lyndon Simkin (1997). A program for implementing market segmentation. Journal of business & industrial marketing, 12/1, PP 51-65.
10. Dibb, Sally and Lyndon Simkin (1997). A program for implementing market segmentation. Journal of business & industrial marketing, 12/1, PP 51-65.
11. Dibb, Sally; Philip Stern and Robin Wensley (2002). Marketing Knowledge and the value of segmentation. Marketing Intelligence & Planning, 20/2, PP 113-119.
12. McDonald, Malcolm and Ian Dunbar (1995). Market Segmentation: A step-by-step approach to creating profitable market segments (1st Ed). Macmillan Press LTD.
13. Bingham Jr., Frank G.; Gomes, Roger and Knowles, Patricia A. (2005). Business Marketing (3th Ed). New York: the McGraw. Hill Companies. P 181.
14. Bingham Jr., Frank G.; Gomes, Roger and Knowles, Patricia A. (2005). Business Marketing (3th Ed). New York: the McGraw. Hill Companies. PP 182-183.
15. Bingham Jr., Frank G.; Gomes, Roger and Knowles, Patricia A. (2005). Business Marketing (3th Ed). New York: the McGraw. Hill Companies. P 181.
16. Wright, Ray (2004). Business-to-Business Marketing: A step-by-step guide (1st Ed). Pearson Education LTD. P 172.Wright, Ray (2004). Business-to-Business Marketing: A step-by-step guide (1st Ed). Pearson Education LTD. PP166-167.