List of Articles بازاریابی

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  1 - Content Marketing and Product Development Process Effectiveness in High-Tech Companies
  Nader Seyyedamiri
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  2 - Window-Shopping as an Effective Element to Improve Viral Marketing
  shahriyar mohammadi keyvan karimi
• Open Access Article
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  3 - An Analysis of Customer Behavior in online shopping of electronic products
  Razieh Rouhi DEHKORDI
• Open Access Article
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  4 - الگوی رويکرد تخصصي‌ درتعاملات دانشگاه با صنعت: ضرورت‌ها و چالش‌هاي بخش‌بندی بازار
  mohammadreza hamidizadeh rohollah sharifi
• Open Access Article
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  5 - Evaluation of ICT components in tourism marketing using structural equation techniques Case study of Ardebil province
  Alireza Estelaji  
• Open Access Article
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  6 - Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion
  nima shojaei Kambiz  heidarzadeh Ahmad Rousta
• Open Access Article
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  7 - Investigating the Impact of Ethical Attitudes on Digital Marketing Strategies On the performance of the hotel industry
  Ali  Nakhchian Ali   Hosseinzadeh Hossein momenimahmouei Mohammad Ghasemi Namaghi
• Open Access Article
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  8 - Provide a model for entrepreneurial marketing management in the microelectronics industry
  Farshad  Hekmatzadeh Hossein  Vazifeh Dust Farideh  Haghshenas Kashani
• Open Access Article
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  9 - nvestigating the Factors Affecting the Development of Internal Marketing in the Banking Industry (Commercial Bank Case Study)
  Samira  Asadi Mohammad Mahdi Mozafari Babak Haji Karimi Mahmood Noraei
• Open Access Article
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  10 - The Role of IT in Establishing Electronic Customer Relationship Management (eCRM)
  Mohammad hosein Jarahi Saeed Saeida Ardekani Mohammad Zareiyan
• Open Access Article
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  11 - Technology marketing and Research Commercialization
  Gholamreza Malekzadeh
• Open Access Article
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  12 - Marketing in Technological Small and Medium sized Companies; Challenges and Solutions
  Nargess Khanderoo Tooraj sadeghi Gholamreza Malekzadeh
  10.7508/jstpi.2015.03.004
• Open Access Article
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  13 - Providing a Conceptual Framework to Explain the Role of Management's Commitment to Internal Marketing on Job Attitudes
  Esmaeil Malek Akhlagh Zahra Takhire Arman Pourusa
  10.7508/jstpi.2016.03.007
• Open Access Article
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  14 - From Mass Marketing to One-to-One Electronic Marketing
  Arash Beheshtian-Ardakani Mohammad fathiyan
  10.7508/jstpi.2017.03.006
• Open Access Article
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  15 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
  Masoud Tosifyan Ali Ramezani
  10.7508/roshdefanavari.2018.14.007
• Open Access Article
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  16 - Evaluation of the Efficacy of the Combined Viral Marketing Method with the Network Clustering Method and Comparing the Results
  fereydoun ohadi mehrnoosh mohammadi Mohammad Jafar Tarokh
  10.7508/jstpi.2019.02.008
• Open Access Article
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  17 - The Effects of Entrepreneur’s Characteristic on Entrepreneurial Marketing (Case Study: Fars Science and Technology Park)
  mohammad javad naeiji یدالهی yadollahi
  10.61186/jstpi.20953.19.76.30
• Open Access Article
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  18 - Presenting a new framework of viral marketing in online business: qualitative analysis via projection techniques
  Elham Fazeli veisari Mohammad Javad Taghipouryan Reza Tavoli
  10.52547/jstpi.20994.17.68.23
• Open Access Article
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  19 - Analysing the effect of Social Marketing Mix on advertising effectivness Case of Study: Isfahan Municipal Committee of Citizenship
  فاطمه  قاسمی غلامرضا  بردبار
• Open Access Article
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  20 - مدل سازی معادلات ساختاری بر مبنای مدل عملیاتی بازاریابی با رویکرد تحلیل مدل ارتباطات بازاریابی یکپارچه
  علی  شاه نظری Mohammad موزیری قیری آزاده  نادري
• Open Access Article
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  21 - Overview of the effect of dimensions of intellectual capital and employee satisfaction based on internal marketing on competitive advantage
  Majid Esmaeilpour Alireza kamyab Javad Dokuhaki
• Open Access Article
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  22 - Assessing the impact of organizational change tend to increase customer satisfaction with regard to relationship marketing
    zahra ameri
• Open Access Article
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  23 - Investigating the effect of the internet marketing on the growth of the exports market in Iran (Case study: Dried fruit exporters)
    MOHAMMADREZA ARDEHALI
• Open Access Article
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  24 - Exploring entrepreneurial marketing behavior with heuristic decision making approach (Case of study: nascent nanotech and biotech entrepreneurs in Tehran)
  Pouria Nouri عبدالله احمدی کافشانی
• Open Access Article
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  25 - SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY
  Ahmad taheri mohammad mehdi parhizgar
• Open Access Article
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  26 - Provide a Model for Customer Advocacy (Detergents Customers in Tehran
  mirza hasan hosseini Mohammad MahmoodiMeymand علی اکبر  جوکار Farzane sadat hosseiny
• Open Access Article
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  27 - Applying the Entrepreneurial Approach to Create Business Model for Energy Supplying Businesses Case study; International Gas Market
  amirhooshang karami Seyed Mojtaba Sajjadi Seyyed Reza Hejazi asgar khademvatani
• Open Access Article
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  28 - Designing and compiling a behavioral decision making model for investors considering the role of financial marketing mix using structural equation modeling
  Hamid reza Shokrizadeh jamal barzegari khanaghah Hojat allah Sadeghi
• Open Access Article
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  29 - Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique)
  Akbar manjegani   golnar shojaei
• Open Access Article
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  30 - Identify the critical factors for sustainable banking success with a mixed approach
  Alireza Aliahmadi Mir Hamid Taghavi Ali Bonyadi Naeini
• Open Access Article
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  31 - A model for evaluating green marketing in the insurance industry
  aigin ghorbani ameneh khadivar leili niakan
• Open Access Article
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  32 - Designing of the green marketing model in consumer markets in small and medium businesses to enter international markets with a soft system methodology approach
  Elham  Keshavarz mirza hasan hosseini
• Open Access Article
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  33 - Evaluate the Effects of Service Innovation, Social Media Marketing, and Social Support on Value Co-creation
  akbar hoshyar Alireza Rousta
• Open Access Article
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  34 - Entrepreneurial marketing: A New Theory of Effective University-Industry Cooperation
  Seyed Maseood  Ghoreishi mahdi majidpour Babak Negahdari Morteza Mousakhani
• Open Access Article
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  35 - Analysis of marketing challenges in social networks
  seyyede somsye ghorbi Meysam Latifi
• Open Access Article
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  36 - The effect of e-marketing alignment with the organization's macro strategy on improving the performance of commercial organizations
  Mohsen Rezaei Alireza Aliahmadi mirzahasan hoseini Mohammadtaghi Amini
• Open Access Article
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  37 - Provide a model for nurturing and developing the competencies of international marketing managers in free trade zones
  Farzaneh  Zare Mehrjerdi
• Open Access Article
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  38 - Legal aspects of network marketing (MLM)in iran with pyramid schemes in comparison with America Federal Trade
  hamid samadifard farshid teyebi
• Open Access Article
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  39 - Prioritizing Motivations of Iraqi Tourists Visiting the Holy City of Mashhad
   
• Open Access Article
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  40 - Conceptualizing Entrepreneurial Marketing in Iran’s Hotel Industry; a qualitative approach
  Morteza Khazaei Pool Abolfazl Tajzadehnamin Hamid Zargham Boroojeni mehdi karoubi
• Open Access Article
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  41 - The effect of moderating cultural congruence on the relationship between internal marketing activities and employee satisfaction (Case study: Tourism staff in the western Iran, Iraq and Turkey)
  Fakhrodin Maroofi  
• Open Access Article
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  42 - The Effect of E-tourism on the Purchase of Tourism Services and its Conformity with the Behavior of Iranian Tourists
  Reza Minaee Farshid Namamian Fakhrodin Maroofi Alireza Moradi
• Open Access Article
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  43 - Investigating the Influence of Internal Marketing on Employees' Job Performance Mediated by Knowledge-sharing and The Moderating Role of Communication: A Case Study of Mashhad’s Four and Five-Star Hotels
  Ghasem Eslami Farshad Ghaderi
  10.61186/journalitor.35989.12.25.101
• Open Access Article
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  44 - Identification of Tourism Marketing Factors via Metasynthesis
  aziz arfai Farshid Namamian
  10.52547/journalitor.35996.10.20.211
• Open Access Article
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  45 - Investigating the Role of Social Capital, Social Interaction, and Knowledge Sharing in E-Tourism Marketing
  haydar mohammadi mosavi jad seyed mohammad yosra salehi seyede hayde nemati
  10.61186/journalitor.36224.11.23.181
• Open Access Article
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  46 - Investigating the Role of Residents' Support for Health Tourism Development in Marketing Using the Cognitive Mapping Approach: A Case Study of Isfahan’s Healthcare Town
  mahnaz Doosti-Irani Mir Mohammad  Asadi
  10.61186/journalitor.36247.11.23.63
• Open Access Article
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  47 - Determining the competencies of Human Resource with the Approach of marketing educational services (a meta-Analysis literature review)
  Saeed Talebi seyyed mahmoud  shabgoo monsef Kambiz Shahroodi Farzin Farahbod
• Open Access Article
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  48 - Designing a model for creating a company's value set, taking into account the customer's ethical value and social ethical value
  Keyvan  Mohbed Hashem  NikouMaram Karim  Hamdi
• Open Access Article
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  49 - Ethical components of providing a model to motivate and increase the culture of buying domestic products (Case Study: Electrical Appliances)
  Saloumeh  Nouri seyed mahdi  moafi madani Yadollah  khodaverdi
• Open Access Article
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  50 - Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz)
  Ramin Bashirkhodaparasti Nasrin Nemati
• Open Access Article
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  51 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
  Hesamedin Nemati یاسر سبحانی فرد Ali Jafari
  10.61186/mf.38396.22.74.143
• Open Access Article
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  52 - Provide a Model for the Development of Sports Tourism with an Emphasis on Entrepreneurial Marketing
  Mohammad mahdi Gorzin parviz saeidi سید محمدرضا حسینی zeinolabedin fallah
• Open Access Article
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  53 - A Model of Integrated Communication with Entrepreneurial Ecosystem’s Actors in the Life Cycle of E-Business Start-Ups in Shiraz Hub Accelerator
  Soona Tayebi Kazem Askarifar Abbas Abbasi
  10.61186/jstpi.39352.20.79.20
• Open Access Article
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  54 - Designing an Entrepreneurial Marketing Model with an Approach to Improve Organizational Performance
  javad motevali taher mohammadreza eghbal مجید فتاحی
  10.61186/jstpi.39494.20.78.84
• Open Access Article
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  55 - A Systematic Overview of Entrepreneurial Marketing: An Analysis of Components and Deterrents in Online Business Using the Hybrid Technique
  mahdi kasegarha Mohammad javad  Taghi porian Javad  Gilanipor Mehran  Mokhtari
  10.61186/jstpi.39530.19.73.8
• Open Access Article
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  56 - Data-driven Marketing in Digital Businesses from Dynamic Capabilities View
  Maede  Amini vlashani ayoub mohamadian Seyed Mohammadbagher Jafari
• Open Access Article
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  57 - Meta-synthesis of the antecedents and consequences of digital marketing
  nafise belaghatnya Mohammad ghaffari Hossein Shirazi hossein janatifar
• Open Access Article
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  58 - Provide a Model for the Development of Sports Tourism with an Emphasis on Entrepreneurial Marketing
  Mohammad mahdi Gorzin پرویز  سعیدی   zeinolabedin fallah
• Open Access Article
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  59 - A systematic approach to guerrilla marketing in online business
  Mohammad Nahid Mohammadi محمد جواد تقی پوریان maryam rahmati Davood Kiakojouri
  10.61186/jstpi.42248.21.81.42
• Open Access Article
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  60 - Review evaluation of systematic literature (green marketing) and analysis of definitions, strategy steps and tools in tourism and hospitality industry (green focus)
  SHAHRAM RAFIEI NAEINI Atena  Herfehgar Mitra Hosseinpour Sharafshad Mahbube Jurjani
• Open Access Article
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  61 - Identifying Factors Affecting the Spiritual Perception of Tourists in Iran
  mahnaz Doosti-Irani
• Open Access Article
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  62 - Explaining the concept of public service marketing
  reza tayaran Mohammad Taleghani
• Open Access Article
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  63 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
  Fereydon omidi
• Open Access Article
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  64 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
  Reza Pourmohammad morad rezaei dizgah
• Open Access Article
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  65 - Investigating the mutual effect of green and strategic marketing orientation on competitive advantage
  zahra eslaminzhad
• Open Access Article
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  66 - Presenting the strategic model of green marketing to obtain competitive advantage components in Kaleh food industry
  Mohammad Reza Alizadeh mahdi haghighi kafash babak hajikarimi
• Open Access Article
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  67 - Investigating the effect of analyzing the mediating role of ethical marketing on the effect of human resource management performance on internal marketing in Sepeh Bank employees in the northwest of the country
  Taghi mohamadi Reza abdollahzade صابر قرباني siamak kazemzadeh
• Open Access Article
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  68 - Identification and development of components of advertising model based on fear attraction in selected insurance companies
  mohamad sajad rashidpour Alireza pirhaiati javad niknafs Mohammad Aidi
• Open Access Article
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  69 - Pathology of the Ethical Approach in Social Media Marketing Activities in the University (Case of Study: Islamic Azad University)
  Fatemeh Abolhasani targhi Seyed Hassan  Hataminasab Mohammad Soltanifar
• Open Access Article
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  70 - Investigating of analyzing the mediating role of ethical marketing on the effect of human resource management performance on internal marketing in Sepeh Bank employees in the northwest of the country
  تقی  محمدی saber ghorbani Reza abdollahzade siamak kazemzadeh
• Open Access Article
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  71 - Development and evaluation of neural marketing model using emerging digital technologies in the banking industry
  Maryam  Khazri Yazdan Shirmohammadi Seyed Alireza  Mirarab Beigi
  10.61186/jstpi.47338.21.81.64
• Open Access Article
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  72 - The Effect of Social Media Marketing on Consumer Behavior Regarding the Mediating Role of Brand Value
  Alireza Abrood Ablolnaser  Derakhshan
• Open Access Article
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  73 - Analyzing the Impact of Social Networks on Tourism Branding in Iran
  Tayyebe Amirmostofian mohammad hossein Imani Khoshkhoo Hadi Khaniki
• Open Access Article
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  74 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
  َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani
• Open Access Article
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  75 - Identification and development of components of advertising model based on fear attraction in selected insurance companies
  mohamad sajad rashidpour علیرضا  پیرحیاتی javad niknafs Mohammad Aidi