Window-Shopping as an Effective Element to Improve Viral Marketing
Subject Areas : ICTshahriyar mohammadi 1 , keyvan karimi 2
1 - K.N. Toosi University of Technology
2 -
Keywords:
Abstract :
E-Commerce is going to be remembered as one of the most important concepts of the twentieth and twenty-first centuries, for a very unique reason: it is the combination of , business, marketing, and design. As well as the others, marketing has a long history. However, raising the Internet and e-commerce turns its utilization and practice into a modern way, as well as the others. One of the modern techniques of marketing is called viral marketing or so called Word-of-Mouth (WOM). This study is dedicated to reviewing the several strategies and key point of viral marketing. As the contribution, this study is focused on getting the window-shopping phenomenon to work, as a promoting factor on viral marketing strategies. In this paper, a case study on influence of window-shopping on a multi-stage customer decision process compared to that of WOM is been done as the empirical study deducing the applicability and competency of window-shopping.
