services

Open Access Article

1 - Assessing the e-service quality of Payame Noor University
Somayeh Ahari

In this study, in order to assess the e-service quality of Payame Noor University based on E-SERVQUAL model, the service superiority gap score was measured. The research methodology was quantitative, in terms of main strategy applied, in terms of research objective desc More

In this study, in order to assess the e-service quality of Payame Noor University based on E-SERVQUAL model, the service superiority gap score was measured. The research methodology was quantitative, in terms of main strategy applied, in terms of research objective descriptive–survey, in terms of analytical technique and library and field study, in terms of implementation strategy. The research population consisted of about 20000 undergraduate and postgraduate sophomores and above studying in Payame Noor University of Ardebil during spring semester of academic year 2010-2011. A multi-stage cluster sampling method was used for the study. Among the universities, the Payame Noor University of Ardebil, another university and a unit were selected randomly. According to Krjci-Morgan table, assuming error α = 0.05 and using cluster method of sampling, the overall sample size was determined 500 and 476 questionnaires were finally analyzable. For data collection, the e-service quality questionnaire (E-SERVQUAL with alpha reliability coefficient .97 for the perceptional level and .95 in for the expectation level) was used. Results from Kolmogorov-Smirnov test (z = .704, p = .703 > 0.05) showed that the data distribution is normal. Data collected was analyzed by using single-sample t-test. Results showed that e-service quality was significantly low in all aspects and components of services. In other words, there was a service superiority gap in electronic service in Payam Noor University and students were unsatisfied with the quality of electronic services. Manuscript profile

Open Access Article

2 - Proposing a model for IT services based assessment approach, based on IT Governance Model
seyyed ahmad tabatabaei skch skch

Nowadays one of the biggest problems of IT organizations in less developed countries is paying too much attention to infrastructure and technology of organizations. This is due to the point that many managers in organizations believe that existence of IT infrastructure More

Nowadays one of the biggest problems of IT organizations in less developed countries is paying too much attention to infrastructure and technology of organizations. This is due to the point that many managers in organizations believe that existence of IT infrastructure and technology by itself is a sign of maturity of an organization. Although technical facilities and infrastructure such as networks, hardware, software etc., is essential for providing appropriate services and optimal performance, but these features cannot provide a competitive advantage and increase the maturity of the organization. The missing link in these organizations, which have been less considered, is how to use these features to achieve organizational goals. In different areas, there are several standards and optimal methods for defining and optimizing processes. Some of the most complex models which should be considered in different units of information technology are, models and frameworks related to IT governance. IT governance focuses on implementation and management of quality of IT services so as to meet business needs. IT governance is done by service providers through an appropriate combination of people, process and information technology. The purpose of this paper is to examine different models and frameworks of IT governance models, in order to propose a framework for assessing IT services Manuscript profile

Open Access Article

3 - Iran's Mobile Government Ecosystem Model, Stakeholders Identification and Analysis
ali hakimjavadi mehdi sepehri

Mobile Government Ecosystem is one of the emerging ecosystems in Iran. The purpose of this paper is to identify and analyze the structure and identifying the role of each of the key stakeholders of this ecosystem. In order to achieve this purpose, by studying the relate More

Mobile Government Ecosystem is one of the emerging ecosystems in Iran. The purpose of this paper is to identify and analyze the structure and identifying the role of each of the key stakeholders of this ecosystem. In order to achieve this purpose, by studying the related literatures and the models presented in these literatures, a mobile government ecosystem conceptual model is proposed, where four new key stakeholders are introduced: new trends in over the top (OTT) services, innovation and innovators, advertisement and advertisers, and mediators. Then, a questionnaire is designed to verify the factors identified in the model and to examine the effects of these factors on the mobile government ecosystem. The questionnaire was distributed to a random sample of 400 experts, where 363 responses were collected, and analyzed based on structural equation modeling. The results show that with the exception of advertisement and advertisers, the three other key stakeholders have significant coefficients in the model. Manuscript profile

Open Access Article

4 - A Framework for Identifying and Ranking Criteria for Evaluating the Quality of Electronic Services (Case studies: Golestan website of Payame-noor university)
Hossein Babaee mahmood salehesfahani fateme noorani

Service quality is a concept that, due to difficulties in defining and measuring the considerable debate in the literature, no general consensus, aroused. Often, customer satisfaction and service quality as a function of perceptions and customer expectations, and resear More

Service quality is a concept that, due to difficulties in defining and measuring the considerable debate in the literature, no general consensus, aroused. Often, customer satisfaction and service quality as a function of perceptions and customer expectations, and research has shown that the quality of the services plays an important role in its profitability. The purpose of this study is to provide a framework for identifying and ranking criteria for evaluating the quality of services. The results showed that, all parameters of quality of service are important. Response Time is an important indicator of the rest. The trustiness, informativeness, ease of use, empathy and visual appeal are next important factors. The users are satisfied with the trustiness and informativeness, but not with empathy. User satisfaction is medium with response time, ease of use and visual appeal. Manuscript profile

Open Access Article

5 - Provide a conceptual model to identify the quality of electronic services in the country's online stores
marziye rahmani Mohammad Fathian saied yaghoubi

This study explains the gap in scientific studies in the field of localization of factors affecting the quality of electronic services in the country's online stores, to present a conceptual model using structural equation modeling. This is a quantitative survey study i More

This study explains the gap in scientific studies in the field of localization of factors affecting the quality of electronic services in the country's online stores, to present a conceptual model using structural equation modeling. This is a quantitative survey study in which a structured questionnaire is distributed among the buyers of three online stores. Cronbach's alpha is used to evaluate the reliability, heuristic factor analysis to classify sub-indicators and confirmatory factor analysis to examine the validity of the structure and the variables and resulting indices. Manuscript profile

Open Access Article

6 - Investigating the effect of using various marketing strategies on social networks on gaining the trust of council customers Investigating ترجمه‌های investigate فعلفراوانی بررسی کردن investigate, check, peruse, survey, study رسیدگی کردن consider, attend, check, investigate, inspect, investigate استفسار کردن investigate وارسی کردن sift, investigate پژوهیدن investigate, inquire, research, search تحقیق کردن investigate, inquire, verify, assay, interrogate, question اطلاعات مقدماتی بدست اوردن investigate جستار کردن investigate تفتیش کردن inquire, inspect, investigate, revise باز جویی کردن examine, assay, inquire, interrogate, investigate, cross-examine تعریف‌های investigate فعل ۱ carry out a systematic or formal inquiry to discover and examine the facts of (an incident, allegation, etc.) so as to establish the truth. police are investigating the alleged beating مترادف‌ها: check outsuss outgive something the once-overscope outinquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up مترادف investigate فعل check outsuss outgive something the once-overscope out inquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up همچنین ببینید investigate
farzaneh milani jafari zenouzi

The aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' tr More

The aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' trust and attracting the customers can be mentioned as marketing challenges on these networks. So, in order to create competitive advantages, companies need to use appropriate strategies of building trust. The population of this study consists of all Iranian users of social networking sites that affected by companies advertisements. Also the sample size by using snowball sampling method is 446. The research method is descriptive survey research and data collection tool is questionnaire. To test hypotheses the partial least squares (PLS) technique and SmartPLS 3 software has been used. The results show that all four variables include: transactional, relationship, database and knowledge-based marketing strategies in social networks have a significant impact to build customers’ trust. Indeed, transactional strategy has negative impact on trust so the relation between this variable and dependent variable is reverse. knowledge-based marketing strategy has the most positive impact on customers’ trust. Manuscript profile

Open Access Article

7 - Economical Valuation of River to Conservation for sustainability of Water Supply (Case Study: Masal Khalkaei River, Gilan Province)
طوبی عابدی بهنام یوسفی

10.29252/.1.1.31

Economical valuation of environmental services help the decision makers to make decision about receasion, conservation and sustainability of water resources. Contingent Valuation Method (CVM) is used to evaluate conservation of water resources value of Khalkaei River lo More

Economical valuation of environmental services help the decision makers to make decision about receasion, conservation and sustainability of water resources. Contingent Valuation Method (CVM) is used to evaluate conservation of water resources value of Khalkaei River located in Masal in Guilan Province at the north of Iran. This method tries to define individual’s willingness to pay (WTP) under suggested prices of given hypothetical market. Among the variables of the model presented, monthly cost, monthly income and environmental viwepoint (P<0.01) and landscape (P<0.1) are effective variables on willing to pay.. The average monthly WTP per family was calculated as 36766 Rls of Iran. The annual conservation value in terms of WTP for the conservation of Khalkaei River was estimated as 208 million Rls of Iran. Manuscript profile

Open Access Article

8 - The Evaluating of Spatial Distribution of Population and Services in Urban Zones of Tabriz
Rahim Sarvar

Today one of the most important issues in urban planning, discussion of balanced and proportionate development in cities having a population of urban services is appropriate. The urban planners to collect and analyze local and spatial data and reflect the results to u More

Today one of the most important issues in urban planning, discussion of balanced and proportionate development in cities having a population of urban services is appropriate. The urban planners to collect and analyze local and spatial data and reflect the results to urban managers are trying in achieving this goal is the distribution of urban facilities and services will lead to a way that will benefit all social groups in society and lead to social and spatial justice in cities. This study aimed to investigate the relationship between population distribution and the distribution of urban services in urban regions, 37 urban regions of Tabriz and evaluation its urban areas and its population; the civil service has been made. In this study, to assess the distribution of population of the relative entropy model and to assess distribution of services have been used TOPSIS model. The method of this study is descriptive-analytical. The results of entropy model indicates that the distribution of population is proportionate in Tabriz; Also, the evaluation results the distribution of urban services in urban regions indicate that regions of zone 9,10 Tabriz which have the lowest utility and region 1 of zone 2 and zone 3 in the TOPSIS model are having the greatest enjoyment of civil service. Also, the evaluation results correlation between population rank and to its impact on the enjoyment of civil service pay, by using of the Spearman model about (0.4991) shows a high correlation between population rank and access to urban services exist. Manuscript profile

Open Access Article

9 - Evaluation of social housing and the effective factors in housing provision for low income classes(a case study :Eslamshahr)
محسن سقایی Ahmad mozeni amir sanaeirad

In recent years, following the main political, economical and social changes, cities and towns have expanded which resulted in lack of sufficient housing and proper lands for urban development. Therefore, governments have always been focusing on housing projects More

In recent years, following the main political, economical and social changes, cities and towns have expanded which resulted in lack of sufficient housing and proper lands for urban development. Therefore, governments have always been focusing on housing projects. One of these projects is the social housing designed by governments for the low-income classes. For this purpose, the present research study was carried out with the aim of studying the social housing situation in Eslamshahr and the effective factors, by means of a questionnaire, one-sample t-test and structural equation modeling. The findings demonstrate that the social housing policy couldn’t solve the housing problem of the low-income classes in Eslamshahr and the satisfaction level of the people with the social housing is low. Findings of the study show that social houses in Eslamshahr aren’t in favored conditions. These houses are not well-conditioned in terms of the four criteria of interior construction, safety, environmental situation, and access to municipal services. However, by accurate categorization of the low-income classes, allocation of sufficient and necessary funds, careful studies to choose a place to build the houses, proper design of interior space of the houses, improvement of service providing, and taking environmental factors into consideration, we can take a big step to improve and remove the housing problem of low-income classes in Eslamshahr. Manuscript profile

Open Access Article

10 - Locating Base Fire and Safety Services in Rural Settlements (Case study villages, city Boukan)
وحید ریاحی

Locating the Rural Fire Service and Safety Services is of great importance, For safety And prevent fires and accidents. Due to the high cost of locate firing safety services centers in all villages, Establish and correct locating caused increasing in efficiency usage of More

Locating the Rural Fire Service and Safety Services is of great importance, For safety And prevent fires and accidents. Due to the high cost of locate firing safety services centers in all villages, Establish and correct locating caused increasing in efficiency usage of safety centers. In this study, Dashbnd, Nachyt and Rahimkhan as the case villages in Boukan county previous studies were selected to locate in the rural context. Results show that the models employed is absolutely correct invoices. The research is applied in terms of content and analytical - descriptive. It is a documentary and field data collection To locate the fire station in the village of tissue factor in the six selected. Layers corresponding to each of these factors with reference to the same Zone 38, WGS1984 UTM: and the same (cellsize 3.6 × 3.6) in ARC GIS 10 preparation has been .To determine the importance of indicators used software expert choice 2011. And then each of the factors using fuzzy models by means of standardized Raster calculator and a value of zero to a raster format have been In this case, the layers become fuzzy weighted. . Then fuzzy algebraic operations addition and multiplication performed on layers and overlapping layers were. Finally the fuzzy gamma operator places suitable for the construction of a fire station in the rural context. Manuscript profile

Open Access Article

11 - Investigating the Role of Cooperative Dehirians in the Physical-Spatial Development of Rural Areas (Case Study of Villages in the Central District of Gorgan)
Safieh Bahmani Bahman Sahneh Ali Akbar Najafi Kani

One of the basic prerequisites for living in rural communities is the availability of minimum facilities and welfare services. Various measures have been taken by related organizations in order to provide villagers with welfare and physical services. In order to establi More

One of the basic prerequisites for living in rural communities is the availability of minimum facilities and welfare services. Various measures have been taken by related organizations in order to provide villagers with welfare and physical services. In order to establish a comprehensive correlation between rural development services and the creation of a support institution for rural managers, a co-opment of the diner with the aim of intellectual and financial support from the Dehairan was formed in 2009. The formation of cooperatives in rural areas can contribute to the comprehensive development of villages and accelerate them more rapidly. The formation phase of cooperatives, income generation, self-sufficiency, and lowering the cost of production and increasing the quality of the project and, in general, participation in the development and services sectors. The main objective of this research is to investigate the role of cooperatives in the development of spatial physical services in rural areas of central part of Gorgan city. This research was done in the field of field studies and applied in practice. The community of this research includes rural diners and rural influences. The main instrument of the research is self-made questionnaire by the researcher. The reliability and validity of the questionnaire were confirmed by experts and through the Cronbach alpha coefficient (alpha = 0.82). Correlation and meaningful correlations such as Friedman, Kruskal Wallis and Mann Whitney were used to assess the public satisfaction of the spatial physical services of the cooperative. The results of the findings showed that the cooperatives in the areas of infrastructure and welfare services have managed to achieve success, but in the areas of space and rural development, they have not achieved much success, on the other hand, the lack of the enumeration of councils and cooperative members of the dormitories It is for such cooperatives to be one of the most important problems in relation to their duties. Manuscript profile

Open Access Article

12 - The Role of Effective factors in Growth of New Technology Based Firms (NTBFs) in Mashhad City
fateme sanaei pour davood ghoroneh

The aim of this study was to evaluate the role of facilities of incubators in growth of new technology based firms (NTBF's). Statistical population is the NTBF's located on incubators and technology parks in Mashhad city. Data collecting tools is questionnaire made by t More

The aim of this study was to evaluate the role of facilities of incubators in growth of new technology based firms (NTBF's). Statistical population is the NTBF's located on incubators and technology parks in Mashhad city. Data collecting tools is questionnaire made by the researcher. For data analysis, correlation and stepwise regression were used. The results showed that an increase in facilities of incubators, NTBF's will be more growth oriented. There is a significant and positive correlation between the facilities of incubators and growth of NTBF's (r=.871). As well as, all components of incubators (establishment in the center, advice provided, benefits of being in the center and services and facilities of the existing infrastructure) with the growth of new technology-based firms (growth in sales, employment and profitability) have a significant positive relationship. The results of stepwise regression analysis show that components of establishment, advice provided, benefits of being in the center and the services and facilities of the existing infrastructure in the incubators, together jointly explained 0.914 of the variance of performance Manuscript profile

Open Access Article

13 - Ranking of the key success factors of outsourcing activities of universities maintenance and repair services using the Fuzzy approach (Case: Semnan University)
Nasrin Rahae Mohsen Shafiei Nikabadi Azim Zarei

Outsourcing, if done right, has numerous benefits for the organization, and if the principles of outsourcing are not properly observed and hasty decisions are made, irreparable damages will follow.This research identification and prioritization of the key factors for th More

Outsourcing, if done right, has numerous benefits for the organization, and if the principles of outsourcing are not properly observed and hasty decisions are made, irreparable damages will follow.This research identification and prioritization of the key factors for the success of outsourcing maintenance and repair services using the Fuzzy approach in Semnan University, during the period of October to December 2019. Therefore, this study identified 6 main factors and 39 sub-factors for key success factors of outsourcing activities of semnan university net services by studying different research literature. The statistical population of the study includes all managers in the field of technical and civil engineering and financial and administrative vice chancellor of Semnan University and the samples have been selected as a purposeful and accessible judgment. Hypothesis test, fuzzy AHP and fuzzy ARAS were used to analyse the data and the results showed that the most important key success factors are: participation and support from senior managers, existence of effective clear and transparent communication program, existence of a special and trained team to perform outsourcing, ability to manage change, existence of specialized workforce, process reengineering, stability of political climate, availability to share knowledge, competencies and innovations.-based economy and also its strategic position in the innovation ecosystem, has been studied Manuscript profile

Open Access Article

14 - Identification of the Factors and Indicators of the Model of Quality Assessment of the Game Industry Services on the Cloud Platform
Mohammad Taghi Taghavifard mohamadali abaspour

n today's world, one of the most important media and entertainment sectors is the gaming industry. The number of users of this type of games is constantly increasing and Businesses in this industry have grown dramatically. This has led to a dollars million turnover boos More

n today's world, one of the most important media and entertainment sectors is the gaming industry. The number of users of this type of games is constantly increasing and Businesses in this industry have grown dramatically. This has led to a dollars million turnover boost for developer companies of this kind of games. Therefore, the main aim of this study is to provide a model for measuring the quality of services on the cloud platform in the gaming industry. The present research is a developmental-applied objective and is a part of qualitative research. This research is also a survey research in terms of data gathering. In this study, 52 indicators were identified in 9 main dimensions after evaluating theoretical literature of the research and existing models and Delphi method for assessing the quality of the cloud computing services industry. The results of the research provide a comprehensive model for assessing the quality of cloud computing services industry services that can be used by industry and researchers. Manuscript profile

Open Access Article

15 - Spatial Analysis of Urban Poverty in Achieving Social Justice (Cady: Neighborhood of the Area of a Tehran Municipal)
karamatollah ziyari

This research has been conducted with the aim of urban spatial analysis of urban poverty in order to achieve social justice in the Descatsib neighborhood based on the access of residents of the neighborhood to urban services in a quantitative manner. Out of the eight in More

This research has been conducted with the aim of urban spatial analysis of urban poverty in order to achieve social justice in the Descatsib neighborhood based on the access of residents of the neighborhood to urban services in a quantitative manner. Out of the eight indicators, access to health services, education, transportation, law enforcement, parks, facilities and equipment, religious and commercial use has been used. The present research is applied and its method is descriptive-analytic. AHP (Hierarchical Analysis) method is used for spatial analysis of urban poverty. The results of the research show that poverty is concentrated in the central and eastern parts of the neighborhood and shows a lack of uniformity in the distribution of urban public services in this neighborhood. Therefore, the findings of this study emphasize the identification of poor neighborhoods and the importance of mapping poverty maps and, on the other hand, how to access urban services at the neighborhood level. Manuscript profile

Open Access Article

16 - Introducing an applied model for the Iranian Single window for SMEs: a public private partnership approach
Seyed mehdi Sadat Rasool Hasan talebi

Single window for SMEs, enroll as an information technology which bridges between SMEs and service suppliers specially government authorities. Single window is a long lasting concept and the ideal of all of service user, in the case SMEs. Such a system also have so much More

Single window for SMEs, enroll as an information technology which bridges between SMEs and service suppliers specially government authorities. Single window is a long lasting concept and the ideal of all of service user, in the case SMEs. Such a system also have so much benefits for all of its partners, include reducing costs and time and increasing Quality and knowledge management. Successful Implementation of Single window is due to good planning and having an applied experienced model which includes all of the important aspects of the issue for granted. This paper introduces a novel applied model based on 6C conceptual model and successful projects lessons learnt for Iran SMEs; the projects and their PPP model needed to be investigated is followed. The results will be helpful for developing countries to run similar projects. Manuscript profile

Open Access Article

17 - A Development Bank for Small and Medium Enterprises in Iran (SME bank of IRAN)
Mohammad reza Edraki

Financial supports just include a part of SMEs essential needs which will be performed through Banking institutions, Development Financial Institutions (DFIs), Leasing and Factoring Companies, Venture Capital Companies (VCs) to support and assist these Enterprises. But More

Financial supports just include a part of SMEs essential needs which will be performed through Banking institutions, Development Financial Institutions (DFIs), Leasing and Factoring Companies, Venture Capital Companies (VCs) to support and assist these Enterprises. But development and formation new technical institutions in financial and advisory services lines from SMEs still seems to be necessary. SME Bank of Iran is one of these new and necessary institutes which can be effective as a Development Financial Institution to initiate SMEs businesses, and responding to their special necessity. This Bank as a financial institute and through related financial and advisory proceses can help for financial supports and necessary supplement helps of SMEs. Advisory services in SME Bank of Iran, absolutely, must be presented in an integrated form for financial supports and venture creation. Manuscript profile

Open Access Article

18 - Identify and Prioritize Science Parks and Technology Services Offered to Companies Active in the Field of Software Technologies
Saeed Shavalpour Sadegh HosseinZadeh Maleki Mehdi Ghafori Fard Mir Saman Pishvaee

10.7508/jstpi.2017.02.002

Formation of science and technology parks in Iran dates back to more than two decades. However, there are numerous challenges for the mission defined for them; parks cannot significantly give services to companies operating in the country's soft-technology. One of the c More

Formation of science and technology parks in Iran dates back to more than two decades. However, there are numerous challenges for the mission defined for them; parks cannot significantly give services to companies operating in the country's soft-technology. One of the challenges that science and technology parks in the country are facing is a certain criteria to determine optimum services provided for development of companies operating in the field of software technology. Hence, this research has been trying to examine the various models of science and technology parks global software as well as field study, the opinions of some activists inside the arena, proposals for boosting and developing science and technology and services parks aimed at expanding and upgrading small and medium-sized interpreneurship in the field of software technologies. The process of this study includes reviewing the resources as well as qualitative non-constructive interviews to collect information and also to wrap up the research method of fuzzy decision-making. The results of the present study suggests that basic services, such as low-interest loans, endangers promoting and developing companies, transfer of experience required for companies, including a market analysis and demographic characteristics of their needs for development and success of these companies Manuscript profile

Open Access Article

19 - Effect of Value co- Creation on the New Services Development: The Mediator Role of Intra-Organizational Coordination and Moderating Role of Technological Experience
masoud parsa Mostafa Ebrahim pour Azbary Mohammad Rahim Ramzanian

10.61186/jstpi.21035.19.73.45

Globalization and high-tech processes, through information technology, have doubled the pressure on service organizations in the private and public sectors to compete in new services. In developed economies, the service sector is responsible for most employment and valu More

Globalization and high-tech processes, through information technology, have doubled the pressure on service organizations in the private and public sectors to compete in new services. In developed economies, the service sector is responsible for most employment and value-added growth. As a result, more extensive studies on the development of new services and the factors influencing it are becoming more important. On the other hand, value creation is a new concept in business, marketing and innovation of organizations that has been considered with the aim of creating a competitive advantage to maintain the survival of organizations. Sharing value creation is actually the process of creating value through the interactions of organizations with other organizations, employees, customers and other partners in the market and today is the focus of managers of service organizations including the banking and insurance industry, which are central pillars of economies. The present study seeks to provide a model to investigate the impact of shared value creation directly and indirectly on the development of new services, the impact of internal coordination as a mediating factor between the two variables of value creation and new service development as well as technology experience variable as moderator of internal coordination in 41 branches. It has been done from the central branches of banks and insurance companies of Boroujerd city. This research is of an applied type with a survey strategy. Data were collected through a questionnaire and also structural equation method was used to analyze the data. The results show that the creation of shared value has both a direct and indirect positive and significant effect on the development of new services. Also, the mediating role of intra-organizational coordination and moderation of technology experience was confirmed. Manuscript profile

Open Access Article

20 - Proposing a model for evaluating the Customer Satisfaction Index (CSI) in the field of Information Technology (case study: The ICT guild organization companies in Tehran)
Milad Kolagar Daroonkola

Nowadays, the manufacturing and service organizations are considering customer satisfaction as an important criteria for evaluating the quality of their work. The importance of customers and their satisfaction is going to be the main purpose of organizations. The aim of More

Nowadays, the manufacturing and service organizations are considering customer satisfaction as an important criteria for evaluating the quality of their work. The importance of customers and their satisfaction is going to be the main purpose of organizations. The aim of this study is to propose a model for evaluating the customer satisfaction index (CSI) in the field of information technology (IT), which after reviewing the literature and identifying the main variables of, the factors which have the most important role in the field of evaluating customer satisfaction index were introduced by the analyzes done with Smart PLS 2 and SPSS softwares. According to the results of this study, the significance of all the paths and hypotheses were accepted and the most important of all is the significance of service support in relation to the variables of the American Customer Satisfaction Index (ACSI) which was accepted with a high path coefficient and correlation. This means that service support has a high importance in developing customer and client satisfaction in this field Manuscript profile

Open Access Article

21 - Math Modeling Customer Satisfaction with Dynamic Planning Approach (Case Study: Saipa Automobile Companies, Iran Khodro and Pars Khodro(
kamran jalilian kameleh nasiri

Companies must be able to preserve their customers and change them to the faithful ones. The automotive industry is one of the leading industries in the field of customer satisfaction. In this paper, based on a hierarchical analysis approach, customer satisfaction is fo More

Companies must be able to preserve their customers and change them to the faithful ones. The automotive industry is one of the leading industries in the field of customer satisfaction. In this paper, based on a hierarchical analysis approach, customer satisfaction is formulated based on indicators after sale services, sale process, initial quality study, initial quality study, automotive performance execution and layout of the automobile industry. Also, by presenting an optimization model, the optimum customer satisfaction path from 1395 to 1404 is presented as a perspective for Iran Khodro, Saipa and Pars Khodro companies using an optimized control methodology, which is used to solve the MATLAB software. Finally, the cost of upgrading the customer satisfaction of the products of these companies for two consecutive years is 1396-1395. The results of the research show that the number of initial quality study has the most impact on customer satisfaction, which should be given more importance in the future planning of automobile companies as the most important control variable in order to improve the optimum route of customer satisfaction over the years to come. Manuscript profile

Open Access Article

22 - Identify knowledge Intensive Business Services of Qom Water and Wastewater
Maryam Gholizadeh Mohammad Ali Sarlak

The purpose of this study was to identify knowledge Intensive Business Services of Qom Water and Wastewater Company. In this Delphi study, after reviewing previous research and examining the upstream documentation and infrastructure at ABFA, the areas of knowledge assoc More

The purpose of this study was to identify knowledge Intensive Business Services of Qom Water and Wastewater Company. In this Delphi study, after reviewing previous research and examining the upstream documentation and infrastructure at ABFA, the areas of knowledge associated with a description of business services were identified. The results of data analysis showed that the areas of knowledge creation, upgrading and development of water and wastewater facilities, center of supervision, operation and maintenance of facilities, sales and customer service to be considered as a top priority and supply and support management, human resources management, management Financing, partner relationship management, developing management systems for review were the second priority. The processes and knowledge activities of each field were also identified and presented in separate business services. Manuscript profile

Open Access Article

23 - The effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction (Case study: Razi Insurance customers)
hamid reza masoudi

The purpose of this study is to investigate the effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction among Razi Insurance customers in Qazvin. A questionnaire with a five-point Likert scale was used to col More

The purpose of this study is to investigate the effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction among Razi Insurance customers in Qazvin. A questionnaire with a five-point Likert scale was used to collect data, Cronbach's alpha coefficient and combined reliability were used to measure its reliability, and the extracted mean variance (AVE) was used to measure its validity. The statistical population of the study is Razi Insurance customers in Qazvin. The available sampling method and statistical sample size using Cochran's formula is 384 people. In order to describe the findings, the frequency distribution table as well as bar graphs and central indicators such as mean as well as dispersion indices such as standard deviation and variance have been used. To answer the research questions and conclude from statistical methods and different tests using SPSS22 and LISREL8.54 software, to check the normality of the data from Kolmogorov-Smirnov test, confirmatory factor analysis test to confirm Validity of the questions and structural equation modeling technique were used to evaluate the fit of the research model with the collected data. The results showed that the main services provided by employees at a rate of 0.23 on customer satisfaction, communication services provided by employees at a rate of 0.42 on customer satisfaction and also 0.36 customer on the behavioral intention of customers (behavioral intentions). . Also, 14.5% of the total effect of the main services provided by employees on customer behavioral goals and 28.5% of the total effect of communication services provided by employees on customer behavioral goals are indirectly explained by the mediating variable of customer satisfaction. Manuscript profile

Open Access Article

24 - Forecasting the Number of Telecommunication Services’ Subscribers for the Next Years in the Country
A. Jahanbeigi M. E. Kalantari

Estimating the number of basic telephony services (fixed and mobile) and also residential users and enterprise subscribers of data services for the next years (up to 1389), is the goal of this paper. To predict the number of basic telephony services, the Cobb-Douglas mo More

Estimating the number of basic telephony services (fixed and mobile) and also residential users and enterprise subscribers of data services for the next years (up to 1389), is the goal of this paper. To predict the number of basic telephony services, the Cobb-Douglas model, which uses the two important factors (the subscriber’s income and charge of service), is utilized. An increase of 18.48 and 27.18 million subscribers for fixed and mobile telephony services is predicted, respectively (in the time interval of 1385-89). The accuracy of estimates is also validated by comparing the results with actual numbers of subscription in the past years and also with global norms in the world (published by International Telecommunication Union). The potential number of residential users of data services is estimated to be about 14.43 million (or penetration rate of 19.6 percent for internet users), and enterprise subscribers about 217 thousand (in addition to governmental organizations) at the end of 1389. Finally, a range of demanded data services along with their required bit rates are identified in order to be used in bandwidth forecast and allocation in the next generation networks. Manuscript profile

Open Access Article

25 - Bidding Strategy of Virtual Power Plants in Energy and Ancillary Service Markets Considering Multiple Grid Supply Point
H. Nezamabadi M. Setayeshnazar

In this paper the optimal bidding strategy of virtual power plant (VPP) in a joint market of energy and spinning reserve service, coupled with reactive power market is investigated. The proposed bidding strategy model is non-equilibrium based on security-constrained pri More

In this paper the optimal bidding strategy of virtual power plant (VPP) in a joint market of energy and spinning reserve service, coupled with reactive power market is investigated. The proposed bidding strategy model is non-equilibrium based on security-constrained price-based unit commitment (SCPBUC), which considers the VPP supply-demand balancing and security constraints. The model is a non-convex mixed-integer nonlinear optimization problem with inter-temporal constraints. It is solved by mixed-integer nonlinear programming (MINLP), and the solution is a single optimal bidding profile for each of the energy, spinning reserve, and reactive power markets. Manuscript profile

Open Access Article

26 - Integration of Systems in Ultra-Large-Scale Systems Using a Data-Centric Rich Services Approach
S. Shokrollahi F. Shams J. Esmaeili

An Ultra-Large-Scale (ULS) system is generally considered as a system-of-systems that have many crosscutting concerns. As the size of a system-of-systems grows, and interoperability demands between the sub-systems are increased, achieving more scalable and dynamic integ More

An Ultra-Large-Scale (ULS) system is generally considered as a system-of-systems that have many crosscutting concerns. As the size of a system-of-systems grows, and interoperability demands between the sub-systems are increased, achieving more scalable and dynamic integration of sub-systems becomes a major challenge. In this integration, each sub-system has its own domain that may have independent policies. Over the last few years, the notion of Rich Services has emerged as a technique for facilitating integration of systems. In this paper, a Data-Centric Rich Services (DCRS) approach is proposed to improve the dynamicity, scalability, and security of Rich Services in a ULS system. In the proposed approach, a two-layer and data-centric middleware is presented to manage orchestration of Rich Services. The lower layer is a Data Distribution Service (DDS) middleware used for data-centric, publish-subscribe, real-time, and loosely-coupled communication among Rich Services. The upper layer is used for dynamic and secure configuration and reconfiguration of Rich Services. We also analyze the performance of our approach using simulation-based experiments. Manuscript profile

Open Access Article

27 - Optimizing the Selection and Composition of QoS-Aware Web Services by Considering Dependency, Conflict, and Correlation between Web Services
mahdi farzandway F. Shams

Today, the continuous changes in customer requirements are the main challenges faced by enterprises. Service-oriented architecture is considered as a practical solution to solve this problem for service-oriented enterprises. In the service-oriented architecture, selecti More

Today, the continuous changes in customer requirements are the main challenges faced by enterprises. Service-oriented architecture is considered as a practical solution to solve this problem for service-oriented enterprises. In the service-oriented architecture, selection and composition of services to quickly respond to complex customer requirements is available to service-oriented enterprises. Enterprises use ready-to-use and outsourced services to respond more quickly to the complex and changing needs of customers. One of the emerging technologies in this area is web services. By expanding the desire of enterprises to use web services, overtime web services providers increased. For this reason, Web services with the same functionality and different qualities were expanded. Therefore, the issue of choosing a web service with the best quality for enterprises is important. On the other hand, enterprises with only one web service cannot meet the complex requirements of customers; therefore, they need to composite multiple web services together. In addition, with the increase of web services with different functions, correlation, dependency and conflict between Web services also expand in their composition. But so far, there is no way to choose the best web services based on the quality of service(QoS) and also their composition does not violate the dependency, conflict and correlation between web services. In this paper, we try to make use of previous methods that consider dependency or conflict or correlation in simple modes of web services composition. We will improve all these methods in a comprehensive approach and support complex situations that may arise from the composition of web services and find the suitable composite web service by considering dependency, conflict, and correlation between Web services. Manuscript profile

Open Access Article

28 - Green Cloud Computing with Reduced Energy Consumption in Live Migration Prioritizing Services
Mohammad Rostami Salman Goli

Today, the rapid growth in cloud computing resources usage has increased energy consumption in data centers. Green cloud computing goal is to decrease the energy consumption of data centers. In the meantime, service aggregation is a good method to reduce energy consumpt More

Today, the rapid growth in cloud computing resources usage has increased energy consumption in data centers. Green cloud computing goal is to decrease the energy consumption of data centers. In the meantime, service aggregation is a good method to reduce energy consumption in these systems. Existing aggregation methods with unnecessary migration, the unbalanced workload of hosts, and ignoring the relationship between services may reduce the quality of service and increase energy consumption. Therefore, in this study, by migrating the necessary services based on priority (including the number of children, the level and communication cost of each service), from hosts with the unbalanced workload to hosts that contain partner services, the productivity of available resources is improved and the energy consumption is decreased. Live services migration based on prioritizing and minimizing the number of migrations can also lead to response time decrease and system efficiency increase. The proposed method can lead to an 11.79% decrease in energy consumption, a 12.15% reduction in the number of service migrations, and a 1.55% increase in the number of hosts that have been shut down. Manuscript profile

Open Access Article

29 - Quality Evaluation of in-Service Trainings Based on Quality of Services Approach in Shahid Sattari University of Science and Technology
محمود غلامی شعبان مرادی

In the twenty-first century along with the development of educational systems, the subject of education quality has been raised as an issue. Continuous improvement in the quality of staffs’ in-service training, is an essential factor in improving the competitiveness of More

In the twenty-first century along with the development of educational systems, the subject of education quality has been raised as an issue. Continuous improvement in the quality of staffs’ in-service training, is an essential factor in improving the competitiveness of educational institutions. Based on the quality of services approach, this study aims to assess the quality of in-service training using cross-correlation method. As for the statistical population of this study, 140 participants of training courses in Shahid Sattari University of Science and Technology were selected. Using a simple random sampling method, 92 people from these participants have been selected to receive questionnaire. The obtained data were analyzed using single-sample T-student test and Pearson and Friedman correlation methods. The results indicated that from learners’ perspective, the various components of in-service training seemed eligible and there was a meaningful and positive correlation between the satisfactions of participants from training with the overall quality of training and training’s components. Among the factors affecting the in-service training, the respondents chose staff as the most important factor. Manuscript profile

Open Access Article

30 - Leadership Style, Servant Leadership, Paternal Leadership, Authentic Leadership, Psychological Capital, Job Engagement, Extra-role Services
Somayeh Abedi Bagher Asgarnezhad Nouri Vali Nemati Sayed Mohammad Reza Movahed

10.61186/journalitor.36246.11.24.83

This study sought to investigate the influence of newly-emerged leadership styles, that is, servant leadership, authentic leadership, and patriarchal leadership on the psychological capital and occupational behavior of hotel staff in the Iranian cities of Sareyn and Ard More

This study sought to investigate the influence of newly-emerged leadership styles, that is, servant leadership, authentic leadership, and patriarchal leadership on the psychological capital and occupational behavior of hotel staff in the Iranian cities of Sareyn and Ardabil. To this end, the population of the study comprised 312 hotel staff, out of whom 255 people were selected via convenient sampling. The required data were collected through a standard questionnaire which was administered online. The collected data were then analyzed through SPSS software and LISREL software using the structural equation method. The findings proved that all three leadership styles investigated in this study influenced the hotel staff’s psychological capital and occupational behavior. Furthermore, the staff’s occupational participation was found to be effective in the provision of extra-role services to the customers. It can thus be argued that the intended novel styles of leadership increase individuals’ psychological capital and occupational participation. Therefore, organizations, especially those involved in tourism and accommodation, should try their best to adopt such leadership styles. Manuscript profile

Open Access Article

31 - How the formation of suburbanization in cities (Case study: Ilam city)
milad abdi

The term suburbanization in developing countries refers to slums. Poverty is the main cause of suburbanization. Use the services and facilities of the city. The formation of suburbanization in the city of Ilam dates back to the year 3 and they are mainly formed in the s More

The term suburbanization in developing countries refers to slums. Poverty is the main cause of suburbanization. Use the services and facilities of the city. The formation of suburbanization in the city of Ilam dates back to the year 3 and they are mainly formed in the southern and southeastern part of the city. Among the suburbs of Ilam, we can mention Sabziabad, Banbur and Banbarz neighborhoods. The main consequences are the spread of social harms, the expansion of the city in low and unsuitable lands and the destruction of agricultural lands. The purpose of this study is to investigate marginalization in Ilam city and provide executive strategies to deal with this phenomenon. . In this research, the documentary-library method has been used and first defines marginalization and then examines the factors related to this phenomenon in the city of Ilam. Finally, solutions to prevent and intensify this phenomenon are proposed. Manuscript profile

Open Access Article

32 - Evaluating the quality of educational services of the technical faculties of the technical faculties of the University of Tehran based on the headperf model
Mohammad Eslahi hassan mahjub reza eslahi

The present study was conducted to investigate the quality of educational services on the campus of the technical faculties of the University of Tehran from the perspective of graduate students based on the Headperf model. The research method was applied in terms of pur More

The present study was conducted to investigate the quality of educational services on the campus of the technical faculties of the University of Tehran from the perspective of graduate students based on the Headperf model. The research method was applied in terms of purpose and descriptive in terms of data collection method. The statistical population includes all graduate students of the campus of technical faculties of the University of Tehran in the academic year 1398-99, which according to the latest statistics and available information is 3527 people; Using Cochran's sampling formula, 346 people were selected as the sample. Sampling method in this research is the sampling method of categories proportional to the volume. In order to collect the data, a researcher-made questionnaire on the quality of educational services based on the Headporf model was used. Content and structure validity were used to determine the validity of the questionnaire. The reliability of the questionnaire was also evaluated using Cronbach's alpha coefficient of "0.79". Findings can be prioritized in terms of academic, non-academic, reliability and empathy aspects of highest to lowest importance, respectively Manuscript profile

Open Access Article

33 - Pathology of new public services and welfare policies via the meta-synthesis method (Research interest of the Ministry of Cooperatives, Labour, and Social Welfare)
Mohammad Reza Rabii Mandiji Alireza Amirkabiri Seyed Morteza Zargar

As most researchers agree and acknowledge, Iranian administration is transitioning from a new public affairs administration and evolving into a new public service provider. However, a number of traditional viewpoints and opinions are yet to achieve some necessary revisi More

As most researchers agree and acknowledge, Iranian administration is transitioning from a new public affairs administration and evolving into a new public service provider. However, a number of traditional viewpoints and opinions are yet to achieve some necessary revision, as the quality and quantity of services remain vague and ineffective for the audience and recipients of these services. The present research attempts to study the existing public services and welfare policies, in comparison with the ideal situation and conditions, in order to reveal the inconsistency between them, from a pathologic perspective. To this end, among the qualitative research approaches, the content analysis method was adopted, and the meta-synthesis method was used to extract the necessary key concepts and content codes from 32 papers. Peer-reviewed research and analysis papers were used as references and inspected to collect information and data. After extracting the content codes, a focus group consisting of 15 participants was consulted and deliberated with, until validity was confirmed and the necessary indicators were obtained. Regarding the desirable range of these indicators, 31 elite field members of the Ministry of Cooperatives, Labour, and Social Welfare, were queried. On the other hand, 350 questionnaires were distributed among a ministry clientele to determine the status quo regarding the quality and quantity of service provision and reception. Findings indicate disagreement between elite members and managers of the ministry versus service recipients and people. As such, we are still far away from an ideal society and governance when it comes to provision of public services.. Manuscript profile

Open Access Article

34 - Model of capacity building for the development of professional ethics in organizations active in the public sector
Gholamreza memarzadeh Tehran Amir masoud Natanzi karamolah Daneshfard Nazanin Pilevari

One of the concerns of effective managers at different levels is how to create suitable platforms for human factors working in all professions so that they deal with their professional issues with a sense of responsibility and commitment and observe the ethical principl More

One of the concerns of effective managers at different levels is how to create suitable platforms for human factors working in all professions so that they deal with their professional issues with a sense of responsibility and commitment and observe the ethical principles governing their jobs and professions. The traditional concept of 3E (Economy, efficiency and effectiveness) in government management was changed to 4E and the ethical aspect of the activities of government employees was also added. Professional ethics is one of the basic issues of all human societies. Currently, unfortunately, in our society, less attention is paid to professional ethics in the work environment. In this study, "absorption and acceptance of professional ethics," "problem solving experience in professional ethics," and "professional ethics policy-making" were the components of the conceptual research model describing the development of professional ethics in the public sector. To reach the research objectives, 312 questionnaires were distributed, and the research sample encompassed 300 academic experts, professionals of state organizations involved in public sector services, especially the municipality, and professors and students in the fields of educational sciences, public administration, and educational management, who were selected using non-random purposive (Judgment) sampling and snowball sampling methods. According to the research results, the model of professional ethics development in the public sector consists of the following variables: "Professional ethics policy-making," "absorption and acceptance of professional ethics," " problem solving experience in professional ethics," Manuscript profile

Open Access Article

35 - Explaining the concept of public service marketing
reza tayaran Mohammad Taleghani

Many experts believe that the legitimacy of governments depends on the amount of providing quality "public services". Public services are performed with the aim of providing public benefits, and if the government does not have the power to perform this task, it loses it More

Many experts believe that the legitimacy of governments depends on the amount of providing quality "public services". Public services are performed with the aim of providing public benefits, and if the government does not have the power to perform this task, it loses its competence. The legitimacy of governments depends not only on the nature of the services they provide, but also on how they are provided. (Vaazi, Reza; Sohrabi, Shahla, 2017). There is strong evidence that the private sector provides better quality services than the public sector. However, the public sector must always review and review its services; Because today's clients do not accept the slightest dissatisfaction. In this regard, according to the notification of the executive policies of Article 44 of the Constitution, government organizations must improve the quality of their services and seek the satisfaction of the clients in order to remain in the field of competition. In today's world, customers are at the center of attention of companies, and their satisfaction is the main factor in gaining a competitive advantage of organizations. Accurate identification of their expectations, tendencies, abilities and limitations in purchasing products has been more and more noticed by companies. In order to manage public services, obtain satisfaction and communicate with customers, a deep study and research should be done to examine and explain the concept of public service marketing, and this article is also compiled to investigate this general goal. Therefore, in this research, an effort has been made to identify, explain and investigate the methods, basic assumptions and basic concepts of public service marketing in the form of a set of opportunities, challenges and solutions. The current research method is descriptive and analytical based on documentary and library sources and tries to explain So Manuscript profile

Open Access Article

36 - Designing Service Outsourcing System in Support Organizations (Case Study: Imam Khomeini Relief Committee of Fars Province)
yalda sharafiyan Habib Allah Ranaei Kordshouli Moslem Alimohamadloo

Abstract Objective: Economic complexity has led to the inefficiency of organizations, and they seek to strengthen their core competencies in order to achieve this goal by delegating some of their tasks in the form of outsourcing. The purpose of this study is to design More

Abstract Objective: Economic complexity has led to the inefficiency of organizations, and they seek to strengthen their core competencies in order to achieve this goal by delegating some of their tasks in the form of outsourcing. The purpose of this study is to design a system of outsourcing of services, including the principles, processes and various activities of outsourcing services in Imam Khomeini Relief Committee in Fars province. Method: This research is cross-sectional in terms of practical purpose, type, case study, and time. The qualitative and quantitative analysis method is mixed and quantified in a way that has been proposed based on literature review and data extraction and with observation and in-depth interviews of the focus group of relief committee experts, processes specific to the relief committee and the characteristics of each stage of The process is approved in the proposed model and converted to the final and localized model. Findings: Findings in the form of providing a comprehensive system for outsourcing services in Imam Khomeini Relief Committee (RA) in a process with six steps, including preparing the outsourcing plan, identifying comparable services, identifying the index and selection of service providers, assignment of outstanding services, reorganization of the department after transfer and monitoring, monitoring and control of assigned services and the whole system, from the input stage, process, output and feedback in the form of A standard model of outsourcing is appropriate for this institution, along with the indicators of each stage. Keywords: outsourcing, outsourcing services, provider selection, monitoring of outsourcing services, Imam Khomeini Relief Committee Manuscript profile

Open Access Article

37 - The Study of Activity-based Costing to Determine the Cost of Services In the Education
Younos Vakil Alroaia hossein eslami mofidabadei

Education, which has a diverse administrative and organizational structure, needs to be able to create the necessary coordination between the resources and expenditures of current and future activities. Therefore, the purpose of this study was to investigate the activit More

Education, which has a diverse administrative and organizational structure, needs to be able to create the necessary coordination between the resources and expenditures of current and future activities. Therefore, the purpose of this study was to investigate the activity-based costing system to determine the cost of services in education in Semnan province. The research method was descriptive-applied and its statistical population includes the resources and expenditures of all education departments, financial managers and experts and budget officials in the education units of Semnan province. In order to collect the initial data, the documentary or library and field method has been used. Then, with the Activity Based Costing approach, the cost of current and future activities is estimated. The results are estimated during 2017 to 2020. Thus, in 2020, the highest cost price of a student among the selected cities belonged to Amirabadi city with a figure of eighty-two million five hundred thousand Rials (81,500,000) and the lowest cost price of a student unit belonged to Bastam city, which amounted to It is four million and six hundred and thirty thousand Rials (4,630,000). The results indicate that the average cost price in 1399 was twenty-six million and eight hundred and five thousand Rials (26.805.000). Also, the results showed that the cost of education services at different levels and according to the city are significantly different from each other that this difference mainly depends on the number of students, educational equipment, combination of educational levels and distance from the center has it. Manuscript profile

Open Access Article

38 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi

Organizations with whatever purpose they are formed, are required to satisfy their customers. This requirement comes from the divine commands to preserve the dignity of human beings, from the law and social motivations, as well as from the necessity of providing organiz More

Organizations with whatever purpose they are formed, are required to satisfy their customers. This requirement comes from the divine commands to preserve the dignity of human beings, from the law and social motivations, as well as from the necessity of providing organizational benefits to obtain appropriate profits. The purpose of this research is to compare the opinions of clients and non-governmental recruitment managers regarding the relationship between service factors and location in order to improve the performance of non-governmental recruitment to obtain more satisfaction from clients and attract more of them. The research sample includes managers and clients of non-governmental employment agencies in Khuzestan province (N=260), according to available sources and special questionnaires on the effect of mixed marketing factors. The service by attracting customers and the characteristics of non-governmental employment services, a researcher-made questionnaire has been used. In this research, two types of tests have been used, the sum of ranks test and the Faridman test, considering that there were two types of independent statistical population (statistical population of managers and statistical population of customers), these tests were used to test the hypotheses. . The obtained results show. There is a significant difference between the opinions of clients and non-government recruitment managers regarding the mixed factors of service marketing and location. Manuscript profile

Open Access Article

39 - From Introduction to Consumer Behavio: Investigating the Moderator Role od OLE Aesthic Risk and Percived Economic
omid behboodi Zahra Mohamadzadeh Tayebeh Ramezani

The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in th More

The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in the future bank.The descriptive research method is an applied goal,and in terms of implementation method,a descriptive survey and a questionnaire were used to collect data.In the present study,the statistical population includes customers and depositors of Ayandeh Bank who use the electronic services on the Internet of this bank. Data analysis of250 questionnaires collected from Ayandeh Bank customers in Mashhad was performed using structural equation modeling technique and PLS statistical software. The results showed that the structural model of the present study has sufficient predictive power.It was also found that the intention to use e-services affected their behavior of such services.The results showed that the perceived economic risk negatively affects consumers' intention to use the e-services of Ayandeh bank on their usage behavior.It was finally determined that perceived aesthetics risk does not affect the relationship between our sample's intention to use e-banking services' behavior.In general,the intention to use motivational factors affects the behavior of actual use of technology, and this study depicts e-banking and shows the number of efforts people are willing to make Manuscript profile

Open Access Article

40 - Problem-solving and Futures Studies in Veterinary Programs and Services
Alireza Bahonar Hamid Sharifi

https://doi.org/10.61186/eltiamj.10.2.1

The increase in population and the need to supply foodstuffs have raised the importance of animal health and veterinary activities more than ever before in the country's food security and development. In this paper, which focuses on veterinary activities in the field of More

The increase in population and the need to supply foodstuffs have raised the importance of animal health and veterinary activities more than ever before in the country's food security and development. In this paper, which focuses on veterinary activities in the field of food-producing livestock, the concepts of need, supply, and demand are defined, and the methods of determining and prioritizing health needs in the livestock population of the country are presented. In the context of problems in setting priorities, there are also important points such as livestock population statistics, lack of human resources, rapid management changes, economic factors, management considerations, the traditional structure of animal husbandry, insufficient training of producers, and technical health officials of livestock farms, lack of inter-sectoral cooperation and necessary support. From the country's veterinary organization, the lack of sufficient information about diseases and animal health status in neighboring countries, especially Iraq and Afghanistan, and the weakness of border and interprovincial quarantine systems have been noted. Factors affecting the use of animal health services points such as access to services, feeling of need or demand, assurance of quality, price and cost of services and insurance coverage have been mentioned. On the other hand, in recent decades, issues such as climate change, changes in international laws and regulations related to animal health and environment, transgenic products, bioterrorism, and drought, each of which affects the health and livestock production in some way, the need to pay attention to Proposes futures studies. Futures studies are a science that helps to better see these changes and prepare for them. The emergence of some new fields such as artificial intelligence, remote medicine and veterinary medicine (Telemedicine), personalized medicine and veterinary medicine, the emergence of robots in medicine and veterinary medicine, etc. paid attention. The sum of these issues should make us think about how much preparation there is for the future and these changes. It is suggested to make changes in the important fields of veterinary medicine such as education and research, veterinary structures at the national and international levels, and jobs related to veterinary medicine, in line with foresight and futurology. Manuscript profile

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