Provide a conceptual model to identify the quality of electronic services in the country's online stores
Subject Areas : Generalmarziye rahmani 1 , Mohammad Fathian 2 , saied yaghoubi 3
1 -
2 - Iran University of Science and Technology
3 -
Keywords: Quality of electronic services, Online shop, Structural equation,
Abstract :
This study explains the gap in scientific studies in the field of localization of factors affecting the quality of electronic services in the country's online stores, to present a conceptual model using structural equation modeling. This is a quantitative survey study in which a structured questionnaire is distributed among the buyers of three online stores. Cronbach's alpha is used to evaluate the reliability, heuristic factor analysis to classify sub-indicators and confirmatory factor analysis to examine the validity of the structure and the variables and resulting indices.
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