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Open Access Article
1 - Investigating the Mediating Role of Commitment and Satisfaction in Relationship between Service Quality and Customers' Retention in Banking Industry (Case Study: Post Bank Iran - Langarud Branches)
haniyeh alijaniIn recent decades, the intensification of competition among enterprises/businesses for gaining a greater share of the market has led them to more accurate and deeper understanding of the needs and demands of customers. This research investigates the mediating role of co MoreIn recent decades, the intensification of competition among enterprises/businesses for gaining a greater share of the market has led them to more accurate and deeper understanding of the needs and demands of customers. This research investigates the mediating role of commitment and satisfaction in the relationship between service quality and customers' retention in Post Bank of Iran, Langarud branches. In terms of purpose, the present research is an applied one, and in terms of research design, it is descriptive correlation. The instrument is questionnaire answered by 119 clients Post Bank of Iran, Langarud branches. To test the research hypotheses, structural equations modeling with the partial least squares approach and Smart PLS were used. The results of the analysis showed that there is a positive and significant relationship between service quality, commitment, retention, and customers' satisfaction. Additionally, customers' commitment and satisfaction have a mediating role in the relationship between service quality and customers' retention. Manuscript profile -
Open Access Article
2 - Assessing the e-service quality of Payame Noor University
Somayeh AhariIn this study, in order to assess the e-service quality of Payame Noor University based on E-SERVQUAL model, the service superiority gap score was measured. The research methodology was quantitative, in terms of main strategy applied, in terms of research objective desc MoreIn this study, in order to assess the e-service quality of Payame Noor University based on E-SERVQUAL model, the service superiority gap score was measured. The research methodology was quantitative, in terms of main strategy applied, in terms of research objective descriptive–survey, in terms of analytical technique and library and field study, in terms of implementation strategy. The research population consisted of about 20000 undergraduate and postgraduate sophomores and above studying in Payame Noor University of Ardebil during spring semester of academic year 2010-2011. A multi-stage cluster sampling method was used for the study. Among the universities, the Payame Noor University of Ardebil, another university and a unit were selected randomly. According to Krjci-Morgan table, assuming error α = 0.05 and using cluster method of sampling, the overall sample size was determined 500 and 476 questionnaires were finally analyzable. For data collection, the e-service quality questionnaire (E-SERVQUAL with alpha reliability coefficient .97 for the perceptional level and .95 in for the expectation level) was used. Results from Kolmogorov-Smirnov test (z = .704, p = .703 > 0.05) showed that the data distribution is normal. Data collected was analyzed by using single-sample t-test. Results showed that e-service quality was significantly low in all aspects and components of services. In other words, there was a service superiority gap in electronic service in Payam Noor University and students were unsatisfied with the quality of electronic services. Manuscript profile -
Open Access Article
3 - A Model for impacts of Investment in IT on customer satisfaction, using Structural Equation Modeling and Path Analysis
jafar bagherinejad behtaj rasouliIn a research, that this paper reflects its results, a model for stating the relationship between investment in IT and customer satisfaction was developed. This study starts with extensive literature review on investment in IT and customer satisfaction. Then, a conceptu MoreIn a research, that this paper reflects its results, a model for stating the relationship between investment in IT and customer satisfaction was developed. This study starts with extensive literature review on investment in IT and customer satisfaction. Then, a conceptual model with four criteria (including Economic, educational, diffusion of ICT and telecommunication) and one latent variable (indicator of customer satisfaction) were designed. This model’s primary validity was approved through expert opinion. Then, in a field study in the organization under study, the required data have been gathered for testing functional approval of the model. In the next stage of research, by using SEM techniques and interactive regression equation in the form of path analysis and using the software like SPSS and LISREL , we concentrated the factors of relationship between latent variable and observed variables. The finding of the research shows direct relationship between economic and educational factors of IT investment on customer satisfaction. Manuscript profile -
Open Access Article
4 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
maryam mahmoodiToday, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of MoreToday, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of this study is to determine the effect of using e-commerce on Online consumers behavior of RIGHTEL company. The present research is descriptive in terms of research method and in terms of purpose is an applied type. The statistical population of this study is the students of Islamic Azad University of Naragh Branch. According to the Cocran formula, the size of the unlimited society is 171 people. sampling method is Simple random. In order to collect data, has been used two questionnaires including: Standard questionnaire for consumer behavior of LERMAN(2006) with 6 items and HAMDAN(2004) e-commerce standard questionnaire with 10 items, that the above questionnaires have a five-choice spectrum of Likert scale. The collected data through questionnaires were entered into the spss21 software. For statistical analysis of data, used statistical tests including Kolmogorov-Smirnov test and regression. The results of this study indicate that e-commerce has a direct impact on consumer behavior and its dimensions (customer satisfaction, trust, loyalty, positive politeness and negative politeness). Manuscript profile -
Open Access Article
5 - Determine the level of customer satisfaction in e-commerce by using gamification (Case Study: Customers of the Bamilo company site)
Semiramis TorabiThe concept of gamification is the use of the elements of the game on the company's business website for the purpose of e-commerce, including the sale and purchase of company' website by using of the internet, the participation of users in marketing and advertising (by MoreThe concept of gamification is the use of the elements of the game on the company's business website for the purpose of e-commerce, including the sale and purchase of company' website by using of the internet, the participation of users in marketing and advertising (by email or group meeting on Facebook, Instagram, etc). Due to the important of this issue, customer satisfaction in Bamilo company is being investigate. To this end, the customers' satisfaction with the site of the company is determined by the questionnaire. According to the results of this research, there is a positive relationship between the gamified company' website and customer satisfaction. There is also a positive relationship between the gamify of the company's website and customer loyalty, repeat shopping, durability and trust. There is an indirect impact between the gamify of the company's website and customer loyalty, repeat shopping, durability and trust through customer satisfaction. This research measures the level of customer satisfaction by using gamification strategy on a commercial site.The main goal of this study is "Determine the impact of implementing "gamification strategies" on increasing "customers satisfaction" in e-commerce". Manuscript profile -
Open Access Article
6 - Predicting Marriage Satisfaction Based on adverse Childhood Experiences, Attachment Behaviors, Exchange Patterns, and Perceptions of Parental Marriage in Couples
Ahmadreza Kiani Mahmud Mohamadi raziThe purpose of this study was to predict marital satisfaction based on adverse childhood experiences, attachment behaviors, exchange patterns, and perceptions of parental marriage in couples. This was a descriptive correlational study. The tools of this study were ACEs MoreThe purpose of this study was to predict marital satisfaction based on adverse childhood experiences, attachment behaviors, exchange patterns, and perceptions of parental marriage in couples. This was a descriptive correlational study. The tools of this study were ACEs childhood adverse experiences, attachment behaviours, parental marriage perception, marital satisfaction, and a short communication form questionnaire which was administered to 400 subjects (200 couples) in Bojnourd city using SPSS software. Because the population was large and no information was available from all of these individuals, multi-stage cluster sampling was used. Results: Findings showed that one's perception of parental marriage and perception of one's own marriage as well as one's satisfaction with marriage was significant and positive. There was a significant and positive relationship between one's perception of marriage and attachment, as well as a negative and significant relationship between childhood adversity and one's own perception of marriage, and finally, the relationship between perceptions of marriage and exchange patterns showed a negative and meaningful relationship. Conclusion: It can be concluded from this study that adverse childhood experiences, attachment behaviors, exchange patterns, and perceptions of parental marriage are good predictors of marital satisfaction. Manuscript profile -
Open Access Article
7 - The prediction of marital satisfaction of men and women based on variables of approach motives, avoidance motives of sacrifice and sacrificing behaviors
Tofigh Alboghubish Reza KhojasteMehr Zabihollah AbasPourMarital satisfaction is one of the factors that result in satisfaction and happiness in life. Identifying variables that affect marital satisfaction is very helpful and necessary to maintain a marriage. Studies show that sacrificing motivation and behaviors can affect m MoreMarital satisfaction is one of the factors that result in satisfaction and happiness in life. Identifying variables that affect marital satisfaction is very helpful and necessary to maintain a marriage. Studies show that sacrificing motivation and behaviors can affect marital satisfaction. The purpose of this study was to predict the marital satisfaction of men and women based on the variables of approach motivates, avoidance motives of sacrifice and sacrificing behaviors of Ahwaz women and men. In order to achieve this goal, 300 couples were selected using the available non-random sampling method. The questionnaires included perception of sacrifice measure (PSM), Decent sacrificing motives (SM), and Relationship Scale (RAS) Completed. The design of this research was descriptive and correlational. In this research, the researcher seeks to study simple and step-by-step relationships between predictor variables with criterion variables. The results showed that in the male sample, among the predictor variables, the variables of sacrificing behaviors and avoidance motives of sacrifice can to predict marital satisfaction, and also in the female sample, among the predictor variables, the variables of sacrificing behaviors, and the approaches motivates can to predict marital satisfaction. Based on the findings of this study, it can be concluded that a group of variables in men such as sacrificing behaviors and avoidance motives of sacrifice have a more decisive role in predicting marital satisfaction, and also in women, a range of variables such as sacrificing behaviors and approaches motives has a more decisive and important role in predicting marital satisfaction. Identifying and working on these variables will have an important role in marital satisfaction and family relationships. Manuscript profile -
Open Access Article
8 - A Framework for Identifying and Ranking Criteria for Evaluating the Quality of Electronic Services (Case studies: Golestan website of Payame-noor university)
Hossein Babaee mahmood salehesfahani fateme nooraniService quality is a concept that, due to difficulties in defining and measuring the considerable debate in the literature, no general consensus, aroused. Often, customer satisfaction and service quality as a function of perceptions and customer expectations, and resear MoreService quality is a concept that, due to difficulties in defining and measuring the considerable debate in the literature, no general consensus, aroused. Often, customer satisfaction and service quality as a function of perceptions and customer expectations, and research has shown that the quality of the services plays an important role in its profitability. The purpose of this study is to provide a framework for identifying and ranking criteria for evaluating the quality of services. The results showed that, all parameters of quality of service are important. Response Time is an important indicator of the rest. The trustiness, informativeness, ease of use, empathy and visual appeal are next important factors. The users are satisfied with the trustiness and informativeness, but not with empathy. User satisfaction is medium with response time, ease of use and visual appeal. Manuscript profile -
Open Access Article
9 - Measuring motivation and job satisfaction in industry and the role of government and university in their improvement
naser shams farnaz kazempourImproving staff motivation in any working area has direct effect on productivity improvement. To achieve this important goal, identification and measurement of factors in promoting motivation is highly important and can help managers in achieving the organization goals. MoreImproving staff motivation in any working area has direct effect on productivity improvement. To achieve this important goal, identification and measurement of factors in promoting motivation is highly important and can help managers in achieving the organization goals. Considering the importance of motivation and job satisfaction, this paper intends to design and develop the indicators to measure motivation and job satisfaction in a specific industry based on the Herzberg theory. By applying fuzzy method and calculating and analysing the indices, guidelines for staff improvement in the industry by Government and university will be provided. The results show that the application of designed indicators will enhance motivation and increase job satisfaction in the studied industry Manuscript profile -
Open Access Article
10 - Assessment of satisfaction and environmental quality assessment of residential buildings (case study: institutional hospitals in Isfahan)
masoud taghvaei Atiyeh AliakbariImproving the quality of life and satisfaction of citizens from their residential environment is an important goal of urban management. One of the housing policies in Iran is institutional housing, institutional housing has been created at the national level on state ow MoreImproving the quality of life and satisfaction of citizens from their residential environment is an important goal of urban management. One of the housing policies in Iran is institutional housing, institutional housing has been created at the national level on state owned land. After years of its implementation, it is necessary to examine the results of this experience in terms of the degree of success and satisfaction in creating quality of life. The purpose of this paper is to evaluate the satisfaction of organizational accommodation and the quality of their residential environment in Isfahan city according to the effective indicators of sustainable housing (environmental, accessibility, physical infrastructure, cultural, social and economic). While satisfaction has a multi-dimensional concept and is shaped by various indicators. This research is applied in a descriptive-analytical and survey nature. In collecting data and information, documentary and field methods and questionnaire tools have been used. The statistical population is the inhabitants of the Kay-Bahar organizational housing estates and the Isfahan professors' community. The sample size was determined by Cochran method, 384 people and 35 experts and 35 managers. In this study, SPSS software and chi-square test, factor analysis and SWOT technique were used. Based on the Chi 2 test, the sig value in the physical dimension is less than 0.05, which indicates the significance of the hypothesis, that is, they are satisfied in three questionnaires of the physical section in all fields. According to the factor analysis, the status of the six indicators is satisfactory for residents of institutional houses. The findings from the SWOT model showed that the review strategies with a total of 6.77 as the first priority and an aggressive strategy with a total coefficients of 6.49 in the second priority of the satisfaction of the housing. Manuscript profile -
Open Access Article
11 - Evaluation of social housing and the effective factors in housing provision for low income classes(a case study :Eslamshahr)
محسن سقایی Ahmad mozeni amir sanaeiradIn recent years, following the main political, economical and social changes, cities and towns have expanded which resulted in lack of sufficient housing and proper lands for urban development. Therefore, governments have always been focusing on housing projects MoreIn recent years, following the main political, economical and social changes, cities and towns have expanded which resulted in lack of sufficient housing and proper lands for urban development. Therefore, governments have always been focusing on housing projects. One of these projects is the social housing designed by governments for the low-income classes. For this purpose, the present research study was carried out with the aim of studying the social housing situation in Eslamshahr and the effective factors, by means of a questionnaire, one-sample t-test and structural equation modeling. The findings demonstrate that the social housing policy couldn’t solve the housing problem of the low-income classes in Eslamshahr and the satisfaction level of the people with the social housing is low. Findings of the study show that social houses in Eslamshahr aren’t in favored conditions. These houses are not well-conditioned in terms of the four criteria of interior construction, safety, environmental situation, and access to municipal services. However, by accurate categorization of the low-income classes, allocation of sufficient and necessary funds, careful studies to choose a place to build the houses, proper design of interior space of the houses, improvement of service providing, and taking environmental factors into consideration, we can take a big step to improve and remove the housing problem of low-income classes in Eslamshahr. Manuscript profile -
Open Access Article
12 - Assessing the Social and Physical Environment Quality of Residential Neighborhoods with Residential Satisfaction approach (Case study: Rasht Township)
Shamila Allahyari Asli Arde Maryam Jafari Mehrabadi Asqar ShokrgozarMeasuring residential quality as an important part of quality of life is a tool for evaluating urban planning and policymaking to provide a platform for future actions. Therefore, this research focuses on the quality of social and physical environment of residential nei MoreMeasuring residential quality as an important part of quality of life is a tool for evaluating urban planning and policymaking to provide a platform for future actions. Therefore, this research focuses on the quality of social and physical environment of residential neighborhoods in Rasht city which has been done by descriptive-analytical method and using a residential satisfaction approach in the form of field survey completion. The reliability of the questionnaire was measured by Cronbach's alpha and the data were analyzed using SPSS software and statistical methods such as path analysis and One-sample T-test. Given the results, in social environment, indicators of vitality of neighborhood and thrust to sellers are at a desirable level and indicators of right of children, right of animal and continue living with acquiring better economic conditions are undesirable and in physical environment, indicators of cleanliness of passages and cleanliness of residents in neighborhood are above the average level of quality and indicators of urban furniture quality, existence of trees alongside of streets, safety related to car travelling, pavements and asphalt of pathways and beauty of outside and appearance of the buildings in neighborhood are undesirable. In general, residents are satisfied with the social environment but are dissatisfied with the physical environment. In social environment, right of children and meets expectations by neighborhood and in physical environment, cleanliness of residents and outside beauty of the buildings in neighborhood were respectively important according to the residents. In general, in viewpoint of residents, the importance of the social environment and the physical environment to be approximately equal. Manuscript profile -
Open Access Article
13 - The effect of satisfaction on behavioral intentions of pro-environmental tourists (Case Study: Taq Bostan Kermanshah)
سمانه جلیلی صدر آباد ebrahim nazariTourism is one of the most important sectors of the economy in terms of its economic impacts for its intended purpose. Along with the relentless competition between places (tourist destinations), attracting and sustaining tourists is of paramount importance to governmen MoreTourism is one of the most important sectors of the economy in terms of its economic impacts for its intended purpose. Along with the relentless competition between places (tourist destinations), attracting and sustaining tourists is of paramount importance to government and non-state actors. In the field of tourism. The researcher in this paper seeks to investigate the effect of satisfaction on behavioral intentions of pro-environmental tourists. According to the experts, satisfaction has been measured in several dimensions, in this study 5 indicators of enjoyment, needs fulfillment, confidence and trust, re-referral and wise selection. This study is of practical purpose in terms of qualitative - quantitative and data mix. In terms of research method, it is based on data type (qualitative stage) and cross-sectional survey (quantitative stage). The statistical sample of the qualitative section consisted of 21 tourism professors and 9 experts and managers of the Cultural Heritage and Urban Development Organization. In the quantitative section, the statistical population includes all tourists who visited Kermanshah for one year and finally 381 people were selected according Morgan table. The results of Amos analysis confirmed all the research hypotheses and showed that satisfaction has a positive and significant effect on the behavioral intentions of the tourists and its coefficient was 0.83. Given that this coefficient is positive, its effect is direct, that is, by changing one unit (increase), satisfaction increases by 0.86 percent of behavioral intentions. Therefore, satisfaction has a direct and positive impact on the behavioral intentions of tourists. Manuscript profile -
Open Access Article
14 - The Innovation Roadmap and Value Creation for Information Goods Pricing as an Economic Commodity
Hekmat Adelnia Najafabadi Ahmadreza Shekarchizadeh Akbar Nabiollahi Naser Khani Hamid RastegariNowadays, most books and information resources or even movies and application programs are produced and reproduced as information goods. Regarding characteristics of information goods, its cost structure and market, the usual and traditional pricing methods for such com MoreNowadays, most books and information resources or even movies and application programs are produced and reproduced as information goods. Regarding characteristics of information goods, its cost structure and market, the usual and traditional pricing methods for such commodity are not useful and the information goods pricing has undergone innovative approaches. The purpose of product pricing is to find an optimal spot for maximizing manufacturers' profits and consumers' desirability. Undoubtedly, in order to achieve this goal, it is necessary to adopt appropriate strategies and implement innovative strategies. Innovative strategies and tactics reflect the analysis of market share, customer behavior change, pattern of cost, customer preferences, quick response to customer needs, market forecast, appropriate response to market changes, customer retention, discovery of their specific requirements, cost reduction and customer satisfaction increase. In this research, 32 papers have been selected among 540 prestigious articles to create a canvas containing more than 20 possible avenues for innovations in the field of information goods pricing, which can be used in the companies producing information goods, regardless of their size, nationality, and type of information goods they produce. Introduction of some key ideas on how to increase both profits and customer satisfaction and also three open issues for future research in the field of information goods pricing is one of the achievements of this research. Manuscript profile -
Open Access Article
15 - Predicting the level of marital satisfaction of women compared to men based on spiritual intelligence in two groups of students
Ramin Ghazanfari Asma Abyar Mahshid TajrobekarThis study aimed to predict the women's marital satisfaction level compared to men based on spiritual intelligence in two groups of students in Kerman. The sample of this study included 160 people selected by random sampling, 80 of whom were married seminary students of MoreThis study aimed to predict the women's marital satisfaction level compared to men based on spiritual intelligence in two groups of students in Kerman. The sample of this study included 160 people selected by random sampling, 80 of whom were married seminary students of Kerman, and the other 80 were married students of Shahid Bahonar University of Kerman. The King Spiritual Intelligence Questionnaire and the Inrich (Enrich) Marital Satisfaction Questionnaire were used to collect data. Pearson correlation, t-test, two independent groups, linear regression were used to analyze the collected data with SPSS 23 software. The results showed that there is a significant difference between spiritual intelligence and marital satisfaction between the two groups of students. Also, seminary students have more marital satisfaction than the other group (p <.001). There was no significant difference between the spiritual intelligence of men and women. Considering that spiritual intelligence shapes individual behaviors in society, it is effective in solving life problems. The purpose of this study was to clarify the importance of spirituality and spiritual intelligence on the level of marital satisfaction. Therefore, by strengthening spiritual intelligence in these two influential groups in society, it is possible to help increase marital satisfaction and empower them. Manuscript profile -
Open Access Article
16 - Meta-analysis of studies related to Islamic Work Ethics
Subject: Neglect organizations work ethic and weakness in ethics in dealing with human resources can create problems for organizations. Also discussion of ethics and especially Islamic work ethics is important in Iranian society. This attention to Islamic work ethics ha MoreSubject: Neglect organizations work ethic and weakness in ethics in dealing with human resources can create problems for organizations. Also discussion of ethics and especially Islamic work ethics is important in Iranian society. This attention to Islamic work ethics has made in recent years much research done on the related variable in the workplace. Due to an increase in Islamic work ethics research and identify the related variable to it، this study aimed to investigate the related variable to Islamic work ethics in research conducted in Iran. Method: The research method of this paper is the meta-analysis. Population of the study almost scientific papers that are the subject Islamic work ethics in 2001 and 2015 were published. Finally، 16 papers selected and analyzed with the Comprehensive Meta-analysis software. Results: The results showed that relationship of 16 variables was evaluated with Islamic work ethics in previous research. Among these variables، organizational commitment، organizational justice and job satisfaction had the most related to Islamic work ethics. The results of the meta-analysis showed that the effect size between organizational commitment and Islamic work ethics approximately 0.55، was in high level. Also relationship between justice culture and Islamic work ethics was about 0.53 and in high level. Results show that the combined effects of the relationship between job satisfaction and Islamic work ethics the equivalent of 0.27، was in weak level. Manuscript profile -
Open Access Article
17 - A dairy Products Green Supply Chain model with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approach and Analytical Network Process
Ali Yousef Mahdi Homayounfar abdolaziz pagheh amir akhavanfarThe purpose of this study is to present a green supply chain model for dairy products with emphasis on customer satisfaction. The statistical population of the study consists of university professors and experts in the field of marketing and food and dairy industries of MoreThe purpose of this study is to present a green supply chain model for dairy products with emphasis on customer satisfaction. The statistical population of the study consists of university professors and experts in the field of marketing and food and dairy industries of Iran who have been selected by purposive sampling. Sampling continued until the theoretical saturation stage. The value of ICC coefficient was also approved to determine the reliability of the measuring instrument. Finally, 10 questionnaires and interviews with experts were used. The interpretive structural modeling approach is used to present the model and the network analysis process is used to prioritize the criteria. Findings showed that the factor of customer satisfaction in relation to the research topic and the presentation of the green supply chain model of dairy products is more effective In contrast, the factors of green innovation have the most, green entrepreneurship, green performance, internal green actions and external green participation have the most impact and the least impact. Also, the results of Mick Mac analysis showed that 7 factors related to the presentation of the green supply chain pattern of dairy products in terms of permeability and dependence are divided into three categories of infiltrators, dependent and autonomous. Finally, the prioritization of criteria showed that customer satisfaction has the highest weight among the criteria of the green supply chain of dairy products Manuscript profile -
Open Access Article
18 - The Effect of IT Investments on Customer Satisfaction
Behtaj Rasoli Poshte Jafar Bagheri NejadAlmost two trillion dollars in the world are capital and expenditure in the field of information technology projects annually. It's been more than a decade that researchers have discussed business value of information technology investment. Also plenty of investment has MoreAlmost two trillion dollars in the world are capital and expenditure in the field of information technology projects annually. It's been more than a decade that researchers have discussed business value of information technology investment. Also plenty of investment has been spent to satisfy the customer and shopping experience in fields which are related to information technology. For example, firms have experienced low investment of information technology such as the Internet Services providers and high investment of information technology such as comprehensive information systems for the implementing and enforcing human resources planning. This article is a result of research on information technology and intends to review information technology investments and technologies such as Customer Relationship Management and determine its impact on customer satisfaction. Comparative analysis of findings showed that there is a direct relationship between information technology investment of organizations and customer satisfaction in wide-scale. Manuscript profile -
Open Access Article
19 - Providing a Conceptual Framework to Explain the Role of Management's Commitment to Internal Marketing on Job Attitudes
Esmaeil Malek Akhlagh Zahra Takhire Arman PourusaThe Very complex and competitive environment requires more attention of organization to internal employees as internal customers. When staff can provide customers satisfy that their needs have been met by the organization and satisfaction in them toward the organization MoreThe Very complex and competitive environment requires more attention of organization to internal employees as internal customers. When staff can provide customers satisfy that their needs have been met by the organization and satisfaction in them toward the organization. This is the same logic that the study Barry, Hansel and Burke mentioned that the use of internal marketing toward organizational capabilities recommended to meet in order to achieve effective protection of consumers. On the other hand, the most important asset of any organization is staff of it. The higher of quality of human resources will be a success and survival of the organization and one of the most important attitudes that try to improve the quality of human resources and adjust the values of the people, are management's commitment to internal marketing. Management's commitment to internal marketing program, spontaneous and voluntary activity for the local marketing programs promote and increase communication with employees and employee job satisfaction and ultimately improve the performance of the entire organization. Since, this paper has been done the literature review of preceding studies on internal marketing, management's commitment to internal marketing and job attitudes to explain the relationship between them. Results show that management's commitment to internal marketing with the ways related to internal marketing includes formal and informal internal communication and management's commitment to internal marketing and informal internal communication influence employee attitudes. Manuscript profile -
Open Access Article
20 - The Impacts of Business Intelligence, Customer and Loyalty Satisfaction and Brand Value in Iran Hygienic and Cellulose Industry
Reza Aghaei Milad AghaeeToday organizations are working in an environment in which has uncertainty because of competition in the market. So, the organizations will get success which make their customers loyal by business intelligence and customer satisfaction and finally help to increase their MoreToday organizations are working in an environment in which has uncertainty because of competition in the market. So, the organizations will get success which make their customers loyal by business intelligence and customer satisfaction and finally help to increase their brand value. The aim of this research is considering the relationships between business intelligence, customer relationships and loyalty and brand value in hygienic and cellulose industry of Iran. Evaluation of each variable is a kind of decision making problem in which has internal systematic interactions between variables. So, we can use DEMATEL technique in FUZZY conditions for cause and effect relationships between variables. We benefit the ideas of 10 experts in cellulose and hygienic industry for considering the relationships between variables. The results show that there are systemic and network relation between research variables. Also, the results show that there is a two tailed relation between business intelligence and brand special value and customer satisfaction. Also, based on research results, customer satisfaction effects on loyalty, business intelligent and brand special value. Manuscript profile -
Open Access Article
21 - Designing a profitability model for the end user from the perspective of technology entrepreneurs with a mixed method in the Iranian software industry
Reza Hatamian naser azad Abdullah NaamiUser Relationships Management (URM) is a management approach to maintaining successful relationships with customers and users over time in order to keep the user profitable. The aim of this study is to design a profitability model for the end user from the perspective o MoreUser Relationships Management (URM) is a management approach to maintaining successful relationships with customers and users over time in order to keep the user profitable. The aim of this study is to design a profitability model for the end user from the perspective of technology entrepreneurs in the software industry of Iran with a mixed method. The statistical population includes all technology entrepreneurs those who work as analysts and programmers, system support, professional users, managers and marketers in the software industry. Using the Cochran's formula, 132 people were selected as statistical samples. To collect the data, a researcher-made questionnaire consisting of 51 items was used, the formal and content validity of which was confirmed by 30 experts and its reliability in a preliminary test with 30 subjects for all variables studied above 0.7. It came to an acceptable level. To analyze the data, descriptive statistical methods with SPSS software and inferential statistics were used to model structural equations in Smart PLS software. The findings showed that sales promotion factors on social value, product social value on product emotional value, product performance value on product economic value, product economic value on user satisfaction factors, product emotional value on user satisfaction factors, user satisfaction factors on loyalty and loyalty The user affects the user's profitability. But the product social value does not affect the product economic value. Manuscript profile -
Open Access Article
22 - Psychometric Properties of Basic Psychological Needs Satisfaction and Frustration Scale
razieh sheikholeslami Farzaneh Yazdani Zeinabossadat Razavi EstahbanatiThe aim of this study was to investigate the psychometric properties of the Basic Psychological Needs Satisfaction and Frustration Scale (BPNSFS). Two hundred and fifteen students were selected from Shiraz University by means of multistage cluster sampling method, and f MoreThe aim of this study was to investigate the psychometric properties of the Basic Psychological Needs Satisfaction and Frustration Scale (BPNSFS). Two hundred and fifteen students were selected from Shiraz University by means of multistage cluster sampling method, and following scales were given them to responds Basic Psychological Needs Satisfaction and Frustration Scale (Chen, et.al, 2015), To confirm Vatality of the Scale (Ryan & Frederick, 1997), Aggression Questionnaire (Buss & Perry, 1992), and Satisfaction with Life Scale (Diner, et.al, 1985). To determine the validity of the Basic Psychological Needs Satisfaction and Frustration Scale, confirmatory factor analysis by structural equation modeling using AMOS software and convergent and divergent validity methods were used. Also, positive correlation between needs satisfaction, state vitality, and life satisfaction, negative correlation between needs frustration, and these variables, and positive correlation between needs frustration and aggression, confirmed the convergent and divergent validity of this scale. To determine the reliability, Cronbach's coefficient alpha was used. Range of coefficients was 0.68 to 0.85. Results indicated that BPNSFS is a valid instrument for the use in Iranian society. Manuscript profile -
Open Access Article
23 - The Relationship of Work- Family Conflict and Interpersonal Conflict with Psychological Strain and Life Satisfaction
Abdulzahra Naami Maryam MahmoodikiaThe aim of this study was to investigate the relationship between work-family conflict with psychological strain and life satisfaction, considering the moderating role of recovery of work. Parties pants are employees of Aghajari Oil and Gas Production Company that one h MoreThe aim of this study was to investigate the relationship between work-family conflict with psychological strain and life satisfaction, considering the moderating role of recovery of work. Parties pants are employees of Aghajari Oil and Gas Production Company that one hundred forty three individuals were selected by stratified random sampling method. Data were gathered by Work-Family Conflict Scale (Carlson, Kacmar& Williams, 2000), Recovery of Work Questionnaire (Sonnentag, & Fritz, 2007), General Health Questionnaire (Goldberg, 1972) and Life Satisfaction Scale (Diener, Emmons, Larsen & Griffin). Results indicated that work-family conflict had positively correlation with psychological strain and had negatively correlation with life satisfaction. Results also revealed that recovery of work moderated the relationship of work-family conflict with psychological strain and life satisfaction and positive correlation between work-family conflict and psychological strain and negative correlation work-family conflict and life satisfaction at individual with great recovery of work is weaker. Manuscript profile -
Open Access Article
24 - Mediating role of loving Styles in the relationship between Personality characteristics and marital satisfaction
Faezeh Salayani MohammadJavad Asghari EbrahimAbad Seyed Kazem Rasoolzadeh Tabatabaei Razieh Abbaszadeh RougoushoueeMarital satisfaction is one of the most dimensions creating couples’ relationship stability. Personality traits and love styles have an impact on marital relationships. The aim of this study was to determine the mediating role of loving style in relationship between per MoreMarital satisfaction is one of the most dimensions creating couples’ relationship stability. Personality traits and love styles have an impact on marital relationships. The aim of this study was to determine the mediating role of loving style in relationship between personality characteristics and marital satisfaction among married individuals in Mashhad. This study was a descriptive-correlational study. In this study, 344 married individuals in Mashhad, were selected through cluster sampling and they completed loving style scale, NEO-FFI and Enrich marital satisfaction. Pearson’s correlation, stepwise regression and Structural Equation Modeling (SEM) were used to analyze the data through SPSS and AMOS software. The results showed that there were significant correlations between personality characteristics, loving styles and marital satisfaction (p<0/05). Regression analysis showed that personality characteristics and loving styles predicted 34 percent variances of marital satisfaction (p<0/001). Results also showed personality characteristics effect through love styles on marital satisfaction. Conceptual model of marital satisfaction was fit. According to finding loving styles and personality characteristics can predict marital satisfaction among married individuals. Manuscript profile -
Open Access Article
25 - Mediating Role of Loving Styles in the Relationship between Personality Characteristics and Marital Satisfaction
Faeze Salayani MohammadJavad Asghari EbrahimAbad Kazem Rasoolzadeh Tabatabaei Razieh Abbaszadeh RougoushoueeThe aim of this study was to determine the mediating role of loving in relationship between personality characteristics and marital satisfaction among married individuals in Mashhad. This study was a descriptive-correlational study. In this study, 344 married individual MoreThe aim of this study was to determine the mediating role of loving in relationship between personality characteristics and marital satisfaction among married individuals in Mashhad. This study was a descriptive-correlational study. In this study, 344 married individuals in Mashhad, were selected through available sampling and they completed Love Attitude Scale (LAS), NEO-Five Factor Inventory (FFI) and Enrich Marital Satisfaction Questionnaire. Pearson’s correlation, stepwise regression analysis and path analysis were used to analyze the data through SPSS and AMOS software. The results showed that there were significant correlations between personality characteristics and, eros, ludos, Storge, Pragma and Agape loving styles with marital satisfaction (p<0/01). Regression analysis also showed that eros style, neuroticism, Pragma style, ludos styles, agreeableness and extraversion predicted 34 percent variances of marital satisfaction. Results also revealed the mediating effect of eros, Pragma and ludos love styles on the relationship between neuroticism and extraversion with marital satisfaction (p<0/05). According to the findings, marital satisfaction is influenced by loving styles and personality characteristics. Manuscript profile -
Open Access Article
26 - A Causal Explanation of Social Safeness Based on Neuroticism: The mediating Role of Basic Psychological Needs Satisfaction and Frustration
Hamid Barani Mohsen Arbezi Mahboubeh FouladchangDespite the importance of social safeness, little research has provide a causal explanation. Therefore, the purpose of this study was to introduce a causal explanation of the social safeness based on neuroticism and the satisfaction and frustration of basic psychologica MoreDespite the importance of social safeness, little research has provide a causal explanation. Therefore, the purpose of this study was to introduce a causal explanation of the social safeness based on neuroticism and the satisfaction and frustration of basic psychological needs among a group of undergraduate students at Shiraz University. Participants were 291 (170 girls) during 2020-21 academic year, who were selected using a multi-stage random cluster sampling method. They completed the Costa and McCrae neuroticism scale (1992), basic psychological needs satisfaction and frustration scale Chen et al. (2015), and social safeness and pleasure scale Gilbert et al. (2009). The validity and reliability of the research scales were evaluated and confirmed using confirmatory factor analysis and Cronbach's alpha coefficient. For analyzing the research model, path analysis and Amos 24 software was used. Also, the results showed that the research model fits well with the data collected. Findings showed that neuroticism predicted social safeness indirectly (Through the mediation of the basic psychological needs satisfaction and frustration). In general, the results of this study indicate that social safeness planning requires attention to both personality traits and the situations created by these traits, such as the satisfaction and frustration of basic psychological needs. The results are discussed based on research and theoretical evidence. Manuscript profile -
Open Access Article
27 - Mediating role of differentiation of self in the causal relationship between depression and martial satisfaction in married women
Maryam Mardani Soodabeh Bassak Nejad Rerza Mansouri KoryaniThe aim of this study was to investigate the relationship between depression and marital satisfaction with the mediating role of self-differentiation in women in Ahvaz. This descriptive-correlation research was conducted through structural equation modeling by multivari MoreThe aim of this study was to investigate the relationship between depression and marital satisfaction with the mediating role of self-differentiation in women in Ahvaz. This descriptive-correlation research was conducted through structural equation modeling by multivariate correlation method. 260 married women in Ahvaz in 1399 were selected by convenience sampling. The instruments used were Differentiation of Self Inventory (Skowron & Friedlander, 1998), Enrich martial Satisfaction Questionnaire (cited in Soleymanian, 1994) and Beck Depression Inventory-II (Beck, Steer, & Brown, 1996). Structural equation modeling was used to analyze the data and bootstrap method was used to investigate the mediating effects. Structural equation modeling analyzes confirmed that the fit of the proposed model is appropriate. The results showed that depression syndrome directly affects the variable of marital satisfaction (p = 0.001) and also the results of indirect path analysis showed that depression syndrome through mediation of its differentiation and its subscales (emotional separation, Emotional reaction, my position and interaction with others) have been effective on marital satisfaction (p = 0.001). According to the obtained results, the discussion of differentiation seems necessary and familiarizing couples with this variable at the time of marriage leads to more satisfaction in marriage and their marital relationship. Manuscript profile -
Open Access Article
28 - Informal employment and its relationship with work life development indicators
Majid Mohammad shafiee Maryam Zamani SamaniOne of the key pillars in the development of any country is the employment issue and its related challenges that developing strategies in this field and its diagnosis is not hidden from anyone. The aim of this study was to explain informal employment in Iran according t MoreOne of the key pillars in the development of any country is the employment issue and its related challenges that developing strategies in this field and its diagnosis is not hidden from anyone. The aim of this study was to explain informal employment in Iran according to its increasing statistics and to examine its relationship with the most important indicators of work life development including job satisfaction/dissatisfaction, job attitude, and quality of work life. The statistical population of the study consists of formal and informal workers in small and medium workshops in selected cities of Iran. Due to the large size of the statistical population and the difficulty of access to all workers, 980 of them were sampled. Finally, 887 acceptable questionnaires were collected, of which 489 were related to informal workers and 398 were related to formal workers. The collected data were analyzed using SPSS software. The results show that the indicators of job satisfaction, job attitude, and quality of work life are significantly lower for employees who have informal employment. Moreover, informal employment statistics in the surveyed cities, on average, is about 55%, which due to its increase compared to previous years and its negative consequences, especially in business development, recommendations were provided to solve this problem. Manuscript profile -
Open Access Article
29 - The relationship between depression and obsessive-compulsive disorder with marital satisfaction in pregnant women In Malekan, 2018
Fariba AzizNejhad Gholamheydar Nikkho Saba Mohamad Gh N MAHSA SALIMI KIVI Hojjat AziznejhadMarital satisfaction is one of the factors for progress and achieving life goals while having psychological problems such as depression and obsessive-compulsive disorder can be obstacles to achieving these goals. This study aims to investigate the relationship between d MoreMarital satisfaction is one of the factors for progress and achieving life goals while having psychological problems such as depression and obsessive-compulsive disorder can be obstacles to achieving these goals. This study aims to investigate the relationship between depression and obsessive-compulsive disorder with marital satisfaction in pregnant women in Malekan. This research is descriptive-analytical. The statistical population included primiparous women of Malekan city in 2019. Hundred people were selected from the clients of health centers, using the available sampling method. Data collection tools were the Beck questionnaire to determine the degree of depression, the Madzley Obsessive-compulsive disorder, and Enrich questionnaire to determine marital satisfaction, completed by interview. Data were analyzed by Chi-square, Fisher, Pearson, and multiple linear regressions. The results of multiple linear regression of the effect of depression on marital satisfaction showed that depression had a statistically significant relationship with the subscales of marital satisfaction, relationship, conflict resolution, and ideal distortion. Also, the results of multiple linear regression of the effect of obsession on marital satisfaction showed that obsession had a statistically significant relationship with the subscales of communication and ideal distortion. In conclusion, the present study showed that the relationship between depression and obsessive-compulsive disorder with marital satisfaction is inverse. Marital satisfaction in pregnant women with depression and obsessive-compulsive disorder was lower than in healthy people. Therefore, it should be considered as one of the important priorities to reduce these problems. Manuscript profile -
Open Access Article
30 - Designing of a fuzzy expert of system in order of measuring of job satisfaction (By emphasising of Robbins four factors)
نیما قاسمنژاد مقدم Mohammad نریمانی رادDue to the importance of job satisfaction and its role in the success of the organization, this issue has long been of interest to scholars of management. However, this study tried to measure job satisfaction reports like this one model with fuzzy mathematics and the de MoreDue to the importance of job satisfaction and its role in the success of the organization, this issue has long been of interest to scholars of management. However, this study tried to measure job satisfaction reports like this one model with fuzzy mathematics and the determinants of job satisfaction Robbins offer. The fuzzy expert system designed in this study, four factors Robbins inputs are as follows: 1- Demanding and challenging work that will rival, 2- the same rights and benefits, 3- good working conditions, 4- good friends and colleagues. The purpose of this research is applied, but the present study is based on work done. Development experts and rules used to form the base of our knowledge, and in the end the system output and the model that job satisfaction is achieved This is done whit using MATLAB software. Finally, the model presented in the state-owned companies with a population of 198 persons and 50 persons out of which the results are as follows. Job satisfaction of the employees with 0/42 medium and 0/58 high (in the range [1 0]) and the phase can be expressed somewhat higher levels of satisfaction Manuscript profile -
Open Access Article
31 - The relation between organizational learning culture and customer satisfaction: The mediating role of job satisfaction
مهدی حقیقی کفاش زهره دهدشتی شاهرخ حسن غریبیThe purpose of this research is an experimental study in servicing sector (Parsian bank) for investigating the relation between organizational learning culture and job satisfaction and their relation with customer satisfaction which is used from Pantuakiz and Borenta (2 MoreThe purpose of this research is an experimental study in servicing sector (Parsian bank) for investigating the relation between organizational learning culture and job satisfaction and their relation with customer satisfaction which is used from Pantuakiz and Borenta (2013) model. In this model the relation between organizational learning culture and customer satisfaction with considering job satisfaction mediating role is investigated. For research investigation a sample size containing 234 people, working in Parsian bank branches in Tehran is taken in cluster random of sampling type. Collecting data of standard questionnaire with 21 questions which its validity and reliability is confirmed is done by distributing it among statistical population. Analyzing of data is done by descriptive statistics and statistical inference. In descriptive statistics section indexes including frequency index and percentage of frequency index and in statistical inference section, indexes including correlation methods and structural equation model are used respectively for path analysis. In this regard SPSS and LISREL software are used. The results of analysis shows the relation among organizational learning culture and customer satisfaction and job satisfaction. Generally, Parsian bank ability directly or indirectly to satisfy its customers is linked through its employees' effective and continuous effort and their job satisfaction. (p<0.05) Manuscript profile -
Open Access Article
32 - Strategic analysis of citizen satisfaction with service quality of Shiraz҆ urban parks by using multi criteria satisfaction analysis
The purpose of this research is to use of multi criteria satisfaction method for segment analysis citizen satisfaction with service quality of urban parks of Shiraz. The statistical population consists of all citizens that visiting urban parks of Shiraz and sample size MoreThe purpose of this research is to use of multi criteria satisfaction method for segment analysis citizen satisfaction with service quality of urban parks of Shiraz. The statistical population consists of all citizens that visiting urban parks of Shiraz and sample size is 384. Method of sampling is stratified random sampling method. The researcher-made questionnaire was used to measure the variables of study. The reliability of the questionnaire was determined using Cronbach’s alpha test (α=0.91). The face validity and factor analysis was considered as validity of research. The result showed that dimension of citizen satisfaction with service quality of Shiraz҆ urban parks are Aesthetic and visual aspects, Park amenities, facilities and services, Physical health and safety of park, Social and psychological safety and Dynamic management of the park. Also the most satisfaction level in related to Jannat park and the least satisfaction level in related to Koohpayeh. In other hand, action diagrams indicated municipal of Shiraz almost in all of satisfaction criteria has low performance those requiring immediate improvement efforts for removing these weak points. Manuscript profile -
Open Access Article
33 - Identify factors affecting Internet Banking Service Quality Case Study: Mellat Bank customers
maryam akhavan مجید باقریToday, service quality, sustainable competitive advantage for the bank to bring it helps to create value and customer satisfaction. Therefore, improving the quality of customer service is vital for them. This study examined the factors affecting customers' perception of MoreToday, service quality, sustainable competitive advantage for the bank to bring it helps to create value and customer satisfaction. Therefore, improving the quality of customer service is vital for them. This study examined the factors affecting customers' perception of Internet banking through careful investigation of the main studies as well as different models provided for quality assessment of electronic services. Based on the findings, an optimal model for the quality assessment of Internet banking services provided by Mellat Bank was designed. The statistical population included customers of the Internet banking services provided by Mellat Bank in Isfahan. Data collection was done using a questionnaire whose validity was confirmed according to experts' opinions and the reliability of the test was assessed using Cronbach's alpha for the initial sample and for the main test performed on all subjects in the statistical population, showing a high reliability. The second-order factor analysis was used to test the research hypotheses and prioritize the factors affecting the quality of electronic banking services. The findings showed that website design, responsiveness, empathy, guarantee, efficiency, security/trust, and compensation for damage were the most effective factors (in the order of significance) in the quality of Mellat Bank on-line Internet banking services. Manuscript profile -
Open Access Article
34 - Investigating the impact and influence of emotional intelligence’s component on organizational commitment and job satisfaction using Dematel (Case Study: Central Iranian oil Fields Company (I.C.O.F.C))
علی بنیادی نایینی Sirous AmirghodsiThe current research investigates the Impact and Influence of emotional intelligence’s component on organizational commitment and job satisfaction in Central Iranian Oil Fields Company (I.C.O.F.C). Research type is applied-developing and on the other hand descriptive-su MoreThe current research investigates the Impact and Influence of emotional intelligence’s component on organizational commitment and job satisfaction in Central Iranian Oil Fields Company (I.C.O.F.C). Research type is applied-developing and on the other hand descriptive-survey. The population of research is experts of the Iranian Central Oil Fields Company. The number of experts is selected by using theoretical saturation method and 15 experts are asked to answer the questions. In this research the Dematel questionnaire, modified by the researcher, has been used for gathering the information. Data analyses have been done by using Dematel method. The results have been shown that self-awareness is the most influential factor and the second influential variable is job satisfaction. When it comes to the intensity of the influence of emotional intelligence components, consciousness, self-motivation, social skills, empathy and self-control have been the most influential in order. The most influenced variable is organizational commitment. Between emotional intelligence's components which have influence on other components and variables, self-motivation is the most important factor. It also has an important influence on organizational commitment. In fact, the results of this study suggested that self-motivation is like a stimulant engine. When functioning properly, this engine can accelerate the movement of organizational commitment, empathy, self-control and even the social skills. Manuscript profile -
Open Access Article
35 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
شادی پارسایی منش Ali Bonyadi NaeiniRegard to the wide growth of world wide web and their settlement in Figurative space and web meaning (web 2.0) and the development of internet job and business the Electronic Commerce has made a new way for job and business and the Internet Commerce has special importan MoreRegard to the wide growth of world wide web and their settlement in Figurative space and web meaning (web 2.0) and the development of internet job and business the Electronic Commerce has made a new way for job and business and the Internet Commerce has special importance because of having high competition in this age. The Internet has caused many changes in companies and costumers' behavior for buying. On the other hand, the brand is also important for companies. For this reason, it is important to study and create an online brand. In this thesis using an evaluation method to find out Factors affecting customer loyalty on internet brand by DEMATEL technique in Mobin Net company for modeling internet brand. In this study, we use DEMATEL technique for evaluating Factors affecting customer loyalty, regard to the wide growth of world wide web this method propones a new vision to increase internet brand loyalty. In this study, two series of questionnaires were distributed, and after identifying the primary factors, matrix questionnaires were designed, and sent those for 14 loyal expert Individuals who familiar with the marketing and branding in this company. In this thesis, after identifying and evaluation of the primary factors, the most effective factors on Internet brand loyalty are including trust, satisfaction, brand credibility, Brand evaluation, Brand Personality, customer care, responsiveness, brand loyalty ,that they have the most strong relationship with loyalty, finally we modeling of the factors affecting customer loyalty on internet brand Manuscript profile -
Open Access Article
36 - Overview of the effect of dimensions of intellectual capital and employee satisfaction based on internal marketing on competitive advantage
Majid Esmaeilpour Alireza kamyab Javad DokuhakiSince manpower turned to be one of the most precious resources within an organization, job satisfaction leads to increasing productivity within organization so far as a distinctive competitive advantage develops within the organization, resulting in profitability, survi MoreSince manpower turned to be one of the most precious resources within an organization, job satisfaction leads to increasing productivity within organization so far as a distinctive competitive advantage develops within the organization, resulting in profitability, survival and continuous development of organization which are deemed to the ultimate aim of any organization. The present research aims to examine the effect of dimensions of intellectual capital and employee satisfaction based on internal marketing on competitive advantage within import-export companies in Port of Bushehr. In this regard, 99 questionnaires were distributed among the managers and employees within import-export companies in Port of Bushehr, for which PLS software was used to analyze data in the questionnaires. Findings indicated that there is a positive significant relationship between competitive advantage and "human capital and customer capital", yet the structure capital of the intellectual capital has no effect on the competitive advantage. Further, all the dimensions of internal marketing including training and development of employees, reward system and internal communications had a positive significant effect on job satisfaction. Ultimately, a positive significant relationship was found between job satisfaction and competitive advantage. Manuscript profile -
Open Access Article
37 - Assessing the impact of organizational change tend to increase customer satisfaction with regard to relationship marketing
zahra ameriAccording to the important of the customer and customer satisfaction in successfully of organizations, and also the role of marketing methods in increasing the customer satisfaction, this study aims to evaluate the effect of tendency to organizational change on customer MoreAccording to the important of the customer and customer satisfaction in successfully of organizations, and also the role of marketing methods in increasing the customer satisfaction, this study aims to evaluate the effect of tendency to organizational change on customer satisfaction. In this evaluation the effect of relationship marketing is considered as a mediator variable. This study is a practical search in terms of aim and is a descriptive survey in terms of method. The research scope contains the banking services and data is gathering by questionnaires of acceptance the organization changes, relationship marketing, and customer satisfaction through the interviewer by the Melli Bank experts of Iran. The validity and stability of the questionnaires are evaluated by content validity and Cronbach’s alpha index respectively. The amount of three questionnaires have obtained 0/887, 0/898, and 0/833. In this study the relation between variables and their affects are determined via regression test and structural equations. The result show that the tendency to organizational change is effective on relationship marketing and customer satisfaction, and also the relationship marketing is effective on customer satisfaction. Manuscript profile -
Open Access Article
38 - Providing a New Method for Customer Satisfaction Data Analysis (Case Study: Automotive Industry: Logan Car)
mahnaz ebrahimi sadr abadi ali mohammad kimiagari seyed mahdi seyed esfahaniThis research aims to provide a hybrid model based on econometrics and clustering to analyze customer satisfaction data. The statistical population of the research,Logan car owners and a sample of 177 customers from Pars Khodro agencies. The researcher, along with ISQI' MoreThis research aims to provide a hybrid model based on econometrics and clustering to analyze customer satisfaction data. The statistical population of the research,Logan car owners and a sample of 177 customers from Pars Khodro agencies. The researcher, along with ISQI's research team, identified the current needs of customers of all vehicles from post-sales services and by designing a customer satisfaction questionnaire, the effect of each variable on the overall satisfaction of customers according to the high-income group, middle income and low income is measured. Factors affecting overall customer satisfaction based on all income groups include six variables: Provision of parts on time; Description presented when vehicle clearance; Ease of access to dealers; periodic service quality; Quality of repairs; Cost of payment and in the high-income group, three variables are described: Cost of payment; Record mentioned Items by the receptionist at the time of admission; Description presented when vehicle clearance and In the middle income group, four variables are described: Provision of parts on time; Quality of repairs; Description presented when vehicle clearance; Cost of payment and and in the low-income group, it includes four variables: Description presented when vehicle clearance; Provision of parts on time; Quality of repairs; Ease of access to dealers. To run this research of software EViews and Spss is used. Manuscript profile -
Open Access Article
39 - Proposing a model for evaluating the Customer Satisfaction Index (CSI) in the field of Information Technology (case study: The ICT guild organization companies in Tehran)
Milad Kolagar DaroonkolaNowadays, the manufacturing and service organizations are considering customer satisfaction as an important criteria for evaluating the quality of their work. The importance of customers and their satisfaction is going to be the main purpose of organizations. The aim of MoreNowadays, the manufacturing and service organizations are considering customer satisfaction as an important criteria for evaluating the quality of their work. The importance of customers and their satisfaction is going to be the main purpose of organizations. The aim of this study is to propose a model for evaluating the customer satisfaction index (CSI) in the field of information technology (IT), which after reviewing the literature and identifying the main variables of, the factors which have the most important role in the field of evaluating customer satisfaction index were introduced by the analyzes done with Smart PLS 2 and SPSS softwares. According to the results of this study, the significance of all the paths and hypotheses were accepted and the most important of all is the significance of service support in relation to the variables of the American Customer Satisfaction Index (ACSI) which was accepted with a high path coefficient and correlation. This means that service support has a high importance in developing customer and client satisfaction in this field Manuscript profile -
Open Access Article
40 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
وجیهه هوشیار Mohammad rostampourToday, research on brand has acquired a special position in business, because the issue, through its impact on customer satisfaction and loyalty, can be very influential in the survival and life of a service entity. Accordingly, the purpose of this research is to invest MoreToday, research on brand has acquired a special position in business, because the issue, through its impact on customer satisfaction and loyalty, can be very influential in the survival and life of a service entity. Accordingly, the purpose of this research is to investigate the effect of service brand dimensions on customer loyalty to a brand. The study was conducted in the population of customers of Keshavarzi Bank branches in Torbat-e Heydarieh. We tested the effect of brand dimensions (brand evidence, brand hearsay) on customer satisfaction and brand attitude as well as the effect of brand attitude on customer loyalty through seven hypotheses. For this purpose, we used structural equation modeling and LISREL software. Hypothesis testing was conducted on a sample of 322 subjects that were selected by random sampling method. Confirmatory factor analysis was used to assess the validity of research instrument (questionnaire), and the results showed an acceptable validity for each variable in the questionnaire (test statistic for all variables was higher than 4%). The reliability of the questionnaire was measured using Cronbach’s alpha test and the test statistic for all variable was higher than 7%, which indicates that the questionnaire has a good reliability. Moreover, all the seven hypotheses of the study were confirmed. Manuscript profile -
Open Access Article
41 - Investigating the Effect of Internal Communications and Staff Satisfaction in Supply Chain Integration
tavakol moharrami Ali reza IrajpourIn this research, we are looking for "Investigating the Effect of Internal Connections and Staff Satisfaction in Supply Chain Integration" in Iranian Automobile Company (Iran Khodro)”. In the early stages, theoretical literature and studies on the subject of research we MoreIn this research, we are looking for "Investigating the Effect of Internal Connections and Staff Satisfaction in Supply Chain Integration" in Iranian Automobile Company (Iran Khodro)”. In the early stages, theoretical literature and studies on the subject of research were studied and the literature section of the research was compiled using the information collected. The statistical population of this research is the directors and employees of the companies of the automobile industry sub company (Iran Khodro). In total, the statistical population of this research is approximately roughly 1,400 to 1,500 managers and employees of the company. In this study, based on the sample size table for a given community, which was presented by Kerjesai and Morgan in 1970, the sample size is 300 in the study. Sampling of this study is also available through random sampling. The results of this study indicate that internal integration has a significant effect on external integration, and external integration has a significant effect on competitive performance. Manuscript profile -
Open Access Article
42 - Investigating the relationship between customer satisfaction and customer complaints and trust in the municipality of Tehran
hamidreza fouladgar abbas saghaeeIn all new models of quality, customer satisfaction is a prerequisite for achieving financial goals. A reliable indicator to measure customer satisfaction and analysis of its results can provide a comprehensive picture of the company's performance and timely planning fo MoreIn all new models of quality, customer satisfaction is a prerequisite for achieving financial goals. A reliable indicator to measure customer satisfaction and analysis of its results can provide a comprehensive picture of the company's performance and timely planning for managers. In different models of customer satisfaction measurement, there are different evaluations between complaints; customer trust and customer satisfaction. Municipalities are the important organizations in municipal services and management of each city. In this study, the relationship between customer satisfaction and customer complaints and trust in the municipality of Tehran has been investigated. The statistical pool of the current research is divided in two groups; first, are deep interview with 38 managers and connoisseurs to assessing and measuring customer satisfaction level in municipality's activities. Second, are 450 questionnaires that distributed in customers. 420 questionnaires were returned with usable data. The method of data analysis is using Structural Equations and their evaluation by confirmatory Factor Analysis method using Lisrel software and also, comparative studies were performed using SPSS software. The results showed that customers' expectations, perceived quality of services and their mental image had a positive and significant effect on customer satisfaction in Tehran municipality. Also, customer satisfaction has a positive and significant effect on trust and negative relation with complaints. Manuscript profile -
Open Access Article
43 - Math Modeling Customer Satisfaction with Dynamic Planning Approach (Case Study: Saipa Automobile Companies, Iran Khodro and Pars Khodro(
kamran jalilian kameleh nasiriCompanies must be able to preserve their customers and change them to the faithful ones. The automotive industry is one of the leading industries in the field of customer satisfaction. In this paper, based on a hierarchical analysis approach, customer satisfaction is fo MoreCompanies must be able to preserve their customers and change them to the faithful ones. The automotive industry is one of the leading industries in the field of customer satisfaction. In this paper, based on a hierarchical analysis approach, customer satisfaction is formulated based on indicators after sale services, sale process, initial quality study, initial quality study, automotive performance execution and layout of the automobile industry. Also, by presenting an optimization model, the optimum customer satisfaction path from 1395 to 1404 is presented as a perspective for Iran Khodro, Saipa and Pars Khodro companies using an optimized control methodology, which is used to solve the MATLAB software. Finally, the cost of upgrading the customer satisfaction of the products of these companies for two consecutive years is 1396-1395. The results of the research show that the number of initial quality study has the most impact on customer satisfaction, which should be given more importance in the future planning of automobile companies as the most important control variable in order to improve the optimum route of customer satisfaction over the years to come. Manuscript profile -
Open Access Article
44 - Social media and value creation: the role of interaction satisfaction
Seyed Amir Hossein Madani Abolfazl Danaei gholamreza jandaghiThe variety of ways in which customers engage with brands through social media has become a challenge for brand managers. The challenge is how to use social media with a strategic approach and how much content to generate so that company-customer interactions can create MoreThe variety of ways in which customers engage with brands through social media has become a challenge for brand managers. The challenge is how to use social media with a strategic approach and how much content to generate so that company-customer interactions can create value for the organization. For this reason, it is important to know to what extent brands should focus on social media engagement satisfaction and its role in creating value for the organization. In this study, researchers will use descriptive and inferential statistics to analyze the data collected from the questionnaire to find the answer to this question. Also, exploratory and confirmatory factor analysis along with structural equation model has been used for inferential data analysis. The results of this study suggest that high consumer satisfaction with brand interactions on social media is significantly effective in creating a higher customer longevity value for the brand. Also, high consumer satisfaction in brand interactions on social media has been effective in creating the value of higher customer influence for the brand, in creating the value of higher customer knowledge for the brand and in creating the value of customer knowledge. Manuscript profile -
Open Access Article
45 - The effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction (Case study: Razi Insurance customers)
hamid reza masoudiThe purpose of this study is to investigate the effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction among Razi Insurance customers in Qazvin. A questionnaire with a five-point Likert scale was used to col MoreThe purpose of this study is to investigate the effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction among Razi Insurance customers in Qazvin. A questionnaire with a five-point Likert scale was used to collect data, Cronbach's alpha coefficient and combined reliability were used to measure its reliability, and the extracted mean variance (AVE) was used to measure its validity. The statistical population of the study is Razi Insurance customers in Qazvin. The available sampling method and statistical sample size using Cochran's formula is 384 people. In order to describe the findings, the frequency distribution table as well as bar graphs and central indicators such as mean as well as dispersion indices such as standard deviation and variance have been used. To answer the research questions and conclude from statistical methods and different tests using SPSS22 and LISREL8.54 software, to check the normality of the data from Kolmogorov-Smirnov test, confirmatory factor analysis test to confirm Validity of the questions and structural equation modeling technique were used to evaluate the fit of the research model with the collected data. The results showed that the main services provided by employees at a rate of 0.23 on customer satisfaction, communication services provided by employees at a rate of 0.42 on customer satisfaction and also 0.36 customer on the behavioral intention of customers (behavioral intentions). . Also, 14.5% of the total effect of the main services provided by employees on customer behavioral goals and 28.5% of the total effect of communication services provided by employees on customer behavioral goals are indirectly explained by the mediating variable of customer satisfaction. Manuscript profile -
Open Access Article
46 - Investigating effect of front-line of employees’ competences on customer satisfaction with the role of moderating situational conditions (case of study: hypermi of store mashhad
وجیهه هوشیار Seyede farnaz Ahmadi saeedAbstract Today, competition in the market is accelerating, organizations to be successful and take advantage of their competitive advantage must have the capabilities, which can be used with the resources they have, valuable performance and unparalleled. On the other h MoreAbstract Today, competition in the market is accelerating, organizations to be successful and take advantage of their competitive advantage must have the capabilities, which can be used with the resources they have, valuable performance and unparalleled. On the other hand, human resources are the most important assets of organizations that help the productivity of the organization by learning knowledge and are effective in creating a competitive advantage and success of the organization in competition. This study seeks to investigate the effect of queue 1 staff competencies on customer satisfaction with the role of moderator of situation 2. The population of this study were the customers of Hypermy store in Mashhad. The sampling of this study is using Cochran's formula and 385 customers, whose data were collected through the standard questionnaire of Palacius et al. (2020). The measurement of validity from the validity of the structure gave the validity of the validity and the validity of the structure and Cronbach's alpha test was used to measure the reliability coefficient and Cronbach's alpha test was validated for variables. In this study, smart pls software was used to test the hypotheses. Because the model has two modifiers, one of which is qualitative. The results of this study indicate that the interaction competency variable of queue employees has an effect on customer satisfaction. Also, the competency variable has an effect on customer satisfaction. Employee demand variable modulates the effect of queue staff competence on customer satisfaction, but queue employee demand variable does not moderate the effect of interaction competence on customer satisfaction. In addition, store swarm variable 6 moderates the effect of queue staff competence on customer satisfaction, but store swarm variable did not have a moderating effect on the effect of queue staff interaction competence on customer satisfaction. Therefore, hyperemia store managers should provide customer satisfaction with the hypermia store by training capable employees in providing information and customer-oriented behavior in the hyperemia store. Manuscript profile -
Open Access Article
47 - Designing an evaluation model of the effective factors on customers’ satisfaction with a system dynamics approach in the ceramic tile industry of Yazd province
amir ehsan Ishaqiyeh FirouzabadiAbstract IntroductionTherefore, the purpose of this study is to present a simulated model of factors affecting customer satisfaction based on dynamic methodology in order to analyze the factors and also improve customer satisfaction. Method:This research is applied MoreAbstract IntroductionTherefore, the purpose of this study is to present a simulated model of factors affecting customer satisfaction based on dynamic methodology in order to analyze the factors and also improve customer satisfaction. Method:This research is applied in terms of purpose and analytical-descriptive in terms of data collection from the survey branch. First, the initial and proposed model was drawn based on the research background and literature. The statistical population in the present study includes three groups of experts and specialists, information and data and personnel of the ceramic tile industry in Yazd province. At first, a panel of experts (15-20) people were selected and dynamic and key variables affecting the model were identified through semi-structured interviews.While collecting statistical data and financial information, a questionnaire was prepared using the opinion of experts and measured using factor analysis. Results: through simulation by Vensim, show that factors that increase customer satisfaction include quality, product diversity, and on-time delivery and factors that decrease customer satisfaction include ceramic tile import from other countries, low quality, high price, and lack of on-time delivery. Conclusion: Therefore, companies' attention to the model presented in this study can have a significant effect on increasing customer satisfaction. Managers can also play an effective role in increasing customer satisfaction by adopting strategic and creative policies. Manuscript profile -
Open Access Article
48 - Studying the Effect of Employee Assistance Programs (EAPs) on Work – Family Balance (WFB) in Refah Bank
Aryan gholipourToday's work environment is competitive with complex and different activities. Organizations need appropriate strategies for different parts ,in order to work in such environments and to realize their goals. These strategies are implemented by human resources or human c MoreToday's work environment is competitive with complex and different activities. Organizations need appropriate strategies for different parts ,in order to work in such environments and to realize their goals. These strategies are implemented by human resources or human capital, and they are critical factors for the success of the organization. So readiness, abilities and effectiveness of these resources are important for organization .In fact, employees are faced with different problems that can effect on their workplace and family performance. So the mechanisms are required to offer solutions to these problems. One of these mechanisms is Employees Assistance Programs (EAPs) that are created in order to help to solve their employees and family member problems. Among of these problems, we can consider the Work – Family Balance (WFB) issue and its importance in today's organization. Existence of balance between all of these areas will have a positive effect on performance at work and family life. Refah K. Bank has recognized the importance of employees and it offers some EAPs to them. One of the problems of Refah K. Bank that has created the importance of addressing the issue of work – family balance, is employees’ overtime and its consequences for the bank.According to what was said, the main research question was: “Do EAP are influencing on WFB for employees of Refah Bank?” 385 questionnaires were distributed among Refah Bank employees. The research method of this study was Survey method and Regression analysis was used to analyze the data. The results show that EAPs are influencing on WFB by reducing Work- Family Conflict (WFC) and increasing Work- Family Enrichment (WFE). Manuscript profile -
Open Access Article
49 - A Study of the Stakeholders’ Satisfaction Level from In- Service Training Process at Industries Development and Renovation Organization of Iran (IDRO)
سیدمحمد میرکمالی فهیمه سعادتی تبارTaking the importance of training process in contemporary world into account, the present study has dealt with the level of satisfaction of the stakeholders from the in-service training process in Iranian Industries Development and Renovation Organization of Iran (IDRO) MoreTaking the importance of training process in contemporary world into account, the present study has dealt with the level of satisfaction of the stakeholders from the in-service training process in Iranian Industries Development and Renovation Organization of Iran (IDRO). Considering the objective and questions of the research, this study is of a descriptive-survey type. The statistical population of this research consists of the stakeholders of the in-service training who participated in the organization’s short term training courses and include employees, managers and deputies of the organization and the managers of subsidiaries which totally amount to 1249 people who were selected and 143 people out of that number were selected as the sample of study using a random and classified sampling method. The researcher-made questionnaire was used for gathering information and it was implemented as first stages after gaining the approval of the esteemed supervising and advising professors and its reliability was measured by means of calculating Cronbach’s Alpha =(./87). For data analysis, SPSS software and also inferential statistics (T test single sample, T test of independent subjects and one-way variance analysis) were used. Also, to rank the participants comments regarding the assessment of satisfaction level from the training process, Friedman test was employed. The results obtained demonstrated that there is an average level of satisfaction among all the stakeholders from all stages of in-service training process (assessment of needs, design, implementation, evaluation and feedback) and the highest level of satisfaction has been from feedback phase taken from the training courses, implementation of training courses, evaluation of training courses, design of training courses and need assessment of training courses respectively. In addition, it became evident in this research that there is no significant difference between the stakeholders’ level of satisfaction from training process in terms of demographic variables (gender, organizational position, and the level of education and service records). Manuscript profile -
Open Access Article
50 - Explanation of the role of gamification on job satisfaction and employee motivation (case study: cosmetic industry)
Sahar Vatankhah Mohammad MasumThe purpose of this study is explanation of the role of gamification on job satisfaction and employee motivation in cosmetic industry. This research is a positivist nature with a quantitative approach. Also, this research is descriptive and in type of field studies, and MoreThe purpose of this study is explanation of the role of gamification on job satisfaction and employee motivation in cosmetic industry. This research is a positivist nature with a quantitative approach. Also, this research is descriptive and in type of field studies, and in terms of research approach, is a quantitative research. Target population of this study is all staff of marketing and sales units in member of iran cosmetic industries association whose scope of activity is in tehran province. In this study for sampling, cluster sampling method has been used. Also in this study, we used krejcie and morgan tables to determine the sample size and 350 members of the target population have been investigated. In this research, two methods of library and field methods (a standard questionnaire consisting of 13 items) have been used for data collection. In this study in order to assurance of the reliability of the measurement instruments, cronbach's alpha was used. And for validation content validity(content validity ratio and content validity index) was used. Also in order to investigate the relationship between variables and data analysis, paired-samples T test and SPSS software have been used. The results showed that gamification has an effect on job satisfaction and employee motivation. Manuscript profile -
Open Access Article
51 - Presentation of Employee Satisfaction Assessment Model from EMS (LMS)
Sima Soofi Mohammad Javad Ershadi Ali Naimi SadighToday, the e-learning system has become an integral part of a learning system at the cutting edge. The staff of the organization of registration of documents and real estate in order to increase productivity and especially reduce the waste of time and energy, as well as MoreToday, the e-learning system has become an integral part of a learning system at the cutting edge. The staff of the organization of registration of documents and real estate in order to increase productivity and especially reduce the waste of time and energy, as well as the use of high user levels and flexibility in receiving educational services are keen to use e-learning services, and this has led to the expansion of this type of training in the organization. Is. The present study has developed various aspects of the evaluation of the e-learning system based on the ECVAL model. The organization of registration of documents in view of the geographical dispersion of satellite organizations and the necessity of using this system have been studied in this study. The developed model consists of various indexes such as apparent standards, content, security, compatibility with virtual instruments, etc. To this end, a 3D questionnaire has been designed and distributed. In this questionnaire, questions were asked to evaluate employee satisfaction and distributed among 80 employees of this organization. The results of the evaluation and statistical analysis show that the apparent character is of the highest importance to the users, and the security issue is of low importance to them. Finally, executive suggestions were made to improve the quality of the e-learning system. Manuscript profile -
Open Access Article
52 - Prediction of sexual satisfaction based on body image and perfectionism amongst pregnant women
morteza Andalib Kourayem maryam morsali saeed mahmoodiniaIntroduction: The purpose of this study was to predict sexual satisfaction based on the components of body image and perfectionism in pregnant women. Methods: The research method was descriptive correlational. The study population was pregnant women residing in Tehran MoreIntroduction: The purpose of this study was to predict sexual satisfaction based on the components of body image and perfectionism in pregnant women. Methods: The research method was descriptive correlational. The study population was pregnant women residing in Tehran in May and June. The sample size was 160 according to Tabachnik and Fidel formula and were selected by available sampling. The instruments of this study were sexual satisfaction questionnaires of Hudson et al, (1981), body image of Fisher (1970, perfectionism of Hewitt and Felt (1991). Results: Results of simple and multiple regression analysis showed that sexual satisfaction of pregnant women was predictable based on body image. So that the relationship between body image and sexual satisfaction is positive and among the components of body image, only the lower limb dimension has a positive and significant relationship with sexual satisfaction.Conclusion: Sexual satisfaction of women is predictable based on perfectionism and there is a positive and significant correlation between social orientation and orbital self-perfectionism with sexual satisfaction of pregnant women. Women's sexual satisfaction is predictable based on perfectionism and body image. The role of perfectionism is more important than body image. Manuscript profile -
Open Access Article
53 - Comparative study of urban elements design with urban identity approach in Iran and the world
razieh nikdel ali aramIn this research, while addressing the position of special elements in Yasuj city, their effects on the identity of the city are investigated. The research method is analytical-survey and the method of collecting information is field and using a questionnaire. Then we m MoreIn this research, while addressing the position of special elements in Yasuj city, their effects on the identity of the city are investigated. The research method is analytical-survey and the method of collecting information is field and using a questionnaire. Then we made a comparative study of the index elements of Iran and the world with the elements of the main squares of Yasuj city. In the end, by comparing the principles of expert design of urban elements that we achieved in theory and public opinion, the extent of adaptation was determined. By combining these two criteria, we have reached principles for designing urban elements that, in addition to having the parameters of the theory of architecture and urban planning, by considering the urban psychology of the people of the region, also cause public satisfaction. The studied samples include six urban elements in Yasuj that are of interest to citizens and tourists. The results obtained from descriptive and inferential analyzes on the collected data show that the qualitative evaluation of citizens by the (physical) identity of the elements is affected by their gender and level of education. Based on the results, the elements of the stone square in the neighborhood and Jomhory Street have the highest score and the lowest score obtained by citizens (users), respectively. The results also show that the most important components affecting the physical identity of urban elements based on citizens' opinions include "design, form and architecture of the element", "historicity" and "indigenousness (contextualism)". Manuscript profile -
Open Access Article
54 - Factors Affecting satisfaction and support of tourism in rural areas (Case study: Masjedsoleiman, Andika, and Lali Counties)
alireza ahmadiOne of the effective factors in the process of developing tourism is to consider the host community in the tourism areas and their satisfaction of such activities. Success of each tourism project is required raising knowledge and determination of effective factors on sa MoreOne of the effective factors in the process of developing tourism is to consider the host community in the tourism areas and their satisfaction of such activities. Success of each tourism project is required raising knowledge and determination of effective factors on satisfaction and support of host community. Because of this, the study was aimed to determine the effective factors influencing the local residents’ satisfaction of tourism and also their support of this activity. In this research, a survey method was conducted. The population of this study includes all rural areas’ residents of Masjedsoleiman, Andika and Lali counties in Khuzestan province which benefits from Stratified random sampling with the sample size of 250. Data was collected by using questionnaires which its validity was confirmed by experts and its reliability was approved by Cronbach's alpha coefficient (α = 0/63 to 0/92). The results of the correlation test showed that the residents’ satisfaction of tourist areas has a meaningful relation (0/1) with perceived quality (r = 0/342), perceived image (r = 0/178), and commitment (r = 0/481) variables; and residents’ support variable (r = 0/442) was significantly associated and has a meaningful relation (0/1) with the variables of perceived quality (0/5), perceived value (0/179), perceived image (r =0/328), commitment (r = 0/567) and satisfaction (r = 0/451). Moreover, the results of regression analysis indicated that the variables of commitment, satisfaction and perceived image could explain a total of 38/2 % of the variations in residents’ support, and also the variable of perceived quality could explain a total of 11.7 % of the variation in residents’ satisfaction. Manuscript profile -
Open Access Article
55 - The effect of tourists’ self-concept on satisfaction and their intention to recommend the tourist destination )Case study: Mashhad, Chalidarreh Dam(
Individual self-concept explains and predicts different facets of consumer behavior. This study examined the effects of tourist self-concept on their intention to recommend destination, travel satisfaction and travel experience. The population of this study includes all MoreIndividual self-concept explains and predicts different facets of consumer behavior. This study examined the effects of tourist self-concept on their intention to recommend destination, travel satisfaction and travel experience. The population of this study includes all tourists who were visiting Chalidarreh dam, among them 308 was selected randomly as the research sample. The data were collected by means of a questionnaire and were analyzed by structural equation modeling and LISREL software. The results show, the perception of travel experience, facilitates the relationship between ideal self-concept and travel satisfaction of tourists. Also the travel satisfaction, facilitates the relationship between perceived experience of travel and the intention to recommend tourist destination. The results of this study can improve the perception of managers which will provide a better understanding of tourist behavior and policy making in the field of tourism marketing. Manuscript profile -
Open Access Article
56 - The Effect of Perceived Service Quality, Satisfaction and Trust of Health Tourists on Their Revisiting and Reusing the Hospitals and
Health tourism is becoming a developing sector in the tourism industry. It involves economic grounds; creates job opportunities; introduces different cultures; and even holds political interests for the countries. Health tourism has many economic benefits for the countr MoreHealth tourism is becoming a developing sector in the tourism industry. It involves economic grounds; creates job opportunities; introduces different cultures; and even holds political interests for the countries. Health tourism has many economic benefits for the countries that are active in this industry. Health tourism is an emerging field, and there are serious competitions among countries that try to attract health tourists and keep them satisfied during their stay. This study aims to investigate the effect of perceived service quality, satisfaction, and trust of health tourists revisiting and reusing the hospitals and health centers in Mashhad. Data were collected using a questionnaire. Based on a judgmental sampling method, 206 people were selected from the international health tourists. Structural equation modeling was employed. Results confirmed there was a direct and positive relation between the perceived service quality and the customers’ satisfaction. Also, the hypothesis proved the positive effect of customers’ satisfaction on their trusting healthcare centers and their staff. Results also approved the effect of customers’ trust on their future decisions to return to the same places of treatments. Manuscript profile -
Open Access Article
57 - The Impact of Co-branding Elements on Customers’ Satisfaction and Loyalty in Chain Restaurants in Tehran
Jafar Ahangaran رضا اصلانيRestaurant management is one of the important subsets of the tourism industry that makes tourist destinations more attractive. Additionally, food can be a cultural signifier and promote different cultural perspectives. Emerging concepts like co-branding can develop and MoreRestaurant management is one of the important subsets of the tourism industry that makes tourist destinations more attractive. Additionally, food can be a cultural signifier and promote different cultural perspectives. Emerging concepts like co-branding can develop and improve the status of restaurant management in Iran. This research surveyed the impact of co-branding elements on customers’ satisfaction and loyalty in chain restaurants in Tehran. This is an applied research. Data are qualitative. Methods of data collection are documentary and survey. The statistical population was chain restaurants in Tehran. Data were collected through 268 questionnaires with convenience sampling. The Kolmogorov-Smirnov test, Pearson correlation coefficient, confirmatory factor analysis, and structural equation modeling have been used for data analysis. Research conceptual model evaluation has been done through partial least square path analysis with PLS software. The results indicated the impact of 3 elements of co-branding strategy on customers’ satisfaction and loyalty. The elements are “Price advantage, rewards-based advertising, and support services.” Co-branding can be an effective marketing strategy for restaurant managers to increase their customers’ satisfaction, and to make a better policy to achieve their goals. Manuscript profile -
Open Access Article
58 - Analyzing the Effective Factors Influencing the Satisfaction of Foreign and National Tourists of Bisotoun Tourism Complex
When discussing the level of tourists’ satisfaction in a specific destination, attention needs to be paid to indicators of satisfaction analysis. Providing needs and expectations of tourists guarantee a higher level of tourist attraction and development. The main questi MoreWhen discussing the level of tourists’ satisfaction in a specific destination, attention needs to be paid to indicators of satisfaction analysis. Providing needs and expectations of tourists guarantee a higher level of tourist attraction and development. The main question of this study was, “What are the main factors which affect the level of tourists’ satisfaction in Bisotoun international tourist destination?” This research is applied, and the method is descriptive analysis. Data collection was based on field observations, library research, and using questionnaires. To analyze the data, descriptive and inferential statistics, including factor analysis method and independent T Test, have been used. Statistical population of this study included national and foreign visitors of Bisotoun international tourism complex. Since the number or the statistical population was unclear, using Cochran, the numbers of required samples were specified as 384 for each group of national and international tourists. The results of the study show that six factors affect tourists’ satisfaction: quality of the environment; quality of services; quality of the host community and their behavior toward tourists; prices of the services; quality of safety; and the quality of transportation services. Results also show that prices of the services, quality of the environment, and transportation services have the highest effect on the satisfaction of the national and international tourists. Manuscript profile -
Open Access Article
59 - Stereotype imaginations influencing pilgrims’ social trust toward people of Mashhad
fateme eshaghi Mohammad مظلوم خراسانی ali akbar majdiAnalyzing and describing “pilgrims’ stereotype imaginations” and “social confidence of pilgrims toward people LIVING in Mashhad” are the two important components in relationships and social interactions of the guest-host. Data were gathered through surveying, using a qu MoreAnalyzing and describing “pilgrims’ stereotype imaginations” and “social confidence of pilgrims toward people LIVING in Mashhad” are the two important components in relationships and social interactions of the guest-host. Data were gathered through surveying, using a questionnaire. Statistical population included 310 pilgrims visiting the holy city of Mashhad. The results showed that pilgrims assume the people in Mashhad to be warm, sociable, kind, down to earth, hospitable, patient (positive stereotype imaginations) and to some extent religious and lawful (average or neutral level) and also profit-making, money lovers, stingy and mean, and unfair (negative stereotype imaginations). The level of pilgrims trust toward people in Mashhad was average. Using One-way Variable Analysis and Multiple Regression Methods, to check the hypotheses, showed that pilgrims’ stereotype imaginations had a positive meaningful relationship with the level of social confidence of people in Mashhad, and had the most effect among all measured variables. Other important, effective factors were ethnocentrism, satisfaction, social-economic status, gender, marital status, and ethnicity. Other variables that influenced stereotype imaginations of pilgrims included gender, place of residence, ethnicity, satisfaction, and ethnocentrism. Manuscript profile -
Open Access Article
60 - The Impact of Management Commitment in Service Quality on Job Satisfaction of Employees in the Hotel Industry: The case of five-star hotels in Tabriz
jafar bahari Sadegh Salehi Marjan BazlehThis research aimed to study the impact of management commitment, in service quality, on job satisfaction of employees in the hotel industry in five-star hotels of Eastern Azarbaijan province. The hotels included Pars Elgoli and Shahriar, and the study took place in the MoreThis research aimed to study the impact of management commitment, in service quality, on job satisfaction of employees in the hotel industry in five-star hotels of Eastern Azarbaijan province. The hotels included Pars Elgoli and Shahriar, and the study took place in the summer of 2016. Following simple random sampling, questionnaires were used for data collection. Participants were the employees of the five-star hotels in Tabriz City. This is an applied research; the data collection is descriptive, and it follows surveying. With the help of Structural Equation Modeling, the Smart PLS Software was used to analyze data. The results showed the management commitment, in service quality, including education, empowerment and rewarding, had a positive and significant effect on job satisfaction of employees. The results also showed that the reward had the largest path coefficient and that its impact on job satisfaction was higher than other variables. Manuscript profile -
Open Access Article
61 - Social Capital and Loyalty of Pilgrims from Isfahan to Sarshur Neighborhood in Mashhad
neda eidgahian kaseb Mozhgan Azimi HashemiA tourist behavior in the destination forms as a meaningful behavior in the form of a social action, of which relationship with others is the most important element. Through the description and analysis of the type and frequency of tourist relationships, and social capi MoreA tourist behavior in the destination forms as a meaningful behavior in the form of a social action, of which relationship with others is the most important element. Through the description and analysis of the type and frequency of tourist relationships, and social capital resulting from them, one can predict a tourist behavior, attachment, and loyalty to the destination. This study examined the effect of the relationship network among pilgrims from Isfahan in the host community on their loyalty to Sarshur neighborhood in Mashhad. This research followed the survey method. In 2016, 150 pilgrims from Isfahan were selected during the day of Arbaeen and the week following it. Results showed that the average size of the relationship network of Isfahan pilgrims in Sarshur neighborhood was 2.11 People (range: 0 to 9). The average of the general index of Isfahan pilgrims’ attachment to Sarshur neighborhood was 4.31 (range: 3.06 to 5) and the loyalty index was 4.43 (range: 1 to 5). The results of the model of structural equations by AMOS software showed that two causal ways used in this model can explain 80% of the loyalty variance of Isfahan pilgrims. The social capital of the relationship network among Isfahan pilgrims in this neighborhood increased their attachment. This attachment (through increased satisfaction) caused an increase in tourists’ loyalty. Manuscript profile -
Open Access Article
62 - Sociological Analysis of Factors Influencing Destination Loyalty
طیبر ظیسبلThis paper is a part of a survey. It applies structural equal modeling techniques to analyze factors that influence tourism destination loyalty. The approach was “Tourism as a customer.” The customer buys leisure services from the provider and the destination. One model MoreThis paper is a part of a survey. It applies structural equal modeling techniques to analyze factors that influence tourism destination loyalty. The approach was “Tourism as a customer.” The customer buys leisure services from the provider and the destination. One model in this approach is the European Customer Satisfaction Index. Based on this model, variables influencing the loyalty of tourists to the host community are not just the service provided by the host community. Rather, loyalty is correlated to the image of the destination, and the related expectations of that image. The statistical population was the families and parents of the martyrs in Mashhad. The sample included 400 cases selected by stratified sampling. Based on regression coefficients, perceived value and perceived quality were factors that influenced trip satisfaction. The final model of path analysis showed perceived value and perceived quality influenced trip satisfaction. Perceived quality impacted life satisfaction both directly and indirectly. We considered this perceived value as a mediate variable. Perceived quality leads to a positive evaluation of travel achievement, and it increases trip satisfaction. Manuscript profile -
Open Access Article
63 - Sociological Analysis of Factors Influencing Destination Loyalty
طیبر ظیسبل سميه عفتیThis paper is a part of a survey. It applies structural equal modeling techniques to analyze factors that influence tourism destination loyalty. The approach was “Tourism as a customer.” The customer buys leisure services from the provider and the destination. One model MoreThis paper is a part of a survey. It applies structural equal modeling techniques to analyze factors that influence tourism destination loyalty. The approach was “Tourism as a customer.” The customer buys leisure services from the provider and the destination. One model in this approach is the European Customer Satisfaction Index. Based on this model, variables influencing the loyalty of tourists to the host community are not just the service provided by the host community. Rather, loyalty is correlated to the image of the destination, and the related expectations of that image. The statistical population was the families and parents of the martyrs in Mashhad. The sample included 400 cases selected by stratified sampling. Based on regression coefficients, perceived value and perceived quality were factors that influenced trip satisfaction. The final model of path analysis showed perceived value and perceived quality influenced trip satisfaction. Perceived quality impacted life satisfaction both directly and indirectly. We considered this perceived value as a mediate variable. Perceived quality leads to a positive evaluation of travel achievement, and it increases trip satisfaction. Manuscript profile -
Open Access Article
64 - Psychological Carrying Capacity and Lake Beach Management in Zayanderud Dam
Kamran Shayesteh Zahra Sheikhi Alireza IldoromiPsychological Carrying Capacity differs among people based on their culture, the characteristics of the study area, and psychological and social factors. Congestion is the most direct physical and psychological indicator of the increasing number of tourists and is in a MorePsychological Carrying Capacity differs among people based on their culture, the characteristics of the study area, and psychological and social factors. Congestion is the most direct physical and psychological indicator of the increasing number of tourists and is in a close connection with Psychological Carrying Capacity. This study investigated the Psychological Carrying Capacity in the lake beach of Zayanderud Dam in Isfahan province. Visitors’ satisfaction level was coded and tested based on 16 parameters of the Likert spectrum in five scales, from -2 (Very Dissatisfied) to +2 (Very Satisfied). Safety in the area (86.4%) was the most satisfying parameter and the most dissatisfying parameter was the beach benches (54.4%). The Importance-Performance Matrix showed that except for the congestion, the beach benches, and the entrance fee, the importance for all parameters was upper than 90%, and among all, cleanliness (i.e. no litter) was the most important (100%). Perceived Sense of Crowding and Social Norm Curve (based on ICT technology) were used to define 3797 visitors and the acceptable thresholds between 1370 and 8375. To the question of how the crowd affected the visiting quality, over 50 percent of tourists responded that people’s presence increased their enjoyment of tourism activities. The results also showed that more than half of the visitors would pay an entrance fee if the fees were to conserve the beach area. Manuscript profile -
Open Access Article
65 - Investigating the Effect of Smart Tourism Technologies’ Select Factors on the Satisfaction of Using Technology in Travel: A Case Study of Yazd Visitors
Hashem Reisi amirreza konjkav monfared elahe hosseiniEmerged out of recent advances and the development of information technology, smart tourism provides modern modes of communication, novel ways of collecting information, and new opportunities for value creation and management. Therefore, this study sought to investigate MoreEmerged out of recent advances and the development of information technology, smart tourism provides modern modes of communication, novel ways of collecting information, and new opportunities for value creation and management. Therefore, this study sought to investigate the influence of the technologies used in smart tourism on tourists’ satisfaction with using technology in their travels. The study's statistical population comprised domestic tourists who visited Yazd city in Iran, out of whom 240 individuals were selected via convenient sampling. The required data were collected by administering the 16-item questionnaire proposed by Yoo et al. (2017) and Huang et al. (2017). Moreover, the questionnaire’s technical characteristics were examined in terms of validity (structure and content) and reliability (Cronbach's alpha) to secure the accuracy of the research results. The research hypotheses were also tested based on the partial least squares method using the structural equation modeling and Smart PLS 3 software. The study’s results indicated that all three hypotheses were confirmed, as their t-statistic value was over 1.96. Furthermore, it was found that the highest impact factor belonged to informing aspect of smart tourism technologies, suggesting that offering information, interaction, and accessibility had a significant positive effect on the satisfaction of using technology in travel. It can therefore be argued that satisfaction with the use of technology in travel generates profits for tourism companies, leading to the loyalty of tourists to a particular destination. Manuscript profile -
Open Access Article
66 - The effect of moderating cultural congruence on the relationship between internal marketing activities and employee satisfaction (Case study: Tourism staff in the western Iran, Iraq and Turkey)
Fakhrodin MaroofiThe role of internal marketing in employee satisfaction has been empirically investigated. More than 200 research on internal marketing has been carried out and a small number of research has been made about the role of employees in cultural backgrounds. Following the g MoreThe role of internal marketing in employee satisfaction has been empirically investigated. More than 200 research on internal marketing has been carried out and a small number of research has been made about the role of employees in cultural backgrounds. Following the gap in literature, the study aims to explore the moderating effect of cultural congruence on the internal marketing operations and the satisfaction of employee satisfaction in the workplace. The aim of this study is to investigate the relationship between internal marketing and employee satisfaction with regard to the mediating role of cultural congruence. This research is applicable in terms of purpose, and is a quantitative and survey method in terms of quantitative and cross - sectional method. The statistical population is the tourism field staff among the Iraqi, Iranians and Turkish Kurds, who were selected by simple random and stratified random sampling method from 338 individuals. Data were collected by library and field research (questionnaire) which were conducted online and face to face.Structures were measured using existing scales and confirmatory factor analysis and structural equation modeling were used to evaluate the effects. The results show that there is a positive relationship between internal marketing operations and employee satisfaction. Moreover, the empirical and theoretical results of this study and empirical evidence confirm that cultural congruence can further enhance the internal marketing operations and satisfaction of employees. Manuscript profile -
Open Access Article
67 - The Effect of Self and Social Congruity on Tourists’ Satisfaction, Experience and WOM in Kish
Mohesn Akbari Sayed Hassan Ale Taha Mohammad HataminejadSince tourism services cannot be evaluated before the visit, it is essential to note the word-of-mouth communication in attracting tourists. The sensitivity of the tourism industry and the significance of tourists’ behaviors urge decision-makers to pay more attention to MoreSince tourism services cannot be evaluated before the visit, it is essential to note the word-of-mouth communication in attracting tourists. The sensitivity of the tourism industry and the significance of tourists’ behaviors urge decision-makers to pay more attention to how social congruity with the brand image can create a positive image of a region. This paper studied the effect of self and ideal self-congruence on the experience and satisfaction of tourists in Kish. It also investigated the impact of tourists’ experience and satisfaction on their word-of-mouth communications. As a descriptive survey, the statistical population was the tourists in Kish, who visited the place during the summer and fall of 1397. With a sample size of 388 tourists, a questionnaire was used to collect the data. Both validity and reliability were confirmed. Structural equation modeling and partial least squares technique (Smart-PLS 2) were used to analyze the data. Findings showed that when the real and ideal self of tourists were congruent with the real and ideal image of the destination, it led to their satisfaction. Also, the experience and satisfaction of tourists would lead to word-of-mouth communications among tourists. Manuscript profile -
Open Access Article
68 - Investigating the Effect of Organizational Citizenship Behavior on Service Quality, and Customers' Satisfaction and Loyalty in the Hotel Industry: A Case Study of Mazandaran Province’s Parsian International Hotels
jafar bahari mehdi karoubi Shahla BahariThis study sought to investigate the effect of organizational citizenship behavior on service quality offered to and the satisfaction and loyalty of customers in the hotel industry, selecting the Parsian International Hotels in Mazandaran province, including the Parsian MoreThis study sought to investigate the effect of organizational citizenship behavior on service quality offered to and the satisfaction and loyalty of customers in the hotel industry, selecting the Parsian International Hotels in Mazandaran province, including the Parsian Azadi Hotel in Ramsar, Iran (four-star) and the Parsian Azadi Khazar Hotel in Namakabroud, Chaloos, Iran (five-star) as the cases of the study, which was conducted in summer 2017. The study is regarded as applied in terms of purpose, descriptive in terms of research method, and survey in terms of data collection method, using Structural Equation Modeling and the Smart PKS Software to analyze the collected data. The study’s statistical population comprised all employees and visitors of Persian International Hotels in Mazandaran province, out of which the sample size was selected via random sampling and the Cochran. Moreover, a standard questionnaire was administered to collect the required data, whose reliability was measured using Cronbach's alpha. The study’s results indicated that organizational citizenship behavior had a significant positive influence on service quality offered to and the satisfaction and loyalty of the customers. It was also found that the customers’ satisfaction had a significant positive effect on their loyalty and that the customers’ satisfaction had the greatest path coefficient value, exerting the highest influence on the customers’ loyalty compared to other variables. Finally, necessary recommendations were offered based on the results of the data analysis. Manuscript profile -
Open Access Article
69 - The Impact of Crowding on Tourist Satisfaction in Urban Destinations: A Case Study of Tabriz Bazaar
Abolfazl Haghverdizadeh Naser Sanoubar Akbar Ghasemi Saeedeh Khani"As tourist satisfaction plays a significant role in the economic prosperity of tourism industry, researchers are seeking to identify the various influential factors in that regard. While the findings of some studies indicate a negative impact of overcrowding on visitor More"As tourist satisfaction plays a significant role in the economic prosperity of tourism industry, researchers are seeking to identify the various influential factors in that regard. While the findings of some studies indicate a negative impact of overcrowding on visitors satisfaction, other studies suggest that the collective sense may affect the directionality of overcrowding effect. This study, therefore, sought to examine the effect of overcrowding on the satisfaction of visitors with the intervening role of the collective sense. Applying a descriptive-quantitative method based on library and field studies, the required data for the study were collected through surveying 384 visitors of the historical Tabriz Bazaar who visited there from March to April 2018. Moreover, structural equations and SMART PLS software were used for analyzing the collected data. The findings of the study indicated that overcrowding had a positive impact on the perception of the collective sense. Furthermore, although many visitors found overcrowding unpleasant, such factors as the joy of being together, the feeling of sympathy with other people, and the opportunity to establish widespread social communications with other tourists made the collective sense act as an intervening variable, ending in the visitors’ satisfaction. The results of this study could be used in planning the development of tourism and preparing touring packages, especially for rare tourist destinations. " Manuscript profile -
Open Access Article
70 - Designing a model to control deviant behavior among hotel staff with respect to perceived organizational support, burnout and job satisfaction
Shahed Zandipak Rabeah Zandipak*Perceived organizational support, burnout, and job satisfaction are variables that can be effective in predicting the extent of deviant behaviors in the organization. The aim of this study was to investigate the role of perceived organizational support and burnout on de MorePerceived organizational support, burnout, and job satisfaction are variables that can be effective in predicting the extent of deviant behaviors in the organization. The aim of this study was to investigate the role of perceived organizational support and burnout on deviant behavior mediated by job satisfaction. The present study is applied in terms of purpose, descriptive-survey in terms of nature and method. To test the hypotheses, a questionnaire consisting of 21 questions arranged according to the Likert 7-choice spectrum was used. The statistical population of the study includes the staff of three, four and five star hotels in Mashhad with more than 1000 people; The sample size was 278 people, which was selected based on Krejcie and Morgan table by relative stratification method and Cronbach's alpha coefficient was calculated using Spss software and confirmatory factor analysis was used to evaluate the validity of the structure using Lisrel software. In order to analyze the findings, the path analysis model was used and to analyze the mediating variable, the Sobel test was used. The results showed that perceived organizational support and burnout can have a significant direct and indirect effect on deviant behavior. To investigate the role of the mediator variable, the Sabel test method was used, which showed that job satisfaction plays the role of the mediator variable in the relationship between other variables. Manuscript profile -
Open Access Article
71 - Investigating the Moderating Role of Cultural Homogeneity in the Relationship between Internal Marketing and Employee Satisfaction among Tourism staff in Iraq, Turkey, and Western Iran,
Fakhrodin Maroofi Seyed Farhad HosseiniThe role of internal marketing in employee satisfaction has been empirically investigated in more than 200 researches so far. However, few studies have addressed the role of employees in cultural backgrounds. Taking this literature gap into consideration, this descripti MoreThe role of internal marketing in employee satisfaction has been empirically investigated in more than 200 researches so far. However, few studies have addressed the role of employees in cultural backgrounds. Taking this literature gap into consideration, this descriptive survey study sought to survey the moderating effect of cultural homogeneity on the relationship between internal marketing and employee satisfaction in the workplace. The study's statistical population comprised the Iranian, Iraqi, Turkish, and Kurdish tourism employees, out of which 338 staff were selected via the available sampling method. The required data were collected through library research and questionnaires. Confirmatory factor analysis and structural equation modeling were used to analyze the collected data. The results of the study indicated that there was a positive correlation between internal marketing and employee satisfaction (0.53). Moreover, the study's practical and theoretical findings confirmed that cultural homogeneity could further enhance internal marketing and employee satisfaction (0.678). Manuscript profile -
Open Access Article
72 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach
zahra Nikkhah-Farkhani Mohammad shaykhzadeConsidering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical popu MoreConsidering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical population of the study comprised of managers, staff, and customers of four-star and five-star hotels in Mashhad. Moreover, the statistical sample size of the research at the organization level consisted of thirty-four, one-hundred and forty, two-hundred and forty managers, staff, and customers at organizational, staff, and customer levels, respectively. On the other hand, Sam’s 12-item questionnaire (2008) and the 17-item questionnaire developed by Al-Rafiei et al. (2013) were used to measure the human resources management activities and the staff’s satisfaction and loyalty, respectively, whose validity and reliability was tested using the Content validity method and Cronbach's alpha, respectively. Finally, HLM 7.02 and the SPSS software were used to analyse the collected data. The results proved the positive influence of human resources management activities on the staff’s satisfaction and loyalty, and in turn, on the satisfaction and loyalty of the customers. Therefore, it could be argued that hotel managers can increase the loyalty of their customers by emphasizing human resource management activities and improving their staff’s satisfaction and loyalty, which would increase the profitability of hotels in the long term by reducing marketing costs. Manuscript profile -
Open Access Article
73 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels
jafar bahari Shahla BahariToday's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly MoreToday's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly increasing, the immediate solution to achieve a sustainable competitive advantage is to improve the quality of services, which in turn leads to customer satisfaction. Many organizations have recognized that customer satisfaction can bring about their long-term success, and the entities involved in the tourism industry, especially the hotels, are no exception. Furthermore, many studies conducted in various industries have shown that providing quality services is a key factor in building customer loyalty. In other words, offering superior services to customers leads to customer satisfaction, which is necessary to establish customer loyalty. This functional survey study set out to investigate the relationship between service quality and customer satisfaction, loyalty, and trust in the Enghelab and Laleh hotels in Tehran city. To collect the required data, some questionnaires were administered to the hotels' guests who were selected via the available non-random sampling method. The data were then analyzed via structural equation modeling using SMART PLS software. The results showed that service quality had a significant positive effect on customer satisfaction, trust, and loyalty. It was also found that customer satisfaction had a significant positive effect on customer's trust and loyalty. The impact of customer's trust on customer's loyalty was also proved to be positive and significant. Manuscript profile -
Open Access Article
74 - Perceived Authenticity, Satisfaction, Revisiting, Cultural Heritage Tourism, Kourd House, Sanandaj
akbar pourfaraj sasan ahmadiWhile many scholars believe that tourists take the trouble to visit authentic destinations away from their place of residence, few studies have so far been conducted in this regard. Therefore, this study sought to investigate the role of perceived authenticity on touris MoreWhile many scholars believe that tourists take the trouble to visit authentic destinations away from their place of residence, few studies have so far been conducted in this regard. Therefore, this study sought to investigate the role of perceived authenticity on tourists' satisfaction and revisiting intention. To this end, perceived authenticity was divided into objective, structural, and existential categories based on the analysis of the related literature review. Moreover, the study was conducted in the Kourd House Ethnology Museum of Sanandaj. On the other hand, to collect the required data, a valid questionnaire was administered to 224 tourists who visited the place. Finally, the collected data were analyzed through SPSS20 software using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that objective, structural, and existential authenticity positively influenced tourists’ satisfaction. However, it was merely the objective and existential authenticity that exerted a positive effect on the tourists’ intention to revisit the place. Moreover, tourists’ satisfaction was also found to have a positive influence on their revisiting intention. Manuscript profile -
Open Access Article
75 - Identifying Effective Factors in Tourists' Satisfaction of and Tendency to Purchase from Mashhad's Shopping Centers
sara parsapour Hadi Rafiei DaraniPurchasing is a new type of tourism that is considered as one of the main activities of tourists. This study sought to investigate the effect of shopping centers' features, traveling options, and the tourist destination's economic and social characteristics on tourists’ MorePurchasing is a new type of tourism that is considered as one of the main activities of tourists. This study sought to investigate the effect of shopping centers' features, traveling options, and the tourist destination's economic and social characteristics on tourists’ satisfaction of and tendency to purchase from shopping centers with an emphasis on comparing tourists and pilgrims visiting Mashhad's traditional and modern shopping centers (Bazaar Reza and Almas-e-Sharq). To this end, 404 questionnaires were administered during the summer of 2019, using multiple logit analyses to identify the relevant factors. The study's results indicated that variables such as background information concerning the shopping center, the number of family members accompanying a person in travel, seller`s appropriate treatment, the existence of parking lots, quality of the product, marital status, geographical location, income, and product variety had a significant effect on tourists' tendency to purchase from shopping centers. Therefore, to increase the tourists' satisfaction of and willingness to purchase from shopping centers, the following steps are recommended to be taken: constructing shopping centers in places that are easier to access for the tourists; Exercising stricter supervision on prices of different products and services; equipping the shopping centers with parking lots that are capacious enough, and providing the shopping centers with diverse various goods and services. Manuscript profile -
Open Access Article
76 - Investigating the effect of psychological capital on organizational resilience during the outbreak of Covid-19 (Case study: Mashhad hotels)
davood ghorbanzadeh Javad Agha mohammadiThe tourism industry has long been recognized as one of the most vulnerable industries to crises. Among the various sectors active in the tourism context, the hotel sector has been most affected by declining travel and accommodation rates during the Covid-19 pandemic. T MoreThe tourism industry has long been recognized as one of the most vulnerable industries to crises. Among the various sectors active in the tourism context, the hotel sector has been most affected by declining travel and accommodation rates during the Covid-19 pandemic. To this end, in order to reduce the destructive effects of crises on the hotel sector, the literature introduces the concept of resilience. Therefore, the present study investigates the effect of psychological capital of hotel owners and managers on organizational resilience during the outbreak of Covid-19. The present research, in terms of practical purpose, the method of collecting data is survey data and considering the relationship between variables, correlation with emphasis on structural equation modeling. To understand the relationships of the conceptual model, this study collected data using a questionnaire that was distributed among 157 owners and managers of hotel and apartment hotels in Mashhad in a convenience method. The results of testing hypotheses using SPSS and SmartPLS 3.0 software indicate that the psychological capital of owners/managers of hotel can instil hope and optimism in the employees too and can help them to accept the reality and prepare for future contingencies. It also highlights the impact of owners/manager's life satisfaction on organizational resilience relationship stating that the levels of life satisfaction of owners and managers of hotel significantly influence the process of recovery of the business. This means that despite of adversities, resilient owners and managers would make efforts to get over the negativities of COVID-19 and try to get back to normal. Manuscript profile -
Open Access Article
77 - Problems of Specialized Human Resources Educational and Occupational Challenges Narrated by The Ph.D. Graduated
Mohammad Tavakol Akhtar Shiri Saeed SemnanianThe aim of this research was to identify the challenges faced by the PhD graduates, specifically in the areas of work and occupation, as well as the related problems of their education, research, possibilities, and expectations during and after university study. The the MoreThe aim of this research was to identify the challenges faced by the PhD graduates, specifically in the areas of work and occupation, as well as the related problems of their education, research, possibilities, and expectations during and after university study. The theoretical approach in this research was Mertonian, and the statistical population consisted of those who graduated from 16 superior universities in Iran between 2014to2019. They were 16069 out of which 12434 were available through email and received our e-questionnaire. One of the important findings of this survey was that at the job market level the universities were the bigger consumer of PhD holders, employing them more than other sectors such as economic, industry and services. Moreover, female graduates in compare to male had fewer opportunities for employment (54% versus 79%). The respondents complained about salary and job privileges and expressed their inclination to immigrate to other countries (more than 70%). Manuscript profile -
Open Access Article
78 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
Hesamedin Nemati یاسر سبحانی فرد Ali JafariIn this research, we are looking to investigate the effect of sensory marketing components on brand value by mediating audience satisfaction and brand credibility in the case of Islamic Republic of Iran TV programs. The scope of the research includes all the audiences o MoreIn this research, we are looking to investigate the effect of sensory marketing components on brand value by mediating audience satisfaction and brand credibility in the case of Islamic Republic of Iran TV programs. The scope of the research includes all the audiences of radio and television programs, according to Morgan's table, a sample size of 384 was obtained, and to ensure the questionnaire, 449 questionnaires were distributed among them in a simple random manner. The questionnaire of this research, based on related research, has a five-choice question designed on a Likert scale. Also, for data analysis, linear regression relationships were used in spss software and path analysis in pls software. The results showed that sensory marketing has a direct effect on brand credibility and also sensory marketing has a direct effect on audience satisfaction. In addition, the mediating variable of brand credibility has a direct relationship with brand equity, and also the mediating variable of customer satisfaction has a direct relationship with brand equity, and therefore, considering the establishment of four conditions between customer satisfaction and brand credibility in the relationship between sensory marketing and brand equity, It has a mediating effect. This research, which has been conducted for the first time on radio programs, seeks to investigate whether the components of the sensory marketing strategy have an effect on the special value of the brand through the mediation of customer satisfaction and brand credibility in the radio programs of the Islamic Republic of Iran. Manuscript profile -
Open Access Article
79 - Investigating the relationship between the leadership style of managers and the level of job satisfaction of middle school teachers in Yasouj city
Maryam SamanpourThis research is to gather teachers' opinions about the leadership style of their school principals and the level of job satisfaction of teachers in schools. The basic premise of this research is that there is a significant relationship between the leadership style of m MoreThis research is to gather teachers' opinions about the leadership style of their school principals and the level of job satisfaction of teachers in schools. The basic premise of this research is that there is a significant relationship between the leadership style of managers and the level of job satisfaction of middle school teachers in Yasouj. The research method is a survey, the statistical population of this research is all the male and female teachers working in middle schools of Yasuj city in the academic year 2014-2015, there are 54 people among the 200 teachers working in 8 middle schools, 54 people are sampled. Random stratification was determined. In order to collect the necessary information about the research problem, two types of closed-ended questionnaires were used. One is a questionnaire that examines the leadership style of managers and the other is a job satisfaction questionnaire that examines the level of job satisfaction of teachers from experts. The dominant method in this research is the Pearson correlation method. The collected information was analyzed using a computer software package (spss) and with one-way analysis of variance tests and checking the significance of the difference between the average scores of two independent groups "t.test" and another supplementary test. And the following results were obtained. 1- There is a significant relationship between the authoritarian-exploitative leadership style of managers and the level of job satisfaction of teachers. 2- There is a significant relationship between the authoritarian-benevolent leadership style of managers and the level of job satisfaction of teachers. 3- There is a significant relationship between the consultative leadership style of the managers and the level of job satisfaction of the teachers in the statistical community. Manuscript profile -
Open Access Article
80 - Designing the Model to Identify and Prioritize the Satisfaction Indicators of e-business Customers in Fuzzy Environment Using BWM and TOPSIS
Hamed Mohamadalizadeh Mohammad Javad Ershadi Arman SajedinejadFailure to properly manage limited resources can ultimately lead to failure for these businesses. These businesses play an important role in inventing new methods that lead to technological changes and increased production capacity. It can be said that such units are dr MoreFailure to properly manage limited resources can ultimately lead to failure for these businesses. These businesses play an important role in inventing new methods that lead to technological changes and increased production capacity. It can be said that such units are driven by change and competition, as they alter the overall structure of the market. The creation and development of these businesses is an important policy for creating new jobs, accelerating economic improvement, and fostering the growth of countries. Therefore, special attention should be paid to new businesses. This research aims to identify important factors by examining different models of customer satisfaction as well as theses and papers in this field. By presenting an indigenous model, the research first uses the best-worst fuzzy method to weight the e-business customer satisfaction factors. Then, using a fuzzy TOPSIS technique, it examines one category of e-business, namely online stores, and ranks them in terms of customer satisfaction criteria. The results show that this model, with high computational efficiency and compatibility, highlights the priority of customer satisfaction factors. Additionally, communication and interaction criteria were ranked as the most important, followed by product and service quality, price/time, and sales and after-sales service. Interactions, value/time benchmarking, quality benchmarking, and ultimately sales and after-sales service warranty were identified as the best sub-criteria. Manuscript profile -
Open Access Article
81 - The Effectiveness of Schema Therapy on Marital Satisfaction and Marital Adjustment in Couples Khoy City
Akbar Soleimannezhad Norieh HajizadehThe present study aimed to investigate the effects of schema therapy on marital adjustment and marital satisfaction in couples referring to health centers of Khoy city. The research method was quasi-experimental with a pretest-posttest design, a control group, and a fol MoreThe present study aimed to investigate the effects of schema therapy on marital adjustment and marital satisfaction in couples referring to health centers of Khoy city. The research method was quasi-experimental with a pretest-posttest design, a control group, and a follow-up stage. The Statistical population composes of all married women aged 25-40 referring to health centers of Khoy city year 2019. The sampling process was conducted with a random method of simple sampling; 60 women were chosen as sample groups and were determined randomly into experimental groups (n=30) and control groups (n=30). The experimental group received the initial maladaptive Yang et al. (2003) schema therapy for ten 90-minute sessions, and the control group was placed on the waiting list. The research tools included the Enrich marital satisfaction questionnaire (Enrich, 1989) and Instrument included marital adjustment questionnaire (Spanier,1976). Descriptive statistical indexes and analysis of covariance test were applied orderly to data description and testing of research hypotheses. These results showed that Schema therapy affects marital satisfaction and adjustment, and this effect was stable at the follow-up stage. Also, the results of the covariance analysis showed that the interaction schema therapy effect on the marital satisfaction and adjustment components was significant (P<0.05). Regarding the results search, it possibly concluded that schema therapy is an effective intervention in increasing couples’ marital satisfaction and marital adjustment. Manuscript profile -
Open Access Article
82 - The Effectiveness of Self-Worth Group Training Basd on Human Validation Process Model on Improving Marital Satisfaction
Loghman EbrahimiCurrent study has been accomplished in the Piranshahr City to evaluate the impact of self-worth group training basd on human validation process model on improving Marital Satisfaction. 24 individuals were randomly selected as a sample group and were placed in two. exper MoreCurrent study has been accomplished in the Piranshahr City to evaluate the impact of self-worth group training basd on human validation process model on improving Marital Satisfaction. 24 individuals were randomly selected as a sample group and were placed in two. experimental and waiting list groups. The Enrich Marital Satisfaction Scale (47 questions) conducted in both groups as pre-test. Then , experimental group was trained in eight sessions according to the Human Validation Process Model. After termination the sessions, both groups undertook post-test questionnaire. Findings suggested that self-worth group training based on Human Validation Process Model significantly increased Marital Satisfaction level (p<0.001). In addition, the comparative analysis identified a significant difference between men and women in terms of impact of marital satisfaction level following the application this training. It was concluded that this model was more effective on women comparing with men (p<0.05). Manuscript profile -
Open Access Article
83 - Investigating the relationship between managers' leadership style and job satisfaction Middle school teachers of Kerman city
Zahra BiraminiaThis research aims to collect teachers' opinions about the leadership style of their school principals and the level of job satisfaction of teachers in schools. The basic premise of this research is that there is a significant relationship between the leadership style o MoreThis research aims to collect teachers' opinions about the leadership style of their school principals and the level of job satisfaction of teachers in schools. The basic premise of this research is that there is a significant relationship between the leadership style of managers and the level of job satisfaction of middle school teachers in Kerman. The research method is a survey, the statistical population of this research is all male and female teachers working in middle schools in Kerman city in the academic year 1401-1400 in the number of 54 people, out of 200 teachers working in 8 middle schools, 54 people are sampled. Random stratification was determined. In order to collect the necessary information about the research problem, two types of closed-ended questionnaires were used. One is a questionnaire that examines the leadership style of managers and the other is a job satisfaction questionnaire that examines the level of job satisfaction of teachers from experts. The dominant method in this research is the Pearson correlation method. The collected information was analyzed using a computer software package (spss) and with one-way analysis of variance tests and checking the significance of the difference in the average scores of two independent groups "t.test" as well as another supplementary test. and the following results were obtained. 1- There is a significant relationship between the authoritarian-exploitative leadership style of managers and the level of job satisfaction of teachers. 2- There is a significant relationship between the authoritarian-benevolent leadership style of managers and the level of job satisfaction of teachers. 3- There is a significant relationship between the consultative leadership style of managers and the job satisfaction of teachers in the statistical community. Manuscript profile -
Open Access Article
84 - Explaining the factors affecting academic work ethics Mohagheg Ardabili University Society
abazar ashtari Taha AshayeriThe main purpose of the reseaThe main purpose of the research is to study the factors affecting academic work ethics in the academic community of Mohaghegh Ardabili (1401- 1400). The research method is survey type (quantitative), questionnaire, its statistical populatio MoreThe main purpose of the reseaThe main purpose of the research is to study the factors affecting academic work ethics in the academic community of Mohaghegh Ardabili (1401- 1400). The research method is survey type (quantitative), questionnaire, its statistical population is 6000 people, of which 384 people are distributed among them in a Cochrane and random cluster method. Validity and reliability of the research has also been confirmed. The results show that there is a significant difference in the level of work ethic according to the marital status, and its value among the married group (1,8) differs more than the others according to the level of education, and its value among the group with a doctorate level of education (2,1) compared to others. There are more academic groups. The level of work ethic varies according to the type of job, and its value is higher among the occupational group of teachers (2,6) and students (2,2) than other occupational groups. The level of work ethic varies according to the type of class and its value is higher among the upper class (3,1) than the middle and lower class. The results show that between job satisfaction (0,35); Job stress (-0,31); Job burnout (-0,34); organizational commitment (0,56); Organizational identity (0,30) and religious beliefs (0,28) have a significant relationship with work ethics. The regression results show that the multiple correlation coefficient equals 0,601; The explanatory coefficient is equal to 0.532 and the corrected explanatory coefficient is equal to 0,483.rch is to study the factors affecting academic work ethics in the academic community of Mohaghegh Ardabili (1400-1401). The research method is survey type (quantitative), questionnaire, its statistical population is 6000 people, of which 384 people are distributed among them in a Cochrane and random cluster method. Validity and reliability of the research has also been confirmed. The results show that there is a significant difference in the level of work ethic according to the marital status, and its value among the married group (1.8) differs more than the others according to the level of education, and its value among the group with a doctorate level of education (2.1) compared to others. There are more academic groups. The level of work ethic varies according to the type of job, and its value is higher among the occupational group of teachers (2.6) and students (2.2) than other occupational groups. The level of work ethic varies according to the type of class and its value is higher among the upper class (3.1) than the middle and lower class. The results show that between job satisfaction (0.35); Job stress (-0.31); Job burnout (-0.34); organizational commitment (0.56); Organizational identity (0.30) and religious beliefs (0.28) have a significant relationship with work ethics. The regression results show that the multiple correlation coefficient equals 0.601; The explanatory coefficient is equal to 0.532 and the corrected explanatory coefficient is equal to 0.483. Manuscript profile -
Open Access Article
85 - The Relationship between Acceptance and Mindfulness with Marital Satisfaction and Emotional Distress of Women Faced with Marital Infidelity
mojtaba aghili maryam hemat talabThe aim of this study was to investigate the relationship between acceptance and mindfulness with marital satisfaction and emotional distress of women faced with marital infidelity. This study was a descriptive correlational study. The statistical population of the stud MoreThe aim of this study was to investigate the relationship between acceptance and mindfulness with marital satisfaction and emotional distress of women faced with marital infidelity. This study was a descriptive correlational study. The statistical population of the study included all women faced with marital infidelity who referred to the Insight Counseling Center in Gorgan in 2020. Among them, 100 people were selected as the sample by available sampling method. The research instruments were Acceptance and Practice Scale (Bund, 2011), Mindfulness Skills Questionnaire (Kentucky, 2004), Marital Satisfaction Questionnaire (Enrich, 1989) and Emotional Distress Tolerance Questionnaire (Simmons and Gahr, 2005). Research data were analyzed by Pearson correlation coefficient and regression using SPSS software. Findings showed that there is a significant relationship between acceptance and mindfulness with marital satisfaction and emotional distress of women faced with marital infidelity (0.001). Acceptance and mindfulness were able to predict changes in marital satisfaction with (0.32) percent. To increase marital satisfaction and reduce emotional distress in women experiencing marital infidelity, techniques and interventions based on acceptance and mindfulness are recommended. Manuscript profile -
Open Access Article
86 - The origin of hope and its role in the excellence of human life inside and outside in the words of Amirul Momineen
amirabas madavifard reza zamani Masoumeh Azizi Khadem"Hope" is an inner state that has a strong link with how a person views his origin and destination, his behavior, his selective approach in worldly life, and his way of reaching happiness in the last life. This research, through a descriptive-analytical method, pursuits More"Hope" is an inner state that has a strong link with how a person views his origin and destination, his behavior, his selective approach in worldly life, and his way of reaching happiness in the last life. This research, through a descriptive-analytical method, pursuits to, based on the words of Amir al-Mu'minin peace be upon him, investigate the origin of hope and its role in human perfection, to find out how to achieve a course which will bring man to exalt his soul and his existential capability; and will cause his lifestyle to improve. If a person becomes aware of his own and other creatures' "existential lack" through "self-knowledge", "self-evaluation", and "recognition of the reality of the world", he will confine his hope only to God Almighty. With a "proper faithfulness" towards Him in every bestowed or denied blessing, the highest stage of perfection, that is the position of "satisfaction" will appear in man's existence. When a person reaches the position of satisfaction, he will enjoy a pleasant life in his both personal and social life conditions. Manuscript profile -
Open Access Article
87 - The relationship between big 5 personality traits and job satisfaction: the mediating roles of perception of procedural justice and job stress
leila Fathi Mohammad Naghy Farahani Hamid KhanipourThe aim of this paper is to investigate relations between an isolated dimension of Big Five personality traits and job satisfaction and the mediating effects of procedural justice and job stress on this relationship .Data was gathered via a questionnaire in a corre MoreThe aim of this paper is to investigate relations between an isolated dimension of Big Five personality traits and job satisfaction and the mediating effects of procedural justice and job stress on this relationship .Data was gathered via a questionnaire in a correlational study of Big Five Inventory (21 items), Minnesota Job Satisfaction scale (19 items), Gray Taft-Anderson nursing stress scale (34 items) and Niehoff-Moorman organizational Justice (in the latter only the 6 items concerning procedural justice were used). data was analyzed by using SPSS v26 and PLS-SEM v3. It was found that across the traits, agreeableness and openness to experience had the strongest relationship with job satisfaction, while the others did not have any relationship with job satisfaction. Procedural justice completely mediated the association between agreeableness and job satisfaction, and it was true about job stress as the mediating between big 5 and job satisfaction. despite the supposed path for the relationship between big 5 personality traits and job satisfaction through simultaneous effect of the two mediating variables of perception of procedural justice and job stress on job satisfaction, the mentioned path was not realized and had no effect in the model. job stress had statistically significant effect on job satisfaction and the same was true between perception of procedural justice and job satisfaction. Manuscript profile -
Open Access Article
88 - Investigating the Predictive Power of Agreeableness, Marital Empathy and Marital Forgiveness on Marital Satisfaction in Married Women
Hossein Tahmasby Yadollah KhorramabadiThis study was conducted with the aim of determining the predictive power of agreeableness, marital empathy, and marital forgiveness on marital satisfaction in married women. In this investigation, employing the correlational methodology of the regression type, an assem MoreThis study was conducted with the aim of determining the predictive power of agreeableness, marital empathy, and marital forgiveness on marital satisfaction in married women. In this investigation, employing the correlational methodology of the regression type, an assemblage of 840 wedded women domiciled within the geographic confines of Lorestan province, was chosen through the multi-stage cluster random sampling. The Enrich Marital Satisfaction Scale, the NEO-FFI Questionnaire, the Marital Empathy Scale, and the Marital Forgiveness Scale were used as standard questionnaires for data collection. The collected data was analyzed using SPSS software. The coefficient of determination with a value of 0.373 in the multiple linear regression test showed that the model explains 37.3% of the changes in marital satisfaction. The standardized coefficients showed that agreeableness, empathy, and forgiveness are significant predictors of marital satisfaction. The results indicate that marital satisfaction is positively affected by agreeableness, empathy, and forgiveness, so a one-unit increase in agreeableness, empathy, and forgiveness corresponds to an increase of 0.101, 0.252, and 0.433 units in marital satisfaction, respectively. Forgiveness played the most important role in marital satisfaction, followed by empathy, and then agreeableness. In conclusion, in order to increase the satisfaction of married couples, especially women, it is recommended to hold workshops focusing on increasing knowledge of agreeableness personality trait and strengthening positive traits such as empathy and forgiveness. Manuscript profile -
Open Access Article
89 - The moderating role of spiritual well-being in the relationship between sexual satisfaction and marital satisfaction of married women in Tehran
Samaneh Farahani Gholamreza Maarefi Zahra Khaksari Samaneh Shakeri Hossein AbadOne of the most important and complex aspects of married life is marital satisfaction, which plays a significant role in the strength and stability of marital relationships. Various factors are effective in providing marital satisfaction. One of the most important of th MoreOne of the most important and complex aspects of married life is marital satisfaction, which plays a significant role in the strength and stability of marital relationships. Various factors are effective in providing marital satisfaction. One of the most important of them is the sexual satisfaction of spouses with each other, which in turn is affected by other factors, such as spiritual well-being. This study aimed to investigate the moderating role of spiritual well-being in the relationship between sexual satisfaction and marital satisfaction of married women in Tehran. The present study was a descriptive correlation. The statistical population of the present study includes married people in Tehran in 1400. by available sampling method, 167 people were selected to participate in this study. Data collection tools included the Spiritual Welfare Scale, the Sexual Satisfaction Scale, and the Glombock-Right Marital Status Questionnaire. Pearson correlation coefficient and regression analysis were used to analyze the data under SPSS software version 22. The results showed that the correlation coefficient between sexual satisfaction (0.37**) and spiritual well-being (0.31**) with marital adjustment was significant at the level of 0.01. Spiritual well-being also had a moderating role in the relationship between sexual satisfaction and marital adjustment (P <0.05). According to the results of the present study, sexual satisfaction and spiritual well-being have the ability to predict marital adjustment in women, and therefore these results can be attributed to professionals active in the field of couples and families to promote marital satisfaction in clients. Manuscript profile -
Open Access Article
90 - The effect of lifestyle and social capital on life satisfaction among the elderly (Case of study: the elderly of District 6 of Tehran in 1400)
sayyed atollah sinaee mahnaz jalili fateme kamalkhaniOld age is one of the periods in the life of every person who has passed through the process of childhood, adolescence and youth and has stepped into another stage of life. The present study was conducted with the aim of investigating the effect of lifestyle and social MoreOld age is one of the periods in the life of every person who has passed through the process of childhood, adolescence and youth and has stepped into another stage of life. The present study was conducted with the aim of investigating the effect of lifestyle and social capital on life satisfaction among the elderly. This research is a survey in terms of method, in terms of nature and purpose; It is descriptive-applied and the statistical population of the research includes all the elderly people of the 6th district of Tehran, who were selected by random sampling and based on Cochran's formula in an unknown population of 384 people. The data collection tool of this research is a researcher-made questionnaire. The validity of the research tool was evaluated by face validity and reliability by Cronbach's alpha. Data analysis was done with multivariate regression and SPSS software. The results of the hypothesis test show that social capital has a positive effect on life satisfaction among the elderly. Social trust has a positive effect on life satisfaction among the elderly. Social participation has a positive effect on life satisfaction among the elderly. Social cohesion has a positive effect on life satisfaction among the elderly. Lifestyle has a positive effect on life satisfaction among the elderly. Manuscript profile -
Open Access Article
91 - Investigating the Relationship Between Rumination and Perceived Stress with Life Satisfaction in Married Women in Shiraz
Fatemeh Dinakani reza chalmeh fatemeh abdolahi<p>The aim of the present research was to explain the relationship between rumination and perceived stress with life satisfaction in married women in Shiraz. The research method was a descriptive and survey-based. The statistical population included all the women of Shi More<p>The aim of the present research was to explain the relationship between rumination and perceived stress with life satisfaction in married women in Shiraz. The research method was a descriptive and survey-based. The statistical population included all the women of Shiraz city, and 210 individuals were selected as the statistical sample size using a convenience sampling. Data were collected using the Hoeksma and Maro's Rumination Questionnaire (1991), Cohen et al.'s Perceived Stress Questionnaire (1983) and Diener Ammons Larsen and Griffin's Life Satisfaction Questionnaire (1985). The findings revealed that among the dimensions of rumination, the two components of preoccupation and depression had a negative and significant relationship with life satisfaction. However, there was no significant relationship between reflection and life satisfaction. In conclusion, the overall score of rumination was negatively and significantly related to life satisfaction, and ultimately, perceived stress is not a significant predictor of life satisfaction.</p> Manuscript profile -
Open Access Article
92 - Examining The Satisfaction Of Patients Visiting The Emergency Department Of PourSina Educational-Medical Center In 2023
Kourosh Delpasand Amir Fakhraei Zohreh Kazempour kalshatri Enayatollah Homayi rad Doreen Aghajalani Shirin Maafi kalorzi Mohammad Nooryan مرضیه آزادگانPatient satisfaction is one of the important indicators of effectiveness, efficiency and quality of health care services. Therefore, this study was conducted to investigate the satisfaction of patients visiting the emergency department of PourSina Educational-Medical Ce MorePatient satisfaction is one of the important indicators of effectiveness, efficiency and quality of health care services. Therefore, this study was conducted to investigate the satisfaction of patients visiting the emergency department of PourSina Educational-Medical Center in 2023. In this cross-sectional descriptive study, information from 300 patients visiting the emergency department of PourSina Educational-Medical Center in 2023 was collected through a questionnaire. First, the demographic questionnaire was completed. In the next step, the Patient Satisfaction Scale-Short Form (BEPSS) questionnaire was completed by volunteers. Descriptive statistics such as frequency, mean and standard deviation were used to describe the data and a significant level of 0.05 was considered for P values. The findings of this study showed that the highest satisfaction score was obtained in the area of (EDS) and the lowest score was in the area of (EDE). The overall satisfaction score was 51.10±31.59 out of 80. There was no significant relationship between the scores obtained from the questions in the areas of (EDS), (EDE), (GPS), (PFS), (BEPSS) and (PCS) based on age groups, patient age, marital status, place of residence, education level and hospitalization history of the patients under study. However, significantly higher satisfaction was observed in women, patients with shorter hospitalization time and those who were discharged without personal consent. The results of this study showed that the level of patient satisfaction was acceptable, but there is still a need for a program to improve the services provided. Manuscript profile -
Open Access Article
93 - The Effect of the Quality of the Support Spaces of High-rise Complexes on the Satisfaction Level of Residents Case Study: Residential Complex of Chamran street, Shiraz
mohammad kazemi Hadi Keshmiri Zeynab Barzegari Jeihoini<p>Housing has other objectives such as providing multiple services and providing the needs of people living in that place. When the decision to determine a specified location for the residence, it is important to provide an acceptable level of satisfaction. People are More<p>Housing has other objectives such as providing multiple services and providing the needs of people living in that place. When the decision to determine a specified location for the residence, it is important to provide an acceptable level of satisfaction. People are satisfied with their residence time that they meet their needs. People are the most important factors in architecture; therefore designers and architects need to try and work towards providing and promoting the level of satisfaction in residential complexes. In order to investigate the promotion of satisfaction and its influential factors in high - rise residential complexes , support spaces are considered. The research method is descriptive - analytical and based on the applied goal. The method of data collection was library method and for main data of research , field method was considered. The data collection tool is edinterviews with residents of residential complex in chamran campus using questionnaires. The collected data were analyzed by using spss25 software. The results showed that the first priority of supporting space related to service spaces such as the existence of lift and …, after that the existence of garbage dump in the complex, then existence of safe spaces with safety and perfect security for children and existence of shops in order to meet the needs of collection for residents were important.</p> Manuscript profile -
Open Access Article
94 - Investigation of the Level of Consumption and the Effects of Sports Supplements on the Satisfaction and Performance Quality of Bodybuilding Athletes
Mohamad Ilanloo Alireza Eizadi Behzad DivkanBackground: The use of different kinds of dietary supplements is rising dramatically on a global scale these days. These substances include multifunctional performance-enhancing supplements, herbal supplements, and everyday vitamins. The main objective of this research MoreBackground: The use of different kinds of dietary supplements is rising dramatically on a global scale these days. These substances include multifunctional performance-enhancing supplements, herbal supplements, and everyday vitamins. The main objective of this research is to find out how bodybuilding athletes' performance quality, muscle efficiency, and degree of satisfaction are affected by sports supplements. Materials and Methods: This study used a survey approach conducted in the field using a standardized questionnaire in conjunction with a descriptive-analytical research design. The study's statistical population included 131 participants who were among the top ten bodybuilding competitors at national championships. For statistical analysis, Friedman and linear regression tests were used after the data was collected. Results: The study results suggest that the majority of respondents concur that the use of sports supplements directly affects the functioning of body muscles. Moreover, the prolonged use of supplements that enhance weight and muscle volume has an increased effect on the performance of these athletes. The benefits of sports supplements are particularly noticeable throughout the second to fourth years of training for bodybuilding athletes as they continue to use these supplements. Conclusion: Evidence suggests that sports supplements have a discernible influence on muscle efficiency and the performance of bodybuilding athletes. Nevertheless, the use of sports supplements does not have a substantial impact on athlete satisfaction. Manuscript profile -
Open Access Article
95 - Couples' Satisfaction: the Predictive Role of Adaptability and Positive Feelings Towards Spouse
samira ghadimi ربابه عطایی فر<p>The present study aimed to investigate the predicting role of adaptability and positive feelings toward one's spouse in the satisfaction of couples among women. This research employed a descriptive correlation method. The statistical population of the present study i More<p>The present study aimed to investigate the predicting role of adaptability and positive feelings toward one's spouse in the satisfaction of couples among women. This research employed a descriptive correlation method. The statistical population of the present study included female teachers in Karaj, with 171 participants selected using a multi-stage cluster sampling method. Data collection utilized the Positive Feelings Towards Spouse questionnaire by Ellery et al. (1983), the Family Adaptability Assessment Scale by Olson et al. (1985), and the Couples' Satisfaction Scale by Afrooz and Gudari (2018). The findings indicated a significant positive relationship between positive feelings towards one’s spouse and adaptability with couples' satisfaction in women (p<0.001). Moreover, adaptability and positive feelings towards one’s spouse predicted approximately 85% of the variance in couples' satisfaction in women. Therefore, achieving satisfaction in women may be facilitated through fostering positive feelings towards one’s spouse and enhancing adaptability.</p> Manuscript profile
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