List of Articles Electronic

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  1 - The Role of Media Advertising in the Expansion of E-banking Services )Case Study: Saderat Bank of Ardabil(
  Ali jafari
  The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of th More

  The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of this research includes all customers of Saderat Bank of Ardabil. regarding the uncertainty of the number of statistical population in this study, using the morgan table, the sample size is 384 people. samples were selected using multi-stage cluster sampling. SPSS software was used to analyze the data and regression test was used to analyze the hypotheses. the results of the research show that media ads with a beta coefficient of 0.79 and its three dimensions (informing with a beta coefficient of 0.602, convincing with a beta coefficient of 0.644, and a reminder with a beta coefficient of 0.669) on the expansion of the electronic banking services of Sadeghard Bank in the city of Ardebil has a significant positive effect.   Manuscript profile
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  2 - A conceptual model for identification of eservices quality in Iranian estores
  Mohammad Fathian
  The current study seeks to provide a conceptual model of structural equation modeling through an explanation of the gap in scientific studies on the localization of factors affecting electronic service quality of online stores in the country. This is a quantitative-surv More

  The current study seeks to provide a conceptual model of structural equation modeling through an explanation of the gap in scientific studies on the localization of factors affecting electronic service quality of online stores in the country. This is a quantitative-survey study in which a structured questionnaire is distributed among the customers of three online stores. Cronbach's alpha will be applied to determine the reliability of the questionnaire Exploratory factor analysis to classify the sub-indices and confirmatory factor analysis are used to assess the validity of the variables and indicators derived from them. Then, factors affecting the quality of electronic services will be defined in 37 sub-indices and 5 main criteria using exploratory factor analysis as: Trust, Reliability and Fulfillment, Site Engineering, Enjoyment, and Communications. The effectiveness of each of the main indicators of the quality of e-services will be addressed as well. Also, based on a conceptual model fit, the consistency of the collected data with the conceptual model will be analyzed. Finally, using Friedman test, all the factors will be prioritized. Manuscript profile
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  3 - Assessment of self-serving technologies according to customer’s continuous usage of self-serving banking services
  behnam golshahi
  This study has the goal of assessing and prioritizing self-serving technologies with a combined approach to continuous usage of electronic banking services. To achieve this goal we used literature review and interviewing banking experts to determine parameters affecting More

  This study has the goal of assessing and prioritizing self-serving technologies with a combined approach to continuous usage of electronic banking services. To achieve this goal we used literature review and interviewing banking experts to determine parameters affecting continuous   usage of self-serving technologies. And to prioritize these parameters we used paired comparison analysis questionnaires and fuzzy analytic hierarchy process.Validity of questionnaire was attained by content method and its stability was attained by calculating the rate of compatibility of aggregation matrix of experts’ opinions.  Statistical population of this research includes 30 managers and deputy managers of selected Saman Banks’s branches in the region of northern Tehran which by snowball sampling method 12 of them were selected to participate in this study. Data analysis were done using fuzzy AHP and using MATLAB software. Analysis of data showed that self-serving services have different weighs according to three parameters of customer value, quality of service and customer readiness in which POS devices (0.662 weigh) have the most usability and importance from the view of banking experts. Other services rank as ATM (0.181). Mobile banking services (0.101) and Internet bank (0.056) respectively. In addition ranking of self-serving technologies according to 14 indexes also justifies the previous results. Manuscript profile
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  4 - The Impact of Information Technology in the Banking System
  Mohammad sajadi
  Electronic banking is one of the achievements of e-commerce. The goal of e-banking is to provide customers with the ability to access banking services without the need for physical presence in the bank and using secure intermediaries. In this paper, we will consider the More

  Electronic banking is one of the achievements of e-commerce. The goal of e-banking is to provide customers with the ability to access banking services without the need for physical presence in the bank and using secure intermediaries. In this paper, we will consider the importance of using e-banking services as well as comparing them with the traditional banking system. Manuscript profile
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  5 - A Framework for Identifying and Ranking Criteria for Evaluating the Quality of Electronic Services (Case studies: Golestan website of Payame-noor university)
  Hossein Babaee mahmood salehesfahani fateme noorani
  Service quality is a concept that, due to difficulties in defining and measuring the considerable debate in the literature, no general consensus, aroused. Often, customer satisfaction and service quality as a function of perceptions and customer expectations, and resear More

  Service quality is a concept that, due to difficulties in defining and measuring the considerable debate in the literature, no general consensus, aroused. Often, customer satisfaction and service quality as a function of perceptions and customer expectations, and research has shown that the quality of the services plays an important role in its profitability. The purpose of this study is to provide a framework for identifying and ranking criteria for evaluating the quality of services. The results showed that, all parameters of quality of service are important. Response Time is an important indicator of the rest. The trustiness, informativeness, ease of use, empathy and visual appeal are next important factors. The users are satisfied with the trustiness and informativeness, but not with empathy. User satisfaction is medium with response time, ease of use and visual appeal. Manuscript profile
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  6 - Provide a conceptual model to identify the quality of electronic services in the country's online stores
  marziye rahmani Mohammad Fathian saied yaghoubi
  This study explains the gap in scientific studies in the field of localization of factors affecting the quality of electronic services in the country's online stores, to present a conceptual model using structural equation modeling. This is a quantitative survey study i More

  This study explains the gap in scientific studies in the field of localization of factors affecting the quality of electronic services in the country's online stores, to present a conceptual model using structural equation modeling. This is a quantitative survey study in which a structured questionnaire is distributed among the buyers of three online stores. Cronbach's alpha is used to evaluate the reliability, heuristic factor analysis to classify sub-indicators and confirmatory factor analysis to examine the validity of the structure and the variables and resulting indices. Manuscript profile
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  7 - Electronics City the role in promoting of indicators of sustainable development with emphasis on electronic banking case study in Karaj
  Alireza Estelaji Najmeh Shahtalebi
  Issues and problems in the issue of air pollution, heavy traffic and wasting time on the streets, increasing the administrative and commercial activities of citizens in cities, increasing population and lack of fitness facilities and services, so that for various reason More

  Issues and problems in the issue of air pollution, heavy traffic and wasting time on the streets, increasing the administrative and commercial activities of citizens in cities, increasing population and lack of fitness facilities and services, so that for various reasons has been formed in cities As well as citizens increasingly demand to provide satisfactory service and quality, and the municipal and state slogan and policy managers to focus on sustainable urban development, decision-making and planning based on technology and techniques the world's urban management is not only inevitable but also necessary and enter the world of electronic logical and convenient to the city is needed. One of the most widely used and most central urban needs of electronic services, electronic banking services, which with its activities is an important contribution to sustainable urban development. Therefore, this research was carried Metropolis research. The study was cross-sectional and library studies and field research was conducted using questionnaires. The results of the test the hypotheses using one sample T-test or One sample T test and Spearman correlation was also Shows that electronic banking will have an important role in the realization of sustainable urban development and in this regard citizens as key stakeholders have a direct influence on this issue and the possibility of achieving the desired goals is not possible without the participation of citizens. Manuscript profile
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  8 - Dialogue in the E-World (The Impact of Informative-Communicative Technologies on the Cross-Cultural Dialogues)
  Ahmad گل‌محمدي
  The persistent and increasing concerns about the perseverance and raise of possibility of peaceful and fair coexistence in the infra-national, national and trans-national have all highlighted the significance of dialogue to a high extent. That is why the factors and fie More

  The persistent and increasing concerns about the perseverance and raise of possibility of peaceful and fair coexistence in the infra-national, national and trans-national have all highlighted the significance of dialogue to a high extent. That is why the factors and fields influencing dialogue have become the topic of many researches and discussions. One of these factors is the communication-informative technologies which affects the differing aspects of social life more than ever. The topic of this article is the impact of communicative-informative technologies on the cross-cultural dialogues within the general electronic sphere. In this framework it will become clear that although the possibility and potential of communication and transaction about information increases the potential for dialogue, it also causes its own certain limitations and distortions too. The mentioned limitation is basically the result of the uneven division of related possibilities regarding this kind of technology, while the particular circumstance of the general electronic domain distorts the cross-cultural dialogues. Manuscript profile
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  9 - Ethical Analysis of a Comparative Study of the Rulings of Traditional and Electronic Contracts in Iran and Antitrust
    mahmoud erfani  
  commerce (electronic-commerce) is, in principle, a financial transaction in the context of interconnected electronic devices; therefore, it is not a new financial contract, but includes traditional transactions and contracts. Interference with electronic devices has onl More

  commerce (electronic-commerce) is, in principle, a financial transaction in the context of interconnected electronic devices; therefore, it is not a new financial contract, but includes traditional transactions and contracts. Interference with electronic devices has only changed the pillars of this contract. United Nation’s Commission on International Trade Law (UNCITRAL) has provided three important documents on e-commerce as follows: “ANCITRAL Sample Law on E-commerce”; “ANCITRAL Sample Law on E-signature”; “The United Nations Convention on the Use of Electronic Communications in International Contracts”. ANCITRAL sample law on e-commerce, major changes in communications, and in particular, in electronic and computer-based communications on trading, led ANCIRTAL to put the issue of electronic commerce on an agenda from the early 1980s. E-commerce consists of series of legal issues which finding an answer to them, in legal systems, is an irrefutable necessity. One of these issues is the termination of electronic contracts. Since the traditional contracts, in our country, are in their early stages, it is desirable to take advantage of the patterns that international institutions have put forward in this regard. Offering functional suggestions in relation to the topic can be considered as the goals specified in this study Manuscript profile
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  10 - Examining the Influencing Factors on Online Travel Purchase Intention, Using Technology Acceptance Model Extension
  seyed mehdi mirmehdi Danial  Molaei
  10.52547/jstpi.21016.18.71.9
  Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize custo More

  Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize customers’ behavior and effecting factors to find their strength and weaknesses in marketing and find customers’ demands; this subsequently leads to customer loyalty and an increase in their profit. Previous researches largely concentrated on Davis’s technology acceptance model, theory of reasoned action and theory of planned behavior. In this research by using technology acceptance model, 10 hypotheses were tested to analyze their impact on online travel purchase. In this descriptive – survey research, a questionnaire consists of 35 questions distributed online. Validity of the questionnaire was confirmed by professors and experts’ comments and reliability was confirmed using Cronbach alpha. A sample of 250 were analyzed and the results indicate attitude, perceived usefulness, trust, and price have a meaningful relationship with online purchase intention. Secondly, perceived usefulness and trust have impact on attitude about online travel purchase. Separately perceived ease of use showed no significant relationship with attitude and online travel purchase. Results on perceived privacy suggest that it has a meaningful relationship with trust in online travel purchase, contrarily it has no significant impact on online travel purchase intention. . Manuscript profile
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  11 - Identify criteria and components affecting ethical principles and provide an appropriate model in the electronic banking system
  Gholam Reza  Amjadi
  Ethics in the banking industry has a wide range of applications that strongly influence the decisions of depositors, investors and borrowers. The main mission of banks is to adopt and establish optimal methods of supply, allocation and distribution of financial resource More

  Ethics in the banking industry has a wide range of applications that strongly influence the decisions of depositors, investors and borrowers. The main mission of banks is to adopt and establish optimal methods of supply, allocation and distribution of financial resources and expenditures at different levels of society in accordance with the needs of the future so that while conducting financial activities, not only morals in society are not damaged but also promoted. . The aim of this study was to identify the criteria and components affecting the ethical principles in the electronic banking system and in terms of method is among the qualitative research with an exploratory approach. For this purpose, after reviewing the literature, background and theoretical foundations of research, factors and criteria affecting the ethical principles in the country's banking system were identified and categorized. After performing the Delphi technique in three rounds, some components were removed from the adjustment list and the final model was prepared. The experts of this study consisted of 20 employees’ actives in the field of banking and electronic banking services who were selected from the statistical population by purposive sampling. In order to ensure the validity of the Delphi questionnaire, content validity and validity of the correctors were used, and for reliability, the theoretical saturation method was used. The result of this evaluation led to the confirmation and finalization of the general framework of the research conceptual model. Findings show that components such as customer confidential information, honesty and integrity, expertise and efficiency, customer orientation, voluntary responsibility, ethical responsibility, etc. are among the factors affecting the institutionalization of ethical principles in the electronic banking system. To be. Manuscript profile
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  12 - Data Credibility and Electronic Records in The Face of Rights of the Child in Cyber Space
  Mostafa Mandegar Reza Zareie Masoud Reza Ranjbar Sahraei Merhzad Razmi
  After the emergence of innovative information technologies and them casting a shadow upon people’s lives, the effects of this gift on many aspects of individual and social life will become apparent and its domain will expand to an extent that some Pillars of personal an More

  After the emergence of innovative information technologies and them casting a shadow upon people’s lives, the effects of this gift on many aspects of individual and social life will become apparent and its domain will expand to an extent that some Pillars of personal and public rights of individuals and nations will be under its sphere of influence. The issue of rights of the child have such great significance that many international documents focus on them and a convention under the name of the Convention on the Rights of the Child has been assembled upon basis of which children in need will receive more protection. Also, anything that would threaten the personal future and reputation of the child needs to be reexamined, because by publishing content in cyber space a proof and document of a an event is created in an endless space in which the deletion of said data is almost impossible; therefore the preservation of dignity and protection of children’s rights in cyber space is a fundamental issue that needs special examination. Thus in this study which is conducted in an analytical-descriptive manner, the focus is on the subject of the right of the children in cyber space by relying on the laws regarding electronic trade in Iran, Convention on the Right of the Child and International Covenant on Civil and Political Rights with focus on credibility of data and electronic records. Manuscript profile
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  13 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
  Elham Ramezani Ali Rajabzadeh Ghatary Vahid   Baradaran Maryam Shoar
  The purpose of this article is to present an Electronic Word of Mouth marketing model in social commerce Based on text mining User comments in sale sites. Due to the new research in this field and using the text mining method of user comments to express the variables of More

  The purpose of this article is to present an Electronic Word of Mouth marketing model in social commerce Based on text mining User comments in sale sites. Due to the new research in this field and using the text mining method of user comments to express the variables of this type of marketing model, this research is a kind of Exploratory Developmental Research. The method used in this research Is combination of qualitative and quantitative. In this regard,by studying previous researches As well as receiving, preprocessing and analyzing 11thousand Customers Online Comments In the case of digital products, Repetitive words with a positive label were selected Then, using Word2vec algorithm The variables of the Electronic Word of Mouth marketing model Were extracted using text mining technique. Fitting the model extracted, based on the comments of experts and users of internet sales sites in Iran with the help of a Questionnaire and analysed with statistical tools of least squares. The statistical sample of the second phase Due to the unlimited statistical population it was estimated according to Cochran's formula 384. In order to review and present the final model from the structural equations approach with SmartPLS software was used. The results show that customer interaction, message quality and Customer mental image will have positive and significant impact on the Platform and channel attractiveness of Electronic word of mouth marketing channel, Finally, these two variables will have a positive and significant impact on the Customer behavior and business brand. This model emphasizes new dimensions of variables of the Electronic Word of Mouth marketing model that can be helpful for business owners and marketers. Manuscript profile
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  14 - Printing Conductive Lines and Surfaces on Different Substrates Using Inkjet Printing Method
  J. Nouri S. M. Bidoki A. A. Heidari
  Printing technology is known as one of the most suitable methods for adding electrical functionalities to textiles and inkjet method because of advantages such as low cost, availability, flexibility, … is a special method amongst all available printing techniques. This More

  Printing technology is known as one of the most suitable methods for adding electrical functionalities to textiles and inkjet method because of advantages such as low cost, availability, flexibility, … is a special method amongst all available printing techniques. This is the objective of this research to employ the novel method of using reactive inks in order to react with each other after being jetted onto the substrate for fabrication of simple electric circuit components. In this method, dilute solution of silver salt and a reducing solution are subsequently printed on each substrate. Oxidation-Reduction reaction between two inks deposits metallic silver nanoparticles by in situ reduction of silver salt forming an electrically conductive surface. The best reducing agent for inkjet deposition of silver was found to be ascorbic acid at normal pH. Conductive lines and patterns were fabricated on paper, plastic films and textile fabrics using the above technique and the effect of different parameters on their final conductivity were investigated and tried to gain the highest possible conductivities on each substrate. Based on our observations and results; inkjet technology posses very high potential for fabrication of silver nanoparticles containing patterns with conductivities up to 5x105 S/m for use as circuitry components. Manuscript profile
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  15 - A New Multiport DC-DC Converter Based on T-Source for PV-Battery Applications
  saber zare A.  Rajaei M. R. Kheyrati Mohammad Mardaneh
  A new structure of multi-port DC-DC converter is proposed which is based on T-Source converter. It can be used for hybrid renewable energy applications. Two input ports includes a solar panel and battery. The main advantages of the converter are including; high voltag More

  A new structure of multi-port DC-DC converter is proposed which is based on T-Source converter. It can be used for hybrid renewable energy applications. Two input ports includes a solar panel and battery. The main advantages of the converter are including; high voltage gain, continuous input current, independent mode operation of input ports, and high efficiency. Different switching modes are discussed in the relations for steady state operation of the converter are derived. A prototype of the converter is provided and several tests are performed which validates the simulations and theoretical predictions of the converter. Manuscript profile
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  16 - Electronic Performance Support System as a New Solution for Supporting Employee Performance in Organizations: Presenting a Framework for its Design
  kiumars taghipour hashem fardanesh    
  In recent years, the use of Electronic Performance Support Systems (EPSS) has become common to improve the performance of employees in organizations. The appropriate design of this new method has definitely a major role in its effectiveness and efficiency. Therefore, th More

  In recent years, the use of Electronic Performance Support Systems (EPSS) has become common to improve the performance of employees in organizations. The appropriate design of this new method has definitely a major role in its effectiveness and efficiency. Therefore, the current study was conducted with the aim of providing a framework for the design of EPSS. Qualitative content analysis method of deductive type was used in this study. The study population consisted of all the relevant sources and articles indexed in databases such as, Proquest, Springer, Science Direct, Emerald, EBSCO, Sage, Eric, and Google Scholar. Sampling from these sources was conducted with the purposeful sampling method, 45 papers and books were evaluated according to the target criteria, and to form the proposed framework, the obtained data were combined. As a result of this study, seven principles were identified in order to comply with EPSS as follows: career context, user interface, assessment and monitoring, access to resources of performance support, adaptability, prompt response, and usability. In addition, strategies for operating them were presented, and finally the framework was presented in order to show how to apply these principles and strategies in the design of EPSS. The results of this study can be a guide for EPSS designers in the selection and provision of efficient and effective performance support system to improve the employee performance of the organization. Manuscript profile
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  17 - Identifying and Explaining the Dimensions, Components and Indicators of the Electronic Learning Management System at the Maskan Bank
  ali reza nasirinia Amir hossein Mahmoodi yalda delgoshaei ali reza badeleh
  The purpose of this study was to identify and explain the dimensions, components and indicators of the electronic learning management system in the Maskan Bank. The research method is applied in terms of purpose, and in terms of how information is collected, it is quali More

  The purpose of this study was to identify and explain the dimensions, components and indicators of the electronic learning management system in the Maskan Bank. The research method is applied in terms of purpose, and in terms of how information is collected, it is qualitative. In this research, after the purposeful sampling, the process of interviewing with key and informed experts until the identification and full description of the dimensions, components and indicators, and the achievement of theoretical saturation persisted. To determine the logical framework of the total collected data, the steps were taken to identify, note and classify the concepts. For this purpose, the collected data were aggregated and the texts were re-examined and categorized as major categories. Finally, the categories were reviewed, repetitive deletions, similar and smaller mergers, and the dimensions of the specified topic were ranked within the framework of the components and indicators. Based on the results, the extracted model has 4 dimensions, 5 components and 30 indicators for assessing the electronic learning management system. After finalizing the data analysis and extracting the conceptual model, in order to measure the validity of the model with 10 experts and experts of the bank in the form of a focal group about the dimensions, components and indicators of the model of consensus and agreement. Manuscript profile
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  18 - Comparison of the Effectiveness and Efficiency of Three Methods: Electronic training, Electronic Performance Support System, and Combination of Electronic Training with Electronic Performance Support System to Improve Employee Performance (Case Study: Employees of Day Insurance Company)
  Marjan Zahedian Hashem Fardanesh Javad Hatami kiumars taghipour
  The purpose of the present study was to measure the effectiveness and efficiency of three methods: training, electronic support system, the combination of training and electronic performance support system, for improving performance and increasing employee efficiency. T More

  The purpose of the present study was to measure the effectiveness and efficiency of three methods: training, electronic support system, the combination of training and electronic performance support system, for improving performance and increasing employee efficiency. The research method was semi-experimental, and the post-test with the control group was used to measure the performance and efficiency of the staff. The statistical population in this research was 570 insurance agents of the Day insurance company throughout the country. Among them, 60 insurance agents were selected by cluster sampling method and randomly divided into three groups: "Electronic training," "Electronic Performance Support System" And "Combination of electronic training and electronic performance support system.” A questionnaire was designed with the help of subject specialists to measure the actual performance of the participants. Content validity was used to determine the validity of the questionnaire, and the reliability of the sculptors (correlation coefficient was 0.79) was used to assess the reliability of the questionnaire. To measure the efficiency (amount of time spent completing the job task), the arrival time of the insurance agents to the Electronic Performance Support System and the moment of their departure from this environment is estimated. The collected data were analyzed using multivariate analysis of variance and post hoc tests. The results of the data analysis showed that the insurance agents who participated in the "Combination of Electronic training and the Electronic Performance Support System" group had better performance compared to the insurance agents in the other two groups, and they did their job activity in a shorter time. Manuscript profile
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  19 - The effect of e-marketing alignment with the organization's macro strategy on improving the performance of commercial organizations
  Mohsen Rezaei Alireza Aliahmadi mirzahasan hoseini Mohammadtaghi Amini
  Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of More

  Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of e-marketing of commercial organizations that strengthen this type of alignment. The statistical population of this study includes Iranian companies which are active in the field of digital marketing and have received the Enemad. The number of samples was determined via a random sampling method and using the Morgan table as 384 samples. The research data were collected through questionnaires that were provided to managers and e-marketing and planning experts in these companies by e-mail and Google Form. Questionnaire items were designed in two sections: the first one examined the alignment factors in the company, and the second one surveyed the results of its performance through a balanced scorecard. Replied questionnaire analysis was performed using SPSS and Lisrel software. The research method in this study is quantitative and survey. Using the SEM method, a conceptual model for e-marketing alignment and grand strategies of commercial organizations has presented. Performance measurement of organizations that have used alignment factors with the balanced scorecard method in 73% of cases shows better results than other organization. Manuscript profile
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  20 - Legal Study of Dynamic Pricing Strategy in Companies Providing Intelligent Transportation Services with Emphasis on Snapp Application
  Mansour Amini Sadegh Sayyadi
  10.61186/jstpi.33195.19.74.88
  E-commerce means using electronic tools in the process of doing new business. This type of business, as a link between technologies and the business market, has created a stable market for the employment of different groups. Some modern businesses have developed new ele More

  E-commerce means using electronic tools in the process of doing new business. This type of business, as a link between technologies and the business market, has created a stable market for the employment of different groups. Some modern businesses have developed new electronic tools that make them different from other businesses. Intelligent agents, which act as tools for technology-driven companies, are responsible for the dynamic pricing of their products and services. In this pricing model, which is often done completely without the intervention of human operators and automatically (intelligently), electronic tools price by analyzing various factors. The purpose of this study is to investigate the status and legal effects of this pricing model in companies providing intelligent transportation services. The present article has been done by analytical-descriptive and library methods. Dynamic pricing model has advantages and disadvantages compared to traditional model; Advantages: 1- Transparency in Costs Declaration, 2- Facilitates and Accelerates the provision of Transportation Services, 3- Reduces Costs. Disadvantages: 1- Absolute authority of the company in determining and paying costs to drivers, 2- Impossibility and unpredictability of monitoring the design and performance of applications of companies that use this pricing model, 3- Lack of appropriate and specific laws and regulations for possible violations. Based on the findings of this study, the existing regulations are not sufficient to address the challenges and possible violations in relation to the dynamic pricing model, and it is necessary to review and amend the regulations and formulate appropriate solutions in this regard. Manuscript profile
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  21 - Consumer Behavior in E-Tourism Services
  sakineh jafari Mohammad najjarzadeh rezvan Golestaneh narjes deyrgandom
  Today’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the qualit More

  Today’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the quality of electronic tourism services on the behavior of young consumers, aged 20 to 40 years. Participants included 182 young people from Tehran (46 male, 105 female), and were selected based on random sampling. Data were analyzed using the structural equation model with LISREL software. The findings showed that the motivation of travel had a significant indirect effect, through the quality of services, on the behavior of the users of electronic tourism services. The study found that the motivation to travel and search information indirectly and through the quality of service could affect the behavior of the consumer of electronic tourism services. Manuscript profile
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  22 - Investigating Value Creation Framework through Tourism Services' Integrated Electronic Supply Chain
  Ozra Azizi hamid Reza Zargham Broujeni Mahmood Ziaee Mohammad Taghi Taghavifard
  10.52547/journalitor.36273.10.19.91
  Supply chains have evolved over time from improving supply-side processes to meeting customer needs and value chains. The fact that the tourism industry's customers want to get an integrated product requires an interactive framework for value creation among different st More

  Supply chains have evolved over time from improving supply-side processes to meeting customer needs and value chains. The fact that the tourism industry's customers want to get an integrated product requires an interactive framework for value creation among different stakeholders, the realization of which has always faced some barriers. As the Internet and the development of the tourism's electronic supply chain provide an interactive platform for integration, this study sought to identify the factors involved in the integration of the supply chain and to find out how to create value through the chain. To this end, a framework was proposed based on the categories, sub-categories, and concepts presented in previous studies using the meta-synthesis method. Having reviewed 175 abstracts, t119 items were examined in terms of the Critical Assessment Skills Program checklist, and 35 items were investigated in terms of their content. The study's findings indicated that different types of internal and external drivers and barriers affected the macro environment, chain, and different aspects of internal integration, suppliers (external), and customers. Therefore, it could be argued that the integration of the supply chain and co-creation of value leads to value creation for all stakeholders and that the electronic supply chain provides the interactive grounds for integration, co-creation, and value creation. Manuscript profile
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  23 - Providing an e-learning pattern for Tejarat Bank managers
  Seyede zahra sadat Kiyaei fatemeh hamidi far baharak shirzad kebria
  The purpose of this research is to provide an e-learning pattern for Tejarat Bank managers. This research is qualitative and quantitative (exploratory mix) in terms of applied purpose, in terms of how to collect data. The sample size in the qualitative to theoretical sa More

  The purpose of this research is to provide an e-learning pattern for Tejarat Bank managers. This research is qualitative and quantitative (exploratory mix) in terms of applied purpose, in terms of how to collect data. The sample size in the qualitative to theoretical saturation section was 21 people and in the quantitative section according to Morgan table from the 300 managers of Tejarat Bank headquarters in the five districts of Tehran, 169 people were selected and distributed by stratified random sampling questionnaire. The researcher-made questionnaire in the form of 6 dimensions of paradigm model consisted of 19 components and 147 indicators. In order to identify and confirm the measurement factors, the validity of the questionnaire was tested separately for each dimension by first-order confirmation factor analysis (dimensions consisting of two components) and second-order (dimensions consisting of more than two components). The results show that confirmatory factor analysis confirmed the quantitative results of the Strauss and Corbin Foundation data model to a large extent and the e-learning model of Tejarat Bank managers with 6 dimensions, 19 components and 134 indicators was obtained. Including cultural readiness, technical readiness, educational readiness, environmental readiness; Causal factors include human factors, educational structure and policies, management; Interfering factors include individual approaches, managerial approaches; Strategies included educational approaches, pedagogical and andragogical approaches, educational assessment and evaluation, ease of access, targeted educational quality, innovation and creativity, integrated management and finally the consequences included educational success and meritocracy, foresight, increasing effectiveness and improving organizational performance. Manuscript profile
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  24 - Drivers and inhibitors of the diffusion of "near field communication" technology in the mobile phone payment system in Iran
  Mehran Madady mohammadali keramati Hossein Moinzad Seyed Abdollah  Amin Mousavi
  10.61186/jstpi.40837.19.76.58
  The main purpose of this research, which is taken from the doctoral thesis, is to measure the intention to use NFC technology in the mobile phone payment system in Iran based on the technology readiness model and also to identify the drivers and inhibitors of using this More

  The main purpose of this research, which is taken from the doctoral thesis, is to measure the intention to use NFC technology in the mobile phone payment system in Iran based on the technology readiness model and also to identify the drivers and inhibitors of using this technology in the banking system and economy of the country. From the point of view of the purpose, this research is practical and the research method used includes the study of available sources, forming a group of experts, conducting interviews and summarizing the views and applying them in the implementation of the research process, as well as surveying the views of users through a questionnaire, and from The partial least squares method is used to analyze the structural equations. In this research, the indicators of the technology readiness model (innovation, optimism, discomfort and insecurity), the positive (responsiveness, intelligence) and negative (unavailability) characteristics of technology, as well as the technology acceptance model (perceived ease of use and perceived benefit) are used. In order to evaluate the factors affecting the intention to use NFC technology in the mobile phone payment system and to extract the driving and inhibiting factors of its diffusion. The results of this research show that innovation, optimism and responsiveness have a positive effect on the intention to use NFC technology in the mobile payment system and are considered driving indicators, but insecurity and the lack of access to technology are inhibiting factors. Application and intention to use this technology Manuscript profile
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  25 - Mechanisms and promising applications of mussel-inspired hydrogels
  AKBAR MIRZAEI shahrzad javanshir ghalzaleh MIRZAEI
  mussel-inspired chemistry has become a powerful tool for the rational design and synthesis of hydrogels with modified properties and applications due to their unique functionalities. Hydrogels are cross-linked three-dimensional polymer networks with high water content a More

  mussel-inspired chemistry has become a powerful tool for the rational design and synthesis of hydrogels with modified properties and applications due to their unique functionalities. Hydrogels are cross-linked three-dimensional polymer networks with high water content and flexible structure, and due to their mechanical and chemical similarities with biological tissues, as well as the existence of mechanical and electrical properties, they are used in various fields of medical engineering, soft robotics, Electronics and environmental science have many applications. Despite the extensive progress in this field, conventional hydrogels still face many problems, such as the lack of general strategies to program the chemical/physical properties and the difficulty in meeting some specific application requirements, especially in the diverse and complex working environment that limit their application. severely restricts. Therefore, the modification of hydrogels according to different purposes can lead to their more and better use in various industries. Adhesive hydrogels are gaining interest for biomedical applications due to their high adhesion, tunable structure, high water content, and biocompatibility. Meanwhile, the modification of normal hydrogels with the help of oyster-inspired chemistry, such as the use of dopamine and tannic acid, can give unique properties to the gels and their application in many fields, including biomedical engineering, electronics, stimuli and sensors. Wider wearable. Our aim in this review article is to investigate the hydrogel made with the help of mussel-inspired compounds. Manuscript profile
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  26 - An Investigation of Effectiveness of Online Development Courses for Faculty Members based on Principles of Education Science
  Bahar Bandali Razieh Shahverdi Somaye Rahimi Morteza Rezaeizadeh Abasalt Khorasani
  In our country we face the fact that many faculty members of the universities have not received formal teacher training but they teach and this has been one major concerns in the field of education. On the other hand, many courses that are held in person or virtual with More

  In our country we face the fact that many faculty members of the universities have not received formal teacher training but they teach and this has been one major concerns in the field of education. On the other hand, many courses that are held in person or virtual with the purpose of training teaching to the professors do not serve the expected effectiveness. Hence, this study was conducted with the aim of examining the effectiveness of an electronic off-line course for development of faculty members which was held in one of the high-rank universities of Iran. This course titled "Teaching Competencies in the Virtual Classroom" was designed and implemented in order to improve the competencies of the professors in the three fields of teaching, assessment and electronic content development in the virtual classroom. The current research design was quantitative and the research strategy was a quasi-experiment of the pre-test and post-test type. The participants of this course were 33 university faculty members who completed the course in 5 weeks. In order to collect data, several self-report questionnaires were used, which were designed based on the level one and two components of Kirkpatrick's model. The results of the research showed that the reaction of the participants (satisfaction, involvement and relationship with the job) was positive towards the course and also this course had a significant effect on the perceived knowledge and skills of the participants. However, in the dimension of attitude, it had a negative effect on the attitude of the participants towards teaching. In addition, the self-confidence and commitment of the participants did not show any significant changes. These results have been discussed in relation to the eight pedagogical and andragogical features of the course, and the reasons this course has not been able to have the expected effects on the attitude, self-confidence and commitment of the professors has also been discussed. Also, the effects and application of these findings in both theoretical and practical fields are presented. Manuscript profile
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  27 - From Introduction to Consumer Behavio: Investigating the Moderator Role od OLE Aesthic Risk and Percived Economic
  omid behboodi Zahra Mohamadzadeh Tayebeh Ramezani
  The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in th More

  The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in the future bank.The descriptive research method is an applied goal,and in terms of implementation method,a descriptive survey and a questionnaire were used to collect data.In the present study,the statistical population includes customers and depositors of Ayandeh Bank who use the electronic services on the Internet of this bank. Data analysis of250 questionnaires collected from Ayandeh Bank customers in Mashhad was performed using structural equation modeling technique and PLS statistical software. The results showed that the structural model of the present study has sufficient predictive power.It was also found that the intention to use e-services affected their behavior of such services.The results showed that the perceived economic risk negatively affects consumers' intention to use the e-services of Ayandeh bank on their usage behavior.It was finally determined that perceived aesthetics risk does not affect the relationship between our sample's intention to use e-banking services' behavior.In general,the intention to use motivational factors affects the behavior of actual use of technology, and this study depicts e-banking and shows the number of efforts people are willing to make Manuscript profile