Investigating Value Creation Framework through Tourism Services' Integrated Electronic Supply Chain
Subject Areas :
Ozra Azizi
1
,
hamid Reza Zargham Broujeni
2
,
Mahmood Ziaee
3
,
Mohammad Taghi Taghavifard
4
1 - دانشگاه علامه طباطبایی
2 - Allameh Tabataba’I University
3 - Allameh Tabataba’I University
4 - َََAllameh Tabataba'i University
Keywords: Tourism, Electronic Supply Chain, Integration, Value Co-creation,
Abstract :
Supply chains have evolved over time from improving supply-side processes to meeting customer needs and value chains. The fact that the tourism industry's customers want to get an integrated product requires an interactive framework for value creation among different stakeholders, the realization of which has always faced some barriers. As the Internet and the development of the tourism's electronic supply chain provide an interactive platform for integration, this study sought to identify the factors involved in the integration of the supply chain and to find out how to create value through the chain. To this end, a framework was proposed based on the categories, sub-categories, and concepts presented in previous studies using the meta-synthesis method. Having reviewed 175 abstracts, t119 items were examined in terms of the Critical Assessment Skills Program checklist, and 35 items were investigated in terms of their content. The study's findings indicated that different types of internal and external drivers and barriers affected the macro environment, chain, and different aspects of internal integration, suppliers (external), and customers. Therefore, it could be argued that the integration of the supply chain and co-creation of value leads to value creation for all stakeholders and that the electronic supply chain provides the interactive grounds for integration, co-creation, and value creation.
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