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      • Open Access Article

        1 - developing a model to analyze the level of university – industry cooperation with used Interpretive Structural modeling
        aliakbar aminbidokhti drnemati drnemati alimohammad rezaei ahmad mohammadi
        ABSTRACT Cooperation between university and industry is not a new topic. Although there are some tested and used models for characterizing and analyzing this cooperation, these models have proven to be inefficient and unsuccessful in some countries. Therefore in this st More
        ABSTRACT Cooperation between university and industry is not a new topic. Although there are some tested and used models for characterizing and analyzing this cooperation, these models have proven to be inefficient and unsuccessful in some countries. Therefore in this study we developed a model to analyze the level of university – industry cooperation in Iran. Furthermore we identified and ranked the barriers hampering and blocking this cooperation. In order to do so we used Interpretive Structural modeling (ISM) and Friedman test. Since ISM is based on the views of scholars we asked 33 experts both from university and industry to provide their views and comments about the present condition of university – industry cooperation. Using research findings we ranked barriers that hamper university – industry cooperation respectively as: 1- lack of trust between industry sector and academia; 2- lack of demand – centered research and dissertations; and 3-motivational issues.   Manuscript profile
      • Open Access Article

        2 - Interpretive Structural Modelling of Commitment to Islamic Values, Business Ethics and Corporate Social Responsibility in Iranian Food Manufacturing Companies
        احسان ساده
        The main purpose of this study is to investigate the role commitment to Islamic values in improving business ethics and social responsibility in food manufacturing companies. Business ethics are all of those principles and norms that determine the behavior of the organi More
        The main purpose of this study is to investigate the role commitment to Islamic values in improving business ethics and social responsibility in food manufacturing companies. Business ethics are all of those principles and norms that determine the behavior of the organization. Islamic values and principles represent the way of a perfect and sublime life. Therefore, a business organization can not be separated from these lofty principles. Islamic ethics in is based on the principles are assigned by Islam to business owners towards all stakeholders (including employees, customers, partners and society). Corporate social responsibilities are the consequences of business ethics. If an organization from any kind industry has sufficient commitment to ethics in their activities, it could not forget its social responsibility. With purpose of investigating the role commitment to Islamic values in improving business ethics and social responsibility Interpretive Structural Modelling (ISM) was applied. The results indicated the 10 factors related to commitment of the organizations to Islamic value could be considered as the valuable infrastructure for business ethics and corporate social responsibility Manuscript profile
      • Open Access Article

        3 - Model of entrepreneurial marketing components relations using interpretive structural modeling(ISM) approach (Case study: Semnan Knowledge-based companies)
        Azim zarei maryam hemmati
        Entrepreneurial marketing has emerged as a new approach in marketing of SMEs, in which main processes of marketing in creating and delivering value is strengthened through entrepreneurial, innovative and opportunity-driven approaches. The main purpose of this paper is t More
        Entrepreneurial marketing has emerged as a new approach in marketing of SMEs, in which main processes of marketing in creating and delivering value is strengthened through entrepreneurial, innovative and opportunity-driven approaches. The main purpose of this paper is to propose a model of interrelations among entrepreneurial marketing components in the knowledge-based companies. For this purpose, entrepreneurial marketing components were first identified by reviewing the literature. In the next step, using the Interpretative Structural Modeling (ISM), the relationships among the entrepreneurial marketing components were determined and analyzed. The research is practical concerning it’s purpose and descriptive-survey considering it’s data collection procedure. Managers of knowledge-based companies in Semnan and academic experts in the field of management and marketing make up the statistical population of the study. Five of the managers of knowledge based companies actived in Semnan and three professors of Semnan University in the field of marketing were studied as research sample using purposive sampling. A researcher-made questionnaire was used to collect data. According to the ISM, integrated entrepreneurial marketing model presented in this study includes seven components that interact with each other at three levels. After the MICMAC analysis was done, entrepreneurial marketing components were classified to relay and dependent variable and no components was identified as independent or autonomous variables. The results show that value creation has the greatest dependence among entrepreneurial marketing components. Proactiveness, innovation-focused, opportunity-driven, customer intensity and resource leveraging have high driving power and dependence, and hold highest priority in relation to other components in model.. Manuscript profile
      • Open Access Article

        4 - A dairy Products Green Supply Chain model with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approach and Analytical Network Process
        Ali  Yousef Mahdi Homayounfar abdolaziz pagheh amir akhavanfar
        The purpose of this study is to present a green supply chain model for dairy products with emphasis on customer satisfaction. The statistical population of the study consists of university professors and experts in the field of marketing and food and dairy industries of More
        The purpose of this study is to present a green supply chain model for dairy products with emphasis on customer satisfaction. The statistical population of the study consists of university professors and experts in the field of marketing and food and dairy industries of Iran who have been selected by purposive sampling. Sampling continued until the theoretical saturation stage. The value of ICC coefficient was also approved to determine the reliability of the measuring instrument. Finally, 10 questionnaires and interviews with experts were used. The interpretive structural modeling approach is used to present the model and the network analysis process is used to prioritize the criteria. Findings showed that the factor of customer satisfaction in relation to the research topic and the presentation of the green supply chain model of dairy products is more effective In contrast, the factors of green innovation have the most, green entrepreneurship, green performance, internal green actions and external green participation have the most impact and the least impact. Also, the results of Mick Mac analysis showed that 7 factors related to the presentation of the green supply chain pattern of dairy products in terms of permeability and dependence are divided into three categories of infiltrators, dependent and autonomous. Finally, the prioritization of criteria showed that customer satisfaction has the highest weight among the criteria of the green supply chain of dairy products Manuscript profile
      • Open Access Article

        5 - Evaluating the performance of the garment industry with an export approach with Interpretive Structural modelling (ISM)
        Hamzeh Amin-Tahmasbi Yasaman  Zahedan
        The garment industry is one of the important and flourishing industries in the country that seems to grow in the export market besides the internal market. It’s considerable that performance measurement is a vital tool for access to basic improvements and it’s important More
        The garment industry is one of the important and flourishing industries in the country that seems to grow in the export market besides the internal market. It’s considerable that performance measurement is a vital tool for access to basic improvements and it’s important in management. Therefore this research sought to found important and influencer indicators in the garment industry and determine the relationship between these indicators and their preference for each other. For perform this investigation, 35 indicators, obtained from literature review, filtered using questionnaires and experts opinion and then 16 indicators were selected as basic indicators based on Fridman’s method. Using ISM, a meaningful relationship and the importance of indicators were extracted. Penetration power and dependence of indicators determined with the MICMAC analysis. The ISM model showed that the “quality of design”, “planning”, and “applied education with the aim of export increase” indicators have the most impact and they act such as the infrastructure for the model. Also “new product introduction”, “brand promotion”, “increase ordering level”, “marketing”, “effective presence in international markets” and “financial” indicators stand at the top level of the model and are influenced by other indicators. MICMAC analysis showed that “quality of design”,” quality of adaptation”,” planning”, and “applied education with the aim of export increase” have strong driving power but weak dependence power; As a result, these factors are driving in the garment industry and should be a priority for the organization. Manuscript profile
      • Open Access Article

        6 - Entrepreneurial University; Higher Education Sustainable and Consistent, Leverage on the Path to Sustainable Development
        HOSSEIN Samadi-Miarkolaei hamzeh Samadi-Miarkolaei
        Nowadays, the sustainable development has become an ideal and great challenge. The universities are obligated to realize this ideal in higher education, and undoubtedly, the role of universities in sustainable development is undeniable. In the meantime, the appearance o More
        Nowadays, the sustainable development has become an ideal and great challenge. The universities are obligated to realize this ideal in higher education, and undoubtedly, the role of universities in sustainable development is undeniable. In the meantime, the appearance of entrepreneurial university is a response to increasingly importance of knowledge in the national and regional innovation system and new understanding of university; i.e. the institution which is counted as a factor for development, knowledge and technology transfer, and the source of creative inventions, and is good and thrifty economically. Therefore, present research is conducted to explain and investigate the entrepreneurial university model toward achievement of sustainable development in Mazandaran universities. This research, in terms of purpose, is an applied research, and in terms of data gathering, is a descriptive research. First, by means of literature review and interview with experts, the primiarly questionnaire is designed and the principal indices of entrepreneurial university model are extracted. Then, the FDEMATEL is used to explore the causal relations between variables, and finally, the (FDISM) is used to design the structural model. Results showed, among explored indices, five variables play a causal role and five variables play an effectual role. Results of fuzzy weighting technique showed, among explored indices, the indices of vision, mission, and strategy in university possess the most weight and importance. Also, FDISM approach showed the variables have been categorized into seven levels, and the variables of vision, mission, and strategy in university, leadership in university, and organizational structure and design in university are more influential as infrastructural factors. Manuscript profile
      • Open Access Article

        7 - Designing a Technology Innovation Hub Pattern Using Interpretive Structural Modelling (ISM) Approach
        Ramazan  Mahdizadeh parviz saeedi Babak  Ziyae Ahmad Mehrabian
        The Innovation Hub is a unique research and innovation ecosystem. It is a global environment that attracts high quality academic members, researchers, students, innovators and entrepreneurs. Innovation Hub as essential components of knowledge-based economic and social d More
        The Innovation Hub is a unique research and innovation ecosystem. It is a global environment that attracts high quality academic members, researchers, students, innovators and entrepreneurs. Innovation Hub as essential components of knowledge-based economic and social development in the innovation ecosystem have been expanding in recent years and have been considered by science and technology policymakers in countries during the growth mechanisms of technology businesses. For the growth of technological innovations in developing countries, it is necessary to have a deeper knowledge and understanding of the processes of innovation development structures in order to achieve the desired effectiveness in implementation and modeling, so the present study seeks to aim at how the Technology Innovation Hub modelis. In this study, a qualitative and quantitative mixed method was used. Researchers identified key factors in creating the innovation hub by library studies and interviews with experts. These factors included six dimensions of network and social interaction, infrastructure and resources, the existence of innovative and knowledge-based companies, institutional factors, team and structure. In this study, using Interpretive Structural Modeling (ISM) method, the factors affecting the creation of the Technology Innovation Hub were superficially prioritized and the relationships between the factors were calculated. The results showed that the management team factor and the structure with high degree of permeability and low dependence have had the greatest impact on the relationships between the factors. Manuscript profile
      • Open Access Article

        8 - Designing a digital entrepreneurship model with an interpretive structural modeling approach
        hossein alikhani alireza isfandyari parviz saeedi
        Entering the age that is common in the information society, entrepreneurship in the digital space as a new approach to starting businesses based on a new thinking and idea has found a prominent place among service and production activists. He was the founder of Mazandar More
        Entering the age that is common in the information society, entrepreneurship in the digital space as a new approach to starting businesses based on a new thinking and idea has found a prominent place among service and production activists. He was the founder of Mazandaran province that structural and interpretive modeling method was used in designing this model. The research method was descriptive-correlational. According to the research background,39components were selected in the form of seven dimensions (structural-strategy-management-people-technology-content-environment).Then,the opinions of 20 university professors and managers of knowledge-based companies who were experts in the field of digital entrepreneurship were used. Interpretive structural modeling and MICMAC analysis were used to cluster the dimensions of digital entrepreneurship. ISM results showed that the foundation of digital entrepreneurship is first (structural-technological), second (managerial), third (strategy) and fourth (people-content-environmental). Also, after MICMAC analysis, the dimensions (structural-technology) in the independent cluster and the dimensions (individuals-content-environment) in the dependent cluster and the dimensions (strategy-management) in the autonomous cluster were included. Finally, it can be said that digital entrepreneurship is important not only for technology companies and IT sectors, but also for all industries. Manuscript profile
      • Open Access Article

        9 - Presentation of interpretive structural model for claim management in the construction projects
        seyed abolfazl mousavi morteza bagherpour
        Claim management is one of the most important and challenging issue in projects in the world, and many of stakeholders of projects belive that the claims are one of the most destroyer in constraction industry. Growth of claims in construction projects has an inverse co More
        Claim management is one of the most important and challenging issue in projects in the world, and many of stakeholders of projects belive that the claims are one of the most destroyer in constraction industry. Growth of claims in construction projects has an inverse correlation with triangular goals of project management (time, cost and quality), so increasing claims cause extension of time and cost and decrease in project quality. Claims are natural trait in construction industry. However we can’t remove contingency of this claims but we can, by identify main causes of claims and relation between them, prevent from contingency them in future projects.In this research, research data have been collected by literature review studies and interview with expert was conducted to identify the 34 causes of claims in construction projects.Then these causes by questionnaire in cluding frequency and intensity of impactwere distributed among experts.Then according to the result of this questionnairesthe most important causes of claim in construction projects are determined that they are contained 10 causes.a model for relationship between causes of claim in construction projects has designed byInterpretive structural modeling.At the end some suggestions has been presented to prevent the claim or to manage them. These corrective solutions have been presented base on model in 4 stage in procedure of project. research results show that between claims causes, these causes: selecting contractor on base low price without notice to qualification and technical ability, ambiguities in contract documents and clauses, unexpected change in exchange and interest and low price of contract due to high competition, have a significant effect and impressment on other causes, so they play important roles in preventing or decreasing claims. Manuscript profile
      • Open Access Article

        10 - Identification and analysis of the affecting factors on the success of technology road mapping by using interpretive structural modeling technique
        Afsaneh Ahmadi Seyed Sepehr Ghazinoory Fatemeh Saghafi
        With increasing cost, complexity and speed of technological changes and global competition, to ensure that technological investment is consistent and aligned to present and future needs of the organization, industry and country has become the most important challenges f More
        With increasing cost, complexity and speed of technological changes and global competition, to ensure that technological investment is consistent and aligned to present and future needs of the organization, industry and country has become the most important challenges for policy makers and managers. So, technology management and innovation through a structured and flexible approach such as TRM is necessary. However Road mapping projects implementation and use of its advantages is impossible without identifying and prioritizing of success factors of technology road mapping. The aim of this work is using interpretive structural modeling technique to analyze the affecting factors on the success of technology road mapping. This helps improving technology road mapping process and identifying appropriate organizational policies. For this purpose, we firstly focus on literature review to extraction of technology road mapping success factors. Then, interpretive structural modeling technique is used for revealing the relation between those factors. For data gathering, 17 questionnaires are distributed among people with executive background or related working experience. The results show that the effective factors were classified in four levels. the most influencing factors are related to "commitment and support of management", "financial support" and "access to data, information and required knowledge", " appropriate participation of people ", "proper facilator" and " Accepting roadmapping ". The most influenced factors are "quality of roadmap" and "flexibility for reasonable changes by updating of roadmap"'. Manuscript profile
      • Open Access Article

        11 - Developing an export nation brand identity model for Iran
        Davood Feiz SeydMohammad Mirmohammadi محمد مهدی ایزدخواه
        Brnading is the process involved in creating a unique name and image for a product in the people's mind, mainly through advertising campaigns and other methods with a consistent theme. Today, branding is drawn from a range of products to area sites and places such as ci More
        Brnading is the process involved in creating a unique name and image for a product in the people's mind, mainly through advertising campaigns and other methods with a consistent theme. Today, branding is drawn from a range of products to area sites and places such as cities and countries. A kind of branding that is about countries has been called nation branding. Nation branding aims to measure, build and manage the reputation of countries. Anholt believes that nation branding has six aspects: Export, Tourism, Investment and Immigration, Culture and Heritage, People and Governance. This paper will focus on aspet of export and wants to developing an export nation brand identity model for Iran. In order to extract the concepts of this model the grounded theory has been used. Then, to drawing the model, ISM has been used. Manuscript profile
      • Open Access Article

        12 - Critical Success Factors Analyses in Sustainable Supply Chain Implementation with ISM Approach (Case Study: Automotive Industry)
             
        In recently years, the importance of environmental and social performances of industries beside their economic performance resulted in formation of a new concept and approach that is named sustainability. In today’s competitive world, different industries to achieve a c More
        In recently years, the importance of environmental and social performances of industries beside their economic performance resulted in formation of a new concept and approach that is named sustainability. In today’s competitive world, different industries to achieve a competitive advantage and maintain their survival, needs to move towards achieving sustainability approach. The main problem is that, the implementation of this approach is simply not possible, and there are several barriers in this way. To deal with this, need to identify and understand the critical success factors. This study aimed to identify and analysis the critical success factors in implementation of sustainable supply chain management in the automotive industry. This paper proposes an interpretive structural modeling (ISM) approach to develop a structural model for evaluating the influential factors among recognized factors. After literature review, the 16 factors based on experts opinions have been selected. In presented research results, the factor of “top management commitment and support” is identified as the most effective and the factor of “Knowledge of competitive advantage” is identified as the most dependent critical success factor. Manuscript profile
      • Open Access Article

        13 - Designing and the Explanation of the Innovation Model in Production of the Food Products through a Study in the JAMM and ROZE TALAEE Food Products Industries Group
        Ramezan Gholami Avati
        Nowadays, everything is changing and transforming, and the competitors are seeking for increasing in their own market share through reaching to the competitive advantage. The considering of the innovation, as one of the alternatives for increasing in competitive advanta More
        Nowadays, everything is changing and transforming, and the competitors are seeking for increasing in their own market share through reaching to the competitive advantage. The considering of the innovation, as one of the alternatives for increasing in competitive advantage within commercial dynamic environments and contexts, is an essential matter. On the other hand, there are various factors which are influential on the innovation. These factors, therefore, must be studied. Indeed, the purpose of the present research is designing and explanation of the innovation model in the production of food products. The methodology of the present study, in term of purpose, is an applied one, and in term of nature and method, is a descriptive-analytical study. Statistical population of the study includes the experts and managers of the JAMM and ROZE TALAEE Production and Packaging Industries Group. In the present research, after reviewing the literature, influential factors on the innovation process recognized and organized in three dimensions (behavioral factors, structural factors, and environmental factors). Research dada have been gathered and analyzed by using the questionnaire and Fuzzy Delphi Techniques and Interpretive Structural Modeling (ISM). The results of ranking of the research variables using Interpretive Structural Modeling (ISM) test, after identification of the main variables, showed that the innovation performance, commerce, productivity, research and development (R&D), and venturing on the knowledge components as the most impressionable variables ranked in the upmost level, and the world economic streams and innovation policies components as the most influential variables ranked in the lowest level. Manuscript profile
      • Open Access Article

        14 - Promoting Brand Personality Based on Effective Variables on Brand
        saeed mir ali rashidpoor
        The current study was conducted to introduce promoting brand personality based on effective variables on the brand using ISM approach. This study is on the basis of the mixed method research, both qualitative and quantitative, in a deductive-inductive paradigm. Regardin More
        The current study was conducted to introduce promoting brand personality based on effective variables on the brand using ISM approach. This study is on the basis of the mixed method research, both qualitative and quantitative, in a deductive-inductive paradigm. Regarding its purpose, this is a practical and a descriptive-survey research in nature and procedure. Statistical population of the current study in qualitative and quantitative was 15 people selected from experts at the university who were investigated based on purposive sampling method. Also, they were asked questions to obtain as much information as required. In qualitative section of this research, data-collection instrument of the text information is based on content analysis technique. The instrument of data collection in quantitative section was the ISM Matrix Questionnaire which its validity and reliability was measured using content validity and retesting. In qualitative section, the acquired data were analyzed using content analysis technique and MATLAB Software was used for analysis of data in quantitative section. The results of the study consist of introducing eight effective aspects in promoting brand personality which is introduced as the final model of the research. These aspects are: brand personality, brand performance, marketing mix, brand design, technology and social networks, customer, culture and social responsibility. Manuscript profile
      • Open Access Article

        15 - Design of online shopping improvement pattern by using ISM model
        Amene Kiarazm Lotfolah  Forozandeh Dehkordi Mohammad Mahmoudi Maymand mirza hasan hosseini
        This study is done to identify affecting factors on the improvement of online shopping with respect to the customer decision-making process. For this purpose, the literature review were used and then using interpretive structural modeling for defining relationships betw More
        This study is done to identify affecting factors on the improvement of online shopping with respect to the customer decision-making process. For this purpose, the literature review were used and then using interpretive structural modeling for defining relationships between affecting factors on the improvement of online shopping. To define these relationships, 16 expert opinions on management and information technology were taken. The results show that the model includes seven factors: Channel Quality, Website Quality, Product Features, Advertising, Transaction Quality, Customer Satisfaction and Online Shopping Improvement. Website Quality, Product Features, Transaction Quality have a fundamental role because of high driving power and low dependency. After that, Channel Quality, Advertising, and Customer Satisfaction are at the center of attention. Finally, the goal variable of study - improve online shopping- is placed the third level because of having lowest driving power and highest dependency. Manuscript profile
      • Open Access Article

        16 - Designing Sustainability Comprehensive Framework for Banking: Using Meta Synthesis and Structural Modeling Interpretation
        Emad Nobahar Mahmoud Dehghan Nayeri Adel Azar Ali  RajabZadeh ghatari
        Today, bank Businesses are pressured by their stakeholders to address sustainability issues in their activities. Consequently, attention to sustainability and social responsibility in the banking business is increasing day by day. Accordingly, the main purpose of this s More
        Today, bank Businesses are pressured by their stakeholders to address sustainability issues in their activities. Consequently, attention to sustainability and social responsibility in the banking business is increasing day by day. Accordingly, the main purpose of this study is to provide a framework for sustainability in bank Business. To this end, by using the Meta-synthesis approach, the 268 open codes related to sustainability in the banking industry were extracted from related articles and related studies and these open codes formed 59 axial codes. Then, these axial codes were categorized based on similarities in concepts to 10 themes of economic partnership, financial factors, energy use, environmental action, community participation, development of human resources, customer relationship, products and services, human rights issue , and governance. In the following, they were categorized into four including economic, social, and environmental and governance sustainability. Moreover, ISM structured the relationships between the themes while leveling them in a structural model based on the experts’ interprets. According to the results, the theme of human rights is at the lowest level and considered as the basis for bank sustainability. In addition, human rights, human resources, products and services, and customer relationship themes were placed in the independent area of the MICMAC chart that shows the key role and influence of these factors on other factors in the sustainability of bank business. Manuscript profile
      • Open Access Article

        17 - Analysis of the relation of investment criteria in the development of technology based on plan, project and portfolio Using ISM and DEMATEL
        mohamadali afsharkazemi   hamed soufi
        Today, technology development success is a multi-dimensional concept that is linked to the dynamics and complexity of the environment. Hence, identifying fundamental performance indicators for investing in technology development is important. The purpose of this study i More
        Today, technology development success is a multi-dimensional concept that is linked to the dynamics and complexity of the environment. Hence, identifying fundamental performance indicators for investing in technology development is important. The purpose of this study is to achieve quantitative and qualitative analysis of key indicators together in the correct decision-making path for investment in technology development. In this research, the criteria for success with the new approach in terms of plan, project and portfolio differences are identified, categorized and their significance is measured by a questionnaire. In the following, the relationships between the criteria with two qualitative and quantitative approaches were determined and analyzed using interpretive structural modeling and DEMATEL technique using the opinions of industrial and academic experts in two separate groups. By comparing the results of the two groups, the difference Opinions in the judgments of academic and industrial experts are characterized by two quantitative and qualitative approaches. Achieving an analytical qualitative model of how the indicators interact, as well as determining the magnitude of the impact intensity and impact and the importance of each of them based on the level of interactions, the academic and industrial viewpoints, and the determination of the suitability of the judgments of the two groups, one of the research achievements. Correct analysis based on qualitative and quantitative results of research can be a basis for decision makers to develop different scenarios in the direction of making investments Successful in the field of technology development. Manuscript profile
      • Open Access Article

        18 - Identification and analysis of the service capabilities in Iran’s small enterprises (SEs) using integrated interpretive structural modeling and fuzzy MICMAC approach
        davod khosroanjom Ali Rajabzadeh Ghatary عباس  مقبل
        From a resource-based view, service delivery relies heavily on the resources and capabilities of the organization to create sustainable competitive advantage over the long term. In reviewing the literature, no research has been conducted on the relationship between dime More
        From a resource-based view, service delivery relies heavily on the resources and capabilities of the organization to create sustainable competitive advantage over the long term. In reviewing the literature, no research has been conducted on the relationship between dimensions and criteria of the service capability apart from firm performance and the relationship network and their effectiveness have not been analyzed and the focus of the research has been on the relationship between dimensions and firm performance. The purpose of this study is identify the service capability criteria and use interpretive structural modeling to structure the relationships between these criteria as well as the use of the fuzzy MICMAC analysis to cluster the criteria. Therefore, based on a resource-based view, the service dimensions and capabilities including management, organizational, marketing and service quality were comprehensively identified and extracted through subject literature and interviews with 11 experts. The results showed that according to ISM model "Corporate quality", "interactive quality", "planning, control and integration of activities" and "differentiation of activities and level of centralization" are important criteria that are the basis of the structure of capability services are considered and also with respect to the fuzzy MICMAC analysis the criteria of "analysis and formulation of the strategy", "planning, control and integration of activities" and "physical quality" were classified as the "most important" criteria of service capabilities that have high power to influence they have other criteria, so Iran's small enterprises need to take major steps to strengthen this criteria Manuscript profile
      • Open Access Article

        19 - Presenting a Model to Improve the Performance of Government Organizations with Emphasis on Innovation and Organizational Values: An Interpretive Structural Modeling Approach
        Ismail  Ghaderifar Mir Hadi Moazen Jamshidi abbasali Arfa
        The purpose of this study is to provide a model to improve the performance of government organizations with an emphasis on innovation and organizational values. The participant of the study consists of university professors and experts in the field of study who have bee More
        The purpose of this study is to provide a model to improve the performance of government organizations with an emphasis on innovation and organizational values. The participant of the study consists of university professors and experts in the field of study who have been selected by purposive sampling. Finally, 10 university professors and experts, including managers and experts in the field of organization, answered the questions. Experts in this study were people who had at least 15 years of experience in studying, teaching or working in the field of government organizations and organizational performance. Sampling continued until the theoretical saturation stage. Also, to determine the reliability of the measuring instrument, the value of ICC coefficient in terms of compatibility and absolute agreement was approved. Interpretive structural modeling approach using Matlab software was used to analyze the data. The results showed that the staff empowerment factor in relation to the research topic and presenting an effective model in order to improve and enhance the performance of government organizations has the highest impact and the least impact and this factor has been targeted as a variable of this research. Also, the research findings showed that the transformational leadership factor has the most impact and the least impact in the current model from other components. This factor is due to high conductivity and low dependence of influential variables or in other words stimuli Manuscript profile
      • Open Access Article

        20 - Presenting a Model to Explain the Empowerment of Knowledge Capitals with Using Interpretative Structural Modeling
        Ebrahim Rajabpour  
        With the emergence of the knowledge economy, human capabilities known as the most unique and sustainable competitive advantage for organizations in the current rapidly changing environment. Therefore, in this period it is essential and undeniable to paying special atten More
        With the emergence of the knowledge economy, human capabilities known as the most unique and sustainable competitive advantage for organizations in the current rapidly changing environment. Therefore, in this period it is essential and undeniable to paying special attention in the knowledge and skills of human resources and empowerment of these unmatched capitals in organizations. The aim of this study was to identify factors influencing the empowerment of knowledge capitals and ultimately provide a model for Research Institution of Petroleum Industry, using interpretative structural modeling. With comprehensive review of the literature, eight factors were identified to explain the empowerment of the Petroleum Industry Research; then using interpretation of structural modeling, factors graded at five levels. Then, after determining the levels each of the factors and taking into account the availability of the final matrix, the final model of interpretation were drawn. The results showed that factors such as training and development, characteristics of personality, organizational structure and the nature of the job effect more than other factors in relation to empowerment in Research Institute of Petroleum Industry. Manuscript profile
      • Open Access Article

        21 - Identifying and Modelling of Challenges for Implementing E-Learning in the Iranian National Gas Company: An Interpretive Structural Modeling (ISM) approach
        farzane tari  
        The purpose of the present research is to identify the framework of the relationships of progressive challenges for implementing electronic education with interpretive structural modeling approach (ISM) in the National Gas Company of Iran. The methodology of the researc More
        The purpose of the present research is to identify the framework of the relationships of progressive challenges for implementing electronic education with interpretive structural modeling approach (ISM) in the National Gas Company of Iran. The methodology of the research from the viewpoint of purpose is functional and from the viewpoint of data gathering is qualitative. In this research, first the related evidence and research were examined based on accessible sampling method. Then, identification of the items related to challenges of applying electronic education was done. In the next step, based on interactive management method and by using interpretive structural modeling (ISM) software, which is one of the methods of qualitative research, the viewpoints of 7 experts in the field of electronic education in the National Gas Company of Iran, who were selected purposefully, 7 items were determined as the final challenges of applying electronic education. Eventually, the structure of the relationships among these items and the level of their significance was depicted in the form of an interactive network. According to the final results of the survey, the most important critical factors of application of electronic education in the staff section of the national gas organization were in lack of instruction and weakness in providing laws and regulations, lack of algorithm and specific executive method, weakness in network communication, improper information giving about the capacities of electronic education, insufficient content, incorrect execution of electronic education, and lack of incentive on the side of staff members. identification of the interrelation of critical factors showed that lack of instruction and weakness in providing laws and regulations was one of the most fundamental challenges of applying electronic education in the national gas organization, which has had remarkable impact on other critical factors. The applications of the findings of the research and suggestions for future research have been provided at the end of the paper. Manuscript profile
      • Open Access Article

        22 - A Model of Empowering Administrative System Employees Based on Components of Organizational Intelligence and Organizational Interpersonal Relationships (A Case Study: Electricity Industry of Sistan and Baluchistan Province, Iran)
        Fatemeh khoshhal Alireza  sargolzaie Zahra Vazife
        Human resource is the main focus of behavior and performance in the organizations, and hence they should concentrate on their human resources in order to achieve more effectiveness and realize their mission and goals. Currently in organizations, new paradigms are based More
        Human resource is the main focus of behavior and performance in the organizations, and hence they should concentrate on their human resources in order to achieve more effectiveness and realize their mission and goals. Currently in organizations, new paradigms are based on empowering human capital to take advantage of individual abilities for dealing with uncertain and complex conditions and realize their plans and goals, which could lead to the survival and success of the organization. Considering the significance of the performance of the electricity industry, the purpose of this research was to provide a model of empowering the employees of the administrative system based on the components of organizational intelligence and organizational interpersonal relationships. The research method was applied in terms of nature, was descriptive in terms of data collection, and was a survey in terms of implementation method. The tool for collecting data included a questionnaire. First, the dimensions and indicators of empowerment, organizational intelligence, and organizational interpersonal relations were identified based on library studies and interviews with experts, and then interpretive structural modeling was used to determine and analyze the relationships between dimensions and indicators. The results of the research showed that the performance management index is located at the seventh level, which is the most important index. The foundation of employee empowerment is based on performance management, and in any action to empower employees, enough attention should be paid to the significant effect of this indicator on the macro variables of the organization. Also, the role impact index was placed at the first level, which had the highest dependence. Manuscript profile
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        23 - Presenting a practical Model to Strengthen the Tax Paying Culture in Iranian Enterprises : ISM approach
        Davood Kiakojouri Karim Jahandar Lashaki mehran maranjory mohamad mehdi porpasha
        The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 More
        The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 university professors and experts answered the questions in the form of structured interviews. Experts in this study were people who have at least 10 years of experience in studying, teaching or working in the field of taxation. Also, to determine the reliability of the measuring instrument, the value of ICC coefficient in terms of compatibility and absolute agreement was approved. Interpretive structural modeling approach using Matlab software was used to analyze the data in the qualitative part. The results of the interpretive modeling section showed that the final model obtained consists of 6 levels. The factor of following the tax laws in relation to the subject of research and presenting a model for strengthening the culture of paying taxes is more effective and in contrast to the factors of religion and social media have the most impact and the least impact. Also, the results of Mick Mac analysis showed the first factor(electronic infrastructure), The second factor (effective tax rate),The fourth factor (management ability and attitude), the Seventh factor (justice and trust in the tax system), And the twelfth factor (transparency of tax policies) have been research's Strategic variables. Manuscript profile
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        24 - A model for developing disabled tourism in the city of Yazd
        Mir Mohhammad  Asadi Mehdi Bassouli Yasamin Boroumandzad
        Traveling always brings with itself a sense of rejuvenation, hope, and abandonment from daily activities. Most experts recommend traveling to the elderly, the disabled, and the veterans. The main issue for disabled people is their being ignored in the Iranian tourism ne More
        Traveling always brings with itself a sense of rejuvenation, hope, and abandonment from daily activities. Most experts recommend traveling to the elderly, the disabled, and the veterans. The main issue for disabled people is their being ignored in the Iranian tourism network. Many urban and public spaces lack the proper facilities and are hard to use. People with disabilities have less or limited opportunities to enjoy tourism activities. Disabled tourism needs particular attention since Yazd was named a World Heritage by UNESCO. This research designed a model of the factors that influenced developing disabled tourism in Yazd. Reviewing the literature, we identified 15 essential factors, which were revised and modified into 13 after interviews with some experts. Using cognitive mapping technique and interpretive structural modeling, we designed a model for essential factors. The results showed that the most critical factors in developing disabled tourism included the role of the government in promoting such tourism, a customized transportation system for the disabled, and security. Manuscript profile
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        25 - Assessing Social Entrepreneurship Criteria in Rural Tourism Development: A Case Study of Gilan Province, Iran
        Hamed Fallah Tafti Fatemeh Doozandehziabary Asghar  Nabil
        In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for More
        In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for rural development. To this end, social entrepreneurship and tourism are given specific priority, the promotion of which could prepare the grounds for the development and progress of rural areas. Therefore, considering the fact that social entrepreneurship criteria are of great importance in rural tourism development and that few studies have so far been conducted on the assessment of the effectiveness of such criteria in fulfilling the development goals, this study sought to investigate social entrepreneurship criteria in rural tourism development in Gilan province, Iran. To this end, first, the criteria for social entrepreneurship in tourism were identified by reviewing the related literature. Then, a researcher-developed questionnaire was administered to thirty-five entrepreneurs, experts, and professionals in the field of tourism with at least five years of working experience who were selected via snowball sampling to identify the significance of each criterion with regard to the other ones. Finally, the investigated criteria were ranked using Interpretive structural modeling (ISM). According to the findings of the study, nine levels were identified for the ranking of the investigated criteria, with the ninth level, that is belief in entrepreneurship and the creative use of resources, being the most influential social entrepreneurship criteria involved in rural tourism development in Gilan province. Manuscript profile
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        26 - An analysis of e-tourism implementation factors: A Case Study of the Hamadan province, Iran
        Abbas Sadeghi Pouryani Abolfazl Tajzadehnamin alireza slambolchi Mansour  Esmaeilpour Ali Asgari Sarem
        In the new world of tourism, information technology is used to manage tourism destinations, develop business models, and interact with tourists. Thus, in a tourism destination, the alignment of IT-based practical actions needs to be taken into account. This study set ou More
        In the new world of tourism, information technology is used to manage tourism destinations, develop business models, and interact with tourists. Thus, in a tourism destination, the alignment of IT-based practical actions needs to be taken into account. This study set out to analyze the influential factors involved in implementing e-tourism and develop a useful model in this regard, trying to propose operational actions based on the evaluation scores of the factors in the area under study. These factors were obtained from the related literature using thematic analysis. Moreover, interpretive structural modeling was used to determine the relationships between the factors and complexity reduction. The study’s statistical population comprised Hamadan’s tourism experts who were selected via purposive sampling. The study’s findings showed that out of the eleven factors involved in implementing e-tourism, social factors (governmental laws and policies, public awareness and culture, and sense of trust and justice) were the main driving forces. The dependence of technical factors (IT infrastructures in tourist attractions and destination management organizations) on other factors was found to be greater than the other ones. Moreover, based on the study’s results, specific measures were proposed for implementing information technology in Hamadan’s tourism industry through capital asset acquisition projects, private investment projects, and executive activities. Manuscript profile
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        27 - Provide a Model for the Development of Sports Tourism with an Emphasis on Entrepreneurial Marketing
        Mohammad mahdi Gorzin parviz saeidi سید محمدرضا حسینی zeinolabedin fallah
        Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, exports and economic growth of countries. Sports tourism is one of th More
        Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, exports and economic growth of countries. Sports tourism is one of the fastest developing sectors in the tourism industry. The purpose of the current research was to provide a model of sports tourism development with an emphasis on entrepreneurial marketing in the northern provinces of Iran. The current research is applied in terms of purpose and descriptive-correlation based on the method. In the first step, the factors affecting the development of sports tourism were identified with an emphasis on entrepreneurial marketing through interviews with 11 academic experts. The output of this step was 31 components in 7 dimensions format. Then, in the second step, the identified dimensions were leveled with interpretive structural modeling method and clustered with Micmac analysis, which was analyzed using Excel software. The results showed that the dimension of value creation is at the first level and the dimensions (progressiveness, focus on innovation, opportunity-oriented, customer orientation, leveraging resources) are at the second level, and the dimension of risk management is at the third level, and the dimension of value creation is in the dependent cluster, dimensions ( Being a leader, focusing on innovation, opportunity-oriented, customer orientation, leveraging resources) are placed in the connected cluster and risk management dimension in the independent cluster. Manuscript profile
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        28 - Presenting the structural model of the green human resource management implementation process using the fuzzy interpretive structural modeling method
        mohammadhossein kabgani,
        Green human resources management, as a strong tool that takes the role of human factors, can help organizations to fulfill their social responsibilities in order to protect the environment. This research has been carried out with the aim of systematically reviewing prev More
        Green human resources management, as a strong tool that takes the role of human factors, can help organizations to fulfill their social responsibilities in order to protect the environment. This research has been carried out with the aim of systematically reviewing previous researches in the field of green human resources management, as well as identifying key elements and providing a structural model to implement the green human resources management process in the chemical and petrochemical industries of Bushehr province. By studying thematic literature and using the textual content analysis approach, six basic indicators were counted, and in order to localize them in order to implement green human resources management in the chemical and petrochemical industries, the Delphi technique was used in three rounds. The statistical population of the research was formed by managers and experts familiar with the subject and working in the field of petrochemical industries. A researcher-made questionnaire was used to collect data, and its validity and reliability were also confirmed. In order to design the structural model of the effective indicators for the implementation of the green human resources management process, the interpretive structural modeling approach in the fuzzy environment was used to manage linguistic ambiguities in judgments. The results of the modeling and analysis of Mik Mak showed that individual, group and organizational indicators are among the basic and influential indicators in the field of Sabza's human resources management; Therefore, managers are suggested to emphasize and pay more attention to this group of indicators. Manuscript profile
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        29 - Provide a Model for the Development of Sports Tourism with an Emphasis on Entrepreneurial Marketing
        Mohammad mahdi Gorzin پرویز  سعیدی   zeinolabedin fallah
        M.M.Gorzin P.Saeedi S.M.R.Hosseini Z.Fallah Abstract Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, e More
        M.M.Gorzin P.Saeedi S.M.R.Hosseini Z.Fallah Abstract Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, exports and economic growth of countries. Sports tourism is one of the fastest developing sectors in the tourism industry. The purpose of the current research was to provide a model of sports tourism development with an emphasis on entrepreneurial marketing in the northern provinces of Iran. The current research is applied in terms of purpose and descriptive-correlation based on the method. In the first step, the factors affecting the development of sports tourism were identified with an emphasis on entrepreneurial marketing through interviews with 11 academic experts. The output of this step was 31 components in 7 dimensions format. Then, in the second step, the identified dimensions were leveled with interpretive structural modeling method and clustered with Micmac analysis, which was analyzed using Excel software. The results showed that the dimension of value creation is at the first level and the dimensions (progressiveness, focus on innovation, opportunity-oriented, customer orientation, leveraging resources) are at the second level, and the dimension of risk management is at the third level, and the dimension of value creation is in the dependent cluster, dimensions ( Being a leader, focusing on innovation, opportunity-oriented, customer orientation, leveraging resources) are placed in the connected cluster and risk management dimension in the independent cluster. Manuscript profile