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Open Access Article
1 - The Effect of Strategic Innovation on Customer’s Willingness to Buying: The Moderator role of Innovation Capabilities
esfandyar mohamadi vahid sharafi Saeid Vaisi -
Open Access Article
2 - Enhancing Innovative and Sale Performance through Customer Knowledge Management
Nasser Asgari -
Open Access Article
3 - Investigating the Mediating Role of Commitment and Satisfaction in Relationship between Service Quality and Customers' Retention in Banking Industry (Case Study: Post Bank Iran - Langarud Branches)
haniyeh alijani -
Open Access Article
4 - Model to improve banking by Using customer knowledge management and Mobile Banking and Its Impact on Customer Loyalty
narges rezaei malek -
Open Access Article
5 - A Model for impacts of Investment in IT on customer satisfaction, using Structural Equation Modeling and Path Analysis
jafar bagherinejad behtaj rasouli -
Open Access Article
6 - Assessment of self-serving technologies according to customer’s continuous usage of self-serving banking services
behnam golshahi -
Open Access Article
7 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
maryam mahmoodi -
Open Access Article
8 - An Analysis of Customer Behavior in online shopping of electronic products
Razieh Rouhi DEHKORDI -
Open Access Article
9 - Determine the level of customer satisfaction in e-commerce by using gamification (Case Study: Customers of the Bamilo company site)
Semiramis Torabi -
Open Access Article
10 - A Framework for Identifying and Ranking Criteria for Evaluating the Quality of Electronic Services (Case studies: Golestan website of Payame-noor university)
Hossein Babaee mahmood salehesfahani fateme noorani -
Open Access Article
11 - A model for improving banking services using customer knowledge management and mobile banking and examining its impact on customer loyalty in Bank Mellat
narges rezaei Mohammad rezaei -
Open Access Article
12 - Investigating the effect of using various marketing strategies on social networks on gaining the trust of council customers Investigating ترجمههای investigate فعلفراوانی بررسی کردن investigate, check, peruse, survey, study رسیدگی کردن consider, attend, check, investigate, inspect, investigate استفسار کردن investigate وارسی کردن sift, investigate پژوهیدن investigate, inquire, research, search تحقیق کردن investigate, inquire, verify, assay, interrogate, question اطلاعات مقدماتی بدست اوردن investigate جستار کردن investigate تفتیش کردن inquire, inspect, investigate, revise باز جویی کردن examine, assay, inquire, interrogate, investigate, cross-examine تعریفهای investigate فعل ۱ carry out a systematic or formal inquiry to discover and examine the facts of (an incident, allegation, etc.) so as to establish the truth. police are investigating the alleged beating مترادفها: check outsuss outgive something the once-overscope outinquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up مترادف investigate فعل check outsuss outgive something the once-overscope out inquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up همچنین ببینید investigate
farzaneh milani jafari zenouzi -
Open Access Article
13 - Designing a competitiveness model using strategic cognitive complexity; Investigating the mediating effect of market intelligence
gholamreza Amini Khiyabani davood feiz -
Open Access Article
14 - Presenting a Green Supply Chain Model for Dairy Products with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approaches and Network Analysis Process
ali yousefi mahdi homayonfar abdolaziz pagheh amir akhavanfar -
Open Access Article
15 - A RFMV Model and Customer Segmentation Based on Variety of Products
Saman Qadaki Moghaddam Neda Abdolvand Saeedeh Rajaee Harandi -
Open Access Article
16 - Analysis of Business Customers’ Value Network Using Data Mining Techniques
Forough Farazzmanesh (Isvand) Monireh Hosseini -
Open Access Article
17 - The Innovation Roadmap and Value Creation for Information Goods Pricing as an Economic Commodity
Hekmat Adelnia Najafabadi Ahmadreza Shekarchizadeh Akbar Nabiollahi Naser Khani Hamid Rastegari -
Open Access Article
18 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices)
Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi -
Open Access Article
19 - Propose an E-CRM Model based on Mobile Computing Technology in Pharma Distribution Industry
Alireza Kamanghad Gholamreza Hashemzade Mohammadali Afshar kazemi Nosratollah Shadnoosh -
Open Access Article
20 - The effect of prototyping on the success of new product success with moderator role of customer involvement and Speed of information dissemination (case study: companies located in Khorasan Razavi Science and Technology Park)
Morteza Rojuee Morteza Ghayour Ehsan Sobhani -
Open Access Article
21 - The effect of customer ¬orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior
mahdi Almodarresi Hooshmand Bagheri Gara Bolagh mohammadreza gholami fateme mohammadi -
Open Access Article
22 - A dairy Products Green Supply Chain model with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approach and Analytical Network Process
Ali Yousef Mahdi Homayounfar abdolaziz pagheh amir akhavanfar -
Open Access Article
23 - Developing Customer Knowledge Management Process Model Using Customer Relationship Management Systems
Maryam Ashoori Mona Sharif khani Mohammad Jafar Tarokh -
Open Access Article
24 - The Role of Knowledge Management on Improvement of Marketing Activities Case Study of Active Company in Medical Equipment
Peyman Akhavan Maryam dehghani -
Open Access Article
25 - Integration of Customers in Front-End of Innovation (FEI) by Open Innovation Approach: Generation and Selection of Innovative Product Ideas
Ali Asghar Molaie Babak Shirazi Javad Soltanzadeh -
Open Access Article
26 - The relation between organizational learning culture and customer satisfaction: The mediating role of job satisfaction
مهدی حقیقی کفاش زهره دهدشتی شاهرخ حسن غریبی -
Open Access Article
27 - Investigating the influential factors in the creation of brand equity in higher education (A study of Payame Noor University)
میرزا حسن حسینی رومينا فرهادي نهاد -
Open Access Article
28 - Identify factors affecting Internet Banking Service Quality Case Study: Mellat Bank customers
maryam akhavan مجید باقری -
Open Access Article
29 - The Impact of Customer’s Emotion upon Product Features with Kansei Engineering Approach
gholamreza hashemzade khorasegani Mohammad Reza Bahrami -
Open Access Article
30 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
شادی پارسایی منش Ali Bonyadi Naeini -
Open Access Article
31 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
وجیهه هوشیار Mohammad rostampour -
Open Access Article
32 - Using Meta-Synthesis Method to Proposing a Comprehensive Model of Effective Factors in Persuasive Advertising
sahar mashhadi Tahmours Hasangholi Pouryasouri Soheila Bourghani Farahani abdolhossein karam pour -
Open Access Article
33 - Provide a Model for Customer Advocacy (Detergents Customers in Tehran
mirza hasan hosseini Mohammad MahmoodiMeymand علی اکبر جوکار Farzane sadat hosseiny -
Open Access Article
34 - Investigating the relationship between customer satisfaction and customer complaints and trust in the municipality of Tehran
hamidreza fouladgar abbas saghaee -
Open Access Article
35 - Explaining a model for sacrifice based on customer experience in the hotel industry (four and five stars in Shiraz)
jahanbakhsh rahimi baghmalek seyed abolghasem mira Mohammad Haghighi -
Open Access Article
36 - Math Modeling Customer Satisfaction with Dynamic Planning Approach (Case Study: Saipa Automobile Companies, Iran Khodro and Pars Khodro(
kamran jalilian kameleh nasiri -
Open Access Article
37 - Investigating the behavior of bank customers after the merger of branches with the development of a cluster analysis model; Case Study: Mellat Bank
رضا قسمتی -
Open Access Article
38 - Assessing the impact of passion on social media on intention of revisit tourists with a mediating role of customer interaction with customer (Case study: Tourists of Isfahan city)
Yazdan Shirmohammadi Ramadan Gholami Awati Maryam Mohammadi Moghaddam -
Open Access Article
39 - The effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction (Case study: Razi Insurance customers)
hamid reza masoudi -
Open Access Article
40 - Investigating the Factors Affecting the Performance Evaluation of Social Security Brokers in Isfahan Province
seyedhamid Ghoreishi seyedalireza ebrahimi -
Open Access Article
41 - Investigating the Factors Affecting the Performance Evaluation of Social Security Brokers in Isfahan Province
seyedalireza ebrahimi seyedhamid Ghoreishi -
Open Access Article
42 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
Elham Ramezani Ali Rajabzadeh Ghatary Vahid Baradaran Maryam Shoar -
Open Access Article
43 - Designing an evaluation model of the effective factors on customers’ satisfaction with a system dynamics approach in the ceramic tile industry of Yazd province
amir ehsan Ishaqiyeh Firouzabadi -
Open Access Article
44 - Intelligent Bargaining in Market Using Reinforcement Learning
M. A. Saadatjoo V. Derhami فاطمه سعادت جو -
Open Access Article
45 - Identification and evaluation of factors influencing the culture of E-learning for adoption of IT and implementation of SCRM
میثم کیوانی Mehdi Zrak hossein momeni mahmouei Ali Hosseinzadeh -
Open Access Article
46 - A Study Of Pass Of Risk And Its Review In Case Of Customer-Specific Options
ziba mirzaaqazadeh Reza Maghsoody -
Open Access Article
47 - Relationship between organizational citizenship behavior and customer citizenship behavior and its effect on the performance of Kohgiluyeh and Boyer-Ahmad Gas Company
sajad mousaviabad -
Open Access Article
48 - The Impact of Co-branding Elements on Customers’ Satisfaction and Loyalty in Chain Restaurants in Tehran
Jafar Ahangaran رضا اصلاني -
Open Access Article
49 - Investigating the Effect of Organizational Citizenship Behavior on Service Quality, and Customers' Satisfaction and Loyalty in the Hotel Industry: A Case Study of Mazandaran Province’s Parsian International Hotels
jafar bahari mehdi karoubi Shahla Bahari -
Open Access Article
50 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach
zahra Nikkhah-Farkhani Mohammad shaykhzade -
Open Access Article
51 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels
jafar bahari Shahla Bahari -
Open Access Article
52 - Investigating the effect of Servicescape on Customer Dysfunction Behaviors respect to the Moderating Role of Customer Vulnerability
Alireza Rajabipoor Roghaye Quchani Maryam Ahmadi Zahrani -
Open Access Article
53 - Designing a model for creating a company's value set, taking into account the customer's ethical value and social ethical value
Keyvan Mohbed Hashem NikouMaram Karim Hamdi -
Open Access Article
54 - Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz)
Ramin Bashirkhodaparasti Nasrin Nemati -
Open Access Article
55 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
Davood ariannejad Alireza Pouya Hadi Bastam Ali Hosseinzadeh -
Open Access Article
56 - Investigating the effect of employees' perceptions of corporate social responsibilities on organizational pride and customer service commitment
elahe Maneshdavi seyed mehdi mirmehdi فتانه یاراحمدی -
Open Access Article
57 - A Model for Specifying Role of Business Intelligence in Providing Effective Customer Service in Information Technology Companies
Hassan Rashidi Niloofar Tavaroei -
Open Access Article
58 - Presenting a model of structural equations, The effect of brand sensory experience on brand equity with emphasis on the mediating role of customer cognitive, emotional and behavioral attachment in cosmetic products
Abolghasem Gholamreza Tehrani Houshang Asadollah Serajoddin Mohebbi Shahriar Azizi -
Open Access Article
59 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi -
Open Access Article
60 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah -
Open Access Article
61 - From Introduction to Consumer Behavio: Investigating the Moderator Role od OLE Aesthic Risk and Percived Economic
omid behboodi Zahra Mohamadzadeh Tayebeh Ramezani -
Open Access Article
62 - Compilation of Customer Purchase Behavior Management Model in Insurance Industry
Mohammad Mahmoudi Maymand Taibeh Ramezani Mohammad Mehdi Parhizgar Hadi Movludian -
Open Access Article
63 - Consumer Rights Of Food Products
Mahvash Abolghasem Kashani -
Open Access Article
64 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani