Investigating the effect of employees' perceptions of corporate social responsibilities on organizational pride and customer service commitment
Subject Areas :
elahe Maneshdavi
1
,
seyed mehdi mirmehdi
2
,
فتانه یاراحمدی
3
1 - Msc. of Management Department, Faculty of Management and Economics, Malayer University, Malayer, Iran
2 - Assistant Professor, Department of Business Administration, Faculty of Literature and Humanities, Malayer University, Hamadan, Iran
3 - Assistant Professor, Department of Business Administration, Faculty of Literature and Humanities, Malayer University, Hamedan, Iran
Keywords: Employees' Perception of Corporate Social Responsibilities, Organizational Pride, Customer Service Commitment, Khuzestan Social Security,
Abstract :
In organizations today, lack of sense of responsibility towards customers prevents effective service to them.The purpose of this study was to investigate the effect of employees' perceptions of corporate social responsibilities on organizational pride and customer service commitment in Ahvaz Social Security Organization. This research is applied and descriptive. The statistical population of this research is 210 employees of the Social Security Organization of Khuzestan province. Cochran's formula was used to determine the sample size and the number of samples was estimated to be 126. Sampling in this study was simple random. The data collection tool in this study is a questionnaire. The validity of the questionnaires was confirmed by using the content validity method and their reliability was confirmed by calculating Cronbach's alpha. In this study, to investigate and test the hypotheses and conceptual model, the structural equation approach and Smart Pls2 and Spss 19 software were used. The results of examining the hypotheses showed that social responsibility has a positive and significant effect on organizational pride. It also showed that among the dimensions of social responsibility, legal responsibility and humanitarian responsibility are of the highest importance. The results also show that social responsibility and customer service commitment have a positive and significant effect and finally organizational pride has a positive and significant effect on customer service commitment.
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