رسانه

Open Access Article

1 - The Role of Media Advertising in the Expansion of E-banking Services )Case Study: Saderat Bank of Ardabil(
Ali jafari

The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of th More

The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of this research includes all customers of Saderat Bank of Ardabil. regarding the uncertainty of the number of statistical population in this study, using the morgan table, the sample size is 384 people. samples were selected using multi-stage cluster sampling. SPSS software was used to analyze the data and regression test was used to analyze the hypotheses. the results of the research show that media ads with a beta coefficient of 0.79 and its three dimensions (informing with a beta coefficient of 0.602, convincing with a beta coefficient of 0.644, and a reminder with a beta coefficient of 0.669) on the expansion of the electronic banking services of Sadeghard Bank in the city of Ardebil has a significant positive effect. Manuscript profile

Open Access Article

2 - Criteria for evaluating the effectiveness of social media users - a framework based on social media exploration
rojyar pirmohammadiani shahriyar mohammadi

Nowadays, users' interactive behaviors on social media have become an important and influential resource on marketing activities in various businesses. Despite the importance of this issue, providing appropriate criteria for evaluating the influential behavior of user More

Nowadays, users' interactive behaviors on social media have become an important and influential resource on marketing activities in various businesses. Despite the importance of this issue, providing appropriate criteria for evaluating the influential behavior of users in recent studies has received less attention. For this purpose, in the first step, an innovative theory framework including two main dimensions: potential of the influence and the level of the influence is presented. Then, in order to define criteria for measuring each dimension, by providing a comprehensive and combined classification including three domains, user-based analysis, relationship-based analysis and content-based analysis, exploration techniques Social media has been examined to analyze the effective behaviors of users. In the following, according to the literature review, the criteria of "number of active users", “ranked of users based on the structural indexes and activity", “quality and the subjectiveness of content” have been defined to measure each of the aforementioned dimensions. The criteria proposed in this article are effective for creating dashboards to assess the value of users' influence in various businesses. It also a comprehensive roadmap has been provided for businesses about the data they need to collect and the required techniques to determine each of these metrics through a cross-disciplinary and academic classification of social media exploration techniques. Manuscript profile

Open Access Article

3 - Introducing a genetic algorithm based Method for Community person's stance Detection in social media and news
mehdi salkhordeh haghighi Seyyed Mohammad ebrahimi

News reports in social media are presented with large volumes of different kinds of documents. The presented topics in these documents focus on different communities and person stances and opinions. Knowing the relationships among persons in the documents can help the r More

News reports in social media are presented with large volumes of different kinds of documents. The presented topics in these documents focus on different communities and person stances and opinions. Knowing the relationships among persons in the documents can help the readers to obtain a basic knowledge about the subject and the purpose of various documents. In the present paper, we introduce a method for detecting communities that includes the persons with the same stances and ideas. To do this, the persons referenced in different documents are clustered into communities that have related positions and stances. In the presented method. Community-based personalities are identified based on a friendship network as a base method. Then by using a genetic algorithm, the way that these communities are identified is improved. The criterion in the tests is rand index of detection of these communities. The experiments are designed based on real databases that published in Google News on a particular topic. The results indicate the efficiency and desirability of the proposed method Manuscript profile

Open Access Article

4 - The Geo-discourse of Takfiri IS group and its Media Representation- with emphasis on digital media

This essay would explore the media dimension of operations of takfiri-terrorist IS group. To do so we will study the discourse making process of IS throughout virtual space and Virtual Networks. This article argues that establishing a discoursive system and articulating More

This essay would explore the media dimension of operations of takfiri-terrorist IS group. To do so we will study the discourse making process of IS throughout virtual space and Virtual Networks. This article argues that establishing a discoursive system and articulating ideational concepts that construct the positions of Self and Other and give them a hegemonic status is possible via virtual networks and with enjoying of media ploys. In this regard the main question of this essay is about the evaluation of the level of efficacy of these media arenas for IS and assesing the opportunities or by contrast the threats offered by them for IS’s activism. Our hypothesis is that virtual space is useful for IS and this group thanks to a professional approach to social networks and knowing the function of media, can establish a media terrorism by psychological operation and therefore complete its geopolitics actions. Manuscript profile

Open Access Article

5 - Political Pluralism: In-between Theory and Reality
Mohsen Abbaszadeh Marzbali فرزاد سوری

Power, its distribution, and the quality of government relation with citizens and groups and the amount of their influence on the political decision-making processes are of the most fundamental questions encountering politics researchers. The aim of pluralism in status More

Power, its distribution, and the quality of government relation with citizens and groups and the amount of their influence on the political decision-making processes are of the most fundamental questions encountering politics researchers. The aim of pluralism in status of a theoretical approach toward politics is specification and measurement of these issues; therefore, it defines politics as the arena of competition for different groups who have access to different sources; as a result, no single group can dominate others completely, and political decisions were seen as the outcomes of balance among forces and an open process. After specifying this approach in association with the democratic thought and the comparison of previous and recent conclusions of it, this article reviews its concrete implications in political order so as to assess the accuracy of its analyses in practice; therefore, in answering to this question that do the available political reality assert the theoretical hypotheses of the pluralist approach, it takes an intermediate status (depending on the kind of conclusion from pluralism). Manuscript profile

Open Access Article

6 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
Masoud Tosifyan Ali Ramezani

10.7508/roshdefanavari.2018.14.007

Given that Brand marketing in social media is one type of digital marketing that aims to communicate with audiences and customers in order to provide products, services and business, so that social media can be used for Internet marketing. The aim of this study is to in More

Given that Brand marketing in social media is one type of digital marketing that aims to communicate with audiences and customers in order to provide products, services and business, so that social media can be used for Internet marketing. The aim of this study is to investigate the effect of brand marketing on brand equity and consumer behavior. This study is an applied research with qualitative approach. The population of this study was Iranian consumers of social media brands (customers) whose number is unlimited. Due to their unlimited number of samples, the Cochran formula was used to determine the sample size and randomly selected 385 random errors of 0.05 by simple random sampling method. To invenstigate the research hypotheses, a questionnaire was used for data collection. In the inferential statistics, firstly, the dimensions were determined and the indexes were extracted. After checking the reliability and validity of the questionnaire, to normalize collected data, Kolmogorov smirnov test was applied. Then the research hypothesens were examined using pearson correlation test and structural equation modeling. Based on the results, all assumptions were accepted. As marketing efforts of brands in social media had the highest impact on the consumer brand value of 0.95. Manuscript profile

Open Access Article

7 - A Critical Approach to the Content of Cyberspaces in Philosophical Communities of Inquiry
Mehrnoosh Hedayati Elham Sabery

Philosophical communities of inquiryenjoy a practical, rational and philosophicalattitude toward the development of critical,creative, and controlling insight into thesurrounding issues. Since a great deal ofpeople’s ideas, beliefs, thoughts, andworldviews are under the More

Philosophical communities of inquiryenjoy a practical, rational and philosophicalattitude toward the development of critical,creative, and controlling insight into thesurrounding issues. Since a great deal ofpeople’s ideas, beliefs, thoughts, andworldviews are under the influence ofcyberspaces in the present time, particularlyin modern communities, it is necessary todevelop a critical approach among childrenin dealing with the contents of thecyberspaces, and teach them how toconfront with these immense informationprovided by these centers. The presentpaper, as carried out with the participationof children in philosophical communities ofinquiry, is an attempt to enhance the critical,creative and accountable ability of childrenin confronting with the content and existinginformation of the cyberspaces. An analysisof the data as collected by Covariancemethod with %99 certainty in twelvesessions indicate that the participation ofstudents in philosophical community ofinquiry can affect their critical thought skillsincluding the skills of inductive anddeductive reasoning, analysis of mediamessages, enhancing self confidence, andincreasing hypothesis making ininternet(p≤0.01). Accordingly, we canbenefit from the teaching program of“philosophy for children” in deepening ourunderstanding of information in cyberspacesand reducing the destructive impacts of thisinvaluable and overall media. Manuscript profile

Open Access Article

8 - Designing a Management Model for Acceptance New Media Technologies (Media Convergence emphasis
Babak Rahnavard Kamran MohamadKhani Aliakbar Farhanghi Amir Hossein Mohammad Davoudi

This study aim, design a model for acceptance and transfer new media technologies (media convergence emphasis), research methodology is applied research(descriptive) and data collection methods implemented with mix method (qualitative and quantitative),at first stage, r More

This study aim, design a model for acceptance and transfer new media technologies (media convergence emphasis), research methodology is applied research(descriptive) and data collection methods implemented with mix method (qualitative and quantitative),at first stage, researcher reviewed a literature in media technology transfer to identification effective components and indicators, at qualitative part of the research, Selected 10 media industry experts to interviewed for identify effective indicators, in quantitative research part, researcher made questionnaire was distributed in the statistical sample of 300 responder from the population of the study and 285 questionnaires were returned. After analyzing , questionnaire responses with Spss software, Cronbach's alpha coefficient (reliability) was obtained α=0.881 and finally using structural equation modeling (SEM), to design a model, evaluation of the model show an absolute fit index (root mean square error 0.094 and chi-square 0.00), Incremental Fitness index of 0.886 and Frugal Fitness index 3.48 ,which indicates the acceptability of the model is introduced and to determine the degree of appropriateness, the second questionnaire was designed and distributed to responds by 30 experts of media and communications, analyze with one sample t test of utility models at 95 percent approval, then using the Friedman test measures the highest and lowest on the model, they were ranked Manuscript profile

Open Access Article

9 - Designing a model of spiritual behavior in media organizations
Aliakbar Farhangi Abbas ali Rastgar Azim Zarei

The present study aimed to develop and present a suitable model for the spiritual behavior of media organizations. This research is based on the fundamental purpose and applicability of the method and how to collect data is a descriptive survey and correlation type, and More

The present study aimed to develop and present a suitable model for the spiritual behavior of media organizations. This research is based on the fundamental purpose and applicability of the method and how to collect data is a descriptive survey and correlation type, and from the viewpoint of how the research is carried out as a type of qualitative research in which the exploratory approach and the research strategy "Theory Data Foundation " Used. The statistical population of the study consisted of experts in the field of spirituality and media. Using sampling method, 15 people were selected as sample. Deep exploratory interviews were also used to collect data. After the triple stages of open coding, central coding and the selective coding of the categories, concepts and dimensions extracted, a new theory, the very model of spiritual behavior in media organizations, was designed. It is hoped that by applying the model presented in this study and by increasing the understanding of employees and managers and media organizations about the process of streamlining spiritual Manuscript profile

Open Access Article

10 - Proposing a model of knowledge-based companies development, with emphasis on the role of the media
Nader Godini Mehrdad Matani Ali Falah Assadollah Mehrara

The development of knowledge-based companies are necessary for the economic growth of the country. But there are many theoretical weaknesses in the development of these companies, especially in their conceptual models. The purpose of this study is the modification of th More

The development of knowledge-based companies are necessary for the economic growth of the country. But there are many theoretical weaknesses in the development of these companies, especially in their conceptual models. The purpose of this study is the modification of the conceptual model to improve the development path of these companies. A systematic conceptual model for the development of companies, with considering the strategic role of the media, is the purpose of this paper. Firstly, the definitions, indicators, dimensions of knowledge-based companies, and the previous efforts related to them are discussed. The type of research is qualitative and is analyzed based on Grounded Theory methodology. The conceptual model is based on field observation and systematic interviews with 21 managers related to the development of knowledge-based companies, science and technology parks, and growth centers in Iran. The results show that the development of knowledge-based companies is due to the strategic role of media, which is included education, culture, information, and guidance. According to the development strategy of a knowledge-based company, the consequence of the process is enhanced by television and internet. On the other hand, the process is affected by base conditions such as culture, supervision, economics, media activities, as well as environmental conditions such as the academic capacity, websites, intellectual property, laws, sponsorship, Internet, industry, and politics. Trans nationalization of products, reduction of dependence, improvement of product quality, policy, decision making, strategy development, promotion of activities, employment growth, are the consequences of media's role in the development of knowledge-based companies. Manuscript profile

Open Access Article

11 - The Impact of Organizational Social Capital on Knowledge Sharing in Media Organizations: Case study in Center of New Media in Islamic Republic of Iran Broadcasting
behrooz ghlichlee amir hatami

The present study tried to evaluate the impact of organizational social capital on knowledge sharing in media organizations. In this regard, center of new media in IRIB as a major media organization in the country was studied. The descriptive survey was used as a resear More

The present study tried to evaluate the impact of organizational social capital on knowledge sharing in media organizations. In this regard, center of new media in IRIB as a major media organization in the country was studied. The descriptive survey was used as a research method. In this study, Nahapiet and Ghoshal (1998) social capital model was used to evaluate the social capital and Chang et al. (2013) Model for checking the status of organizational knowledge sharing. The data collection tool was the questionnaires of abovementioned models and the reliability of the questionnaires were satisfying. A sample for this research is 97 people of center of new media in IRIB. Data compiled was examined by the software of structural equation PLS. The results of the model were satisfying. The results of path analysis showed that organizational social capital on knowledge sharing has a significant and positive impact. It was also found among the three dimensions of social capital (Structural, relational and cognitive), the structure and relationship of social capital dimension have a significant effect on knowledge sharing. Manuscript profile

Open Access Article

12 - Emerging the Model of Social Media Usage in employee's training based on the Grounded Theory (Case Study: Banking Industry)
Hasan boudlaie ali noghreh abbas nargesian

Nowdays, training is recognized as one of the most important factors that increase the effectiveness and efficiency of employees. Social media has been also increasingly used in employee training in recent years. Therefore, the purpose of this study is to identify the v More

Nowdays, training is recognized as one of the most important factors that increase the effectiveness and efficiency of employees. Social media has been also increasingly used in employee training in recent years. Therefore, the purpose of this study is to identify the value of social media in organizational learning through finding the perspectives of training managers and experts, then to emerge a model of social media usage in employee’s training. This qualitative study is based on grounded theory approach. The research data were collected through semi-structured interviews with 15 managers and training experts of banks in Tehran who were selected by random sampling. Data analysis was performed in three stages of open coding, axial coding, and selective coding, and based on this a qualitative model of research was designed. The results of this study reveal the extraction of over 110 initial codes of interviews and 78 concepts and 18 categories in the paradigmatic paradigm including: central category (interactive technology-based learning), causal conditions (senior management support, change management, Competency-based HRM, Audience-driven approach), Contextual Conditions (corporate organizational culture, organizational agility, organizational policies, technological infrastructure), Interventional Conditions (Poor Technological Infrastructure, Inadequate Financial Resources, Lack of Staff Awareness), Strategies (Knowledge Management, Teamwork activities), Consequences (Reducing training costs, Improving employee performance, Training effectiveness, continuous learning). Manuscript profile

Open Access Article

13 - Evaluate the Effects of Service Innovation, Social Media Marketing, and Social Support on Value Co-creation
akbar hoshyar Alireza Rousta

The present research has evaluated the effects of service innovation, social media marketing and social support on value co-creation in Iran Khodro Company.This research is based on the achievement of the development-applicative type and based on the objectives of the d More

The present research has evaluated the effects of service innovation, social media marketing and social support on value co-creation in Iran Khodro Company.This research is based on the achievement of the development-applicative type and based on the objectives of the descriptive type of the case that the necessary data has been collected by the survey method. The statistical population of the research consisted of two sections, in the first section, all the customers of Iran Khodro Company in the 5 districts of Tehran, and in the second section, the employees of the agencies in the mentioned areas were included. 384 people and 50 people were selected based on available random sampling in the customer section using non-probability quota sampling method. Regarding the theoretical foundations and background of the research, using library resources and in the field part, the tool for collecting information is a standard questionnaire. The data were analyzed by structural equation modeling using Smart PLS software. The results of research hypotheses indicate that social media marketing, service innovation has an effect on value co-creation from both customers and employees, and the effect of social support on value co-creation is confirmed by employees but not by customers. Not approved. Therefore, focusing on innovation in services, organizations should try to strengthen value co-creation through social media marketing and social support from both the perspective of employees and customers. Manuscript profile

Open Access Article

14 - Changing attitudes toward menstrual taboos from Primitive Societies to the Age of Media (A Systematic Review)
Zahra Zare soode dashtiane shiva zare

10.52547/fash.2.1.39

Aim: Menstruation is a biological process and it is regarded as a milestone in women’s life. But these cultural and social processes are so intertwined that made a wide range of rules and restrictions(as taboo) about menstruation and women’s function. Taboos restricts w More

Aim: Menstruation is a biological process and it is regarded as a milestone in women’s life. But these cultural and social processes are so intertwined that made a wide range of rules and restrictions(as taboo) about menstruation and women’s function. Taboos restricts women’s behaviors and have a negative effect on their physical and mental health. In this case the aim of this study is to considering the role of media in persistence and lessening menstrual taboos. Methodology: It was a systematic review study. Related keywords have been searched in PubMed, Springer, ScienceDirect, SID, Noormags and Civilica data and related articles which have been published between 1950 to 2021 were extracted. Findings: The frequent ideaology about menstruation in societies is silence and denial, a view that most media reproduce and strengthening it in different ways. But giving various information about menstruation without bias in different ways may lead to normalization and lessening menstruation taboos. Results: the normalization process of menstruation needs time but with interfering in media’s framework as a change, we may lead the society to the normalizing it. Media as a great and available source of information, can be used as a powerful tool in educating and breaking menstruation taboo. Manuscript profile

Open Access Article

15 - Fashionism and Youth: An Emerging Social Problem
Javad Maddahi Alireza Ghobadi

Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural fa More

Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural factors related to youth fashionism. The research method was survey and the statistical population of this research was the youth of Tehran. The sample size was 387 people which was obtained by using Cochran's formula and the sample was selected by multi-stage cluster sampling method. The data collection technique is combination of researcher-made and standard questionnaire that was evaluated for validity and reliability. The reliability measurement through Cronbach's alpha test shows an acceptable level. According to the findings of this study, there is a significant relationship between the variables of age, parental education, social class, personality, public media and social networks, religiosity and fashion. The results of regression analysis show that according to the adjusted coefficient of determination in the regression equation, 50.3% of the variance of the dependent variable is explained by independent variables. Individualism showed the strongest relationship with fashion. Also, in the section of structural equation path analysis, the model indices have an acceptable fit. Manuscript profile

Open Access Article

16 - The role of information and communication technology in the globalization of the media industry
sohila goodarzi

New communication technologies have not only affected the range of audiences, but have even been able to question the foundation of classical communication theories. For example, the sender, channel, and receiver model in traditional communication theories has become a More

New communication technologies have not only affected the range of audiences, but have even been able to question the foundation of classical communication theories. For example, the sender, channel, and receiver model in traditional communication theories has become a model of content-producing communities with the advent of media such as user-centric networks or social networks, in which each person is a sender and receiver continuously at all times and has multiple roles. In this communication channel. These technological developments inherently contain challenges and threats that some experts have referred to as soft warfare, but this is just a coin, these developments apply to all countries of the world, and if anyone is to be harmed, it is certainly that society. Will be the one to take a defensive guard against these technologies. The introduction and development of new technologies in media organizations have brought about many changes that have affected the structure and management of media organizations. This article tries to study the impact of new technologies on the media and its developments on a case-by-case basis. Manuscript profile

Open Access Article

17 - Examining the Role of a Community’s Social Media-based Destination Brand in Winning Tourists’ Hearts Towards Co-Creating Values and Visiting the Place
Zohreh Ali Esmaili Armin Goli

10.61186/journalitor.36134.11.23.155

This study sought to investigate the role of a community’s social media-based destination brand in winning the tourists’ hearts and convincing them to co-create values and visit the community. The population of this applied survey study comprised of Ramsar visitors who More

This study sought to investigate the role of a community’s social media-based destination brand in winning the tourists’ hearts and convincing them to co-create values and visit the community. The population of this applied survey study comprised of Ramsar visitors who discussed it as a travel destination on social media and had used social media to choose Ramsar as a tourist destination. In this regard, 73 media sources where Ramsar had been discussed were selected using a judgmental sampling method. The required data were collected through electronic questionnaires from 384 visitors (out of 450 visitors) who were selected through non-probability convenient sampling. The collected data were then analyzed via SmartPLS software using structural equation modeling and path analysis technique. The findings of the study suggested that a community’s social media-based destination brand had a positive impact on the visitors’ enjoyment of the place, loving the place, and positive surprise towards the destination, persuading them to participate in the co-creation of values and thus revisit the place. Manuscript profile

Open Access Article

18 - The educational role of the media in preserving the environment
Mohammad diba

In today's world, the environment has become a vital issue. The destruction of the environment is happening at an incredible rate these days. Today, the media play an important role in informing and educating the environment, so the influence of the people on the media More

In today's world, the environment has become a vital issue. The destruction of the environment is happening at an incredible rate these days. Today, the media play an important role in informing and educating the environment, so the influence of the people on the media affects the type of behavior and attitude towards the environment. The first step in promoting the general culture of environmental protection requires environmental education in all sectors, especially children and adolescents as ambassadors of the environment in society. It deals with their impact on the behavior and culture of the people and society. In order to promote the general culture of environmental protection in the country, for this purpose, the views of experts, books, study and research background will be studied. Control of environmental factors plays a key role in promoting environmental health, and environmental pollutants that have a certain diversity, extent and complexity can endanger environmental health, so since the media is one of the most important means of mass communication, they should be Used to control environmental factors that enhance people's culture in preserving the environment. Today, the mass media is considered as one of the most important and in some cases irreplaceable channels in the process of transmission, stabilization, change, justification and even control of environmental factors, and this discussion addresses this issue. Manuscript profile

Open Access Article

19 - IRIB and Addiction Prevention, Content Analysis of Shock Documentaries with an Emphasis on Addiction
amir Hajiali asgari soraya ahmadi parnaneh Pishnamazi

Media has been a significant role to shape the thoughts, beliefs, values, culture and awareness. Today with the intelligent use of media, it is possible to introduce social issues, prevent and confrontation. Addiction is one of the most common social issues that trouble More

Media has been a significant role to shape the thoughts, beliefs, values, culture and awareness. Today with the intelligent use of media, it is possible to introduce social issues, prevent and confrontation. Addiction is one of the most common social issues that trouble our country. Therefore, addiction prevention can play an important role in reducing social harm. According to its social responsibility, the national media has always sought to confront and fight against social harms, including addiction. The documentary "Shock" was among the programs that were produced and broadcasted on the third channel of national TV in order to deal with addiction. The present research was conducted with the aim of analyzing the performance of Shock documentary. The theoretical framework of this theory was based on theories of social responsibility, framing and Tannehill's health model. The research method, quantitative content analysis and data collection tools were reverse questionnaire. 8 programs in the period of 18 months from the beginning of 2019 to September of 2019 were selected purposely. The findings show: the type of attitude towards addiction is mainly patient-oriented and the approach of the program emphasizes primary prevention. The way of modeling about the prevention of addiction, introduction of risk factors, and industrial drugs have received more attention. Also, according to the results of this research, friends and therapeutic motivations were among the factors of tendency towards addiction. Manuscript profile

Open Access Article

20 - Investigating the approach and ethical role of the media in preventing emotionalism in determining punishment
Javadollah Ghadami Shahrdad Darabi Sayed Mahmood MirKhalili

Mass media's representation of crime، deviance، and disorder is one of the constant causes of concern at the community level. Because it causes fear and anxiety in the society. However، this traditional role of the media in representing norm-breaking events can be resto More

Mass media's representation of crime، deviance، and disorder is one of the constant causes of concern at the community level. Because it causes fear and anxiety in the society. However، this traditional role of the media in representing norm-breaking events can be restored according to some media-oriented theories such as the magic bullet theory and the theory of highlighting and selective writing، and it can play the role of a tool that also has crime prevention training. And also، a control tool on the emotions and inflammations of society after committing a crime. The current research، with an analytical-descriptive method based on library data، tries to achieve this goal، to what extent the media can moderate and control the inflammation and emotionalism caused by committing a crime، and against this role in determining the punishment of the effective offender. be realized the findings of this research show that the media can control the inflammatory atmosphere created in the society with the insinuations they give to the audience in their headlines and texts، and they can control the criminal justice system from a kind of common sense. release a criminal offense. Anyway، this research investigates the different roles of the media in feedback by representing the crime and also reconstructing or depicting the face of the criminal and finally examines this process in determining the punishment. Manuscript profile

Open Access Article

21 - Pathology of the Ethical Approach in Social Media Marketing Activities in the University (Case of Study: Islamic Azad University)
Fatemeh Abolhasani targhi Seyed Hassan Hataminasab Mohammad Soltanifar

Social media as an emerging phenomenon in Iran has caused significant changes in all activities, especially in the field of educational services. According to their mission, universities and higher education centers always seek to attract students and then attract motiv More

Social media as an emerging phenomenon in Iran has caused significant changes in all activities, especially in the field of educational services. According to their mission, universities and higher education centers always seek to attract students and then attract motivation for specific actions and behaviors. The lack of native standard models for using social media marketing in the university has caused us to sometimes see problems in this field. Based on this, this research, after investigating the ethical problems of this activity, first through the method of qualitative approach and inductive content analysis, while conducting scientometrics, identifies the dimensions of social media marketing and localizes them using the Delphi method. Then, with the help of exploratory factor analysis, while verifying the groups of indicators of each dimension and verifying validity, it evaluates the current and desirable situation of these indicators and factors in Iranian universities. The statistical population of this research in the qualitative section of the articles of the Web of Science database during the 50 years ending in 2022 and in the qualitative section is selected experts and cultural assistants of universities across the country that were surveyed using the snowball method. The results show that the most important problems are related to the ethical approach in advertising and social media marketing policy. Manuscript profile

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