The role of information and communication technology in the globalization of the media industry
Subject Areas : Information and Communications Technology
1 - Azad University, Fasa Branch
Keywords: Information technology, communication, media industry, new technologies, media organizations, globalization,
Abstract :
New communication technologies have not only affected the range of audiences, but have even been able to question the foundation of classical communication theories. For example, the sender, channel, and receiver model in traditional communication theories has become a model of content-producing communities with the advent of media such as user-centric networks or social networks, in which each person is a sender and receiver continuously at all times and has multiple roles. In this communication channel. These technological developments inherently contain challenges and threats that some experts have referred to as soft warfare, but this is just a coin, these developments apply to all countries of the world, and if anyone is to be harmed, it is certainly that society. Will be the one to take a defensive guard against these technologies. The introduction and development of new technologies in media organizations have brought about many changes that have affected the structure and management of media organizations. This article tries to study the impact of new technologies on the media and its developments on a case-by-case basis.
