اعتماد

Open Access Article

1 - A model for Open Innovation in Banking Industry of Iran: Case study of Parsian Bank
jafar bagherinejad ghazale javid

In a research which this paper reflects its results , a model for open innovation in banking industry is offered. In fact , the relationship of open innovation as latent variable and the influential factors are stated in a model. In this regard, with reviewing literatu More

In a research which this paper reflects its results , a model for open innovation in banking industry is offered. In fact , the relationship of open innovation as latent variable and the influential factors are stated in a model. In this regard, with reviewing literature and previous researches, a conceptual model for open innovation in banking industry was designed. This model includes three main constructs like internal factors (technological resources, capability of idea attraction ), external factors(external knowledge resources, technological changes) and the relationship factors as trust. By conducting interviews with experts regarding the model constructs and doing statistical analysis, it has been approved. Then in a field study in Parsian Bank, by distribution of questionnaires, the relevant data for approval of the model ingredients were gathered. At last, by using structural equation modeling and regression equations in path analysis form and using SPSS and LISREL Softwares , the data were analyzed and the interrelation among latent variable and independent variables were stated clearly. The findings show that, in internal side ,technological sources doesn’t show any direct relation with open innovation, while the capability of idea attraction, had direct relation with open innovation. In external side, knowledge and technological change had positive and direct relation with open innovation. In interaction side, trust had positive and direct relation with open innovation. The model of this research can be useful for cultivating open innovation in banking industries and as a powerful tool for policy makers and planner in this sector. Manuscript profile

Open Access Article

2 - Factor structure of knowledge sharing, knowledge creation and organizational trust (case study: staff of engineering faculty, university of Tehran)
farnoosh alami fateme narenjisani Alireza Youzbashi

Today, Organizations needs creating and sharing knowledge for development and this meet in the trusted environment. The Purpose of this research is identifying the influencing factors of knowledge sharing, knowledge creation and organizational trust of staff engineering More

Today, Organizations needs creating and sharing knowledge for development and this meet in the trusted environment. The Purpose of this research is identifying the influencing factors of knowledge sharing, knowledge creation and organizational trust of staff engineering faculty of university of Tehran. 100 people selected as research sample randomly. Data of this research analyzed by T-test, regression and AMOS. The results show that knowledge sharing and its dimentions between staff is lower than average level and externalization is higher than average level. Combination, internalization nd socialization and also trust to managers is lwer than average.. implicit knowledge sharing factors, trust to managers and socialization have the most importance from the view point staff. But socialization, synthesis and internalization organizational trust have an indirect influence on knowledge sharing and knowledge creation and knowledge sharing have a direct influence on knowledge creation. Manuscript profile

Open Access Article

3 - A Managerial Examination of the Successful Parameters in the B2C Business
shila mosammami mahmood moradi Asadollah Shahbahrami

Currently, Electronic Commerce (EC) is a dynamic channel for trading. Because proposed simplicity and speed are competitive advantages which traditional organizations are unable to compete with them and thus not only individuals but also governments need its presence. A More

Currently, Electronic Commerce (EC) is a dynamic channel for trading. Because proposed simplicity and speed are competitive advantages which traditional organizations are unable to compete with them and thus not only individuals but also governments need its presence. According to our study, the success of an EC system is arranged by 3 different categories named: Technical Characteristic View, Psychosocial Characteristic View and Managerial Characteristic View. But the managerial characteristic view is going to be argued in this research. Statistical population in this research has been 344 students of university of Guilan and their shopping behavior has been collected with offline and online questionnaires in a limited period of time. Consequently, extracted knowledge for further researches is argued in the following sections. Manuscript profile

Open Access Article

4 - Study of Determinants of Trust the success of knowledge management systems Research in a public institution
saeide majidi

From the perspective of this study was to investigate the influence of trust on success can be addressed with appropriate policies to improve the system for improve the management of knowledge. Note that data for this study were collected by questionnaire. This research More

From the perspective of this study was to investigate the influence of trust on success can be addressed with appropriate policies to improve the system for improve the management of knowledge. Note that data for this study were collected by questionnaire. This research using the user in terms of knowledge management, including senior managers and junior and employees been done And the success of knowledge management systems has been considered as the dependent variable for the analysis and structural equation modeling is used SPSS and PLS. Based on objective and descriptive approach is Prioritizing the various factors affecting trust and confidence and the success of knowledge management systems is discussed. Manuscript profile

Open Access Article

5 - Investigating the effect of using various marketing strategies on social networks on gaining the trust of council customers Investigating ترجمه‌های investigate فعلفراوانی بررسی کردن investigate, check, peruse, survey, study رسیدگی کردن consider, attend, check, investigate, inspect, investigate استفسار کردن investigate وارسی کردن sift, investigate پژوهیدن investigate, inquire, research, search تحقیق کردن investigate, inquire, verify, assay, interrogate, question اطلاعات مقدماتی بدست اوردن investigate جستار کردن investigate تفتیش کردن inquire, inspect, investigate, revise باز جویی کردن examine, assay, inquire, interrogate, investigate, cross-examine تعریف‌های investigate فعل ۱ carry out a systematic or formal inquiry to discover and examine the facts of (an incident, allegation, etc.) so as to establish the truth. police are investigating the alleged beating مترادف‌ها: check outsuss outgive something the once-overscope outinquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up مترادف investigate فعل check outsuss outgive something the once-overscope out inquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up همچنین ببینید investigate
farzaneh milani jafari zenouzi

The aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' tr More

The aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' trust and attracting the customers can be mentioned as marketing challenges on these networks. So, in order to create competitive advantages, companies need to use appropriate strategies of building trust. The population of this study consists of all Iranian users of social networking sites that affected by companies advertisements. Also the sample size by using snowball sampling method is 446. The research method is descriptive survey research and data collection tool is questionnaire. To test hypotheses the partial least squares (PLS) technique and SmartPLS 3 software has been used. The results show that all four variables include: transactional, relationship, database and knowledge-based marketing strategies in social networks have a significant impact to build customers’ trust. Indeed, transactional strategy has negative impact on trust so the relation between this variable and dependent variable is reverse. knowledge-based marketing strategy has the most positive impact on customers’ trust. Manuscript profile

Open Access Article

6 - Generalized trust as the spiritual, how to enter the production function?

The aim of this study is that using the principles of microeconomics and the transaction costs, attempted to explain the new theoretical framework of social capital into the production function of the economy and the social capital or variable wanted to express public c More

The aim of this study is that using the principles of microeconomics and the transaction costs, attempted to explain the new theoretical framework of social capital into the production function of the economy and the social capital or variable wanted to express public confidence but an integral function of the economy. In this paper Family governance theory and panel data on the effects of social capital on Production -driven generalized trust in the Iran Economy have paid during the period 1375-1386.. In this study, it is examined whether the Trust as spiritual but can enter the production function production function of the economy or not? In this paper, we have tried to introduce public trust and scientific literature and the findings of our review. The index family also tried to investigate the theory of sovereignty as the key representative of social capital (generalized trust) introduce. In this study, the share of value added in the economy and the institutional structure of the economy was examined by institutional sector. The results of econometric techniques in this study showed confirm the hypothesis of a significant positive relationship between the variables of trust and production. Manuscript profile

Open Access Article

7 - Consequences and Implications of the Decline of Political Capital
Ali Karimi Maleh

The concept of political capital is a relatively new term in politics. This concept is the intersection of various disciplines so that political stability, social solidarity, and national integration in the vast, complex, and impersonal modern political systems depend o More

The concept of political capital is a relatively new term in politics. This concept is the intersection of various disciplines so that political stability, social solidarity, and national integration in the vast, complex, and impersonal modern political systems depend on it more than ever. However, despite its fundamental and practical importance, not much independent research has been conducted about it yet in the Persian language. From the perspective of the institutional approach, political capital is a socio-political construct, a contingent, contextual and time-laden phenomenon, whose decline has profound consequences for the political order and stability of societies. With this point in mind, the present article concentrates on this main question, what are the consequences and implications of the decline of political capital? The hypothesis is that the reduction of political capital has multifaceted consequences such as increasing the cost of political transactions, reducing civil participation, increasing corruption, increasing the government's interference, the prevalence of political anomie and disobedience, and the erosion of political legitimacy and its important implication is the necessity of serious changes in various fields of the polity. Inspired by the political institutionalism approach and with a descriptive-analytical method in the combined theoretical framework of Bourdieu and others, this article examines the conceptual dimensions of political capital and the consequences and implications of its decline. Manuscript profile

Open Access Article

8 - Government, university and industry collaborations
fatollah ommi mohammadreza salimi

The challenge of the relationship between academia and industry is an issue that experts and academics and industry officials have been addressing more and more in recent years and are looking for safe and planned solutions and ways to strengthen this relationship. The More

The challenge of the relationship between academia and industry is an issue that experts and academics and industry officials have been addressing more and more in recent years and are looking for safe and planned solutions and ways to strengthen this relationship. The relationship between industry and academia has been discussed in the country for several decades, and the first statements of the Supreme Leader in this regard date back to 1990, but what is certain is that there has been no effective relationship between science, academia and industry; Today, more than ever, the structure of science, technology and industry in the country needs to be reviewed and interacted as much as possible, and industry stakeholders must accept the fact that, along with the university, they will be able to fully absorb technology.This is part of His Holiness's statement in a group meeting of university professors, elites and researchers: "We have talked a lot about 'beneficial science'; "That is, the science that solves the problems of the country; the solution of the problems of the country is a beneficial science, that is, it is a scientific confrontation with the various problems that exist in the country." At first glance, perhaps the biggest problem in the communication space between industry, society and academia is the technical issue, but upon entering this space, it is seen that this is not the case in practice, and it seems that lack of information, lack of trust and lack of motivation are the three main pillars. ; Too often, our industry and society are unaware of the capacity and potential of knowledge-based companies, academic companies, and faculty members.In the current era, universities and entrepreneurs have a greater mission and social responsibility in the face of economic development, productivity in production and the creation of sustainable income, and a connection with industry and production. These basic problems led to the presentation of research in this area to be able to be effective in removing existing barriers. One of the most important challenges in the relationship between industry and the university is the academic level of Iran's first-ranked universities, which is at the level of international knowledge, while Iran's industry is at the level of developing countries. Be Manuscript profile

Open Access Article

9 - Ethical and Behavioral Standards: Legal Reading and Their Social Effects
Mohammad Reza Vijeh Azad Rezaei

Ethical and behavioral standards (professional standards) are based on several principles, values and ethical standards related to occupations that ethical standards like ethical and value declarations determine ethical virtues and behavioral standards set them to guide More

Ethical and behavioral standards (professional standards) are based on several principles, values and ethical standards related to occupations that ethical standards like ethical and value declarations determine ethical virtues and behavioral standards set them to guide the members of minor areas. On the other hand, in particular, our country faces a range of problems and challenges such as the water crisis, the environmental crisis, the crisis of public trust and other social crises which in many cases may threat the integrity of the country. It is believed that such problems are derived from inattention of moral values, preference of personal and group interests to public interest and corruption in general and etc,. Our assumption is that the adoption of professional standards in every kind and in particular, legal perceptions of them will lead to the rule of ethical values at the levels of occupation at first and then, lead to ethical excellence of a large part of society. In the meantime, we found through descriptive-analytical study that ethical excellence, fight against corruption and the strengthening of public trust, the safeguarding of citizenship rights, the strengthening of professional solidarity, the preservation of the dignity and integrity of the minor areas, and etc., will be prove to be true as the positive effects that can overcome many of mentioned problems. Manuscript profile

Open Access Article

10 - Effective Behavioural and Ethical Factors in Occupation and Decision Making of Financial Managers: An Empirical Application (Case study: Agriculture bank of Iran)
Majid Ashrafi Jamadverdi Gorganli Davaji Ali Khozain

Based on psychological theories, decision-making of managers are influenced by some inaccessible psychological and Behavorial factors that in order to make effective decisions, it needed to understand these factors. Unfortunately, in many cases, managers are not aware More

Based on psychological theories, decision-making of managers are influenced by some inaccessible psychological and Behavorial factors that in order to make effective decisions, it needed to understand these factors. Unfortunately, in many cases, managers are not aware of this issue, and as a result of their lack of management of their feelings, they unconsciously make mistakes. One of the effective solvation is hellping of new science in accounting named behavorial finance .The present research is conducted in the field of individuals and explores various psychological and Behavorial factors that affected in decision making of financial managers in the banking system.This research is a step-by-step with a qualitative-quantitative approach, which is conducted in most of the questionnaires, so that using of Smart-Pls, with the help of AHP techniques, it will rank the effective psychological variables in selection of financial managers and decision making of them. The results indicate that inheritance, personality, acquisition and social factors influence people's decision making so that variables: having confidence, managing and controlling stress, person's responsibility and having mental abilities in finding innovative solutions, having emotional intelligence (EQ), are the psychological factors that effected in kind of decision making of financial manager. Manuscript profile

Open Access Article

11 - An Investigation of Effective Individual and Behavioral Characteristics of New Technology-Based Firms' Managers
Gholamreza Malekzadeh Azadeh Kiyani nejad

In the paper effective individual and behavioral characteristics of the new technology based firms' managers in a supportive environment such as Science and Technology Parkas and Technology Incubators are investigated and based on the results of the research, effective More

In the paper effective individual and behavioral characteristics of the new technology based firms' managers in a supportive environment such as Science and Technology Parkas and Technology Incubators are investigated and based on the results of the research, effective individual and behavioral characteristics for success of these managers and also their companies are presented. Also, in this study, researchers have tried to determine effective characteristics and indicators which are used in selecting and appointing the managers of such firms, and therefore improve the process of managers' selection. Sample firms are located in Khorasan Science and Technology Park (KSTP) which is one of the new supportive environments in the country. For this study, among the multiple personality characteristics and features, six individual and behavioral indicators were selected and highlighted which include: 1) confidence, 2) leadership abilities, 3) creativity and innovation, 4) participation and devolution, 5) human relationship skills and 6) internal control. Selection of these individual and behavioral indicators and characteristics are based on the results of the other researches and studies. After determining these characteristics through the review of literature, an evaluation questionnaire was designed and distributed to sample firms' managers and necessary information was obtained. By analyzing these results, the effective indicators and characteristics for success of managers were identified. The results shows that the first and sixth hypotheses of the research hypotheses are correct, i.e. confidence and internal controls are most effective indicators for success of these firms' managers. This research has not considered Employees' satisfaction. Manuscript profile

Open Access Article

12 - The effect of cognitive load on trust to the others: The Mediating Role of personality transcendenceo
Ali Pakizeh sadegh hekmatiyan fard Sara Mansourizade عادل حیدری

The purpose of this study was to investigate the effect of cognitive load on trust of others with the moderator role of personality transcendence. Participants in the present study, which were experimentally conducted, were students of the Persian Gulf University in the More

The purpose of this study was to investigate the effect of cognitive load on trust of others with the moderator role of personality transcendence. Participants in the present study, which were experimentally conducted, were students of the Persian Gulf University in the academic year of 96-95. Of the 125 students who were ready to participate in psychological research, 85 were randomly selected. After completing the Pakizeh personality trancsendence Questionnaire, In different cognitive load conditions (No cognitive load to memorize four three-digit numbers), The scenario of others was carried out. To analyze the data of this research, descriptive statistics (standard deviation and mean) and also hierarchical regression analysis using Baron and Kini methods have been used. Findings show that cognitive load reduces trust (R=0/482), and Personality transcendence have a moderating role in relation to these variables. Due to the impact of trust on the cognitive load and the reduction of trust and the increase in the amount of information in the Contemporaneously and considering the relationship of trust with mental health and the lack of scientific research in this field in Iran, It is worth further research on trust and cognitive load relation. Manuscript profile

Open Access Article

13 - بررسی تاثير اعتماد اجتماعی بر توسعه با تاکید بر شاخص توسعه انسانی در سال¬های 2016-1980
seyyed mohammad mostolizadeh

Manuscript profile

Open Access Article

14 - Design and explain Model of Public Governance, Case study is Public Organizations of Fars province of I.R.Iran
طاهره فیضی علیرضا موغلی مسعود گرامی پور رضا زارع

The sense of separation and alienation from government agencies and citizens believe that the authorities and government agencies in their self-interest and the distance people are looking. A government agency can not be judged solely on the basis of good service, but t More

The sense of separation and alienation from government agencies and citizens believe that the authorities and government agencies in their self-interest and the distance people are looking. A government agency can not be judged solely on the basis of good service, but the organization must take responsibility-political, environmental and social good. Government agencies have recently started a new generation of reforms that the general rule is named. This article, based on a qualitative study using data from the Foundation's strategy to study the factors influencing the formation of public governance in the province's public agencies. The results showed that the administrative decentralization as causal conditions and interact with the public accountability and public trust as a central phenomenon as a general rule strategy leads to the formation and the consequences are. Manuscript profile

Open Access Article

15 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
شادی پارسایی منش Ali Bonyadi Naeini

Regard to the wide growth of world wide web and their settlement in Figurative space and web meaning (web 2.0) and the development of internet job and business the Electronic Commerce has made a new way for job and business and the Internet Commerce has special importan More

Regard to the wide growth of world wide web and their settlement in Figurative space and web meaning (web 2.0) and the development of internet job and business the Electronic Commerce has made a new way for job and business and the Internet Commerce has special importance because of having high competition in this age. The Internet has caused many changes in companies and costumers' behavior for buying. On the other hand, the brand is also important for companies. For this reason, it is important to study and create an online brand. In this thesis using an evaluation method to find out Factors affecting customer loyalty on internet brand by DEMATEL technique in Mobin Net company for modeling internet brand. In this study, we use DEMATEL technique for evaluating Factors affecting customer loyalty, regard to the wide growth of world wide web this method propones a new vision to increase internet brand loyalty. In this study, two series of questionnaires were distributed, and after identifying the primary factors, matrix questionnaires were designed, and sent those for 14 loyal expert Individuals who familiar with the marketing and branding in this company. In this thesis, after identifying and evaluation of the primary factors, the most effective factors on Internet brand loyalty are including trust, satisfaction, brand credibility, Brand evaluation, Brand Personality, customer care, responsiveness, brand loyalty ,that they have the most strong relationship with loyalty, finally we modeling of the factors affecting customer loyalty on internet brand Manuscript profile

Open Access Article

16 - Investigating the relationship between customer satisfaction and customer complaints and trust in the municipality of Tehran
hamidreza fouladgar abbas saghaee

In all new models of quality, customer satisfaction is a prerequisite for achieving financial goals. A reliable indicator to measure customer satisfaction and analysis of its results can provide a comprehensive picture of the company's performance and timely planning fo More

In all new models of quality, customer satisfaction is a prerequisite for achieving financial goals. A reliable indicator to measure customer satisfaction and analysis of its results can provide a comprehensive picture of the company's performance and timely planning for managers. In different models of customer satisfaction measurement, there are different evaluations between complaints; customer trust and customer satisfaction. Municipalities are the important organizations in municipal services and management of each city. In this study, the relationship between customer satisfaction and customer complaints and trust in the municipality of Tehran has been investigated. The statistical pool of the current research is divided in two groups; first, are deep interview with 38 managers and connoisseurs to assessing and measuring customer satisfaction level in municipality's activities. Second, are 450 questionnaires that distributed in customers. 420 questionnaires were returned with usable data. The method of data analysis is using Structural Equations and their evaluation by confirmatory Factor Analysis method using Lisrel software and also, comparative studies were performed using SPSS software. The results showed that customers' expectations, perceived quality of services and their mental image had a positive and significant effect on customer satisfaction in Tehran municipality. Also, customer satisfaction has a positive and significant effect on trust and negative relation with complaints. Manuscript profile

Open Access Article

17 - Effect of Celebrity Endorsement at Advertising on Compulsive buying: The role of the materialism mediator and the role of Self Confidence, desire to fashion and awareness moderator among young buyers
zahra heidari fakhrieh Hamidianpour Majid Esmaeilpour

Background: One of the types of purchases that today is an important social issue is the on compulsive buying that is the dark side of consumer behavior. Compulsive buyer try to hide their shopping activities because they are afraid that others will consider them to be More

Background: One of the types of purchases that today is an important social issue is the on compulsive buying that is the dark side of consumer behavior. Compulsive buyer try to hide their shopping activities because they are afraid that others will consider them to be the ones who are constantly buying. This disorder along with initial pleasure, is usually associated with feelings of guilt and regret. Aim: The main goal of this study is to measure the effect of well-known advertisers on compulsive buying. In this research, the role of the level of consumer awareness, tendency to fashion and self-confidence as a moderator has been studied. Methodology: The current study is an applied research and regarding data collection is descriptive. The population in the present study includes all the young buyers of goods in the shops of the city of Bushehr who were chosen via non-random availability method. 385 questionnaires were evaluated. Structural equation modeling was used to analyze research data. The collected data was analyzed using the SPSS version 19 and Smart PLS softwares. Smart PLS is one of methods of the structural equation modeling Conclusions: The results this study show well-known affirmation of advertising has a positive and significant effect on materialism. Also, increasing materialism will also increase compulsive buying. In this study, the effect of consumer awareness on materialism was confirmed, but its moderator role was not confirmed. In addition, the moderating effect of low level of involvement in the relationship of consumer’perception and impulse buying was also confirmed, while the moderating effects of consumer’mood and time pressure in the relationship of consumer’ perception on the impulse buying was not confirmed. Findings showed that increasing mood tends to increase compulsive buying, and reducing self-esteem leads to an increase in compulsive buying. But the moderating role of the two was not confirmed. The innovation of this research is the contribution of this research to measuring the impact of each of the materialist variables, using well-known advertisers in advertising, self-confidence, awareness and willingness to consumer fashion on compulsive shopping. Manuscript profile

Open Access Article

18 - A Lightweight Intrusion Detection System Based on Two-Level Trust for Wireless Sensor Networks
M. sadeghizade O. R. Marouzi

Wireless sensor networks (WSNs) are one of the useful and attractive technologies that have received much attention in recent years. These networks have been used in a variety of applications, due to their ease of use and inexpensive deployment. Due to the criticality o More

Wireless sensor networks (WSNs) are one of the useful and attractive technologies that have received much attention in recent years. These networks have been used in a variety of applications, due to their ease of use and inexpensive deployment. Due to the criticality of most applications of these networks, security is considered as one of the essential parameters of the quality of service (QoS), and thus Intrusion Detection System (IDS) is considered as a fundamental requirement for security in these networks. This paper provides a trust-based IDS to protect the WSN against all network layer and routing attacks based on the features extracted from them. Through simulations, the proposed IDS has been evaluated with all performance criteria. The results show that the proposed IDS, in comparison with existing works, which often focuses on a specific attack, covers all network layer and routing attacks in WSNs, and also, due to high detection accuracy, low false alarms rate, and low energy consumption is considered as a desirable and lightweight IDS for WSNs. Manuscript profile

Open Access Article

19 - examination The Impact of Knowledge Productivity on Employee Empowerment in Insurance Company
Marziyeh Dehghani Nayeri Yousef Mohammadi moghaddam nader sheikholeslami

The current research is in correlation method, and it is quantitative and qualitative about kind of data. The statistical society is insurance company which are The purpose of this study was to investigate the effect of knowledge productivity on the factors of human res More

The current research is in correlation method, and it is quantitative and qualitative about kind of data. The statistical society is insurance company which are The purpose of this study was to investigate the effect of knowledge productivity on the factors of human resources empowerment of the employees of the insurance company. The statistical population of the study was selected from insurance employees (380 persons) by Cochran formula of 191 persons using simple random sampling. A questionnaire consisted of three parts: Demographic information, Spritzer empowerment questionnaire, Knowledge productivity questionnaire (Qualitative Interview Questionnaire). Results were analyzed in two levels of descriptive and inferential statistics by LISREL software. Relationship between knowledge productivity and job meaningfulness (r = 0.83), between knowledge productivity and competence feeling (r = 0.86), between knowledge productivity with feeling of independence (r = 0.92), between knowledge productivity and feeling effective In the job (r = 0.90), there is a strong and positive relationship between knowledge productivity and a sense of trust in colleagues (r = 0.92), as well as between each component of knowledge productivity with empowerment. The relation between incremental innovation and empowerment (r = 0.66) and between fundamental innovation and empowerment (r = 0.92) was obtained. As a result, knowledge productivity is directly related to the empowerment of employees, but it does not have an impact on staff empowerment. So these factors are not conducive to empowering employees. According to the research findings, suggestions have been made to enrich staff empowerment and give importance. Manuscript profile

Open Access Article

20 - Social Trust in Islam’s Social System
hassan khairi

Social trust is an issue that is interested to sociologists and social reformers. Despite penetrating traditional culture with deep trustworthy elements, our society is faced with this phenomenon. Without any doubt, modern society committed to religious traditions has m More

Social trust is an issue that is interested to sociologists and social reformers. Despite penetrating traditional culture with deep trustworthy elements, our society is faced with this phenomenon. Without any doubt, modern society committed to religious traditions has moral, intellectual, arithmetical, and obligatory elements. In this study, with an integrated approach of agent-structure and acknowledging the necessity of these three elements has provided a picture of Islam’s trustworthy teachings. In addition, this study shed light on some issues extracted from individual jurisprudence’s dominance over social jurisprudence, and lack of clear distinction between action domain and structural domain. And finally, the study investigated the religious duty of commending to good deeds and prohibiting from wrong deeds. Manuscript profile

Open Access Article

21 - A Model for Investigating the Effect of Online Word-of-Mouth Communications on Travel Intention for Tourism Destination
Mohammad ghaffari

Given the advancements in information and communication technologies, many tourists prefer to collect tourism destination information through electronic word-of-mouth communications. This paper aimed to present a model for investigating the effect of online word-of-mout More

Given the advancements in information and communication technologies, many tourists prefer to collect tourism destination information through electronic word-of-mouth communications. This paper aimed to present a model for investigating the effect of online word-of-mouth communications on travel intention. The statistical population of this study included inbound tourists who traveled to Tehran in September 2016. A sample of 200 tourists was selected conveniently. To collect data, a researcher-developed questionnaire (including 24 questions) was used. The reliability and validity of the questionnaire were examined and confirmed. Findings showed that online word-of-mouth communications affected tourism destination image and that tourism destination image significantly affected both the trust in tourism destination and the intention to travel. The trust in tourism destination significantly affected the travel intention for the destination. Also, online word-of-mouth communications had significant effects on the trust in tourism destination and the travel intention directly and indirectly. Manuscript profile

Open Access Article

22 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels
jafar bahari Shahla Bahari

10.52547/journalitor.36165.9.18.0

Today's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly More

Today's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly increasing, the immediate solution to achieve a sustainable competitive advantage is to improve the quality of services, which in turn leads to customer satisfaction. Many organizations have recognized that customer satisfaction can bring about their long-term success, and the entities involved in the tourism industry, especially the hotels, are no exception. Furthermore, many studies conducted in various industries have shown that providing quality services is a key factor in building customer loyalty. In other words, offering superior services to customers leads to customer satisfaction, which is necessary to establish customer loyalty. This functional survey study set out to investigate the relationship between service quality and customer satisfaction, loyalty, and trust in the Enghelab and Laleh hotels in Tehran city. To collect the required data, some questionnaires were administered to the hotels' guests who were selected via the available non-random sampling method. The data were then analyzed via structural equation modeling using SMART PLS software. The results showed that service quality had a significant positive effect on customer satisfaction, trust, and loyalty. It was also found that customer satisfaction had a significant positive effect on customer's trust and loyalty. The impact of customer's trust on customer's loyalty was also proved to be positive and significant. Manuscript profile

Open Access Article

23 - Developing A Trust-based Organizational Health Model for the Iranian Aviation Industry
Gholam Hosein Torabian Badi Iraj Soltani Hamid Davazdah Emami

10.61186/journalitor.37481.11.23.209

Organizations are considered living entities whose character and identities, either healthy or unhealthy, are quite independent of their members. In this regard, it could be argued that a healthy organization can act efficiently to attract the citizens’ satisfaction, th More

Organizations are considered living entities whose character and identities, either healthy or unhealthy, are quite independent of their members. In this regard, it could be argued that a healthy organization can act efficiently to attract the citizens’ satisfaction, thus developing social trust. On the other hand, the Aviation Industry consists of companies and organizations, playing a pivotal role in the economic, social, cultural, technological, and developmental programs in both developed and developing countries. Therefore, the organizational health of this industry can increase the citizens’ social trust. Accordingly, this applied-developmental qualitative study sought to present a model of social trust-based organizational health to be used in Iran’s Aviation Industry using a grounded theory method. The required data were collected via semi-structured interviews made with twenty experts. The collected data were then analyzed using the NVivo software, according to which 218 open and 32 axial codes were extracted through open coding. The findings of the study suggested that factors related to service quality, customers (the passengers), the Aviation Industry, and staff and managers (human resources) were among the causal conditions. Furthermore, the background conditions involved in the organizational health of the Aviation industry were the status of the managers, staff, airports, aviation fleet, and the industry. Moreover, the intervening conditions identified in this regard included political, economic, technological, social, and legal factors. On the other hand, the study found that strategies such as promoting strategic thinking, improving communications, increasing technological utilization, and improving organizational structure could help enhance the organizational health of the Aviation Industry. Finally, the outcomes of such an enhancement could affect customers (passengers), the Aviation Industry, the staff, and the managers (human resources). Manuscript profile

Open Access Article

24 - Presenting a model for managing organizational trust in order to improve productivity and social accountability (Study case: Foundation of the Weakened of the Islamic Revolution)
Mohammad Reza Haji anzehaei Mehdi Irannejad Parizi Reza Najafbagy

Presenting a model for managing organizational trust in order to improve productivity and social accountability (Study case: Foundation of the Weakened of the Islamic Revolution)

Presenting a model for managing organizational trust in order to improve productivity and social accountability (Study case: Foundation of the Weakened of the Islamic Revolution) Manuscript profile

Open Access Article

25 - The Relation between Rural Woman 's Trust in MENARID Projects and their Participation in Future Empowerment Projects: Experience of Kermashah Province
Susan Noorbakhsh

Previous experience in development project and trust their building has always played a major role in local people's participation in future rural development projects. Nevertheless, planners and policy makers often neglect such experiences and implement development pro More

Previous experience in development project and trust their building has always played a major role in local people's participation in future rural development projects. Nevertheless, planners and policy makers often neglect such experiences and implement development programs in areas with negative experience. Therefore, the purpose of this investigation was to test the hypothesis of a significant relationship between rural woman's trust in MENARID projects and their participation in future empowerment projects in Kermanshah Provinc. For this purpose, a descriptive cross-sectional descriptive survey method was used and information was collected using a researcher-made questionnaire. The study population was women involved in the Menarid Project (N = 270), 160 of whom were studied using simple random sampling. In this study, simple linear regression coefficient using SPSS statistical software was used to analyze the data. According to the findings, the Menarid project has been able to build moderate to high trust in rural women. The results of Pearson correlation between the two variables of trust and participation indicate that the two variables have a positive and significant correlation and 54% of the changes in the dependent variable of participation in future empowerment projects are explained by trust in previous projects. Finally, suggestions were made to planners and officials. Manuscript profile

Open Access Article

26 - The Effect of Social Trust on Organizational Efficiency: Study Employees of 15th District Municipality
Akhtar Shiri

The present study was conducted to investigate of social trust in the efficiency of employees and managers of municipalities in the 15th district of Tehran. Applied survey method used to data collection. The questionnaire was indexed based on Giddens' theory and four ty More

The present study was conducted to investigate of social trust in the efficiency of employees and managers of municipalities in the 15th district of Tehran. Applied survey method used to data collection. The questionnaire was indexed based on Giddens' theory and four types of basic, interpersonal, abstract and generalized social trust. The statistical population based on the statistics provided by Tehran Municipality was 982 people (856 employees, 118 managers and 8 deputies) and the sample size was estimated to be 276 people using Cochran's formula and 302 questionnaires were completed taking into account the sample error. The results showed that 26% of the changes in the efficiency of employees and municipal managers can be explained by the social trust variable. Apart from interpersonal trust, other types of trust directly explained the dependent variable. In the study of relationships, it was observed that religiosity has no significant relationship with employee efficiency is inversely related to managers' efficiency. All four types of social trust showed a significant relationship with the performance of employees and managers that the strongest relationship was related to generalized trust and the weakest relationship was related to interpersonal trust. Manuscript profile

Open Access Article

27 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah

In these years due to intense competition companies have forced to use tools and methods for enhancing their customer retention. There effective and common strategies for improving this issue. One of these significant and important strat More

In these years due to intense competition companies have forced to use tools and methods for enhancing their customer retention. There effective and common strategies for improving this issue. One of these significant and important strategies is relationship marketing. This research accomplished in order to investigate the effect of relationship marketing on customer retention through customer engagement considering customer citizenship behavior within broiler manufacturers in province of guilan (north of Iran) . This is descriptive survey research based on data collecting. Statistical population were selected among consumers of broiler industry’s products by non-probability sampling method. Data collecting tool were questionnaire and sample size were 150. For testing reliability cronbach’s alpha test was used. For analyzing dates used Amos Graphic and SPSS. Results showed that trust and conflict handling as relation marketing elements have positive and significant effect on customer retention through customer engagement , and also results showed that customer citizenship behavior has no significant effect on relationship of customer engagement and customer retention. Manuscript profile

Open Access Article

28 - The effect of lifestyle and social capital on life satisfaction among the elderly (Case of study: the elderly of District 6 of Tehran in 1400)
sayyed atollah sinaee mahnaz jalili fateme kamalkhani

Old age is one of the periods in the life of every person who has passed through the process of childhood, adolescence and youth and has stepped into another stage of life. The present study was conducted with the aim of investigating the effect of lifestyle and social More

Old age is one of the periods in the life of every person who has passed through the process of childhood, adolescence and youth and has stepped into another stage of life. The present study was conducted with the aim of investigating the effect of lifestyle and social capital on life satisfaction among the elderly. This research is a survey in terms of method, in terms of nature and purpose; It is descriptive-applied and the statistical population of the research includes all the elderly people of the 6th district of Tehran, who were selected by random sampling and based on Cochran's formula in an unknown population of 384 people. The data collection tool of this research is a researcher-made questionnaire. The validity of the research tool was evaluated by face validity and reliability by Cronbach's alpha. Data analysis was done with multivariate regression and SPSS software. The results of the hypothesis test show that social capital has a positive effect on life satisfaction among the elderly. Social trust has a positive effect on life satisfaction among the elderly. Social participation has a positive effect on life satisfaction among the elderly. Social cohesion has a positive effect on life satisfaction among the elderly. Lifestyle has a positive effect on life satisfaction among the elderly. Manuscript profile

Open Access Article

29 - A framework for architecture the electronic trust in e-commerce:online shopping segment
amir Mohtarami Akbar amini

Today, e-commerce is rapidly expanding as a way of doing business in the modern world due to its advantages and benefits. The purpose of this study is to extract dimensions and criteria for providing electronic trust arrangements in B2C services, improving the internal More

Today, e-commerce is rapidly expanding as a way of doing business in the modern world due to its advantages and benefits. The purpose of this study is to extract dimensions and criteria for providing electronic trust arrangements in B2C services, improving the internal processes of the business environment, and also determining the importance and priority of each criterion to ensure electronic trust in order to gain the trust and satisfaction of the customer. A mixed method of research is employed includes: litrature review, field study and opinion gathering alongside of statistical techniques. The statistical population includes all expert customers of online stores in the city of Tehran, among which random sampling has been done. Questions in the context of the electronic trust and provision of e-business services and their priority in relation to each other, are discussed through inferential statistics. The results of the data analysis show that there is a meaningful relationship between the 12 criteria identified and customer's trust. The results obtained in the context of the conceptual framework show the impact of three dimensions of psychological, technical and legal, according to the criteria and indicators of electronic trust Manuscript profile

Open Access Article

30 - Analysis of Social Trust in "Jāy-e Khāli-ye Salouch"
sara pouremad hoseinali ghobadi saeed bozorg bigdeli Najmeh Dorri

A reciprocal and ongoing interaction holds between literature and society. Some literary creations, particularly novels, represent and reflect societal concerns more than others. Drawing on Anthony Giddens’s theoretical framework, this descriptive-analytical study has b More

A reciprocal and ongoing interaction holds between literature and society. Some literary creations, particularly novels, represent and reflect societal concerns more than others. Drawing on Anthony Giddens’s theoretical framework, this descriptive-analytical study has been aimed to delve into a social issue in Mahmoud Dowlatabadi’s"Jāy-e Khāli-ye Salouch".Trust is a crucial component in every society and an indicator of social capital, for which sociologists have proposed multiple definitions and types. Indeed, distrust remains a shaky pillar of social harm.This analysis explores the roots of the widespread distrust that Dowlatabadi narrates in "Jāy-e Khāli-ye Salouch". The results indicated that the novel spotlights how the White Revolution in Iran, with land reform as its principal policy, and its consequent troubles for Iranian villagers impacted the amplification of distrust among the misery-ridden villagers. It pinpoints that the failure of Shah’s economic policies pertaining to the White Revolution and the incapability of the social system to address public participation were among the factors that diminished social trust. Unemployment, poverty, and migration from villages were some of the main outcomes of this project. Another contributor to distrust is injustice. The transformation of the underlying pillars of economic life, the state’s poor performance, and the consequent dire economic status of villagers were the major causes of distrust represented in "Jāy-e Khāli-ye Salouch". The novel’s weightiest types of distrust were institutional and interpersonal, highlighting the villagers’ lack of trust in the government and signifying that the policies of the second Pahlavi regime were not directed toward developing different types of trust. Manuscript profile

Open Access Article

31 - Marginalization and Social Capital: A Comparison of Women in Marginal and Non-Marginal Areas of Sari
Javad Feli Ali Gorji karsami

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Marginalization and Social Capital: A Comparison of Women in Marginal and   Non-Marginal Areas of Sari       Javad Feli<a style="mso-footnote-id: ftn1;" title="" href="#_ftn1" name="_ftnref1">*</a>   Ali Gorji Karsami<a style="mso-footnote-id: ftn2;" title="" href="#_ftn2" name="_ftnref2">**</a>   Introduction   Social capital is considered to be a network of relationships, interactions, and the values and norms governing these relationships, which can create the necessary platform for the realization of society's goals by fostering trust, convergence, and proper interaction. To achieve collective goals, relying on and emphasizing social capital—meaning establishing trust, creating a spirit of cooperation, and fostering correct interaction—is essential and precedes other matters. By establishing contact with each other, members of society can cooperate, and social relations and interactions between people are influenced by various social, economic, and cultural changes.   The gathering of immigrants with different cultures in unsuitable living environments, along with unemployment and poverty, leads to the creation of delinquent neighborhoods and various psychological problems. Criminological studies and social psychology have always found their most important subjects in big, dense cities and among immigrants. In underdeveloped countries, urbanization expands along with the growth of services independent of industrial development, leading to decreased production, hidden and open unemployment, and the rise of urban crimes. Marginalization and its consequences can be seen as social damage and problems. It should not be overlooked that, in addition to the negative aspects of marginalization in the social structure and spatial construction of cities, this environment also has negative consequences for the marginalized themselves. These include the presence of crime and delinquency in these areas, an inappropriate social, economic, and cultural environment for children and teenagers, a sense of insecurity, and the lack of welfare, cultural facilities, and necessary amenities for youth and teenagers to spend their free time. This creates a poor way of life for these people.   The main problem of the research is whether there is a significant difference in the amount of social capital among women in marginal and non-marginal areas of Sari city.       Methodology   This research employed a field-based survey method and was practical in purpose. The statistical population comprised 143,764 women over 15 years old in Sari. Based on Krejci and Morgan's standard sampling table, 384 participants were selected as the sample. To access the sample, a cluster random sampling method was used. Marginalized areas in Sari city, including Koi-e- Shahid Chamran, Ghafari neighborhood, and Azadi neighborhood, were randomly selected, while Farhang Street, Javadiyeh area, and Beasath area were chosen from non-marginalized areas. The data collection tool was a social capital questionnaire. The social capital measured in this research was divided into four dimensions: social participation, social trust, social cohesion, and social relations, each with 32 items across these four dimensions. The four dimensions of social capital were theoretically and operationally defined. The validity of the questionnaires was established through expert opinions, and the reliability, as measured by Cronbach's alpha, was 0.84 for the social capital questionnaire and for each component: social participation (0.74), social trust (0.91), social cohesion (0.83), and social relations (0.87). Data analysis used the Levene test, which showed a significance level (sig) of 0.114, greater than 0.05, indicating the use of the assumption of equal variances.       Findings   The research findings indicated that the average levels of social capital (99.63), social participation (23.36), social trust (27.24), social cohesion (27.38), and social relations (21.63) were higher among residents of non-marginal areas compared to the average levels in marginalized areas: social capital (74.87), social participation (16.37), social trust (19.27), social cohesion (24.46), and social relations (14.75). Therefore, it can be concluded that the type of residence—whether marginalized or non-marginalized—affects the amount of social capital.   According to the t-statistic results (t = 25.41, sig = 0.000 for the first hypothesis; t = 29.25, sig = 0.000 for the second hypothesis; t = -9.29, sig = 0.000 for the third hypothesis; t = 19.94, sig = 0.000 for the fourth hypothesis), at a 95% confidence level (α = 0.05) and (df) = 384 - 2, which is greater than the critical t-value (t = 1.64), the null hypothesis (H0) is rejected. The research hypothesis is strongly supported by the data, with 95% confidence, indicating a significant difference between the views of women from marginalized and non-marginalized areas of Sari regarding the four components of social capital. Both groups of women recognize a significant difference in the status and level of these components in their respective areas.   Additionally, the overall t-statistic (t = 24.963, sig = 0.000 for the main hypothesis), at a 95% confidence level (α = 0.05) and (df) = 382, is greater than the critical t-value (t = 1.64), leading to the rejection of the null hypothesis (H0) and strong confirmation of the research hypothesis. Therefore, we conclude with 95% certainty that there is a significant difference between the views of women in marginalized and non-marginalized areas of Sari regarding the status and amount of social capital.       Conclusion   The findings suggest that the type of residence—marginal or non-marginal—affects the amount of social capital. According to Putnam's theory, suburbanization or marginalization is a factor in reducing social capital. Coleman also identifies migration and relocation of families as influential in decreasing social capital. Ofe and Fuchs consider living in suburbs or marginalized areas as affecting social capital levels. Putnam's theory indicates that marginalization limits people's opportunities to interact, as they must allocate more time to daily tasks and less to socializing. This situation impacts all indicators of social capital.   Social cohesion is higher in non-marginal areas. According to the theory of social disorganization, factors such as reduced efficiency of social institutions like family and kinship restrictions, which act as informal forces to control social norms, are consequences of industrialization, urbanization, and increasing immigration. Marginal residents, many with less than eight years of peripheral experience, have not had the opportunity to form new relationships. Moreover, immigrants from diverse regions and cultures disrupt existing kinship and family ties.   The results also reveal a significant difference in trust levels between marginalized and non-marginalized areas, with non-marginalized residents showing higher trust. Marginal residents often experience mistrust towards government organizations due to indifference from officials and poor conditions in marginalized areas. Social inequalities and unfair income distribution further contribute to this mistrust. Additionally, rising crime rates and lack of cooperation in addressing these issues reduce public trust.   In conclusion, the social capital of marginalized women in Sari differs significantly from that of non-marginalized women. This difference is influenced by social, cultural, and economic contexts, as well as the cross-sectional perspective of urban decision-makers. Erosion of social capital in marginalized regions affects their resilience in risk management and crisis situations. <div style="mso-element: footnote-list;"> <hr align="left" size="1" width="33%" /> <div id="ftn1" style="mso-element: footnote;"> <a style="mso-footnote-id: ftn1;" title="" href="#_ftnref1" name="_ftn1">* </a>Corresponding Author: Assistant Professor, Department of Social Sciences, Payame Noor University, Tehran, Iran. <a href="mailto:Javad_feli@pnu.ac.ir">Javad_feli@pnu.ac.ir</a> </div> <div id="ftn2" style="mso-element: footnote;"> <a style="mso-footnote-id: ftn2;" title="" href="#_ftnref2" name="_ftn2">**</a> Ph.D. Student in Social Issues Kharazmi University, Tehran, Iran. drali.gorjik@gmail.com </div> </div>   Manuscript profile

Open Access Article

32 - Investigating the Impact of Influencers' Credibility Dimensions, Attractiveness, Trust, and Expertise on Purchase Intention in the Skin Beauty Industry Considering the Mediating Role of Customer Engagement
Nazanin Rousta Ahmad allahyari Mehrdad Shafiee

The main objective of this research is to investigate the impact of influencers' credibility dimensions, attractiveness, trust, and expertise on purchase intention in the skin beauty industry, considering the mediating role of customer engagement. This research is ap More

The main objective of this research is to investigate the impact of influencers' credibility dimensions, attractiveness, trust, and expertise on purchase intention in the skin beauty industry, considering the mediating role of customer engagement. This research is applied in nature and is a descriptive survey study in terms of data collection. The statistical population of this research includes users of skin and beauty services in Shiraz who chose their preferred center via social media platforms, specifically Instagram. Due to the large size of the population and the lack of precise statistics, the sample size was determined to be 384 people based on Cochran's formula, and a non-random convenience sampling method was used. A researcher-made questionnaire was used for data collection. In this research, structural equation modeling was used to test the hypotheses, and for this purpose, SmartPLS and SPSS software were utilized. The research findings indicated that the attractiveness and expertise of influencers have a significant positive impact on purchase intention in the skin beauty industry. In this context, customer engagement plays a mediating role in the relationship between influencers' characteristics and purchase intention. Manuscript profile

Open Access Article

33 - The effect of ethical characteristics of managers on the relationship between conservatism and cost of equity
Saied AhmadVand Azita Jahanshad

One of the tools and mechanisms of drafting accounting standards is conservatism. Conservatism has been proposed as a useful tool for the board of directors in order to fully implement key tasks such as determining strategies, comprehensive supervision of the company More

One of the tools and mechanisms of drafting accounting standards is conservatism. Conservatism has been proposed as a useful tool for the board of directors in order to fully implement key tasks such as determining strategies, comprehensive supervision of the company's executive directors, and ensuring accountability to shareholders and stakeholders in recent years. Conservatism is placed as a criterion of pessimism in front of the manager's optimism to increase the quality of profit. Studies show that managers do not always behave in a completely rational way, and under the influence of characteristics such as optimism, overconfidence, etc., they may make irrational decisions that have an important impact on the company's financial and operational activities. On the other hand, one of the basic elements in making investment decisions is the cost of equity, which decreases the economic added value of companies. In order to maintain the value of the economic unit, the management should try to bring the expected return to at least the level of the cost of equity. In this, the key to success is reducing the cost of equity. Therefore, this research seeks to answer the question of whether the moral characteristics of managers have an effect on the non-linear relationship between accounting conservatism and the cost of equity? This research has been carried out in the framework of inductive-inductive arguments. In this research, library and field methods were used to collect information. The theoretical bases and researches carried out were used as a library basis. The statistical population of this research includes all the companies accepted in the Tehran Stock Exchange during the financial periods of 1392-1401. According to Cochran's formula, the number of samples used in this research has been obtained for an error of 0.085 (about 8.5%). According to the findings of the research, with the increase of managers' overconfidence, the relationship between managers' conservatism and the cost of equity will weaken, and there is an inverse relationship between the independent and dependent variables. Also, with the increase in managers' optimism, the relationship between the conservatism of managers and the cost of equity is strengthened, and there is a direct relationship between the independent and dependent variables. Also, with the increase of overconfidence, the cost of equity will decrease and there is an inverse relationship between the independent and dependent variables. Also, with the increase of the company size variable, the relationship between managers' conservatism and the cost of equity weakens, and there is an inverse relationship between the independent and dependent variable. This variable supports the linear relationship between managers' conservatism and the cost of equity. Manuscript profile

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