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  • Effect of Celebrity Endorsement at Advertising on Compulsive buying: The role of the materialism mediator and the role of Self Confidence, desire to fashion and awareness moderator among young buyers

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Manuscript ID : 14000616274706 Visit : 9784 Page: 289 - 312

20.1001.1.22286047.1400.20.69.7.3

Article Type: Original Research