TY - JOUR AU - Hamidianpour, fakhrieh AU - heidari, zahra AU - Esmaeilpour, Majid TI - Effect of Celebrity Endorsement at Advertising on Compulsive buying: The role of the materialism mediator and the role of Self Confidence, desire to fashion and awareness moderator among young buyers JO - Modiriat-e- farda VL - 20 IS - 69 SP - 289 EP - 312 PY - 2022 DO - ER -