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Open Access Article
1 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
maryam mahmoodi -
Open Access Article
2 - The Effect of consumer innovativeness, personal characteristics on dairy new-product adoption in Mazandaran cities
Mohsen Akbari mohammad hassan gholizade hamid kazemi -
Open Access Article
3 - The role of organizational factors on consumer buying behavior in social networks
zohreh dehdashti shahrokh Mitra Daneshparvar vahid nasehifar vahid Khashei -
Open Access Article
4 - The Study of Factors Affecting Ethical Behavior in Consumers
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Open Access Article
5 - Modeling the properties of food packaging and its impact on the decision making of customer purchasing with a moral approach
Dariush Zarei Hossein Vazifeh Dust Vahid Reza Mirayei -
Open Access Article
6 - Explaining the Foundations and ethical Principles of Consumer law from the Viewpoint of Islamic Law
rasul shojaei Jalil Ghanavati touraj taqizadeht ahmad habibnezhad -
Open Access Article
7 - Consumer characteristics and behavior and its effect on impulse buying(case study of Mashhad chain stores)
عباس شریفی پور Hadi i Bastam Ali Hosseinzadeh Alireza Pooya -
Open Access Article
8 - Investigating the effect of consumer’s social dominance on choosing luxury high-tech products with the mediating role of product involvment
Mohsen Akbari Mostafa Ebrahim pour Azbary meysam masoudifar sedigheh kheiri -
Open Access Article
9 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
Masoud Tosifyan Ali Ramezani -
Open Access Article
10 - Analyzing the Influential Factors of Social Media on Insurance Decision Making
Mohsen Gharakhani Seyedeh OmSalameh pourhashemi -
Open Access Article
11 - Examining the Influencing Factors on Online Travel Purchase Intention, Using Technology Acceptance Model Extension
seyed mehdi mirmehdi Danial Molaei -
Open Access Article
12 - The Effect Of Corporate Social Responsibility On Financial Performance And Consumer Reactions In The Food Industries
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Open Access Article
13 - Structural Modeling of strengthening purchase intention in the Instagram as a social network
یاسر سبحانی فرد -
Open Access Article
14 - Analyzing the role of lifestyle and ethnicism on consumer judgment about domestic products
Reza Shafeie Sara Saedi -
Open Access Article
15 - طراحی مدل مفهومی رفتار مصرفکننده مبتنی بر علوم اسلامی، رفتاری و شناختی با استفاده از روش فراترکیب
MAHSA salsabil Ataallah Rafiei.Atani ALI BONYADI -
Open Access Article
16 - Virtual Social Networks and Consumption Patterns of Tehran Citizens
Hadi Barghamadi adel abdollahi Elaheh Shams Koushki -
Open Access Article
17 - Implementation of Machine Learning Algorithms for Customer Churn Prediction
Manal Loukili Fayçal Messaoudi Raouya El Youbi -
Open Access Article
18 - study the principles and foundations of competition law based on the legal laws of the Islamic Republic of Iran
mohammad saeeid shafiei hamid samadifard shirin shafiei -
Open Access Article
19 - Consumer Behavior in E-Tourism Services
sakineh jafari Mohammad najjarzadeh rezvan Golestaneh narjes deyrgandom -
Open Access Article
20 - Designing an Effective Model for Celebrity Endorsers’ Advertising Considering the Interaction Effect of Internalization and Resource Identification on the Behavior and Attitude of the Consumer
nasim motamednia mirzahasan hoseini ehsan jamali aliakbar jokar -
Open Access Article
21 - The role of consumer cities in the lives of citizens with an ethnographic approach
Mohammad javad samani nezhad neda khodakaramiangilan Asadollah Babaiefard -
Open Access Article
22 - The Effect of Perceived Convenience, Personalization and Improvement of Service Quality on Consumers' Experience of Artificial Intelligence in the Tourism Industry
Yazdan Shermohammadi Aghazadeh Mohadeseh -
Open Access Article
23 - Application of Evidences on Liability against Deception in Supporting Consumers
Rohullah Zarchipour -
Open Access Article
24 - The Impact of Emerging Digital Marketing Technologies on Exploration Buying Behavior with the Moderating Role of Demographic Characteristics
Hossein Nemati Gareh Tapeh Bagher Asgarnezhad Nouri Ghasem Zarei maryam mola -
Open Access Article
25 - Interpretive structural modeling of factors affecting the role of social media in predicting the online shopping behavior of leather industry consumers
Hamidث Seifi Shojaei morteza mahmoodzadeh hossein Budoghi Khaja Nobar ناصر فقهی فرهمند -
Open Access Article
26 - Investigating the effect of artificial intelligence technology on consumer purchase intention in online retail the moderating role of brand trust
shokrollah mardaneh fataneh yarahmadi seyed mehdi mirmehdi -
Open Access Article
27 - Development and evaluation of neural marketing model using emerging digital technologies in the banking industry
Maryam Khazri Yazdan Shirmohammadi Seyed Alireza Mirarab Beigi -
Open Access Article
28 - The Effect of Social Media Marketing on Consumer Behavior Regarding the Mediating Role of Brand Value
Alireza Abrood Ablolnaser Derakhshan -
Open Access Article
29 - Consumer Culture in Commercial Complexes of Iran's Metropolises
Mahdi Fallahi Hana Yazdanfar -
Open Access Article
30 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani -
Open Access Article
31 - Consumer Culture Analysis and Modern Attractions: Influential Factors on Women's Strolling Behavior in Commercial Spaces
Alireza Pahlavan Keyvan Ahzan Mahdi Fallahi -
Open Access Article
32 - Interpretive structural modeling of factors affecting the role of social media in predicting consumer online shopping behavior in the leather industry
hamideh seifi shojaei morteza mahmoodzadeh hossein Budoghi Khaja Nobar Naser Feghhi Farahmand
