List of Articles hotel

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  1 - Performance Improvement of Hotel Industry through HPWS: Mediating Role of Learning Orientation, Employee Flexibility and Organizational Ambidexterity
  iman hakimi
  on organizational performance. Nevertheless, the neglect of the capacity of the mediating variables between this connection is still evident. So, the purpose of this study is to explore the mediating role of learning orientation, employee flexibility and organizational More

  on organizational performance. Nevertheless, the neglect of the capacity of the mediating variables between this connection is still evident. So, the purpose of this study is to explore the mediating role of learning orientation, employee flexibility and organizational ambidexterity capabilities in the above relationship. The data were analyzed using standard questionnaires using PLS software. The results of a survey of CEO and HR managers of 66 three star hotels and higher in Tehran showed that HPWS with impact on learning orientation, human resource flexibility and organizational ambidexterity development, play a significant role in improving the performance of the studied companies in the hotel industry. In fact, it can be argued that constructs of organizational learning, human resource flexibility and organizational ambidexterity play a complete mediating role between HPWS and performance of the studied hotels. Manuscript profile
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  2 - Investigating the Impact of Ethical Attitudes on Digital Marketing Strategies On the performance of the hotel industry
  Ali  Nakhchian Ali   Hosseinzadeh Hossein momenimahmouei Mohammad Ghasemi Namaghi
  Work ethic is the most important factor in the success of the hotel industry. The contemporary world is evolving at an Amazing speed Organizations, as one of the most prominent characteristics of today's societies, are rapidly changing and evolving, and in the current s More

  Work ethic is the most important factor in the success of the hotel industry. The contemporary world is evolving at an Amazing speed Organizations, as one of the most prominent characteristics of today's societies, are rapidly changing and evolving, and in the current system, improving performance is one of the main goals of any living and active organization. So it is clear that examining the variables that affect it can be a guide for managers to improve the company. In this regard, in this study, we seek to investigate the effect of digital marketing strategies On the performance of the hotel industry. In terms of type and nature, this research is a descriptive-analytical research and in terms of purpose, it is a type of applied research. In this study, the introduced model was tested using 125 specimens and using paltial least squares (PLS) method. The findings show a positive and significant effect of email marketing and network marketing, content marketing on the dimensions of hotel performance (from all 4 financial perspectives, customer, internal and ethical processes). But the impact of viral marketing on performance was not confirmed. This research clarifies for managers the fact that by investing in digital marketing strategies, they not only do no harm, but also achieve a competitive advantage by improving performance. Manuscript profile
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  3 - Analysis of Destination Image on the Intention of Tourists: A Reflection on the Role of Social Media Moderation in the Hotel Industry
  Seyed Hesamedin Hedayatzadeh hooshmand bagheri garbollagh
  10.52547/jstpi.20807.16.62.44
  Social media is one of the fastest growing marketing channels and now occupies more than two thirds of Internet users on the other hand, the hotel industry is one of the main pillars of tourism activity, so that, many countries, investing heavily in the hotel sector, to More

  Social media is one of the fastest growing marketing channels and now occupies more than two thirds of Internet users on the other hand, the hotel industry is one of the main pillars of tourism activity, so that, many countries, investing heavily in the hotel sector, to attract more tourists. The purpose of this study is to investigate the effect of the destination image on the intention of the tourists with regard to the role of social media moderation in the hotel industry. The population of this study includes all tourists visiting 5 star hotels Tabriz (Pars, Shahryar and Kaya). Regarding to the unlimited population, the minimum sample size at 95% confidence level and accuracy of 5% was selected using the Cochran formula 384 people. Data gathering tool was a standard questionnaire, its validity was confirmed by experts and its reliability was estimated by Cronbach' alpha coefficient. Present study is an applied research in terms of purpose and it is regarded to be a correlative descriptive research based on the way of obtaining required data. Statistical methods, descriptive and inferential statistics were used for analysis of collected data. The findings of this research show that the destination image has a positive and significant impact on the intention of the traveler. Further more, the effects of destination image on the intention of tourists with the role of social media moderation were investigated. Manuscript profile
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  4 - Explaining a model for sacrifice based on customer experience in the hotel industry (four and five stars in Shiraz)
  jahanbakhsh rahimi baghmalek seyed abolghasem mira Mohammad Haghighi
  The purpose of this study was to explain the loyalty model based on customer experience in the tourism industry, especially in the hotel industry, in order to conceptualize loyalty, to examine how the factors of the loyalty model based on customer experience on each oth More

  The purpose of this study was to explain the loyalty model based on customer experience in the tourism industry, especially in the hotel industry, in order to conceptualize loyalty, to examine how the factors of the loyalty model based on customer experience on each other and practical solutions to improve the customer loyalty process in the service sector Especially hospitality. In this research, using the exploratory hybrid design, the concept of loyalty of conceptualization and in the form of a model, the process is explained and extracted. In the first research, the foundation data strategy was used in the form of open, axial and selective coding in the first stage of the design of the model.For this purpose, raw data of deep interviews was gathered with 25 managers, experienced clients and university professors..The results of this research phase, the explanation of 21 categories in 8 categories, describe the quality of hotel staff, the quality of the environment and physical space of the hotel, the quality of hotel service functions, empirical marketing, internal marketing, relationship marketing, customer development, customer empowerment , Tourism industry capabilities, customer perceptions and expectations of the services and provider, multiple value creation for customers, customer reset, customer support from the hotel brand, profit making, improved communication capabilities with customers, increased forecasting power in Future, upgrading service quality, reducing competitors' threats, improving brand credibility, improving quality of service Life, economic and social capital that model paradigm is presented. Manuscript profile
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  5 - Assessing the impact of passion on social media on intention of revisit tourists with a mediating role of customer interaction with customer (Case study: Tourists of Isfahan city)
  Yazdan Shirmohammadi Ramadan  Gholami Awati Maryam  Mohammadi Moghaddam
  Today, social media has become an opportunity for organizations and tourism destinations and regarding to the importance of Customer Loyalty, Organizations are always looking for ways to reach this kind of customers. Including; Customer-to-customer interactions are very More

  Today, social media has become an opportunity for organizations and tourism destinations and regarding to the importance of Customer Loyalty, Organizations are always looking for ways to reach this kind of customers. Including; Customer-to-customer interactions are very important to marketers. To the extent that some researchers believe that positive interactions between customers with each other is one of the most effective and efficient ways to create loyalty to the organization. The present study seeks to evaluate the impact of passion on social media on the intention to revisit tourists with the mediating role of customer interaction with customer. The present research is practical in terms of purpose and descriptive survey in terms of method. The statistical population of the study is the tourists of Isfahan City in the first six months of 1398, whose number was estimated to be 210 by simple sampling method and through Cochran's formula. A researcher-made questionnaire was used in order to gathering information. Statistical analyzes were performed using SPSS and Amos software and the regression method was used in the hypothesis path analysis test. The findings show that, in general, the desire to work on the Facebook social media affects the intention of visiting tourists. And when the mediating role of the interaction of the tourist with each other is also considered, this effect still exists and in some cases this effect will be even greater. Among the research components; Customer satisfaction, perceived enjoyment, sense of usefulness and extraversion has a greater impact on the tourist's revisitability. Manuscript profile
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  6 - Social Aspect Analysis of Tourism Sustainable Entrepreneurship Management in Hotel Industry Case Study: 4 and 5 Star Hotels of Tehran
  Abdoreza Roknodin
  Entrepreneurship is a crucial element in the social, organizational and personal success. One of the important approaches in entrepreneurship is social entrepreneurship which seems to be a beneficial instrument in reaching businesses' social sustainability. Social dimen More

  Entrepreneurship is a crucial element in the social, organizational and personal success. One of the important approaches in entrepreneurship is social entrepreneurship which seems to be a beneficial instrument in reaching businesses' social sustainability. Social dimension is one of the most important one in sustainability. Also, in tourism industry, there is an extensive interaction between people and many social consequences, therefor, more importance would be attached to the social challenges. Hotels as one of the most important sectors of tourism industry have various impacts on the society and the environment but implications of tourism businesses (including hotels) commitment to the social sustainability principles in Iran are limited. So that, current paper will answer the following question: what is the level of attention to social aspects of sustainable entrepreneurship management in Iran’s hotels? In order to answer this question, surveys and observation were used in 17, 4 and 5 star hotels of Tehran. Moreover, 5 objective indicators related to hotels’ sustainable social activities were observed and the outcomes were compared with the surveys results. Questionnaires were distributed among 17 managers, 213 employees, 96 guests and 196 neighbors of hotels. One sample T test, two sample T test and ANOVA analysis were used in order to test the research hypothesis. Gained results indicate the difference between surveys outcome and the observed facts. Manuscript profile
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  7 - Conceptualizing Entrepreneurial Marketing in Iran’s Hotel Industry; a qualitative approach
  Morteza Khazaei Pool Abolfazl Tajzadehnamin Hamid Zargham Boroojeni mehdi karoubi
  This paper tries to identify the dimensions and indicators of entrepreneurial marketing in the hotel industry by establishing a link between three areas of marketing, entrepreneurship and the hotel industry. The research method is a qualitative exploratory method. To ga More

  This paper tries to identify the dimensions and indicators of entrepreneurial marketing in the hotel industry by establishing a link between three areas of marketing, entrepreneurship and the hotel industry. The research method is a qualitative exploratory method. To gather data, semi-structured interviews were conducted with 20 senior hotel managers in Tehran to discover the dimensions and indicators of entrepreneurial marketing in the hotel industry. The results of the interviews showed that the dimensions of the entrepreneurial marketing comprised 62 indicators and eleven dimensions of “risk management,” “innovativeness,” “proactiveness,” “customer orientation,” “competitor orientation,” “opportunity orientation,” “pioneerism,” “networking,” “being updated,” “supply and participation” and “value creation.” The review and critique comparison of the result in manufacturing, retail, food and information technology industry indicated that the dimensions and indicators of the concept of entrepreneurial marketing in the hotel industry were different from non-tourism and hospitality businesses. Manuscript profile
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  8 - The Effect of Water Conservation and Waste Reduction Management on Increasing the Customer Loyalty in the Hotel Industry
    Maryam Mesbahi Shokrieh  Taheri Zahra  Akbari
  Developing the tourism industry had both positive (creating employment and environmental aesthetics) and negative effects (making environmental pollution and destroying ecosystems). In recent decades, the awareness of the environmental impacts of tourism increased as a More

  Developing the tourism industry had both positive (creating employment and environmental aesthetics) and negative effects (making environmental pollution and destroying ecosystems). In recent decades, the awareness of the environmental impacts of tourism increased as a sign of a change in attitudes towards the environment. This research investigated the effect of water conservation and waste reduction management on increasing customer loyalty to show the role of hedonic values in the hotel industry. The statistical population included the customers of four- and five-star hotels in Tehran. The study used random sampling and Cochran formula to get a sample. A standard questionnaire was used as a tool to collect the data whose validity and reliability was examined through the content validity and Cronbach’s alpha. Structural equation modeling was used for data analysis. The findings showed that water conservation and waste reduction management had positive and meaningful effects on hedonic values and customer loyalty. Hedonic values had positive and meaningful effects on customer loyalty. The results also showed that water conservation and waste reduction management through hedonic values had a significant positive effect on customer loyalty. Manuscript profile
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  9 - Creating a Sustainable Competitive Advantage in the Hotel Sector (The integrated approach of agency theory and Resource Based View)
    mostafa mahmoudi mehdi karoubi akbar pourfaraj
  This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. Th More

  This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. The agency approach emphasizes on staff role-play and their interaction within the framework. This research was a developmental-applied and descriptive-quantitative survey. For data collection, we distributed a questionnaire of 73 questions among a random selection of 260 individuals, including the managers and the staff of five-star hotels in Tehran. Using the structural equation modeling, we analyzed the data in both the measuring model section and the structural section to examine the technical features and the research hypothesis, respectively. Findings showed positive and meaningful impacts of the action-framework variable on the competent actor, and the competent actor showed the same impacts on creating a sustainable competitive advantage in the forms of productive, process, and administrative innovations. Based on the results, there was a relationship between the factors of action framework (i.e., mental welfare, affirmative freedom grant, knowledge sharing, revolutionary leadership, organizational equality, providing psychological conventions) and inter-personal, intra-personal skills and managerial skills and organizational competence of the staff. Finally, the hotel managers in Iran were recommended to provide the groundwork for staff role-play and to design job-tests and performance-appraisal standards, based on the skills and competencies identified in this study. Manuscript profile
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  10 - The Impact of Green Human Resource Management on Environmental Performance of Hotel Employees
  Abbas Ali  Rastegar Mehdi Sabokro morteza Maleki Minbash Razgah hooshmand bagheri garbollagh
  Managing human resources in eco-friendly management of the hotels remains a relatively unexplored subject. The hotel industry is a sector that largely burdens the environment. Given the many environmental issues that the hotel industry created, sustainable business prac More

  Managing human resources in eco-friendly management of the hotels remains a relatively unexplored subject. The hotel industry is a sector that largely burdens the environment. Given the many environmental issues that the hotel industry created, sustainable business practices such as green human resource management is essential. This study examined the ways to improve employees’ eco-friendly behavior and hotels’ environmental performance through green human resource management. The paper followed an applied method with a descriptive-exploratory correlation approach. Exemplary samples of 236 hotel employees (concerned with environmental issues) were randomly selected in the cities of Tabriz, Tehran, and Mashhad. Cronbach’s alpha and composite reliability were used to determine the reliability of the questionnaire. To determine validity, we used convergent and divergent validity. The hypotheses of the research were tested using structural equation modeling. The findings showed that green human resource management had a positive and significant effect on the employees’ organizational commitment, eco-friendly behavior, and the hotels’ environmental performance. The organizational commitment, too, had a positive and significant effect on the employees’ eco-friendly behavior. Manuscript profile
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  11 - Exploring the Relationship between the Culture of Cooperation and the Creative Performance of Tourism Hoteling Organizations Staff
  majid sarani ali akbar amin bedokhti sakineh jafari
  In today’s competitive world, the key to success of tourism and hoteling organizations lies in their provision of creative products and services with regard to the different needs of their customers. As the staff’s creativity could provide organizations with some compet More

  In today’s competitive world, the key to success of tourism and hoteling organizations lies in their provision of creative products and services with regard to the different needs of their customers. As the staff’s creativity could provide organizations with some competitive advantages, they need to try more to increase their employees’ creativity so that they may enjoy such advantages. This applied descriptive-correlative study, therefore, set out to investigate the relationship between the culture of cooperation and the creative performance of those staff members working in tourism organizations and two, three and four-star hotels in Yazd, Iran. To this end, a population of 172 supervisors and employees from all two, three and four-star hotels of Yazd city were selected through stratified random sampling. Having administered the standard questionnaires on culture of cooperation, working environment, and creative performance, the collected data were analyzed through the path analysis model, using LISREL software. The findings of the study indicated a significant positive and direct correlation between the culture of cooperation and the employees’ creative performance, while the culture had no such effect on the creativity of the staff when enforced through the procedural justice as an intervening variable. It was also found that there was a significant indirect relationship between the culture and the employees’ creative performance when the sharing of knowledge acted as a mediator, and that the cooperative culture had an indirect effect on employees’ creativity with the motivation acting as a mediator. Moreover, the culture of cooperation proved to have a significant indirect influence on the employees’ creative performance with the promotion factor acting as an intervening variable. Manuscript profile
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  12 - Impact of Emotional Intelligence on Organizational Citizenship Behavior in the Hotel Industry (Case Study: Parsian Azadi Khazar Hotel)
  jafar bahari mehdi karoubi Shahla  Bahari Samira Mohammadi
  In today's highly competitive world, organizations are looking for new methods to maximize the performance and effort of their employees. The largest and most important capital of any organization, is it's human capital, that overshadowes other investments of the organ More

  In today's highly competitive world, organizations are looking for new methods to maximize the performance and effort of their employees. The largest and most important capital of any organization, is it's human capital, that overshadowes other investments of the organization, and the achievement of the goals of the organizations largely depends on the proper functioning of the staff. Today, outstanding organizational performance can not be obtained merely from ordinary staff efforts. One of the reasons underling successes in large organizations is the fact that their staff performance is beyond their formal tasks. Present research aimed to Impact of Emotional Intelligence (EI) on Organizational Citizenship Behavior (OCB) in the hotel industry in Parsian Azadi Khazar Hotel Chalus has been done in the summer of 2019. The data required for this research is collected by simple random sampling method and with tools of questionnaire. Also, structural equation method has been used by the Smart pls software to analyze data. The method of research is descriptive and correlational and Statistical population of this research is considered all employees of Parsian Azadi Khazar Hotel Chalus. To determine the sample size, Cochran's formula was used and sample size of 89 people was obtained. Also, simple random sampling method was used for sampling. The results showed that the Emotional Intelligence (EI) and every one of its dimensions on Organizational Citizenship Behavior (OCB) have a positive and significant impact. and also it was shown that Social Awareness variable has the largest is path coefficient and its impact on Organizational Citizenship Behavior (OCB) is higher than other variables. Manuscript profile
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  13 - Identifying and Prioritizing Different Aspects of Tourist's Experience Quality from Viewpoints of Foreign Tourists Traveled to Shiraz
  mahdi farmani Mohammad ghaffari Navid Shafiei mostafa zandinasab
  10.52547/journalitor.36053.9.17.0
  Nowadays, tourist experience and tourist destination choice are the main focal points in the tourism industry and tourism-related subjects addressed at universities. As modern tourists are value-oriented, tourist destinations could only be successful if they create valu More

  Nowadays, tourist experience and tourist destination choice are the main focal points in the tourism industry and tourism-related subjects addressed at universities. As modern tourists are value-oriented, tourist destinations could only be successful if they create value for their visitors. Moreover, the Quality of tourists' experiences is a key competitive advantage for tourist destinations. This descriptive-survey study, therefore, sought to identify and prioritize different aspects of tourist experience quality from the viewpoint of tourists visiting Shiraz. The statistical population of this study comprised of those foreign tourists who visited Shiraz in April and May of 2019 and stayed at the Grand Hotel of Shiraz. To collect the required data, a questionnaire was administered on 400 visitors who were selected via convenience sampling. The questionnaire's construct validity was measured and approved by experts, and its reliability was confirmed by Cronbach's Alpha. Exploratory factor analysis and confirmatory factor analysis were conducted to identify different aspects of tourist experience quality and validate the identified aspects, respectively, using SPSS and LISREL software. Moreover, to prioritize the aspects, the Shannon Entropy method was implemented in EXCEL software. The study's findings indicated that tourist experience quality consisted of ten aspects. It was also found that perceived interactive experience ranked first in that list from the respondents' standpoint. Manuscript profile
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  14 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach
  zahra Nikkhah-Farkhani Mohammad shaykhzade
  10.52547/journalitor.36121.11.21.1
  Considering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical popu More

  Considering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical population of the study comprised of managers, staff, and customers of four-star and five-star hotels in Mashhad. Moreover, the statistical sample size of the research at the organization level consisted of thirty-four, one-hundred and forty, two-hundred and forty managers, staff, and customers at organizational, staff, and customer levels, respectively. On the other hand, Sam’s 12-item questionnaire (2008) and the 17-item questionnaire developed by Al-Rafiei et al. (2013) were used to measure the human resources management activities and the staff’s satisfaction and loyalty, respectively, whose validity and reliability was tested using the Content validity method and Cronbach's alpha, respectively. Finally, HLM 7.02 and the SPSS software were used to analyse the collected data. The results proved the positive influence of human resources management activities on the staff’s satisfaction and loyalty, and in turn, on the satisfaction and loyalty of the customers. Therefore, it could be argued that hotel managers can increase the loyalty of their customers by emphasizing human resource management activities and improving their staff’s satisfaction and loyalty, which would increase the profitability of hotels in the long term by reducing marketing costs. Manuscript profile
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  15 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels
  jafar bahari Shahla  Bahari
  10.52547/journalitor.36165.9.18.0
  Today's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly More

  Today's business environment requires organizations to find new strategies to compete with their rivals. Therefore, maintaining customer satisfaction and loyalty is an important goal to achieve by organizations. In a world where competition among companies is constantly increasing, the immediate solution to achieve a sustainable competitive advantage is to improve the quality of services, which in turn leads to customer satisfaction. Many organizations have recognized that customer satisfaction can bring about their long-term success, and the entities involved in the tourism industry, especially the hotels, are no exception. Furthermore, many studies conducted in various industries have shown that providing quality services is a key factor in building customer loyalty. In other words, offering superior services to customers leads to customer satisfaction, which is necessary to establish customer loyalty. This functional survey study set out to investigate the relationship between service quality and customer satisfaction, loyalty, and trust in the Enghelab and Laleh hotels in Tehran city. To collect the required data, some questionnaires were administered to the hotels' guests who were selected via the available non-random sampling method. The data were then analyzed via structural equation modeling using SMART PLS software. The results showed that service quality had a significant positive effect on customer satisfaction, trust, and loyalty. It was also found that customer satisfaction had a significant positive effect on customer's trust and loyalty. The impact of customer's trust on customer's loyalty was also proved to be positive and significant. Manuscript profile
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  16 - Investigating the Effect of Staff Self-Leadership on Internal Branding and Role Identity in Hotel Industry: A Case Study of 5-Star Hotels in (Mashhad)
  Jamshid Najari Beydokhti Omid Behboodi
  10.61186/journalitor.36248.11.23.257
  The current applied descriptive-correlational study sought to investigate the effect of staff self-leadership on the outcomes of internal branding and role identity in the hotel industry. The statistical population of the study comprised all the staff of 5-star hotels i More

  The current applied descriptive-correlational study sought to investigate the effect of staff self-leadership on the outcomes of internal branding and role identity in the hotel industry. The statistical population of the study comprised all the staff of 5-star hotels in Mashhad, out of whom 120 people were selected through the Morgan table using simple random sampling. The required data were collected via the standard Zhang and Zhou questionnaire (2021) whose face and construct validity were measured through expert approval and factor loads, respectively. Moreover, the reliability of the questionnaire was measured and confirmed using the Cronbach's alpha test. Finally, the collected data was analyzed via structural equation modeling. The findings of the study indicated the significant positive effect of self-leadership on brand knowledge, brand commitment, and brand citizenship behavior through factors such as the visualization of successful performance, self-goal-setting, self-talk, and self-aggrandizement. Furthermore, self-leadership factors also influence brand knowledge, brand commitment, and brand citizenship behavior through role identity. It could, therefore, be concluded that promoting self-leadership behaviors helps the internal growth of an organization’s brand and facilitates internal branding through role identity. Manuscript profile
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  17 - Investigating the effect of psychological capital on organizational resilience during the outbreak of Covid-19 (Case study: Mashhad hotels)
  davood ghorbanzadeh Javad Agha mohammadi
  10.52547/journalitor.36276.10.19.167
  The tourism industry has long been recognized as one of the most vulnerable industries to crises. Among the various sectors active in the tourism context, the hotel sector has been most affected by declining travel and accommodation rates during the Covid-19 pandemic. T More

  The tourism industry has long been recognized as one of the most vulnerable industries to crises. Among the various sectors active in the tourism context, the hotel sector has been most affected by declining travel and accommodation rates during the Covid-19 pandemic. To this end, in order to reduce the destructive effects of crises on the hotel sector, the literature introduces the concept of resilience. Therefore, the present study investigates the effect of psychological capital of hotel owners and managers on organizational resilience during the outbreak of Covid-19. The present research, in terms of practical purpose, the method of collecting data is survey data and considering the relationship between variables, correlation with emphasis on structural equation modeling. To understand the relationships of the conceptual model, this study collected data using a questionnaire that was distributed among 157 owners and managers of hotel and apartment hotels in Mashhad in a convenience method. The results of testing hypotheses using SPSS and SmartPLS 3.0 software indicate that the psychological capital of owners/managers of hotel can instil hope and optimism in the employees too and can help them to accept the reality and prepare for future contingencies. It also highlights the impact of owners/manager's life satisfaction on organizational resilience relationship stating that the levels of life satisfaction of owners and managers of hotel significantly influence the process of recovery of the business. This means that despite of adversities, resilient owners and managers would make efforts to get over the negativities of COVID-19 and try to get back to normal. Manuscript profile
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  18 - Residential use analysis of Mashhad based on LEED indicators in green buildings
  farzaneh Razzaghian Hossein  Aghajani
  The hotel industry, as the largest subset of the tourism industry, is one of the largest polluters among the service industry. Quoting from Elsevier's valid scientific journals such as Sustainable Futures and Cleaner Production in 2022 and 2023, the negative environment More

  The hotel industry, as the largest subset of the tourism industry, is one of the largest polluters among the service industry. Quoting from Elsevier's valid scientific journals such as Sustainable Futures and Cleaner Production in 2022 and 2023, the negative environmental impacts of hotels are greater than the impacts of buildings with different uses of the same size and scale. On the other hand, hotels in the pilgrimage city of Mashhad are one of the most important uses, which is ranked first in Iran. Undoubtedly, the approach of optimal use and energy saving is very important in this industry. Therefore, this article aims to improve the quality of urban construction and reduce the use of resources and energy in hotels in Mashhad and using a descriptive-analytical method to identify the principles and criteria of green building and analyze the status of hotels in three sections: hotels, apartment hotels And hosts. The statistical population of this research includes all hotels of Mashhad and sample size with cluster sampling method of 169 cases. The international LEED standard has been used to evaluate green building indicators. The results show that hotels reveal many weaknesses that can be traced back to the early stages of design to construction and after implementation. These buildings do not benefit from the basics of green building principles and are buildings with high energy and water consumption, and none of them have obtained the minimum score required to obtain LEED certification (40 points). Therefore, after stating the causes, practical solutions to solve them are presented. Manuscript profile
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  19 - Investigating the intention of travelers to visit green-oriented hotels - based on (Theory of planned behavior and value-belief-norm theory) Case study: Parsian Hotel - Chaharmahal and Bakhtiari province
  SHAHRAM RAFIEI NAEINI abdolreza farajirad
  Today, the tourism industry has emerged as one of the fastest growing industries in the world. Despite its economic contribution, the growth and activities of the tourism industry have side effects. The activities related to the tourism and hospitality industry have cau More

  Today, the tourism industry has emerged as one of the fastest growing industries in the world. Despite its economic contribution, the growth and activities of the tourism industry have side effects. The activities related to the tourism and hospitality industry have caused pollution, produced a lot of waste and reduced natural resources. The main purpose of the preliminary investigation of this study is to integrate the developed theory of planned behavior and belief-norm value as basic concepts in understanding the intention to visit Parsian Green Tourist Hotel in Chaharmahal and Bakhtiari province. The method and investigation of this study was collected online in the form of a questionnaire of 160 items. Partial Least Square Structural Equation Modeling (PLS-SEM) technique was used to evaluate the study framework and the hypothetical relationship. The originality and primary value in this study shows that the theory of planned behavior and the theory of value-belief-norm integrate well the understanding of the tourist's intention to visit Green Parsian Hotel in Chaharmahal and Bakhtiari province. Importantly, the theory of planned behavior and value-belief-norm theory have been practical and useful in predicting the tourist's intention to visit a green hotel. In the study of practical concepts, it provides valuable results for green hotel operators to create effective strategies to attract tourists to visit green hotels. Also, the findings and results at the level of this study confirm that tourists' intention to stay in a green hotel is directly influenced by their perceived mental norms and behavioral control. In addition, this study confirms the insignificant relationship between green trust, personal norms and tourists' intention to stay. On the other hand, perceived ethics, responsibility, willingness to pay more, and perceived consumer effectiveness were significant in explaining customer subjective norms, personal norms, and perceived behavioral control. Manuscript profile
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  20 - Examining the role of the effects of sustainability standard certificates in measures (competitiveness and performance) in green-oriented hotels (case study: Parsian Hotel - Chaharmahal and Bakhtiari Province)
  SHAHRAM RAFIEI NAEINI abdolreza farajirad
  Nowadays, environmental, social and governance issues in geographic environments is at the forefront of hospitality companies' agenda due to the increasing pressure of stakeholders regarding the adverse social and environmental effects of tourism companies' actions. The More

  Nowadays, environmental, social and governance issues in geographic environments is at the forefront of hospitality companies' agenda due to the increasing pressure of stakeholders regarding the adverse social and environmental effects of tourism companies' actions. The purpose of the preliminary study is to examine the benefits of sustainability certificates for businesses, their impact on the financial performance of hospitality companies, and it is not clear at the level of the competitive set (compost). To fill the above gap in the literature, this study used the data of Parsian Hotel - Chaharmahal province and Bakhtiari as a green hotel. To compare the impact of sustainability certificates on key performance indicators in the hotel to its comp (eg, occupancy, average daily rate, revenue per available room). Methodology In this study, we used various random effect models to test our hypotheses to determine whether receiving certification improves hotel performance, whether hotels should respond to a hotel receiving certification, and whether the order of response and timing of response Does it matter or not? Our sample consists of an unbalanced panel dataset of 51,625 monthly observations from the standard-certified Parsian International Hotel located in Chaharmahal and Bakhtiari province. We chose Parsian International Hotel based on the previous confirmation and greenness by several studies that this province is a tourist destination as the eco pole of the nature tourism museum and the said hotel includes all levels. Our findings suggest that certified hotels can enhance themselves compared to competitors through first-mover advantage. In conclusion, this study provides significant contributions to the literature on environmental management and competitive dynamics in the hospitality industry. We provide managers with guidelines on when to respond to other hotels in their competitive portfolio when receiving sustainability certification. Manuscript profile