competitive advantage

Open Access Article

1 - The Effect of Marketing Innovation on Business Competitive Strategy (A Study in Industrial Cluster of Auto Parts in Semnan industrial Parks)
Morteza Maleki Minbashrazgah امین کهیاری حقیقت

Marketing innovative approach is one of the most important factors in determining the business competitive strategy. In this regard, the purpose of this study is to examine the relationship between marketing innovation and competitive strategies leading new solutions fo More

Marketing innovative approach is one of the most important factors in determining the business competitive strategy. In this regard, the purpose of this study is to examine the relationship between marketing innovation and competitive strategies leading new solutions for enterprise management and competitive advantage. The statistical population of this study are senior marketing and sales managers of 84 companies producing auto parts in Semnan industrial parks; 56 questionnaires were returned to the researchers and were considered for data analysis. In order to test the hypotheses, structural equation modelling based on partial least square was used. Research findings indicate that a significant positive effect of marketing innovation on tow competitive strategies of differentiation as well as cost leadership. Yet, the effect of marketing innovation on focus competitive advantage was not supported. Manuscript profile

Open Access Article

2 - The effect of organization agility mediator in relationship between knowledge management with innovation and competitive advantage in sport organizations
Mehdi Salimi

The purpose of present research was consideration of effect of organization agility mediator in relationship between knowledge management with innovation and competitive advantage in sport organizations. Research method was descriptive-survey and applies studies field. More

The purpose of present research was consideration of effect of organization agility mediator in relationship between knowledge management with innovation and competitive advantage in sport organizations. Research method was descriptive-survey and applies studies field. Statistical population included all active personals in Isfahan provinces sport committees which statistical sample size was determined (N= 320) to suitable number in basis of 16 hidden variables. For gathering data was used innovation standard questionnaire of Hamidizadeh et al (1393), knowledge management questionnaire of Newman and Conrad (1999), competitive advantage questionnaire of Hosseini (1391) and organization agility questionnaire of Yarmohammadian et al (1390). For analyzing data and consideration of model fit was used structural equation modeling and PLS and SPSS software. The results of findings indicated that knowledge management variable has significant effect on innovation, competitive advantage and agility. Also, effect of agility variable wasn’t significant on innovation, but it had significant effect on competitive advantage. Finally, Sobel test result indicated that knowledge management variable has significant effect on innovation and competitive advantage with mediator of organizational agility. Therefore can concluded that sport organization managers with traditional redesign pay attention to much changes in organization and work strategic view because previous approach and solution have lost its ability for encountering with organizational challenges and external environment, hence, new approached view should be replace. That way, agility of organizational change and reform. Manuscript profile

Open Access Article

3 - Labor Investors Standard; Take a Step toward Human Resource Development within the Progressive Organizations
Mausomeh Dastani

Nowadays, with remarkable increasing of technology aspects, human resources are mentioned as most important organizational assets. The importance of human resource development and and the effect of on right HR management can improve the organization performance and caus More

Nowadays, with remarkable increasing of technology aspects, human resources are mentioned as most important organizational assets. The importance of human resource development and and the effect of on right HR management can improve the organization performance and cause the appearance of different concepts and approaches for increasing human resource performance. Improving the performance of the organization requires a pre-defined standard framework. This framework delivered to such organization by Investors in People Standard (IIPS) and gives this chance to the organizations in order to make an infrastructure and suitable environment which will result in developing human resources and improving organization performance. This standard was the first standard for developing human resource which has been edited via the excellence organizations in 1990. The above mentioned standards are useful tools for progressive organizations and corporations. It can cause human resource development by implementing optimal business management leading to organizations action reforms, and finally realizing organization goals and increasing its competitive ability. This article aims to present concepts and analyzed-common standard framework and advantages and positive results held by this standard in business and competitive advantages in the excellence organizations. Manuscript profile

Open Access Article

4 - The Concepts and Essentials of Knowledge Management
Mostafa Taghavi Hamid Shafiuzadeh

The Role of Knowledge to Achieve Development always is Dominant. Nowadays existing Knowledge in organization is viewed as one of the most important capitals that can help to achieve success and competitive advantage in contemporary competitive situations. Many of organi More

The Role of Knowledge to Achieve Development always is Dominant. Nowadays existing Knowledge in organization is viewed as one of the most important capitals that can help to achieve success and competitive advantage in contemporary competitive situations. Many of organizations have realized to success and even survival need to something more than short time acquiring to knowledge and there is no choice except applying appropriate system of knowledge management. In this article, at the beginning, definitions of knowledge, Knowledge Management and its origin will be expressed. Then, the essentials of Knowledge Management and role of technology will be analyzed. Finally some important factors in success and defeat of Knowledge Management programs will be represented. Manuscript profile

Open Access Article

5 - Knowledge Management; Theories, Technologies and Approaches
Hamid Shafiuzadeh

Knowledge management as an academic discipline evolved from the thinking of experts such as Peter Drucker in the 1970s, Karl- Erik Sveiby in the late 1980s, and Nonaka and Takeuchi in the 1990s. This paper places Knowledge Management in a historical perspective, frames More

Knowledge management as an academic discipline evolved from the thinking of experts such as Peter Drucker in the 1970s, Karl- Erik Sveiby in the late 1980s, and Nonaka and Takeuchi in the 1990s. This paper places Knowledge Management in a historical perspective, frames some of the key technologies and approaches to it, and highlights some of the new opportunities within Knowledge Management. If managers ignore the importance of strategies of knowledge management, their organization will not succeed. Manuscript profile

Open Access Article

6 - The Effect of Innovation Ambidexterity on Export Knowledge and Performance of new Products in Export Markets
Mostafa Ebrahim pour Azbary Milad Hoshmand Chayjani Mohsen Akbari

10.7508/jstpi.2015.02.006

Export is one of the most important economic activities in the success of firms that has attracted attention of researchers and strategists. This attention is because of the convenience in using this strategy in entering in other international markets and due to benefit More

Export is one of the most important economic activities in the success of firms that has attracted attention of researchers and strategists. This attention is because of the convenience in using this strategy in entering in other international markets and due to benefits of export in development firms. This has motivated firms to acquire export knowledge and train it in their companies in order to guarantee their successful performance in expert. Ambidexterity is an approach that can be effective in terms of creating export knowledge. Ambidexterity, (with two dimensions of exploitation and exploration) in export companies, helps organizations to use export knowledge more effectively and efficiently, in other words ambidexterity can help export companies acquire learning capabilities as a learning organization. As a result, this learning capability can lead to more proper new products in competition. This paper investigates the effect of innovation ambidexterity on export knowledge and new product performance. In literature section we reviewed export and competition in international markets, innovation, export knowledge and competition power, ambidexterity and its dimensions and new product development. After reviewing the literature, we created a model based on the literature and experts views. Experts verified our model and the proposed hypotheses after some discussions. Our proposed model shows that ambidexterity and its dimensions has a positive effect on export knowledge and an effect on export performance while export knowledge has a positive effect on export knowledge. Manuscript profile

Open Access Article

7 - The future Prospects for the Role of Networking in SME to increased Competitive Advantage through Open Innovation
Atefeh Zolfaghari Hesam Zand Hesami

10.7508/jstpi.2016.04.008

Networking technology and innovation is the most important development strategies to enhance the competitiveness of enterprises in an increasingly competitive environment of today's world. Firms will be able to Identifying new technologies, customer needs through foresi More

Networking technology and innovation is the most important development strategies to enhance the competitiveness of enterprises in an increasingly competitive environment of today's world. Firms will be able to Identifying new technologies, customer needs through foresight, capture ideas and thereby contribute to the implementation and strengthening of open innovation. This article is a qualitative study that by studying the documents, databases and articles foresight, competitive advantage, and networking is formed and is integrated with content analysis and scenario. The network of small and medium-sized enterprises, open innovation process data play an important role. According to data collected in the process of networking in open innovation of small and medium, enterprises are playing an important role. This article examines the future prospects with Back casting to design a scenario has been discussed and the important role of small and medium enterprises contained within the networking. In this type of business due to the use of open innovation process, companies in the course of an idea to getting products to market, from other companies or organizations in the network will receive assistance and business ideas, technical knowledge, technology, and services, production and distribution of new methods to get new markets in the emerging network, in this way company will increase revenue and reduce costs. In the process of open innovation companies regularly selling ideas, knowledge, technology and services are networking with other companies, thereby increasing revenue and reducing company costs and ultimately achieve a competitive advantage for the firms. Manuscript profile

Open Access Article

8 - The Role of Technology Transfer from the Import and Export Channel of Industrial Products on Iran's Economic Growth
narges ahmadvand Mohammad Hasan Fotros

10.7508/roshdefanavari.2018.14.001

The use of Technology in importing and exporting of industrial goods leads to increase in the level of knowledge and the share of industries based on advanced technologies in gross domestic product and export growth. Therefor, in the present research, the role of techno More

The use of Technology in importing and exporting of industrial goods leads to increase in the level of knowledge and the share of industries based on advanced technologies in gross domestic product and export growth. Therefor, in the present research, the role of technology has been investigated in increasing the competitive advantage in international trade and economic growth. The transfer of technology via important and export of high, medium and low technology industries and their effect on economic growth has been analyzed and a comprehensive picture of economic growth and the export and import of industries with different levels of technology in Iran and some Asian countries is given. The results show that one of the most important factors for Iran’s economic growth, is to attract technology and then learn to use it in the production cycle to create diversity in production and increase the quality of products and export rate. Manuscript profile

Open Access Article

9 - The Effect of Intellectual Capital on Competitive Advantage and Organizational Performance with Role of Innovation Mediator and Learning Culture
Vahid Dalvand Reza Sepahvand Amir Houshang Nazaripour

10.52547/jstpi.20925.18.69.34

The purpose of this study was to investigate the effect of intellectual capital on competitive advantage and organizational performance with the mediating role of innovation and learning culture among faculty members of Lorestan University. This research is descriptive More

The purpose of this study was to investigate the effect of intellectual capital on competitive advantage and organizational performance with the mediating role of innovation and learning culture among faculty members of Lorestan University. This research is descriptive in nature, with the exception of causal research, as well as a field research that is applied in the field of purpose. The statistical population of the study is 286 faculty members of Lorestan University. The random sampling method is proportional to the sample size and sample size according to the Morgan table and the number of 162 people. The data collection tool in this study is a standard questionnaire. The data from the questionnaires were analyzed using Lisrel software and SPSS software. The innovation of this research is to measure the variables in the academic field. Research results indicate that ??intellectual capital on competitive advantage; intellectual capital on organizational performance; intellectual capital on innovation; intellectual capital on culture; innovation on competitive advantage; innovation on organizational performance; learning culture on competitive advantage; learning culture on organizational performance Intellectual Capital through Innovation on Competitive Advantage; Intellectual Capital through Innovation on Organizational Performance; Intellectual Capital through Learning Culture on Competitive Advantage; Intellectual Capital through the Learning Culture has a direct impact on organizational performance. Manuscript profile

Open Access Article

10 - Overview of the effect of dimensions of intellectual capital and employee satisfaction based on internal marketing on competitive advantage
Majid Esmaeilpour Alireza kamyab Javad Dokuhaki

Since manpower turned to be one of the most precious resources within an organization, job satisfaction leads to increasing productivity within organization so far as a distinctive competitive advantage develops within the organization, resulting in profitability, survi More

Since manpower turned to be one of the most precious resources within an organization, job satisfaction leads to increasing productivity within organization so far as a distinctive competitive advantage develops within the organization, resulting in profitability, survival and continuous development of organization which are deemed to the ultimate aim of any organization. The present research aims to examine the effect of dimensions of intellectual capital and employee satisfaction based on internal marketing on competitive advantage within import-export companies in Port of Bushehr. In this regard, 99 questionnaires were distributed among the managers and employees within import-export companies in Port of Bushehr, for which PLS software was used to analyze data in the questionnaires. Findings indicated that there is a positive significant relationship between competitive advantage and "human capital and customer capital", yet the structure capital of the intellectual capital has no effect on the competitive advantage. Further, all the dimensions of internal marketing including training and development of employees, reward system and internal communications had a positive significant effect on job satisfaction. Ultimately, a positive significant relationship was found between job satisfaction and competitive advantage. Manuscript profile

Open Access Article

11 - Provide a model for promoting the competitive advantage of businesses through higher education with research synthesis approach
Zahra Mohammadi Nasrabadi Zahra Taleb Yaghob Entezari

The aim of this study is to provide a comprehensive literature on improving the competitive advantage of businesses through higher education to provide a comprehensive framework of the role of higher education in promoting the competitive advantage of businesses. This More

The aim of this study is to provide a comprehensive literature on improving the competitive advantage of businesses through higher education to provide a comprehensive framework of the role of higher education in promoting the competitive advantage of businesses. This research is applied in terms of purpose and is done by qualitative method beyond research synthesis. The statistical population is all studies conducted in the period 1991-2018. n the field of the subject, 150 studies were evaluated and finally 28 articles were selected purposefully. And the systematic composition was selected and analyzed and its validity was confirmed by testing structural equations. The results showed that the most important key components of learning society are political environment, economic environment, legal environment, knowledge production, human capital, research, information technology , social capital, contract implementation, tax system, institutional regime. , Attracting knowledge, good governance, total productivity of inputs, product quality, and innovation are in three categories: contextual, intermediate and independent factors. Finally, after 6 stages of research, the model of promoting the competitive advantage of businesses was presented through higher education. Competitive Higher Education Centers in a Dynamic Learning Community, Free Economic System, and Democratic Political System, by promoting knowledge production, human capital accumulation, social capital accumulation, and innovative interactions with industry, government, and civil society, to promote Competitive advantage and competitiveness help businesses. Manuscript profile

Open Access Article

12 - Designing and explaining the competency model of managers with the aim of creating a competitive advantage in the organization
esmaeil abdolali ozhan karimi سعید عبدالمنافی Berouz Lari Semnani

The main purpose of this study is to present a model of managers' competencies to create a competitive advantage in the organization and this research is a combination and the qualitative part is exploratory and the quantitative part is descriptive-survey and the qualit More

The main purpose of this study is to present a model of managers' competencies to create a competitive advantage in the organization and this research is a combination and the qualitative part is exploratory and the quantitative part is descriptive-survey and the qualitative data is collected through semi-structured interviews of 20 managers, experts and faculty members by purposeful and judgmental sampling method until theoretical saturation and To check the reliability of qualitative data, a sample of texts was given to another expert for coding and his coding results were compared with the researcher's coding. There was about 86% agreement between the two codings. In the quantitative part, research data were collected through a researcher-made questionnaire from 322 samples based on the Cochran method determined from the statistical population of the research, which included managers of industrial and manufacturing companies in Qazvin province. The results of the reliability of the questionnaire show that the calculated Cronbach's alpha coefficients in all cases is greater than 0.7. The research model is based on qualitative findings including the categories of individual competence with 30 concepts, interpersonal competence with 15 concepts, managerial competence with 18 concepts, professional competence of managers with 18 concepts, and the category of competitive advantage with 15 concepts identified and determined using Structural equations have been fitted and tested. Based on the results of the research, managers' competencies in the categories of individual and interpersonal, managerial and professional competencies of managers with specific concepts and sub-categories of each category are identified and their effects on the competitive advantage category are examined separately. The results show that they have a significant effect on competitive advantage in the organization. Manuscript profile

Open Access Article

13 - Creating a Sustainable Competitive Advantage in the Hotel Sector (The integrated approach of agency theory and Resource Based View)
mostafa mahmoudi mehdi karoubi akbar pourfaraj

This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. Th More

This paper studied sustainable competitive advantage in competencies required by the hotel staff to ensure the permanent competitiveness of the hotels. The Resource-based View emphasizes the organizations need to attend internal resources, especially human resources. The agency approach emphasizes on staff role-play and their interaction within the framework. This research was a developmental-applied and descriptive-quantitative survey. For data collection, we distributed a questionnaire of 73 questions among a random selection of 260 individuals, including the managers and the staff of five-star hotels in Tehran. Using the structural equation modeling, we analyzed the data in both the measuring model section and the structural section to examine the technical features and the research hypothesis, respectively. Findings showed positive and meaningful impacts of the action-framework variable on the competent actor, and the competent actor showed the same impacts on creating a sustainable competitive advantage in the forms of productive, process, and administrative innovations. Based on the results, there was a relationship between the factors of action framework (i.e., mental welfare, affirmative freedom grant, knowledge sharing, revolutionary leadership, organizational equality, providing psychological conventions) and inter-personal, intra-personal skills and managerial skills and organizational competence of the staff. Finally, the hotel managers in Iran were recommended to provide the groundwork for staff role-play and to design job-tests and performance-appraisal standards, based on the skills and competencies identified in this study. Manuscript profile

Open Access Article

14 - Investigating the mutual effect of green and strategic marketing orientation on competitive advantage
zahra eslaminzhad

The purpose of the research is to investigate the mutual effect of green and strategic marketing orientation on competitive advantage. The current research is descriptive-correlational in terms of practical purpose and in terms of nature and research method. The statist More

The purpose of the research is to investigate the mutual effect of green and strategic marketing orientation on competitive advantage. The current research is descriptive-correlational in terms of practical purpose and in terms of nature and research method. The statistical population of the current research is the employees of Isfahan Steel Company, which is 235 in number. For sampling, a statistical sample of 146 questionnaires was distributed using Cochran's formula and simple random sampling. The data collection tool is a questionnaire taken from the research of Papadas et al. (2018) and to measure the social responsibility of companies from 7 questions, the environmental pressure of stakeholders from 6 questions, the strategic orientation of green marketing from 9 questions, competitive advantage from 6 questions, performance Finance consists of 5 questions and the orientation of internal green marketing consists of 7 questions. To analyze the data, software and pls spss were used, which according to the results of the research, the strategic orientation of green marketing through competitive advantage has a positive effect on performance. has money Corporate social responsibility is positively related to green marketing strategic orientation. Stakeholders' environmental pressures have a positive relationship with strategic green marketing orientation. Strategic orientation of green marketing has a positive effect on competitive advantage. Strategic orientation of green marketing has a positive effect on financial performance through competitive advantage. When internal green marketing orientation is more, the positive effect of green marketing strategic orientation on competitive advantage becomes positive. Manuscript profile

Open Access Article

15 - Presenting the strategic model of green marketing to obtain competitive advantage components in Kaleh food industry
Mohammad Reza Alizadeh mahdi haghighi kafash babak hajikarimi

Objective: The current researcher presents the strategic model of the green brand to achieve the success of competitive components in the food industry, which is done by a combined (qualitative-quantitative) method. Methodology: In this research, in the qualitative pha More

Objective: The current researcher presents the strategic model of the green brand to achieve the success of competitive components in the food industry, which is done by a combined (qualitative-quantitative) method. Methodology: In this research, in the qualitative phase, using open codes, axes and selection were used, and experts in the food industry, including managers and equipment of Kaleh Company, were selected as samples. Data collection tool in the quantitative part, Excel and SMS software are used. Findings: The findings of the research include 10 dimensions (available resources, innovations, strategies, capabilities, requirements, research and development, facilities and equipment, value creation, entrepreneurship and cost leadership), 6 components (human and support resources, social capital and behavior organizational culture and .performance and opportunities) and 88 indicators were identified. Conclusion: Companies that follow green marketing (especially Kaleh Food Industry Company), try to use company processes and marketing methods to balance environmental, economic and social dimensions to ensure long-term development, to attract customers and Use participation in society. The fit of the model was calculated through the GOF model as the geometric mean of R2 and the mean of sharing, which has a value of 0.830, it showed that the model was favorable and as a result, the overall model was confirmed. Also, the comparison of the research results with the research conducted in this field shows that the results of the research are consistent with the conducted research Manuscript profile

Open Access Article

16 - Identifying the Influential Factors on Innovation Culture, Organizational Ambidexterity and Competitive Advantage
nahid saravi-moghadam Alireza Aliahmadi

: Organizations are always seeking competitive advantage in order to compete and to continue to grow. The innovation and diffusion of innovation culture is one of the most important ways to achieve it. In present research, we have attempted to model and explain the dire More

: Organizations are always seeking competitive advantage in order to compete and to continue to grow. The innovation and diffusion of innovation culture is one of the most important ways to achieve it. In present research, we have attempted to model and explain the direct effect and indirect effects of factors influencing innovation culture, organizational ambidexterity and gaining competitive advantage. Methodology: The present study is a developmental and, in terms of approach, a mixture of both qualitative and quantitative. The data gathering tool was interviewed by experts and a questionnaire. Data analysis is a structural equation modeling technique using Spss and Smartpls software. The number of collected questionnaires was 140, which was collected from the managers of the dairy industry of Mazandaran province by stratified random sampling. Conclusion: The results show that there is a positive and significant effect between the variables of supportive mechanism, leadership, technology, potential absorption capacity, organizational ambidexterity and strategy, on innovation culture. The results also show the positive and significant impact of innovation culture on organizational Ambidexterity, gaining sustainable competitive advantage and implementing innovation. The potential absorption potential has a positive and significant effect on organizational ambidexterity, and also potential absorption capacity through technology and organizational change has a positive and significant effect on organizational Ambidexterity. The organizational change has a positive and significant effect on organizational ambidexterity both directly and through technology. Manuscript profile

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