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Open Access Article
1 - A Managerial Examination of the Successful Parameters in the B2C Business
shila mosammami mahmood moradi Asadollah Shahbahrami -
Open Access Article
2 - Model to improve banking by Using customer knowledge management and Mobile Banking and Its Impact on Customer Loyalty
narges rezaei malek -
Open Access Article
3 - Model of customer loyalty in e-commerce recommender systems
Leila Ebrahimi -
Open Access Article
4 - Identification of Effective Factors on Customer Loyalty using USSD Codes by Structural Equation Modeling Approach
fatemeh shahbazi -
Open Access Article
5 - A model for improving banking services using customer knowledge management and mobile banking and examining its impact on customer loyalty in Bank Mellat
narges rezaei Mohammad rezaei -
Open Access Article
6 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices)
Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi -
Open Access Article
7 - The Impacts of Business Intelligence, Customer and Loyalty Satisfaction and Brand Value in Iran Hygienic and Cellulose Industry
Reza Aghaei Milad Aghaee -
Open Access Article
8 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
Masoud Tosifyan Ali Ramezani -
Open Access Article
9 - Designing a profitability model for the end user from the perspective of technology entrepreneurs with a mixed method in the Iranian software industry
Reza Hatamian naser azad Abdullah Naami -
Open Access Article
10 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers)
ابوالقاسم حکیمیپور حامد بزرگخو -
Open Access Article
11 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
شادی پارسایی منش Ali Bonyadi Naeini -
Open Access Article
12 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
وجیهه هوشیار Mohammad rostampour -
Open Access Article
13 - Explaining a model for sacrifice based on customer experience in the hotel industry (four and five stars in Shiraz)
jahanbakhsh rahimi baghmalek seyed abolghasem mira Mohammad Haghighi -
Open Access Article
14 - Assessing the impact of passion on social media on intention of revisit tourists with a mediating role of customer interaction with customer (Case study: Tourists of Isfahan city)
Yazdan Shirmohammadi Ramadan Gholami Awati Maryam Mohammadi Moghaddam -
Open Access Article
15 - Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality (Case Study: Bank Mellat Isfahan Branches)
Hamid Reza Ahghaghi Mohammad Ghasemi Namaghi Ali Hosseinzadeh -
Open Access Article
16 - Investigating the Effect of Brand Gender on Electronic Word of Mouth in Instagram
Hossein Norouzi Amirhossein Khodakarami -
Open Access Article
17 - تأثیر ویژگی¬های خدمات بر کارکنان و مشتریان (مورد مطالعه: هتلهای پارسیان اصفهان)
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Open Access Article
18 - The Impact of Perceived Value and Sense of Place on Tourist Loyalty (Case Study: Hamedan Province)
mostafa taheri -
Open Access Article
19 - The Impact of Co-branding Elements on Customers’ Satisfaction and Loyalty in Chain Restaurants in Tehran
Jafar Ahangaran رضا اصلاني -
Open Access Article
20 - The Role of Brand Romance in Customer Loyalty in Hotel Industry: The case of five and four-star hotels in Mazandaran province
Amir Khazaei Pool Farhad Hanifi Vahid Reza Mirabi -
Open Access Article
21 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
Mohammad ghaffari amirreza konjkav monfared -
Open Access Article
22 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies
Ardeshir Shiri Maryam Mesbahi Amin Hemmati -
Open Access Article
23 - Social Capital and Loyalty of Pilgrims from Isfahan to Sarshur Neighborhood in Mashhad
neda eidgahian kaseb Mozhgan Azimi Hashemi -
Open Access Article
24 - Sociological Analysis of Factors Influencing Destination Loyalty
طیبر ظیسبل -
Open Access Article
25 - Sociological Analysis of Factors Influencing Destination Loyalty
طیبر ظیسبل سميه عفتی -
Open Access Article
26 - The Effect of Water Conservation and Waste Reduction Management on Increasing the Customer Loyalty in the Hotel Industry
Maryam Mesbahi Shokrieh Taheri Zahra Akbari -
Open Access Article
27 - Investigating the Effect of Organizational Citizenship Behavior on Service Quality, and Customers' Satisfaction and Loyalty in the Hotel Industry: A Case Study of Mazandaran Province’s Parsian International Hotels
jafar bahari mehdi karoubi Shahla Bahari -
Open Access Article
28 - The Impact of Destination Image and Satisfaction on Heritage Tourists’ Loyalty: resenting a Conceptual Model (Case Study: World Collection of Sheikh Safi al-Din Ardabili)
Habib Shahbazi Shiran Roya Esmi -
Open Access Article
29 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach
zahra Nikkhah-Farkhani Mohammad shaykhzade -
Open Access Article
30 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels
jafar bahari Shahla Bahari -
Open Access Article
31 - Investigating the Role of Residents' Support for Health Tourism Development in Marketing Using the Cognitive Mapping Approach: A Case Study of Isfahan’s Healthcare Town
mahnaz Doosti-Irani Mir Mohammad Asadi -
Open Access Article
32 - Investigating the Impact of Green Benefits and Transparency on Perceived Green Value and Brand Loyalty (Case Study: LG brand consumers)
ٍEesa Niazi ramin bagheri Sima Yeganehmand