مصرف کننده

Open Access Article

1 - A Managerial Examination of the Successful Parameters in the B2C Business
shila mosammami mahmood moradi Asadollah Shahbahrami

Currently, Electronic Commerce (EC) is a dynamic channel for trading. Because proposed simplicity and speed are competitive advantages which traditional organizations are unable to compete with them and thus not only individuals but also governments need its presence. A More

Currently, Electronic Commerce (EC) is a dynamic channel for trading. Because proposed simplicity and speed are competitive advantages which traditional organizations are unable to compete with them and thus not only individuals but also governments need its presence. According to our study, the success of an EC system is arranged by 3 different categories named: Technical Characteristic View, Psychosocial Characteristic View and Managerial Characteristic View. But the managerial characteristic view is going to be argued in this research. Statistical population in this research has been 344 students of university of Guilan and their shopping behavior has been collected with offline and online questionnaires in a limited period of time. Consequently, extracted knowledge for further researches is argued in the following sections. Manuscript profile

Open Access Article

2 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
maryam mahmoodi

Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of More

Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of this study is to determine the effect of using e-commerce on Online consumers behavior of RIGHTEL company. The present research is descriptive in terms of research method and in terms of purpose is an applied type. The statistical population of this study is the students of Islamic Azad University of Naragh Branch. According to the Cocran formula, the size of the unlimited society is 171 people. sampling method is Simple random. In order to collect data, has been used two questionnaires including: Standard questionnaire for consumer behavior of LERMAN(2006) with 6 items and HAMDAN(2004) e-commerce standard questionnaire with 10 items, that the above questionnaires have a five-choice spectrum of Likert scale. The collected data through questionnaires were entered into the spss21 software. For statistical analysis of data, used statistical tests including Kolmogorov-Smirnov test and regression. The results of this study indicate that e-commerce has a direct impact on consumer behavior and its dimensions (customer satisfaction, trust, loyalty, positive politeness and negative politeness). Manuscript profile

Open Access Article

3 - An Analysis of Customer Behavior in online shopping of electronic products
Razieh Rouhi DEHKORDI

Technology advance has had a great influence on commerce and business, as tools advance in present era has made a new type of human relations that help them perform macro and micro transactions and businesses without physical presence, and made businesses go toward elec More

Technology advance has had a great influence on commerce and business, as tools advance in present era has made a new type of human relations that help them perform macro and micro transactions and businesses without physical presence, and made businesses go toward electronization. Current study involves identification and prioritization of factors affecting customer’s behavior of online purchase of electronic products. A method combined of attributive and survey methods was used. Indeed, data analysis was performed based on survey method. All of Students of Islamic Azad University South Tehran Branch were used as respondents. Based on Cochran formula, sample volume was 347 people. Sampling method was randomly. Questionnaire was prepared using experts comments and Delphi technique and was distributed among students. Spss software and AHP method were used in Statistical analysis. Results showed that 14 major factor affect customer’s behavior of online purchase of electronic products that Security, trust and price factors ranked as three first rank using AHP method which is confirmed by results of other researches. Finally, solutions were presented for any indicator. Manuscript profile

Open Access Article

4 - The role of organizational factors on consumer buying behavior in social networks
zohreh dehdashti shahrokh Mitra Daneshparvar vahid nasehifar vahid Khashei

The clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to inves More

The clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to investigate the organizational factors affecting the consumer in shopping through social networks. In this research, a combined method has been used. In the qualitative section, by reviewing the literature and interviewing vendors active in social networks, texts were prepared and coded. In the quantitative part, based on the initial model, a questionnaire was developed and distributed to 385 clothing buyers in networks. The structural equation method was used to analyze the data and the Sobel test was used to examine the mediating role. This study examines the independent and combined effect of organizational variables affecting people's trust in buying clothes through social networks. The results showed that information quality, transaction security, company reputation and company location have a significant effect on people's trust and consumer willingness to buy clothing through social networks.. Manuscript profile

Open Access Article

5 - The Study of Factors Affecting Ethical Behavior in Consumers

Today, one the most important topic in management research is ethics. Several studies have conducted for examining the consumer ethical behavior. The purpose of this study is to identify the factors influencing ethical behavior in consumers. This paper reviewed the effe More

Today, one the most important topic in management research is ethics. Several studies have conducted for examining the consumer ethical behavior. The purpose of this study is to identify the factors influencing ethical behavior in consumers. This paper reviewed the effect of demographic, social, psychological factors and religious beliefs on consumers' ethical behavior. The target statistical population contains customers of chain stores in the Kermanshah city. A questionnaire is designed by the researchers for collecting data. In order to analyze the data, SPSS software is used for descriptive and inferential statistics. The results show that demographic factors, social factors, psychological and religious beliefs influence the ethical behavior of the consumer and Socio-cultural factors that most influence the ethical behavior of consumers. The results of research can be used by Manufacturers and marketers in the field of environmental protection and encouraging consumers to take ethical consumption. Manuscript profile

Open Access Article

6 - Modeling the properties of food packaging and its impact on the decision making of customer purchasing with a moral approach
Dariush Zarei Hossein Vazifeh Dust Vahid Reza Mirayei

One of the most influential components in the sales process is the design and design of the packaging structure. This design is sometimes inspired by product-related elements such as product geometry, product origin, or product geography. As customers nowadays have more More

One of the most influential components in the sales process is the design and design of the packaging structure. This design is sometimes inspired by product-related elements such as product geometry, product origin, or product geography. As customers nowadays have more power than ever, they tend to look at the descriptions and ingredients of each These products are not comparable to them. Of course, given the fact that there is still a bulk buying culture in our country, there is still a long way to see the growth of packaging products, but these days, exporters have realized that No matter, this sector will not succeed in the global market, and we all know It was because of this package that we handed over the zooghfran to Spain, and if the manufacturer of the corners of the box shows that it is in order to improve the packaging of its products from bad to medium and still a place for innovative packaging in the country's industry It is not intended to be included in this paper. In this paper, we have reviewed the packaging packing protocols, so that we can take steps to help producers and increase sales. Manuscript profile

Open Access Article

7 - Explaining the Foundations and ethical Principles of Consumer law from the Viewpoint of Islamic Law
rasul shojaei Jalil Ghanavati touraj taqizadeht ahmad habibnezhad

The concept of ethics and moral virtues is one of the most complex concepts in practical philosophy. Topics related to human nature and basic human needs will never obsolete, old and non originality. Ethics is one of these issues, and since some emerging phenomena have More

The concept of ethics and moral virtues is one of the most complex concepts in practical philosophy. Topics related to human nature and basic human needs will never obsolete, old and non originality. Ethics is one of these issues, and since some emerging phenomena have entered into the our business world with a new face, it’s need to note to human and moral aspects, which undoubtedly have many legal requirements in the legal relationships among people, including Consumer contracts and consumer contracts are rooted in ethical principles. Theology, anthropology, nature, dignity and self-esteem, justice, goodwill, ethical indecency and etc. are among the bases in relation to consumer law. The purpose of this research is to explain and analyze the foundations mentioned in Islamic law. Manuscript profile

Open Access Article

8 - Ethical Attitudes and Corrections in the Punishment of the Liberation of Children and Adolescents And comparing it to the laws of Iran and the United Kingdom

In spite of changes in juvenile justice systems, punishment has always existed in them and the governments have preserved the right to punish. The criminal justice of Iran faces several challenges with respect to juvenile delinquency due to uncertainty of legislator in More

In spite of changes in juvenile justice systems, punishment has always existed in them and the governments have preserved the right to punish. The criminal justice of Iran faces several challenges with respect to juvenile delinquency due to uncertainty of legislator in adapting criminal policy to scientific and social principles, and in selecting correctional-therapeutic patterns. There is no definite and organized procedure for determining the sentence of imprisonment for juvenile offenders, and legal authorities have little flexibility in this respect. Today, punishment-based approaches toward offenders, especially juvenile offenders in England is a part of an effort to establish (not re-establish) ethical responsibility, based on which , the degree of punishment is determined. The present study investigated the freedom-depriving penalties in legal system of Iran and England. It was suggested that incarceration of juveniles should be used in serious crimes and when it is required for public protection, because it might cause undesirable effects on juveniles which can make their correction and rehabilitation period longer. In recent years, different reactive programs have been developed in England for preventing juvenile delinquency including alternatives to imprisonment which do not exist in Iran. Investigating the existing principles and reactions of legal system of England which is the result of comprehensive study made by the legislator can be a solution for Iranian legislator for making modifications in juvenile justice system. Manuscript profile

Open Access Article

9 - Examining the Influencing Factors on Online Travel Purchase Intention, Using Technology Acceptance Model Extension
seyed mehdi mirmehdi Danial Molaei

10.52547/jstpi.21016.18.71.9

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize custo More

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize customers’ behavior and effecting factors to find their strength and weaknesses in marketing and find customers’ demands; this subsequently leads to customer loyalty and an increase in their profit. Previous researches largely concentrated on Davis’s technology acceptance model, theory of reasoned action and theory of planned behavior. In this research by using technology acceptance model, 10 hypotheses were tested to analyze their impact on online travel purchase. In this descriptive – survey research, a questionnaire consists of 35 questions distributed online. Validity of the questionnaire was confirmed by professors and experts’ comments and reliability was confirmed using Cronbach alpha. A sample of 250 were analyzed and the results indicate attitude, perceived usefulness, trust, and price have a meaningful relationship with online purchase intention. Secondly, perceived usefulness and trust have impact on attitude about online travel purchase. Separately perceived ease of use showed no significant relationship with attitude and online travel purchase. Results on perceived privacy suggest that it has a meaningful relationship with trust in online travel purchase, contrarily it has no significant impact on online travel purchase intention. . Manuscript profile

Open Access Article

10 - Structural Modeling of strengthening purchase intention in the Instagram as a social network
یاسر سبحانی فرد

The effect of social networks on consumer behavior in cyberspace is growing. The popular social network Instagram as one of the networks are strengthening their role in purchasing intention. This article seeks to examine know how advertising on the social network Instag More

The effect of social networks on consumer behavior in cyberspace is growing. The popular social network Instagram as one of the networks are strengthening their role in purchasing intention. This article seeks to examine know how advertising on the social network Instagram and its role on the consumer`s shopping intention. In this regard, the study has tested effect of six advertising factors in Instagram on the shopping intention. Population of this study is Instagram users in the city of Qazvin. To generalize the results to the community infinite by random sampling, 384 samples were elected. To answer hypotheses and test the study model, structural equation modeling was used. The results confirm the study's model and majority of hypotheses. Test results showed that the informativeness and advertising creativity, have a positive effect on attitudes toward empathy expression and and this will also affect the intention to express empathy and this reality have positive affect on Purchase intention. Manuscript profile

Open Access Article

11 - study the principles and foundations of competition law based on the legal laws of the Islamic Republic of Iran
mohammad saeeid shafiei hamid samadifard shirin shafiei

Manuscript profile

Open Access Article

12 - Designing an Effective Model for Celebrity Endorsers’ Advertising Considering the Interaction Effect of Internalization and Resource Identification on the Behavior and Attitude of the Consumer
nasim motamednia mirzahasan hoseini ehsan jamali aliakbar jokar

Purpose: This research has been conducted to design an effective model for celebrity endorsers’ advertising considering the interaction effect of internalization and resource identification on the behavior and attitude of the consumer in private banks of the Tehran prov More

Purpose: This research has been conducted to design an effective model for celebrity endorsers’ advertising considering the interaction effect of internalization and resource identification on the behavior and attitude of the consumer in private banks of the Tehran province Methodology: The mixed method (qualitative-quantitative) was used in this research. The qualitative method is based on the fundamental conceptualization approach, and the quantitative method is based on the descriptive-survey approach with a practical goal. In the qualitative part with the systematic (meta-synthesis) review approach, the statistical population includes all the research conducted in the area of effectiveness of the celebrity endorsers’ advertising from various authenticated conferences and journals from 1997 to 2022 internationally and from 2011 to 2021 domestically. At the beginning of the data analysis, the concepts and dimensions were assessed in the MAXQDA software using open coding, and Cohen’s kappa reliability index was calculated and confirmed at 0.89. Then the final model was evaluated using the Delphi method. 245 questionnaires were analyzed using the PLS software to test the model among the clients of private banks in the Tehran province using the mixed sampling method Conclusion:In the qualitative part considering the input indexes and criteria, 556 articles and dissertations (Farsi and English) related to the celebrity endorsers’ advertising subject were studied. The results extracted from 28 studies (16 English and 12 Farsi) were analyzed ultimately. Finally, the relationships between the models of the research were studied in the quantitative part. 11 relationships were confirmed, but 4 were not confirmed Manuscript profile

Open Access Article

13 - From Introduction to Consumer Behavio: Investigating the Moderator Role od OLE Aesthic Risk and Percived Economic
omid behboodi Zahra Mohamadzadeh Tayebeh Ramezani

The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in th More

The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in the future bank.The descriptive research method is an applied goal,and in terms of implementation method,a descriptive survey and a questionnaire were used to collect data.In the present study,the statistical population includes customers and depositors of Ayandeh Bank who use the electronic services on the Internet of this bank. Data analysis of250 questionnaires collected from Ayandeh Bank customers in Mashhad was performed using structural equation modeling technique and PLS statistical software. The results showed that the structural model of the present study has sufficient predictive power.It was also found that the intention to use e-services affected their behavior of such services.The results showed that the perceived economic risk negatively affects consumers' intention to use the e-services of Ayandeh bank on their usage behavior.It was finally determined that perceived aesthetics risk does not affect the relationship between our sample's intention to use e-banking services' behavior.In general,the intention to use motivational factors affects the behavior of actual use of technology, and this study depicts e-banking and shows the number of efforts people are willing to make Manuscript profile

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