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Open Access Article
1 - تبیین و ارزیابی فرایند اثربخشی تبلیغات تلویزیونی بر جذب مشتریان: مورد پژوهی بانک صادرات ایران
mohammadreza hamidizadeh zabihollah nourian -
Open Access Article
2 - The Role of Media Advertising in the Expansion of E-banking Services )Case Study: Saderat Bank of Ardabil(
Ali jafari -
Open Access Article
3 - A proper method for the advertising email classification based on user’s profiles
rahim hazratgholizadeh Mohammad Fathian -
Open Access Article
4 - Iran's Mobile Government Ecosystem Model, Stakeholders Identification and Analysis
ali hakimjavadi mehdi sepehri -
Open Access Article
5 - The impact of social networking ads on the desire to buy customers Through the moderating role of trust and image of perceived website (case study: aval market)
maryam akhavan -
Open Access Article
6 - Providing a suitable method for categorizing promotional e-mails based on user profiles
Mohammad fathiyan rahim hazratgholizadeh -
Open Access Article
7 - Iran's companion government ecosystem model, analysis and recognition of the main players
ali hakimjavadi محمدمهدی سپهری -
Open Access Article
8 - Legal and moarl effects of false advertising
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Open Access Article
9 - Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach
nima shojaei Kambiz heidarzadeh Ahmad Rousta -
Open Access Article
10 - Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion
nima shojaei Kambiz heidarzadeh Ahmad Rousta -
Open Access Article
11 - The Effects of Entrepreneur’s Characteristic on Entrepreneurial Marketing (Case Study: Fars Science and Technology Park)
mohammad javad naeiji یدالهی yadollahi -
Open Access Article
12 - Analysing the effect of Social Marketing Mix on advertising effectivness Case of Study: Isfahan Municipal Committee of Citizenship
فاطمه قاسمی غلامرضا بردبار -
Open Access Article
13 - Using Meta-Synthesis Method to Proposing a Comprehensive Model of Effective Factors in Persuasive Advertising
sahar mashhadi Tahmours Hasangholi Pouryasouri Soheila Bourghani Farahani abdolhossein karam pour -
Open Access Article
14 - طراحی شبکه زنجیره تأمین با در نظر گرفتن هماهنگی سطوح با استفاده از تبلیغات مشارکتی در بستر فروش اینترنتی
Ali asghar Emadabadi Ebrahim Teimoury mir saman pishvaee -
Open Access Article
15 - Cooperative pricing and advertisement for a bi-level supply chain using the game theory approach
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Open Access Article
16 - Assessing the impact of passion on social media on intention of revisit tourists with a mediating role of customer interaction with customer (Case study: Tourists of Isfahan city)
Yazdan Shirmohammadi Ramadan Gholami Awati Maryam Mohammadi Moghaddam -
Open Access Article
17 - The Role of Banking Advertising Patterns in Web and Traditional Space in Customer Trust (Case Study of Sepah-Mellat-Noor Credit Institution)
ebrahim samiei ali geranmayepour kambiz heydarzadeh shahnaz hashemi -
Open Access Article
18 - Providing an optimal model to investigate the effect of smartphone-based advertising on consumer purchase intent
Masarat Ayat Fatemeh Momen be lah fard -
Open Access Article
19 - Investigating the Role of Residents' Support for Health Tourism Development in Marketing Using the Cognitive Mapping Approach: A Case Study of Isfahan’s Healthcare Town
mahnaz Doosti-Irani Mir Mohammad Asadi -
Open Access Article
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Mohammad واحدی نژاد -
Open Access Article
21 - Investigating the effect of brand aversion on repurchase reluctance with the mediating role of negative offline word-of-mouth and online complaints (Study case: buyers of Chinese goods in Ahvaz city)
mahta joodzadeh Mohammad jam -
Open Access Article
22 - Identification and development of components of advertising model based on fear attraction in selected insurance companies
mohamad sajad rashidpour Alireza pirhaiati javad niknafs Mohammad Aidi -
Open Access Article
23 - The Evolution of Media in Advertising Campaigns Designing from Traditional to Digital based on the Second to Fifth Generation of Marketing
Zahra Kazemi Saraskanrood Meisam Shirkhodaei mahmood yahyazadehfar Mohammad Safari Somayeh Namdar Tajari -
Open Access Article
24 - The relationship between neuromarketing and electronic word-of-mout advertising with customers' impulse buying behavior in Khorramabad city Refah chain store
amin malekpour sseed mir -
Open Access Article
25 - The relationship between electronic word-of-mouth advertising and related marketing with brand preference (case study: customers of Mellat Bank, Khorramabad city)
سعید میر -
Open Access Article
26 - The ethical approach to preaching good preaching in propaganda based on verse 125 of Surah An-Nahl
Ali Fallah azam Etemadi fard abolghasem asei mozneb -
Open Access Article
27 - Identification and development of components of advertising model based on fear attraction in selected insurance companies
mohamad sajad rashidpour Alireza Pirhayati javad niknafs Mohammad Aidi -
Open Access Article
28 - روشهای بهرهگیری از ظرفیت حج در ترویج فرهنگ اهل بیت علیهم السلام با تکیه بر آیات و روایات
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