A proper method for the advertising email classification based on user’s profiles
Subject Areas : ICTrahim hazratgholizadeh 1 , Mohammad Fathian 2
1 -
2 - Iran University of Science and Technology
Keywords:
Abstract :
In general, Spam is related to satisfy or not satisfy the client and isn’t related to the content of the client’s email. According to this definition, problems arise in the field of marketing and advertising for example, it is possible that some of the advertising emails become spam for some users, and not spam for others. To deal with this problem, many researchers design an anti-spam based on personal profiles. Normally machine learning methods for spam classification with good accuracy are used. However, there isn’t a unique successful way based on Electronic Commerce approach. In this paper, at first were prepared a new profile that can lead to better simulations of user’s behavior. Then we gave this profile with advertising emails to students and collected their answers. In continue, were examined famous methods for email classification. Finally, comparing different methods by criteria of data mining standards, it can be shown that neural network method has the best accuracy for various data sets.
