structural equation modeling

Open Access Article

1 - relationship between Organizational Culture, Strategic Human Resource Management (SHRM) and Organizational Citizenship Behavior (OCB) in communicational organizations
mahdi sharifi hamzeh rayej mehrdad estiri

This article reviews the relationship between organizational culture Strategic Human Resource Management (SHRM) and Organizational Citizenship Behavior (OCB). Although, Organizational culture and SHRM are important factors influencing organizational citizenship behavior More

This article reviews the relationship between organizational culture Strategic Human Resource Management (SHRM) and Organizational Citizenship Behavior (OCB). Although, Organizational culture and SHRM are important factors influencing organizational citizenship behaviors but little research has been done about how these two factors influencing the organizational citizenship behavior. The main purpose of this study was tracing the relationship between these three important variables clearly according to test two proposed conceptual models. Our research methodology was Survey- Correlation Method, Structural Equation Modeling (SEM) Specifically. Study results showed that, the approach of cultural determinism and adaptation strategic human resource management has been accepted. Therefore, in relationship between three variables of our research, SHRM have a mediator role. Finally based on research purpose conceptual model and practical & future research suggestions have been presented. Manuscript profile

Open Access Article

2 - Examining the effect of knowledge integration capability on technological innovation and strategic performance:a case of pharmaceutical firms in Iran
nima mokhtarzadeh mahmood zamani Mohammad gashtasbi

This study addresses two objectives. First, it examines the effect of knowledge integration capability (KIC) on technological innovation capabilities (TIC), namely process innovation and product innovation, and firm’s strategic performance (SP). Second to investigate th More

This study addresses two objectives. First, it examines the effect of knowledge integration capability (KIC) on technological innovation capabilities (TIC), namely process innovation and product innovation, and firm’s strategic performance (SP). Second to investigate the mediating role of product innovation capability in process innovation capability- SP relationship. In terms of objective, the current research is applied. This study was conducted using descriptive – correlation methodology. Simple random sampling (SRS) method was employed to the selection of the samples. The study population consisted of all active pharmaceutical firms in Islamic Republic of Iran. The sample size was 86 pharmaceutical firms. Correlation analysis and Structural Equation Modeling (SEM) technique were employed to test of the research model and hypotheses. Data analysis showed that knowledge integration capability has a direct and significant effect on technological innovation capabilities and firm’s strategic performance. Finding also revealed that product innovation capability significantly affects the relationship between process innovation capability and firm’s strategic performance. Manuscript profile

Open Access Article

3 - Identification and Analysis on Systemic failures of Iranian National Innovation System
jafar bagherinejad ahmadreza kasraei hooman farshad

National innovation system(NIS) includes a series of organizations and institutions at the national level which aims to incorporate in developing and diffusion of science and technology and creates innovation climate. Governments in this system develop and implement More

National innovation system(NIS) includes a series of organizations and institutions at the national level which aims to incorporate in developing and diffusion of science and technology and creates innovation climate. Governments in this system develop and implement their innovation policy. In systemic approach besides problems of each elements of this system ,there is another failure which related to interactions of the system elements, that is called systemic failure. In this research , at first by reviewing the literature conceptual framework of national innovation system of Iran is presented. Then, in a field study by distribution of 350 questionnaires among Iranian innovation experts and specialists and using structural equation modeling technique , analyzing of interactions and their impacts on each other and effectiveness of national innovation system has been done. In this research, the elements of NIS of Iran consists of strategies of transfer and diffusion of technology, structural elements, innovation drivers and legislations frameworks. Findings of this research show that the most important systemic failure of NIS of Iran is lack of effectiveness of legislations frameworks’ impacts on innovation drivers. Identification and analysis of systemic failures can lead to appropriate policies for each elements and at last upgrade the performance of national innovation system. Manuscript profile

Open Access Article

4 - Determining the role of open innovation in achieving sustainable University
Seyed mahmoud Zanjirchi

Today, changing the paradigm of development, from economic development to sustainable development, has led the country's higher education to be more active in considering economic, social and environmental values and leading universities to become sustainable universiti More

Today, changing the paradigm of development, from economic development to sustainable development, has led the country's higher education to be more active in considering economic, social and environmental values and leading universities to become sustainable universities. Regarding the importance of achieving sustainable university in the societies, the present study attempts to explain the effect of open innovation on the realization of sustainability at Yazd University using structural equation modeling. The present study was a goal-oriented approach and in terms of control of variables, it was descriptive. Required data was collected using a questionnaire tool, it’s a survey research. The statistical population of the study consisted of faculty members and staff (formal, contractual and contractual) of Yazd University, totally 1309 people. To calculate the sample size, Cochran formula was used. At the error level of 5%, 298 individuals were selected as samples. The results of the data analysis showed that the values of T-VALUE for the paths between the variables of innovation culture, open innovation, sustainability at its standard distance, is higher than 1.96. Therefore, the direct effect of open innovation on the sustainability of Yazd University, the direct effect of innovation culture on open innovation and the indirect effect of innovation culture on university sustainability at 95% confidence level are significant and the main hypothesis of the research and its two subsidiary hypotheses are confirmed. Manuscript profile

Open Access Article

5 - A Model for impacts of Investment in IT on customer satisfaction, using Structural Equation Modeling and Path Analysis
jafar bagherinejad behtaj rasouli

In a research, that this paper reflects its results, a model for stating the relationship between investment in IT and customer satisfaction was developed. This study starts with extensive literature review on investment in IT and customer satisfaction. Then, a conceptu More

In a research, that this paper reflects its results, a model for stating the relationship between investment in IT and customer satisfaction was developed. This study starts with extensive literature review on investment in IT and customer satisfaction. Then, a conceptual model with four criteria (including Economic, educational, diffusion of ICT and telecommunication) and one latent variable (indicator of customer satisfaction) were designed. This model’s primary validity was approved through expert opinion. Then, in a field study in the organization under study, the required data have been gathered for testing functional approval of the model. In the next stage of research, by using SEM techniques and interactive regression equation in the form of path analysis and using the software like SPSS and LISREL , we concentrated the factors of relationship between latent variable and observed variables. The finding of the research shows direct relationship between economic and educational factors of IT investment on customer satisfaction. Manuscript profile

Open Access Article

6 - Iran's Mobile Government Ecosystem Model, Stakeholders Identification and Analysis
ali hakimjavadi mehdi sepehri

Mobile Government Ecosystem is one of the emerging ecosystems in Iran. The purpose of this paper is to identify and analyze the structure and identifying the role of each of the key stakeholders of this ecosystem. In order to achieve this purpose, by studying the relate More

Mobile Government Ecosystem is one of the emerging ecosystems in Iran. The purpose of this paper is to identify and analyze the structure and identifying the role of each of the key stakeholders of this ecosystem. In order to achieve this purpose, by studying the related literatures and the models presented in these literatures, a mobile government ecosystem conceptual model is proposed, where four new key stakeholders are introduced: new trends in over the top (OTT) services, innovation and innovators, advertisement and advertisers, and mediators. Then, a questionnaire is designed to verify the factors identified in the model and to examine the effects of these factors on the mobile government ecosystem. The questionnaire was distributed to a random sample of 400 experts, where 363 responses were collected, and analyzed based on structural equation modeling. The results show that with the exception of advertisement and advertisers, the three other key stakeholders have significant coefficients in the model. Manuscript profile

Open Access Article

7 - Modeling structural equations of value created in businesses
fateme hamidi naser shams

The world economy has undergone significant changes in the last two centuries, moving from an agricultural system to an industrial system. Most of the changes in the last four decades have been due to the evolution of service-based economies. The growth of more develope More

The world economy has undergone significant changes in the last two centuries, moving from an agricultural system to an industrial system. Most of the changes in the last four decades have been due to the evolution of service-based economies. The growth of more developed economies around the world has been in the direction of economies where the majority of services are. Manuscript profile

Open Access Article

8 - Designing a conceptual model of innovation ecosystem in small and medium enterprises using ISM-SEM
adel ساجدی Houshang Taghizadeh ghaffar tari mojtaba ramazani

A review of the research literature shows that a similar structure can not be observed for the models presented in the field of innovation ecosystem in the conducted researches; Therefore, in order to increase innovation in companies, an appropriate model of innovation More

A review of the research literature shows that a similar structure can not be observed for the models presented in the field of innovation ecosystem in the conducted researches; Therefore, in order to increase innovation in companies, an appropriate model of innovation ecosystem should be designed based on local characteristics and constraints. Therefore, the purpose of this study was to design a conceptual model of innovation ecosystem in small and medium enterprises using ISM-SEM. The method of work was descriptive-causal. The statistical population of this study included two sections of experts and managers of small and medium companies in East Azerbaijan province. In this research, 11 experts participated in the first part and 335 managers of small and medium companies in the second part of the research answered the questionnaires. Two questionnaires were used to collect data, which were distributed among the members of the statistical sample after determining their validity and reliability. For data analysis, interpretive structural modeling (ISM) and structural path modeling (SEM) have been used. The findings of the structural-interpretive modeling section show that the dimensions of the innovation ecosystem in small and medium industries are in five levels, each of which has direct and indirect relations with other levels. Also, the test of the developed model among companies has shown the appropriate validity and reliability of the developed model and the confirmation of direct and indirect relationships between the dimensions of the innovation ecosystem in small and medium enterprises. Manuscript profile

Open Access Article

9 - Evaluation and Ranking of Factors Affecting the Perception of Spirituality Sense in the Interior of Mosques; Case study: Nasir Al-Molk Mosque – Shiraz
MOHAMMADREZA MALEKI Qader Bayzidi Ali Yoonessi Farzin Charehjoo

The design of mosques in the history of Iranian architecture seems to be the Climax of Islamic art and architecture. The architecture of mosques seeks inspiration of concepts of the divine world in order to create an atmosphere that connect the material world to the imm More

The design of mosques in the history of Iranian architecture seems to be the Climax of Islamic art and architecture. The architecture of mosques seeks inspiration of concepts of the divine world in order to create an atmosphere that connect the material world to the immaterial world and creates a single spiritual space. In this study, the effect of factors affecting the perception of spirituality in the interior of Nasir Al-Molk Mosque in Shiraz has been investigated. In this regard, first the parameters that affect the perception of the sense of spirituality are determined and then 120 questionnaires are collected from architecture and urban planning students of Shiraz University, the validity and reliability of which has been confirmed by Cronbach’s alpha. Then, by modeling the structural equations of partial least squares (PLS-SEM), it is analyzed to determine the relationship between the parameters on each other. Factors affecting the perception of spirituality are social, sensory, somatic and environmental factors that the results show that there is a significant difference in the ranking of indicators. In the following, the indicators are arranged based on the degree of impact on the perception of spirituality from rank 1 meaning the most impact to rank 15 meaning the least impact. Findings show that the greatest impact on the perception of spirituality is related to somatic indicators. Manuscript profile

Open Access Article

10 - Proposing a Model to Recognize Dimensions and Measure the Absorption Capacity A Case Study of Nanotechnology in Iran
Hosein Gholizadeh Alireza Moeini Ali Bonyadi Naeini Mehdi Mohammadi

10.7508/jstpi.2015.02.007

In this research some of impressive indices of absorption capacity are specified. In addition the most effective indices in creation of value from foreign technology and using probable opportunities are identified. Literature review, expert opinion considering and growi More

In this research some of impressive indices of absorption capacity are specified. In addition the most effective indices in creation of value from foreign technology and using probable opportunities are identified. Literature review, expert opinion considering and growing ideas theorem leads us to a classification for absorption capacity dimensions and finally with a gradual correction, a conceptual model is developed. Based upon basic model, a questionnaire designed with 29 questions and 600 of them distributed in target society. 267 questionnaires returned and the results with Exploratory Function Analysis (EFA) surveyed. In the first step, results showed that there are 9 fundamental factors which consist of 29 main elements and 1 fundamental factor added by using the model which designed with literature review. In the second step, 10 elements of first step had been included in 5 factors. Structural model of equations considered for both two steps. Outcomes confirm the first extracted model. The most important factors specified, are respectively: Maintenance 0.84, Exploring 0.55, interactional competence 0.46, internal capacities 0.35 and evolution 0.21. All of these factors could be an underlay for strategies decisions of Iran. Manuscript profile

Open Access Article

11 - Information technology -based model of operations integrated strategies and its function on organizational performance
Seyed Mahmood Zanjirchi hamidreza shokrizade negar jalilian

In recent years, the focus of many organizations is rapt to achieve superior performance as a competitive advantage, and managers are striving to encourage the organization in order to improve their performance. Due to this important issue, in this study the initially r More

In recent years, the focus of many organizations is rapt to achieve superior performance as a competitive advantage, and managers are striving to encourage the organization in order to improve their performance. Due to this important issue, in this study the initially regarding the role of information in the effectiveness of supply chain strategies performance and also considering the role of supply chain strategies in improving supply chain performance and consequently the performance of the organization, the conceptual model was designed. The data needed to test the conceptual model by using standard questionnaires were collected which the content validity by experts and its reliability by calculating the Cronbach's alpha was approved. The questionnaire were distributed Between 135 members of the ceramic & tile industry executives in Yazd and the collected data were analyzed using structural equation modeling with LISREL software version 8.2.The results of the analysis of the data showed that the significant level between all the variables was greater than (1/96) which indicates that the relationship between them in the level of confidence (95%) is significant. Besides, the path coefficient shows the intensity impact of the independent variable on the dependent one so that, all hypotheses were confirmed. Manuscript profile

Open Access Article

12 - Identifying and prioritizing key abilities affecting on successful technology transfer process in petrochemical downstream industries
abbas khamseh Yadollah sadeghi Mehrdad Hosseini Shkaib taqi torabi

Despite the importance of developing petrochemical industries, most of the country's exports in the petrochemical industry have been limited to raw materials and semi-industries, which is due to the incapability to acquire appropriate technology in the downstream indust More

Despite the importance of developing petrochemical industries, most of the country's exports in the petrochemical industry have been limited to raw materials and semi-industries, which is due to the incapability to acquire appropriate technology in the downstream industries. Technology transfer is one of the most important shortcut methods for acquiring and developing technologies in these industries, but one of the most important challenges is the managers' little familiarity with the technology transfer process and the abilities it requires. The aim of this study is to identify and prioritize the effective abilities in the success of the technology transfer process in the downstream, petrochemical industries, and for this purpose a combined method of Structural Equation Modeling (SEM) and Analytic Network Process (ANP) has been used. In this regard, the content validity was confirmed by CVR and CVI forms and the final questionnaire was distributed and collected by the Porsline system among the statistical population and in order to investigate the accuracy of the theoretical model of the research, factor analysis with Structural Equation Modeling (SEM) and AMOS software was used. The results of this stage of the study indicate that 82 indicators in 8 ability factors affect the success of the technology transfer process in petrochemical downstream industries and the effectiveness of all 8 factors is ability at the semantic level. On the other hand, prioritizing the abilities that affect the success of the technology transfer process was done through the Analytic Network Process and Super Decisions software. The results show that technology dissemination abilities are the first priority, and technology adaptation abilities as well as development and improvement abilities are the second and third priorities. Manuscript profile

Open Access Article

13 - Designing a model of managerial competencies based on succession planning using the structural equation model approach
Mohammad Reza Javidi Hadi pourshafei Mehdi Zirak Hossein Momeni Mahmavi

10.52547/istd.31398.8.29.196

The main purpose of this study is to design a competency model for managers based on the succession of the Education Organization of Khorasan Razavi Province. This research is applied in terms of purpose and descriptive-correlational in terms of data collection. First, More

The main purpose of this study is to design a competency model for managers based on the succession of the Education Organization of Khorasan Razavi Province. This research is applied in terms of purpose and descriptive-correlational in terms of data collection. First, the competency model of managers with emphasis on succession breeding has been tested by structural equation modeling. The research community has been used for the structural interpretive modeling section of the group of experts including 15 experts, university professors and management researchers. Also, in a small part, the views of 180 experienced employees in this field have been used. They were selected by stratified random sampling. According to the theoretical literature of research and study of models along with the opinions of experts, changing the environment of government organizations significantly requires updating the necessary competencies and competencies of a manager. To manage and organize, competence is a set of behaviors that achieve a functional goal. In total, the model obtained in the present study consists of 9 dimensions, 23 components and 80 indicators, respectively. The research examined and related to the competence of managers with emphasis on succession breeding, showed that firstly, the research conducted was not systematically mixed. This means that 9 factors affecting managerial competencies based on succession planning have not been identified and mentioned; Secondly, from all aspects such as individual, family, social, occupational, cultural, economic, physical, etc., they have not looked at the issue of managerial competencies based on succession breeding, while all the aforementioned aspects have been addressed in the present study and for each Which indicators and components have been identified that indicate the comprehensiveness of the model. But in general, research in this field has to some extent confirmed the indicators and components obtained in this research. Manuscript profile

Open Access Article

14 - Study of the role of knowledge management in technological learning by considering the mediating variable of R&D activities in the oil industry
Hamid Babadinia Tahmoores Sohrabi Hossain Adab

10.52547/istd.31494.8.31.232

Current need for oil products and their applications in various fields, plus Iran’s potential has attracted significant investment in this field as the strategy of the Islamic Republic of Iran is to become self-sufficient and localize oil and gas industry.This study aim More

Current need for oil products and their applications in various fields, plus Iran’s potential has attracted significant investment in this field as the strategy of the Islamic Republic of Iran is to become self-sufficient and localize oil and gas industry.This study aimed to investigate the role of knowledge management in technological learning through the mediating variable of research and development activities in an oil and gas organization.To this end, a research model was presented based on theoretical studies, which yielded three hypotheses. A valid and reliable questionnaire was used to collect data to test the research hypotheses. The statistical population of the study included managers and experts of the company under study (n > 100). Due to the abnormality of data distribution, Smart PLS software was used to test the hypotheses. According to the software outputs, knowledge management affects research and development activities, research and development activities affect technological learning, and knowledge management affects technological learning. Therefore, better implementation of technological learning requires special attention to the creation, sharing and application of knowledge and experience that exists in the organization. Manuscript profile

Open Access Article

15 - Designing a model of critical success factors in human resource training
حیدریه naser gholami Hadi Ramezanian Fahndari Hossein momenimahmouei mehdi zirak

The purpose of this study is to design a model of critical success factors in human resource education. The purpose of this research is applied research and in terms of research method is mixed. On the other hand, the type of research in terms of data collection is fiel More

The purpose of this study is to design a model of critical success factors in human resource education. The purpose of this research is applied research and in terms of research method is mixed. On the other hand, the type of research in terms of data collection is field type. In the qualitative part, interviews were used to collect data. Since semi-structured interviews were used in the qualitative stage, the three-stage coding method of Strauss and Corbin (1998) was used to analyze the data. In the second stage of research and construction of the questionnaire, a quantitative method was used to test the proposed model and in this stage, structural equation modeling was used. The statistical population of the employees of Iran State Trading Company and its affiliated offices was 2756 people. The calculated alpha coefficient for the researcher-made questionnaire was 0.867, which confirms the reliability of the research tool. Mean and standard deviation were used to analyze the data and in the inferential statistics section, confirmatory factor analysis was used with the help of Lisrel 8.80 software. The results of factors ﻋﻠ ای, contextual, strategic, intervening, ﭘﯿﺎﻣﺪﻫﺎ and ﻣﻮﺛﺮ ﻣﻮﺛﺮ on the success of human resource training of the State Trading Company of Iran were identified. Also, factors ﻣﺪﻣﺪ ﮔﺮ, زﻣﯿﻨﻪ ای, رادی and ﻋﻠﻋﻠ تاثیر have an effect on the success of human resources training of Iran State Trading Company. Manuscript profile

Open Access Article

16 - Sociological Analysis of Factors Influencing Destination Loyalty
طیبر ظیسبل

This paper is a part of a survey. It applies structural equal modeling techniques to analyze factors that influence tourism destination loyalty. The approach was “Tourism as a customer.” The customer buys leisure services from the provider and the destination. One model More

This paper is a part of a survey. It applies structural equal modeling techniques to analyze factors that influence tourism destination loyalty. The approach was “Tourism as a customer.” The customer buys leisure services from the provider and the destination. One model in this approach is the European Customer Satisfaction Index. Based on this model, variables influencing the loyalty of tourists to the host community are not just the service provided by the host community. Rather, loyalty is correlated to the image of the destination, and the related expectations of that image. The statistical population was the families and parents of the martyrs in Mashhad. The sample included 400 cases selected by stratified sampling. Based on regression coefficients, perceived value and perceived quality were factors that influenced trip satisfaction. The final model of path analysis showed perceived value and perceived quality influenced trip satisfaction. Perceived quality impacted life satisfaction both directly and indirectly. We considered this perceived value as a mediate variable. Perceived quality leads to a positive evaluation of travel achievement, and it increases trip satisfaction. Manuscript profile

Open Access Article

17 - Sociological Analysis of Factors Influencing Destination Loyalty
طیبر ظیسبل سميه عفتی

This paper is a part of a survey. It applies structural equal modeling techniques to analyze factors that influence tourism destination loyalty. The approach was “Tourism as a customer.” The customer buys leisure services from the provider and the destination. One model More

This paper is a part of a survey. It applies structural equal modeling techniques to analyze factors that influence tourism destination loyalty. The approach was “Tourism as a customer.” The customer buys leisure services from the provider and the destination. One model in this approach is the European Customer Satisfaction Index. Based on this model, variables influencing the loyalty of tourists to the host community are not just the service provided by the host community. Rather, loyalty is correlated to the image of the destination, and the related expectations of that image. The statistical population was the families and parents of the martyrs in Mashhad. The sample included 400 cases selected by stratified sampling. Based on regression coefficients, perceived value and perceived quality were factors that influenced trip satisfaction. The final model of path analysis showed perceived value and perceived quality influenced trip satisfaction. Perceived quality impacted life satisfaction both directly and indirectly. We considered this perceived value as a mediate variable. Perceived quality leads to a positive evaluation of travel achievement, and it increases trip satisfaction. Manuscript profile

Open Access Article

18 - Investigating the Effect of Smart Tourism Technologies’ Select Factors on the Satisfaction of Using Technology in Travel: A Case Study of Yazd Visitors
Hashem Reisi amirreza konjkav monfared elahe hosseini

10.52547/journalitor.35654.10.20.21

Emerged out of recent advances and the development of information technology, smart tourism provides modern modes of communication, novel ways of collecting information, and new opportunities for value creation and management. Therefore, this study sought to investigate More

Emerged out of recent advances and the development of information technology, smart tourism provides modern modes of communication, novel ways of collecting information, and new opportunities for value creation and management. Therefore, this study sought to investigate the influence of the technologies used in smart tourism on tourists’ satisfaction with using technology in their travels. The study's statistical population comprised domestic tourists who visited Yazd city in Iran, out of whom 240 individuals were selected via convenient sampling. The required data were collected by administering the 16-item questionnaire proposed by Yoo et al. (2017) and Huang et al. (2017). Moreover, the questionnaire’s technical characteristics were examined in terms of validity (structure and content) and reliability (Cronbach's alpha) to secure the accuracy of the research results. The research hypotheses were also tested based on the partial least squares method using the structural equation modeling and Smart PLS 3 software. The study’s results indicated that all three hypotheses were confirmed, as their t-statistic value was over 1.96. Furthermore, it was found that the highest impact factor belonged to informing aspect of smart tourism technologies, suggesting that offering information, interaction, and accessibility had a significant positive effect on the satisfaction of using technology in travel. It can therefore be argued that satisfaction with the use of technology in travel generates profits for tourism companies, leading to the loyalty of tourists to a particular destination. Manuscript profile

Open Access Article

19 - Evaluating the effect of organizational culture on green management with the mediating role of psychological empowerment of employees (Case study: West Mazandaran Electricity Distribution Company)
Mehdi Jahanshahi Mir Hamid Taghavi Alireaza Aliahmadi

According to many researchers, appropriate cultural conditions and contexts can create the environment that is environmentally sensitive and strives to use resources efficiently and create social responsibility. The aim of this study is to evaluate the effect of organiz More

According to many researchers, appropriate cultural conditions and contexts can create the environment that is environmentally sensitive and strives to use resources efficiently and create social responsibility. The aim of this study is to evaluate the effect of organizational culture on green management with the mediating role of psychological empowerment in West Mazandaran Electricity Distribution Company as a study sample. This study is an applied research in terms of purpose and it falls into the category of cross sectional - survey research based on its nature. The main data collection tool is a questionnaire has validated by three methods of content validity, structural validity and convergent validity. In addition, Cronbach's alpha has been 0.96 and the composite reliability of all dimensions of the questionnaire has been above 0.7. The statistical sample of the study includes 98 employees of West Mazandaran Electricity Distribution Company have selected by simple random sampling method and Cochran's formula for uncertain communities. To test the hypotheses, structural equation modeling (SEM) technique with Smart PLS3 software has been used.The results have shown that 1.Organizational culture has a direct and significant effect on psychological empowerment of employees 2. Organizational culture has a direct and significant effect on green management 3. Psychological empowerment of employees has a direct and significant effect on green management. In other words, organizational culture has a direct and indirect effect (through psychological empowerment of employees) on green management. Manuscript profile

Open Access Article

20 - Identifying the Influential Factors on Innovation Culture, Organizational Ambidexterity and Competitive Advantage
nahid saravi-moghadam Alireza Aliahmadi

: Organizations are always seeking competitive advantage in order to compete and to continue to grow. The innovation and diffusion of innovation culture is one of the most important ways to achieve it. In present research, we have attempted to model and explain the dire More

: Organizations are always seeking competitive advantage in order to compete and to continue to grow. The innovation and diffusion of innovation culture is one of the most important ways to achieve it. In present research, we have attempted to model and explain the direct effect and indirect effects of factors influencing innovation culture, organizational ambidexterity and gaining competitive advantage. Methodology: The present study is a developmental and, in terms of approach, a mixture of both qualitative and quantitative. The data gathering tool was interviewed by experts and a questionnaire. Data analysis is a structural equation modeling technique using Spss and Smartpls software. The number of collected questionnaires was 140, which was collected from the managers of the dairy industry of Mazandaran province by stratified random sampling. Conclusion: The results show that there is a positive and significant effect between the variables of supportive mechanism, leadership, technology, potential absorption capacity, organizational ambidexterity and strategy, on innovation culture. The results also show the positive and significant impact of innovation culture on organizational Ambidexterity, gaining sustainable competitive advantage and implementing innovation. The potential absorption potential has a positive and significant effect on organizational ambidexterity, and also potential absorption capacity through technology and organizational change has a positive and significant effect on organizational Ambidexterity. The organizational change has a positive and significant effect on organizational ambidexterity both directly and through technology. Manuscript profile

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