List of Articles Electronic Service

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - A conceptual model for identification of eservices quality in Iranian estores
  Mohammad Fathian
  The current study seeks to provide a conceptual model of structural equation modeling through an explanation of the gap in scientific studies on the localization of factors affecting electronic service quality of online stores in the country. This is a quantitative-surv More

  The current study seeks to provide a conceptual model of structural equation modeling through an explanation of the gap in scientific studies on the localization of factors affecting electronic service quality of online stores in the country. This is a quantitative-survey study in which a structured questionnaire is distributed among the customers of three online stores. Cronbach's alpha will be applied to determine the reliability of the questionnaire Exploratory factor analysis to classify the sub-indices and confirmatory factor analysis are used to assess the validity of the variables and indicators derived from them. Then, factors affecting the quality of electronic services will be defined in 37 sub-indices and 5 main criteria using exploratory factor analysis as: Trust, Reliability and Fulfillment, Site Engineering, Enjoyment, and Communications. The effectiveness of each of the main indicators of the quality of e-services will be addressed as well. Also, based on a conceptual model fit, the consistency of the collected data with the conceptual model will be analyzed. Finally, using Friedman test, all the factors will be prioritized. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - A Framework for Identifying and Ranking Criteria for Evaluating the Quality of Electronic Services (Case studies: Golestan website of Payame-noor university)
  Hossein Babaee mahmood salehesfahani fateme noorani
  Service quality is a concept that, due to difficulties in defining and measuring the considerable debate in the literature, no general consensus, aroused. Often, customer satisfaction and service quality as a function of perceptions and customer expectations, and resear More

  Service quality is a concept that, due to difficulties in defining and measuring the considerable debate in the literature, no general consensus, aroused. Often, customer satisfaction and service quality as a function of perceptions and customer expectations, and research has shown that the quality of the services plays an important role in its profitability. The purpose of this study is to provide a framework for identifying and ranking criteria for evaluating the quality of services. The results showed that, all parameters of quality of service are important. Response Time is an important indicator of the rest. The trustiness, informativeness, ease of use, empathy and visual appeal are next important factors. The users are satisfied with the trustiness and informativeness, but not with empathy. User satisfaction is medium with response time, ease of use and visual appeal. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Provide a conceptual model to identify the quality of electronic services in the country's online stores
  marziye rahmani Mohammad Fathian saied yaghoubi
  This study explains the gap in scientific studies in the field of localization of factors affecting the quality of electronic services in the country's online stores, to present a conceptual model using structural equation modeling. This is a quantitative survey study i More

  This study explains the gap in scientific studies in the field of localization of factors affecting the quality of electronic services in the country's online stores, to present a conceptual model using structural equation modeling. This is a quantitative survey study in which a structured questionnaire is distributed among the buyers of three online stores. Cronbach's alpha is used to evaluate the reliability, heuristic factor analysis to classify sub-indicators and confirmatory factor analysis to examine the validity of the structure and the variables and resulting indices. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - From Introduction to Consumer Behavio: Investigating the Moderator Role od OLE Aesthic Risk and Percived Economic
  omid behboodi Zahra Mohamadzadeh Tayebeh Ramezani
  The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in th More

  The purpose of this study is to investigate the role of intention to use electronic banking services on the actual behavior of using these services and the moderating role of economic risk and perceived aesthetics on the relationship between intention and behavior in the future bank.The descriptive research method is an applied goal,and in terms of implementation method,a descriptive survey and a questionnaire were used to collect data.In the present study,the statistical population includes customers and depositors of Ayandeh Bank who use the electronic services on the Internet of this bank. Data analysis of250 questionnaires collected from Ayandeh Bank customers in Mashhad was performed using structural equation modeling technique and PLS statistical software. The results showed that the structural model of the present study has sufficient predictive power.It was also found that the intention to use e-services affected their behavior of such services.The results showed that the perceived economic risk negatively affects consumers' intention to use the e-services of Ayandeh bank on their usage behavior.It was finally determined that perceived aesthetics risk does not affect the relationship between our sample's intention to use e-banking services' behavior.In general,the intention to use motivational factors affects the behavior of actual use of technology, and this study depicts e-banking and shows the number of efforts people are willing to make Manuscript profile