List of Articles Brand

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  1 - Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’s Oil Industry)
  Saeed  Aibaghi Esfahani Elaheh  Ebrahimi reza sheikh
• Open Access Article
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  2 - Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach
  nima shojaei Kambiz  heidarzadeh Ahmad Rousta
• Open Access Article
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  3 - The Role of Marketing in SMEs based in East Azarbaijan Province Science and Technology Park
  Hossein Abbasi Esfanjani Ommolbanin Asadi Ghorbani
  10.7508/jstpi.2017.04.008
• Open Access Article
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  4 - Analysis of the Effect of Brand Promotion on Human Resource Performance in Science and Technology Parks
  Dariush Poursarrajian Mohammad Saeed Taslimi Alinaghi Mashayekhi Ali  Haji Gholam Saryazdi Mojgan Soltani
  10.52547/jstpi.20990.18.70.1
• Open Access Article
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  5 - Designing model for promotion halal brand position in the global markets
  علی  شاه نظری Ali Nejatbakhsh Isfahani Ali Asghar Pourezzat Maryam Soleimani
• Open Access Article
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  6 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers)
  ابوالقاسم  حکیمی‌پور حامد  بزرگ‌خو
• Open Access Article
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  7 - Investigating the influential factors in the creation of brand equity in higher education (A study of Payame Noor University)
  میرزا حسن  حسینی رومينا  فرهادي نهاد
• Open Access Article
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  8 - The Effect of Brand distinctiveness and performance on Brand Competitiveness with the Mediating Role of Technological Opportunism
  Davood Feiz Ali Reza  Motameni Asadolah  Kordnaeij Azim Zarei Mahdi Dehghani Soltani
• Open Access Article
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  9 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
  شادی پارسایی منش Ali Bonyadi Naeini
• Open Access Article
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  10 - Developing an export nation brand identity model for Iran
  Davood Feiz SeydMohammad Mirmohammadi محمد مهدی ایزدخواه
• Open Access Article
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  11 - Strategic orientation of the business and its impact on brand performance
    Ali Pourang Pourang  
• Open Access Article
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  12 - The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City)
  Ali Kazemi Hajar Rafie Azarnoosh Ansari
• Open Access Article
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  13 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
  وجیهه  هوشیار Mohammad rostampour
• Open Access Article
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  14 - Investigating the effect of employer brand on human resources productivity with the mediating role of Talent Management (Case Study: Elites in a defense organization)
  younes nazari majid ramezan   Masih Ebrahimi
• Open Access Article
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  15 - Promoting Brand Personality Based on Effective Variables on Brand
  saeed mir ali rashidpoor
• Open Access Article
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  16 - Designing a Genetic Model of Brand Identity: A New Approach to Higher Education Brand Management
  azade Fatemifar Naser Azad Abdollah Naami adel fatemi
• Open Access Article
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  17 - Investigating the function of symbolism in corporate branding
  maboud abbaszade Seyed mohammad tabatabaeenasab
• Open Access Article
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  18 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
  Elham Ramezani Ali Rajabzadeh Ghatary Vahid   Baradaran Maryam Shoar
• Open Access Article
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  19 - Identification of Effective Factors on Competencies of Personal Brand in Human Capital
  دکتر آذر صائمیان
• Open Access Article
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  20 - Analysis of Marketing System and Branding of Handmade Carpets (A study of Producers in the Iranian west Provines)
  Reza Shafeai Amir Ghafourian shagerdi Soran Mowlaie
• Open Access Article
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  21 - Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality (Case Study: Bank Mellat Isfahan Branches)
  Hamid Reza  Ahghaghi Mohammad Ghasemi Namaghi Ali   Hosseinzadeh
• Open Access Article
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  22 - Investigating the Effect of Brand Gender on Electronic Word of Mouth in Instagram
  Hossein Norouzi Amirhossein   Khodakarami
• Open Access Article
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  23 - The key components of Islamic branding for entry in to international markets in small and medium business enterprises food indust
  Seyedeh Fattaneh  Moghimi seyyed mahmoud  shabgoo monsef kambiz shahroodi narges  delafrooz
• Open Access Article
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  24 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
    فرزانه  عبدالمحمدی
• Open Access Article
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  25 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
  Mohammad ghaffari amirreza konjkav monfared
• Open Access Article
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  26 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies
    Ardeshir Shiri Maryam Mesbahi Amin  Hemmati
• Open Access Article
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  27 - The Effect of the Perceived Value of a Brand Image on Purchase Intention Case: Bojnord Candy Souvenir
    narges ahanchian zahra nori
• Open Access Article
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  28 - Effective Factors in Management Strategies for Sustainable Branding in Coastal Destinations (Case Study: Chabahar Coastal Zone)
    seyed saeed hashemi abdolreza roknedin eftekhari
• Open Access Article
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  29 - Exploring Employer Branding in Job Ads: A Case Study of Tourism and Hotel Industry
  Ali Abedini hamid zare
• Open Access Article
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  30 - Exploring the Effects of Social Media Activities on Brand Resonance (Cognitive and Emotional) and loyalty of European Tourists Visiting Tehran
  Yazdan  Shirmohammadi زینب هاشمی باغی
• Open Access Article
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  31 - The paradigmatic pattern of brand value creation for tourism destinations in Iran
  manouchehr jahanian Mohammad aghaei elham vahedi
• Open Access Article
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  32 - Brand Citizenship Behavior, Brand Leadership, Brand Passion, Isfahan, SEM
  amirreza konjkav monfared saeid saeida ardakani farzaneh zarabkhaneh
  10.52547/journalitor.35995.11.22.25
• Open Access Article
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  33 - An Analysis of Effective Factors in the Formation of Rural Tourism Brand in Kerman
  Aliakbar Anabestani Marziyeh Pourjopari Ali Khodadadi
  10.52547/journalitor.36040.9.17.0
• Open Access Article
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  34 - Investigating the Effective Factors on the Architectural Management of Alborz Tourism Destinations
  Shamsodin Nikmanesh shabnam zarjou meysam Agheli maryam pour kasmaei
  10.52547/journalitor.36046.9.17.0
• Open Access Article
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  35 - Developing a Model for the Destination’s Brand Identity Using Grounded Theory
  hadi asghari Hamed Bakhshi Mozghan Azimihashemi Mohammad Hossein   Imani khoshkho
  10.52547/journalitor.36116.10.20.101
• Open Access Article
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  36 - Examining the Role of a Community’s Social Media-based Destination Brand in Winning Tourists’ Hearts Towards Co-Creating Values and Visiting the Place
  Zohreh Ali Esmaili Armin Goli
  10.61186/journalitor.36134.11.23.155
• Open Access Article
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  37 - Investigating the Effect of Staff Self-Leadership on Internal Branding and Role Identity in Hotel Industry: A Case Study of 5-Star Hotels in (Mashhad)
  Jamshid Najari Beydokhti Omid Behboodi
  10.61186/journalitor.36248.11.23.257
• Open Access Article
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  38 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
  Hesamedin Nemati یاسر سبحانی فرد Ali Jafari
  10.61186/mf.38396.22.74.143
• Open Access Article
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  39 - Definition
  اصغر Molaei
• Open Access Article
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  40 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
  Davood  ariannejad Alireza  Pouya Hadi  Bastam Ali  Hosseinzadeh
• Open Access Article
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  41 - Presenting a model of structural equations, The effect of brand sensory experience on brand equity with emphasis on the mediating role of customer cognitive, emotional and behavioral attachment in cosmetic products
  Abolghasem  Gholamreza Tehrani Houshang  Asadollah Serajoddin  Mohebbi Shahriar  Azizi
• Open Access Article
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  42 - Investigating Potentials and Limitations of Iran Tourism Branding in Comparison with the Middle Eastern Countries
  Mohammadreza Rozbahany Ahmad Abu Hamzah kiyan shakarami
  10.61186/journalitor.42344.12.27.133
• Open Access Article
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  43 - Investigating the Influence of Medical Tourists’ Experience on Brand Loyalty in Tehran Medical Centers
  Abolfazl Tajzadehnamin Mona Salimi amirreza tajzadeh namin
  10.61186/journalitor.42468.12.27.55
• Open Access Article
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  44 - Assistant Professor of Management Department, Attar Institute of Higher Education, Mashhad, Iran; Drbehboodi@attar.ac.ir (Corresponding author)
  Nastaran Dabaghzadeh Shirazi omid behboodi
• Open Access Article
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  45 - Presenting the strategic model of green marketing to obtain competitive advantage components in Kaleh food industry
  Mohammad Reza Alizadeh mahdi haghighi kafash babak hajikarimi
• Open Access Article
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  46 - Redefinition the Contextual Urban Competitiveness Potentials in Cities and Regions Development
  Asghar  Molaei
• Open Access Article
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  47 - Identifying the Dimensions and Components of Brand Revival in the Textile Industry
  Ebrahim mollazadeh shirehpazi Hossein emari siamak Mousavi Hossein Gharehbiglo
• Open Access Article
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  48 - Identifying the Dimensions and Components of Brand Revival in the Textile Industry
  Ebrahim mollazadeh shirehpazi Hossein emari siamak Mousavi Hossein Gharehbiglo