شبکه‌های اجتماعی

Open Access Article

1 - A System for Online Notification of Changes to Webblog Abstracts
Mehdi Naghavi

Exponential growth of information in the cyber space alongside rapid advancements in its related technologies has created a new mode of competition between societies to gain information domination in this critical and invaluable space. It has thus become quite critical More

Exponential growth of information in the cyber space alongside rapid advancements in its related technologies has created a new mode of competition between societies to gain information domination in this critical and invaluable space. It has thus become quite critical to all stakeholders to play a leading and dominant role in generation of information and monitoring of voluminous information uploaded to this space. However, to achieve domination in monitoring large amount of information in cyberspace requires real-time monitoring using new techniques and approaches instead of traditional techniques. Concerned with the latter case, we limit our focus in this paper on Web blogs as an important part of the cyber space and propose a novel notification system for quick reporting of changes made to Web blogs. This is achieved by restricting the search for changes to high volumes of Web blogs only to changes to the abstracts of Web blogs derived from Web blogs. We show that this system works favorably compared to systems that require cooperation and synchronization between information providers. Manuscript profile

Open Access Article

2 - Investigating the effect of using various marketing strategies on social networks on gaining the trust of council customers Investigating ترجمه‌های investigate فعلفراوانی بررسی کردن investigate, check, peruse, survey, study رسیدگی کردن consider, attend, check, investigate, inspect, investigate استفسار کردن investigate وارسی کردن sift, investigate پژوهیدن investigate, inquire, research, search تحقیق کردن investigate, inquire, verify, assay, interrogate, question اطلاعات مقدماتی بدست اوردن investigate جستار کردن investigate تفتیش کردن inquire, inspect, investigate, revise باز جویی کردن examine, assay, inquire, interrogate, investigate, cross-examine تعریف‌های investigate فعل ۱ carry out a systematic or formal inquiry to discover and examine the facts of (an incident, allegation, etc.) so as to establish the truth. police are investigating the alleged beating مترادف‌ها: check outsuss outgive something the once-overscope outinquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up مترادف investigate فعل check outsuss outgive something the once-overscope out inquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up همچنین ببینید investigate
farzaneh milani jafari zenouzi

The aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' tr More

The aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' trust and attracting the customers can be mentioned as marketing challenges on these networks. So, in order to create competitive advantages, companies need to use appropriate strategies of building trust. The population of this study consists of all Iranian users of social networking sites that affected by companies advertisements. Also the sample size by using snowball sampling method is 446. The research method is descriptive survey research and data collection tool is questionnaire. To test hypotheses the partial least squares (PLS) technique and SmartPLS 3 software has been used. The results show that all four variables include: transactional, relationship, database and knowledge-based marketing strategies in social networks have a significant impact to build customers’ trust. Indeed, transactional strategy has negative impact on trust so the relation between this variable and dependent variable is reverse. knowledge-based marketing strategy has the most positive impact on customers’ trust. Manuscript profile

Open Access Article

3 - ارزیابی شاخص‌های سرمایه اجتماعی و ارتباط آن با توسعه‌یافتگی مناطق شهری (نمونه موردی محلات سرتپوله، شالمان و غفور شهر سنندج)

Manuscript profile

Open Access Article

4 - Identifying the effective actors of forex trading network in the NIMA system using social network analysis
Mehrdad Agha Mohammad Ali Kermani mohammad javad Rokhsat Talab Saeed Mirzamohammadi

Nima system is an integrated system of foreign exchange transactions. Nima is a platform system that has been designed and implemented with the aim of managing the foreign exchange market. In this system, on the supply side, exporters can sell the currency from their ex More

Nima system is an integrated system of foreign exchange transactions. Nima is a platform system that has been designed and implemented with the aim of managing the foreign exchange market. In this system, on the supply side, exporters can sell the currency from their exports, and on the demand side, importers can request to buy foreign currency. Identifying effective actors in each of these markets can have a positive impact on the policies of the main market maker of this system, the central bank.Using social networks analysis (SNA) tools can be a good way to achieve this. Since in these networks each of the actors can only have one of the roles of "buyer" or "seller" and there is only the possibility of trading and communication with the opposite role, these networks can be called bipartite networks. As a result, the usual approaches to identifying effective actors for these networks will not be usable. In contrast to standard approaches, we used a weighted projection algorithm to solve this problem. After projectting each of the two networks of foreign exchange supply and demand, four new networks are created, including the network of seller-exporters, buyer exchange offices, buyer importers, and seller exchange offices. Then We will try to make a method to score and rank the nodes. As a result of the implementation of the algorithm, a ranking was provided for the nodes, based on which the node with the highest rank will be the most important node in our network. Finally, in order to make suggestions to the policymaker, by analyzing the results of the ranking, questions about effective market players were answered. Manuscript profile

Open Access Article

5 - A POI Recommendation Model According to the Behavior Pattern of Users Based on Friends List Using Deep Learning
sadaf safavi mehrdad jalali

The rapid growth of Location-based Social Networks (LBSNs) is a great opportunity to provide personalized recommendation services. An important task to recommend an accurate Point-of-Interests (POIs) to users, given the challenges of rich contexts and data sparsity, is More

The rapid growth of Location-based Social Networks (LBSNs) is a great opportunity to provide personalized recommendation services. An important task to recommend an accurate Point-of-Interests (POIs) to users, given the challenges of rich contexts and data sparsity, is to investigate numerous significant traits of users and POIs. In this work, a novel method is presented for POI recommendation to develop the accurate sequence of top-k POIs to users, which is a combination of convolutional neural network, clustering and friendship. To discover the likeness, we use the mean-shift clustering method and only consider the influence of the most similarities in pattern’s friendship, which has the greatest psychological and behavioral impact rather than all user’s friendship. The new framework of a convolutional neural network with 10 layers can predict the next suitable venues and then select the accurate places based on the shortest distance from the similar friend behavior pattern. This approach is appraised on two LBSN datasets, and the experimental results represent that our strategy has significant improvements over the state-of-the-art techniques for POI recommendation. Manuscript profile

Open Access Article

6 - Fashionism and Youth: An Emerging Social Problem
Javad Maddahi Alireza Ghobadi

Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural fa More

Fashion is a pervasive concept in the life cycle of the contemporary world. A phenomenon that, more than any other group, seduces young people as its followers and seems to be an emerging social problem. The purpose of this study was to investigate the socio-cultural factors related to youth fashionism. The research method was survey and the statistical population of this research was the youth of Tehran. The sample size was 387 people which was obtained by using Cochran's formula and the sample was selected by multi-stage cluster sampling method. The data collection technique is combination of researcher-made and standard questionnaire that was evaluated for validity and reliability. The reliability measurement through Cronbach's alpha test shows an acceptable level. According to the findings of this study, there is a significant relationship between the variables of age, parental education, social class, personality, public media and social networks, religiosity and fashion. The results of regression analysis show that according to the adjusted coefficient of determination in the regression equation, 50.3% of the variance of the dependent variable is explained by independent variables. Individualism showed the strongest relationship with fashion. Also, in the section of structural equation path analysis, the model indices have an acceptable fit. Manuscript profile

Open Access Article

7 - Virtual Social Networks and Consumption Patterns of Tehran Citizens
Hadi Barghamadi adel abdollahi Elaheh Shams Koushki

The purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach o More

The purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach of the present research is quantitative and the research method is descriptive in terms of descriptive path and applied in terms of purpose. Data were collected by a survey method and using a questionnaire tool. The statistical population of the study included citizens over 15 years of age in Tehran who were interviewed using the sample size estimation formula, 600 of them were interviewed using multi-stage stratified sampling. The results, regarding objective dimension, showed that cultural consumption is one of the influential variables in the consumption pattern of Tehran citizens and in addition there is a significant relationship between cultural consumption and the use of virtual social networks. On the other hand, there is a relationship between the use of virtual social networks and the clothing consumption pattern of Tehran citizens. In fact, the use of virtual social networks by Tehran citizens has affected their coverage and how they buy. The results obtained in the mental dimension of the subject under study also indicate that the use of social networks has affected the values and social attitudes of Tehran citizens based on consumerism. Manuscript profile

Open Access Article

8 - Network Analysis of Organizational Cooperation in Tourism Destination Management
Asghar Tahmasebi mehri zavarniya

Organizational cooperation is regarded as a key factor in the sustainability and competitiveness of tourist destinations. This study sought to investigate the organizational cooperation network and the position of different actors and organizations within the management More

Organizational cooperation is regarded as a key factor in the sustainability and competitiveness of tourist destinations. This study sought to investigate the organizational cooperation network and the position of different actors and organizations within the management of Mashhad tourist destinations, using Social Network Analysis. To this end, the data on the organizational interactions of 30 actors involved were collected through surveying and interviewing three key experts in each relevant organization. The data were then analyzed via Ucinet software, using the in-degree, out-degree, and betweenness centrality indicators. The findings of the study indicated that the governmental organizations such as the provincial governments, gubernatorial offices, and the Law Enforcement Forces mostly exercised control and power on Mashhad tourist destinations’ organizational cooperation network. Moreover, with the highest amount of betweenness centrality, the gubernatorial offices, and the Office of Tourism and Cultural Heritage enjoyed the greatest potentials for cooperation within the organizational cooperation network. Manuscript profile

Open Access Article

9 - Social Networks Embedding Based on the Employment of Community Recognition and Latent Semantic Feature Extraction Approaches
Mohadeseh Taherparvar Fateme Ahmadi abkenari Peyman bayat

The purpose of embedding social networks, which has recently attracted a lot of attention, is to learn to display in small dimensions for each node in the network while maintaining the structure and characteristics of the network. In this paper, we propose the effect of More

The purpose of embedding social networks, which has recently attracted a lot of attention, is to learn to display in small dimensions for each node in the network while maintaining the structure and characteristics of the network. In this paper, we propose the effect of identifying communities in different situations such as community detection during or before the process of random walking and also the effect of semantic textual information of each node on network embedding. Then two main frameworks have been proposed with community and context aware network embedding and community and semantic feature-oriented network embedding. In this paper, in community and context aware network embedding, the detection of communities before the random walk process, is performed through using the EdMot non-overlapping method and EgoNetSplitter overlapping method. However, in community and semantic feature-oriented network embedding, the recognition of communities during a random walk event is conducted using a Biterm topic model. In all the proposed methods, text analysis is examined and finally, the final display is performed using the Skip-Gram model in the network. Experiments have shown that the methods proposed in this paper work better than the superior network embedding methods such as Deepwalk, CARE, CONE, and COANE and have reached an accuracy of nearly 0.9 and better than other methods in terms of edge prediction criteria in the network. Manuscript profile

Open Access Article

10 - nvestigating the Relationship between Religious Beliefs and the Use of Social Networks on Commitment to Islamic Hijab (Case Study: Students of Mohaghegh Ardabili University)
Ali Ahmadpour ALI rezaei sharif

The aim of this study was to investigate the relationship between religious beliefs and dependence on the use of social networks with the degree of observance and commitment to the Islamic hijab of students of Mohaghegh Ardabili University. The statistical population of More

The aim of this study was to investigate the relationship between religious beliefs and dependence on the use of social networks with the degree of observance and commitment to the Islamic hijab of students of Mohaghegh Ardabili University. The statistical population of this study was undergraduate students in different fields of Mohaghegh Ardabili University of Ardabil in the academic year of 1398. For this purpose, 430 students (307 girls and 123 boys) in different disciplines were selected by stratified and random cluster sampling. Made replied; In this study, structural equation modeling method was used to analyze the data. Findings indicate that the direct effect of religious dimension, emotional dimension, consequential dimension, ritual dimension on students 'observance of Islamic hijab is significant, also the direct effect of dependence on the use of virtual social networks has an effect on students' observance of Islamic hijab. It is worth noting that the dimensions of student religiosity and dependence on the use of virtual social networks in data analysis overlap. In other words, the dimensions of religiosity and dependence on the use of virtual social networks, if together, can have a significant impact on students' observance of the Islamic hijab. Of course, the effect of religiosity dimensions on dependence on the use of virtual social networks is negative and inverse. Manuscript profile

Open Access Article

11 - Pathology of the Effect of Using Social Networks on the Religiosity of Girls and Women
Tahmineh Shaverdi ReyhanehSadat Sahragard Monfard

Women in relation to the role they play in the family, influence the formation of the identity of next generation;especially due to their role as a mother whom train the children and socializing the future generation. On the other hand, changes that occurred in the worl More

Women in relation to the role they play in the family, influence the formation of the identity of next generation;especially due to their role as a mother whom train the children and socializing the future generation. On the other hand, changes that occurred in the world in recent decades have provided opportunities to increase this influence. The main object of current research has been understanding the relationship between the use of virtual social networks and the religiosity of women and girls. A quantitative (survey) method has been applied in this research. The research tool is a questionnaire along with an interview. The statistical population of this research consists of women and girls aged 18 to 65 from the cities of Hamedan, Shar-e-Kurd, Shiraz, Ahvaz, Tehran and Kerman, which was conducted based on the evaluation of the developmental level of the provinces announced by the Management and Planning Organization, as well as, the Internet Penetration Rate. The sample size was 1418 people and themulti-stage sampling method were applied. Findings shows that although social networks have an effect on the religiosity of women and girls of the target community,but the effect coefficients are more on ritual dimensions than on belief dimensions and experiential dimensions of religiosity. Also, finding indicat social networks have some effect on Islamic behavior. Manuscript profile

Open Access Article

12 - A comprehensive survey on the influence maximization problem in social networks
mohsen taherinia mahdi Esmaeili Behrooz Minaei

With the incredible development of social networks, many marketers have exploited the opportunities, and attempt to find influential people within online social networks to influence other people. This problem is known as the Influence Maximization Problem. Efficiency a More

With the incredible development of social networks, many marketers have exploited the opportunities, and attempt to find influential people within online social networks to influence other people. This problem is known as the Influence Maximization Problem. Efficiency and effectiveness are two important criteria in the production and analysis of influence maximization algorithms. Some of researchers improved these two issues by exploiting the communities’ structure as a very useful feature of social networks. This paper aims to provide a comprehensive review of the state of the art algorithms of the influence maximization problem with special emphasis on the community detection-based approaches Manuscript profile

Open Access Article

13 - Sociological explanation of the impact of modernization and social networks on ethnic tendencies Case study: Ilam province)
Abdolhossein Rahmati Nabiallah Ider Abdolreza Hashemi

This research was conducted with the aim of investigating modernization and social networks, two important components of globalization and its effect on the ethnic tendencies of the people of Ilam province, to show how the identities of the people of Ilam province relat More

This research was conducted with the aim of investigating modernization and social networks, two important components of globalization and its effect on the ethnic tendencies of the people of Ilam province, to show how the identities of the people of Ilam province relate to global identities. In this research, the statistical population is all people living in the province. Ilam with a population of 580,158 people, based on Cochran's formula, the statistical sample size is 270 people, and the sampling method is simple probability, the survey method and the data collection tool of Hop Rashnameh. Cronbach's alpha coefficient was used to measure the reliability of the data and face validity method was used to measure the validity. The results of the research were analyzed using Pearson's correlation coefficient, variance analysis and regression analysis. They are an important component of globalization, there is a significant relationship with ethnic tendencies. This means that traditional communities like Ilam province have become dependent on the modern world, which has caused a decrease in the sense of belonging and ethnic attachment of the people of Ilam province. Based on the findings, it can be concluded that the ethnic trends in Ilam province, unlike the past, in the contemporary era, have gone out of a solid and uniform state, and modernization and social networks have had an impact on it. Manuscript profile

Open Access Article

14 - Investigating Twitter campaigns of Violence Against Women
shima nasertork ali delavar afsaneh mozaffari tahmores shiri

One of the most important topics that social networks -Twitter- have paid attention to is violence against women in Iran. The most important theoretical support in the emergence of these campaigns is the reflection of the texts about violence against women. One of the m More

One of the most important topics that social networks -Twitter- have paid attention to is violence against women in Iran. The most important theoretical support in the emergence of these campaigns is the reflection of the texts about violence against women. One of the most important factors in the emergence of such waves is the important activists in the field of these social networks, who use their followers to reflect these contents. The most important campaigns in terms of the number of tweets and retweets was the "Girls of the Revolution" campaign. The aim of the research is to analyze the performance of Twitter in reflecting the content of violence against women in Iran based on the most important campaigns that have emerged in the last decade. This issue was analyzed based on the theoretical foundations of types of violence and networked movements. The research method is the content analysis of tweets and hashtags related to campaigns from 2016 to 2016. The research results showed that the most important themes are about social and political violence against women. In this regard, some campaigns and hashtags have caused insecurities in the society the most important of which was the campaign of the girls of Enghelab Street in terms of the number of tweets and retweets. the analysis of the themes of tweets showed the absence of news, posts and tweets of people related to campaigns and hashtags. Manuscript profile

Open Access Article

15 - A Recommender System Based on the Analysis of Personality Traits in Telegram Social Network
Mohammad Javad shayegan mohadeseh valizadeh

<p style="text-align: left;"><span style="font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Nazanin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: FA;">Analysis of perso More

<p style="text-align: left;"><span style="font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Nazanin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: FA;">Analysis of personality traits of individuals has always been one of the interesting research topics. In addition, achieving personality traits based on data obtained from individuals' behavior is a challenging issue. Most people spend most of their time on social media and may engage in behaviors that represent a character in cyberspace. There are many social networks today, one of which is the Telegram social network. Telegram also has a large audience in Iran and people use it to communicate, interact with others, educate, introduce products and so on. This research seeks to find out how a recommendation system can be built based on the personality traits of individuals. For this purpose, the personality of the users of a telegram group is identified using three algorithms, Cosine Similarity, MLP and Bayes, and finally, with the help of a recommending system, telegram channels tailored to each individual's personality are suggested to him. The research results show that this recommending system has attracted 65.42% of users' satisfaction.</span></p> Manuscript profile

Open Access Article

16 - Sociological explanation of the impact of modernization and social networks on ethnic tendencies Case study: Ilam province
Abdolhossein Rahmati نبی اله ایدر Abdolreza Hashemi

This research was conducted with the aim of investigating modernization and social networks, two important components of globalization and its effect on the ethnic tendencies of the people of Ilam province, to show how the identities of the people of Ilam province rel More

This research was conducted with the aim of investigating modernization and social networks, two important components of globalization and its effect on the ethnic tendencies of the people of Ilam province, to show how the identities of the people of Ilam province relate to global identities. In this research, the statistical population is all people living in the province. Ilam with a population of 580,158 people, based on Cochran's formula, the statistical sample size is 270 people, and the sampling method is simple probability, the survey method and the data collection tool of Hop Rashnameh. Cronbach's alpha coefficient was used to measure the reliability of the data and face validity method was used to measure the validity. The results of the research were analyzed using Pearson's correlation coefficient, variance analysis and regression analysis. They are an important component of globalization, there is a significant relationship with ethnic tendencies. This means that traditional communities like Ilam province have become dependent on the modern world, which has caused a decrease in the sense of belonging and ethnic attachment of the people of Ilam province. Based on the findings, it can be concluded that the ethnic trends in Ilam province, unlike the past, in the contemporary era, have gone out of a solid and uniform state, and modernization and social networks have had an impact on it. Manuscript profile

Open Access Article

17 - The Relationship Between Adolescent Disobedience and Dependence on Social Networks virtual in the Family Environment (Case study: Secondary School Students of District 17 of Tehran)
Tahmineh Shaverdi zeinab Maghferati Shamsabad

The aim of this research is to analyze the disobedience of adolescents in the family environment based on addiction to virtual social networks among secondery school students of the 17th district of Tehran. The study method is survey and the statistical population is th More

The aim of this research is to analyze the disobedience of adolescents in the family environment based on addiction to virtual social networks among secondery school students of the 17th district of Tehran. The study method is survey and the statistical population is the lower secondery school of the 17th district of Tehran. The sample size is 347 individuals selected using simple random sampling method based on Cochran's formula. The data collection tools consist of the Addiction to Social Networks questionnaire (Yang 1998) and the Adolescents' Disobedience questionnaire (Motamedi and colleagues 2021).The results of the Pearson correlation test showed that the relationship between daily activity disorder, family-social functioning, mental health, and self-control with adolescent disobedience is equal to 21%, 31%, 25%, and 25% respectively. Furthermore, regression model analyses showed that the impact of addiction to social networks on adolescent disobedience is 33%. Manuscript profile

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