List of Articles دانش مشتری

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  1 - The Effect of buyer–seller social capital on innovation performance by using customer knowledge development and commitment to innovation
  abbasali rastegar Mahdi Dehghani Soltani hossein farsizadeh
  The aim of this research is study and investigating The Effect of buyer–seller social capital on innovation performance through the mediating role of customer knowledge development and commitment to innovation. Statistical population included the marketing managers and More

  The aim of this research is study and investigating The Effect of buyer–seller social capital on innovation performance through the mediating role of customer knowledge development and commitment to innovation. Statistical population included the marketing managers and research and development manager from the outstanding mineral-industrial export companies in global production networks that the number is 304 and the sample size was 262. In terms of purpose the present study is functional and the data collection method is descriptive. The Model has been investigated by structural equation modeling. The study's test results indicate that innovation performance is positively influenced by shared norms and trust through the mediation of customer knowledge development. Accordingly, innovation performance is also positively influenced by social interaction and shared norm through the mediation of the commitment to innovation. Manuscript profile
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  2 - Enhancing Innovative and Sale Performance through Customer Knowledge Management
  Nasser Asgari
  In the competitive and dynamic environments of current businesses, distribution corporations attempt to utilize permanent and new resources of competitive advantage in order to improve their innovative and sale performance. Among different determinants of innovative and More

  In the competitive and dynamic environments of current businesses, distribution corporations attempt to utilize permanent and new resources of competitive advantage in order to improve their innovative and sale performance. Among different determinants of innovative and sale performance this paper is to investigate the effects of customer knowledge management. For this purpose the simultaneous effects of three dimensions of customer knowledge (knowledge for, about and from customer) on the criteria of sale performance and innovative performance have been investigated. The research method is descriptive and correlational. The population of the research consists of 900 sellers of Behpakhsh Corporation. A sample of 270 subjects was selected as statistical sampling. Data collection tool is a standard questionnaire that was used for the survey. Statistical tests such as confirmatory factor analysis, path analysis and t-test are used for data analysis through the software LISREL and SPSS. The results show that all studied aspects of customer knowledge have positive and significant effects on the performance of the corporation. As well as the current status of these variables in this corporation have been appropriate. Finally, according to research findings, some suggestions are presented for improving innovative and sale performance of distribution corporations. Manuscript profile
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  3 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices)
  Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi
  In nowadays competitive environment, achieving a competitive advantage is one of the main concerns of managers of organizations. In this way, creating innovation in products and services is one of the effective approaches in achieving a competitive advantage. This study More

  In nowadays competitive environment, achieving a competitive advantage is one of the main concerns of managers of organizations. In this way, creating innovation in products and services is one of the effective approaches in achieving a competitive advantage. This study aims to examine the role of electronic customer relationship management (E-CRM) and customer loyalty on organizational innovation with the mediating role of customer knowledge management. Therfore, the present study is considered an applied and descriptive research of the correlation type. In order to collect the required data, a standard questionnaire was used, and to verify the validity and reliability of the questionnaires, divergent validity, Cronbach's alpha indices, factor loading, and composite reliability were used, respectively. The statistical population of this research is 350 employees of Semnan province government counter offices. The number of 183 people was determined as the sample of the reseach using Cochran's formula considering the error of 0.05. The required data was collected in the second 6 months of 2019. Data analysis was done using the structural equation approach and SPSS and SMART-PLS software. Based on the results of the research, electronic customer relationship management has a positive and significant effect on the three variables of customer loyalty, customer knowledge management, and organizational innovation. In addition, the result shows the positive impact of customer knowledge management and customer loyalty on organizational innovation. Also, the mediating role of customer knowledge management in the effect of the role of managing electronic communication with customers and customer loyalty on organizational innovation is quite meaningful. Due to the impact of E-CRM on organizational innovation, it is necessery for the related managers and officials of government service organizations to implement or upgraded the electronic customer relationship management systems to use advantage of such these systems for innovation in their organization Manuscript profile
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  4 - The Effect Of Customer Knowledge Management Performance With Moderating Role Of Innovation Capability In Insurance Industry : A Case Study On Alborz Insurance Company
  nasrin talaeefard Farhad Sanjarifard nader salehi
  Abstract The general objective of this research is to identify the effects of customer knowledge flows on the performance and dimensions of innovation in organizations and to illustrate some of the important benefits of knowledge flows of customers in organizations. Wh More

  Abstract The general objective of this research is to identify the effects of customer knowledge flows on the performance and dimensions of innovation in organizations and to illustrate some of the important benefits of knowledge flows of customers in organizations. Which benefits from the interaction between the external and internal environment and brings unique privileges to the organization. This research is descriptive-correlational. In this research, after identifying the factors and dimensions and indicators of variables, a researcher-made questionnaire was designed based on the Likert spectrum and distributed among 200 managers of the Alborz Insurance Company. Then performance measures and customer knowledge management, business innovation and business were categorized using structural equation analysis. Finally, the research model was evaluated using PLS software. The results of the research showed that customer knowledge management has an impact on business performance with mediating the ability to innovate in the insurance industry. Manuscript profile
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  5 - بررسی جایگاه داده¬کاوی در فرآیند مدیریت دانش و ارائه مدل مفهومی جهت استخراج دانش (پیاده¬سازی عملیاتی وگام به گام مدل پیشنهادی بر پایگاه داده یک اپراتور تلفن همراه)
         
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  6 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
  Davood  ariannejad Alireza  Pouya Hadi  Bastam Ali  Hosseinzadeh
  Objective: The purpose of this research is to design a dynamic model of brand equity focusing on fake news and customer knowledge. Methodology: The research approach used is mixed and the time period of simulation in this research was (from 2025-2020). Library sources More

  Objective: The purpose of this research is to design a dynamic model of brand equity focusing on fake news and customer knowledge. Methodology: The research approach used is mixed and the time period of simulation in this research was (from 2025-2020). Library sources have been used to collect information in the stages of identifying variables, expressing dynamic hypothesis, conceptualizing the system, and forming initial cause and effect diagrams; In order to clarify how the variables affect each other, formulating relationships and verifying the validity of the final model of system dynamics from interviews with experts in the food industry and Mashhad Co. ¬ Production of behavior was used. Findings: According to the results of the research, brand equity has a dynamic nature, and all the dimensions and components affecting it can be changed over time based on different policies, and also the repetition and spread of fake news about an organization and its products can reduce brand equity. and the amount of trust of customers and the credibility of the organization decreases with the repetition of fake news. Conclusion: The investment of the organization in order to increase the customer's knowledge about the products and remove the misconceptions caused by fake news can increase the trust in the brand and lead to the neutralization of the effect of fake news on the brand value. Manuscript profile