List of Articles تجاری‌سازی

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  1 - The role of technology transfer offices of universities in commercializing knowledge
    hoda sadat mohseni
  In recent years the development of policies and programs, fortunately we have seen significant growth in scientific publications, But what can be done to make this growth sustainable development tied to the dynamics and effectiveness of academic institutions, Utilizatio More

  In recent years the development of policies and programs, fortunately we have seen significant growth in scientific publications, But what can be done to make this growth sustainable development tied to the dynamics and effectiveness of academic institutions, Utilization and commercialization of scientific achievements in the promotion and welfare of the community. Universities are one of the few institutions with research institutions in the country to develop new knowledge and technologies for various industries are. The University's mission to be the main topics of innovation and knowledge transfer and application in classification. University technology transfer offices established in order to have their internal structure so as to establish closer links with industry. One important requirement for success in their academic mission of the university, which has an ongoing relationship with industry and government that Three-dimensional network of industry - university - the state with the establishment of technology parks and technology transfer offices as examples of university-industry-government relations are considered. The paper attempts to review the literature of technology transfer offices in universities as a precursor of the third millennium and the missing link in the process of commercializing academic research achievements, And appropriate suggestions for effective operation and activities of these offices is provided in universities Manuscript profile
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  2 - Identify facilitators on the commercialization of knowledge in the field of Humanities (Case Study: Islamic Azad University of Mashhad)
  saeid hayatmoghadam Saeed Khayatmoghadam
  Abstract With the advent of a new concept in the world economy, as the foundation of the knowledge economy, we have seen an increase in scientific output of universities and research institutes. But what is society to grow and promote the further use of the results and More

  Abstract With the advent of a new concept in the world economy, as the foundation of the knowledge economy, we have seen an increase in scientific output of universities and research institutes. But what is society to grow and promote the further use of the results and provide economic value of their and the overall commercialization of this data. Numerous studies both inside and outside the country to identify barriers and challenges to commercialization of knowledge is done. But the study notes the commercialization process is accelerated notable approaches have been taken. The main objective of this study was "Identify facilitators commercialization of knowledge in the field of humanities at the , Islamic Azad University of Mashhad". The society of this study consisted of 290 individuals, which is the field of humanities scholars using Cochran formula, 127 subjects were studied. The The data collection tool was questionnaire and analysis with IBM SPSS 21.0 software using the Friedman test was performed. With the implementation of the Delphi method, 29 items were identified as facilitators of knowledge commercialization. Then the items 4 distance overall management solutions, environmental solutions, legal solutions and solutions to structural classification and based on the questionnaire of researcher made with 95% reliability was distributed to of the population. Analysis results indicate that structural solutions in the areas of Humanities in Islamic Azad University of Mashhad are in worse condition than the other alternatives and management and environmental solutions jointly in second place and third place are legal solutions. Finally, based on the research results are presented proposals .to remedy the situation Manuscript profile
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  3 - Marketing strategies of inventions for successful entry into market
  amirhossein tayyebi mohammadreza hamidizadeh
  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the importa More

  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the important issues in various societies. The purpose of this research is to identify and review the most important marketing strategies for inventions from the perspective of inventors. This research is an applied research, a descriptive survey, and a research mix method that first approaches the qualitative and then quantitative approach. In the qualitative stage, marketing strategies of inventions were identified using library studies and semi-structured interviews through targeted sampling with 8 experts in the field of commercialization and technology management. Then, at a small stage, a questionnaire was used in the research sample including the inventors of the regional festival of innovations and flourishing of the Roish Khorasan inventions. According to the Morgan table, according to the analysis method, 36 inventors were considered. Data analysis was done by t-test and TOPSIS method. The results show that 91% of inventors know too much importance of commercialization and marketing of their invention. In the case of the marketing mix, it was concluded that the importance of good features products with the highest scores were 46% and after that, the price of 28%, the promotion with 18% and finally advertising place was 8% by inventors. Finally, with notice to the 10 strategy outlined in the paper, inventors chose three of strategy marketing contain participation in international technology exhibitions, participation in national technology exhibitions and Internet marketing.   Manuscript profile
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  4 - فرصت‌ها و چالش‌ها در ساخت كالاهاي آب و برق
  Mohammad kabiri hooshang aliverdilou elham aminnia
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  5 - Commercialization in Innovation Management and Introduce Major Commercialization Models for High Tech Industries
  Jahangir Yadoollahi Farsi Zahra Kalanhaei
  Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exp More

  Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exploitation. The decision of the “right” time to exploit opportunities is an important one in creating a successful business. Commercialization is the important part of innovation process and it’s an inevitable phase of idea to the market journey for every products. Commercialization is an attempt to profit from innovation by incorporating new technologies into products, processes, and services and selling them in the marketplace. For many new technologies, commercialization implies scaling up from prototype to volume manufacturing and committing greater resources to marketing and sales activities. Commercialization strategies indicate different ways of exploitation of researches and technologies that researchers and start-up companies need them for transferring knowledge from concept to the market. On the other hand, decisions to commercialize new technology are closely linked to characteristics of the innovation system in which the firm operates. Choosing a proper Commercialization strategy and also a model is one of the most crucial decisions a firm makes in terms of its ability to profit from technologies developed within the firm. In this article, we define commercialization process and the importance of this issue. Then we introduce some models and strategies used for technology commercialization. Manuscript profile
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  6 - Technology Exploitation Mechanisms In Biotechnology
  Jahangir Yadoollahi Farsi Zahra Kalanhaei
  Biotechnology industry has a special place among novel industries and its progress and development speed just in less than three years, is seems surprising. Biotechnology is one of those crucial and important technologies that its success and impact are caused by its ca More

  Biotechnology industry has a special place among novel industries and its progress and development speed just in less than three years, is seems surprising. Biotechnology is one of those crucial and important technologies that its success and impact are caused by its capabilities and extended applications. Most biotech companies are small start ups and although they have been working for several years in this area, they have not been able to achieve significant profitability yet. The evidence proves that there are some problems in process of translating research findings into commercial outcomes. The term commercialization strategy is refers to research and technology exploitation methods in front of researchers and scientists to move their science streams from concept to the market environment. This article intended to identify and introduce the most appropriate strategy of research commercialization in the Iranian biotechnology companies through the mixed methods study. Manuscript profile
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  7 - تعیین اولویت‌های حمایت از شرکت‌های دانش‌بنیان در ایران مبتنی بر آسیب‌شناسی وضع موجود
  AbdolMohammad Kashian
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  8 - Provide a Pattern Sustainable Tourism Development with Emphasis on Technology Commercialization in Iran
  shirin amirhosseini سید محمدرضا حسینی Roohalla samiee
  In today's era, many development planners and policymakers refer to tourism as the main pillar of economic development and believe that the basic method of tourism development is to achieve sustainable development, and the develop ent of sustainable tourism increases ta More

  In today's era, many development planners and policymakers refer to tourism as the main pillar of economic development and believe that the basic method of tourism development is to achieve sustainable development, and the develop ent of sustainable tourism increases tax revenues, exports and economic growth of countries. The aim of the this research was to present a model of sustainable tourism development with an emphasis on technology commercialization in Iran, which was done in a combined manner and is practical in terms of purpose and based on the descriptive-correlation method. Factors affecting the development of tourism were identified with an emphasis on technology commercialization based on in-depth interviews with 11 academic and organizational experts. The output of this stage was 35 components in the form of 4 dimensions: technology, economic, market awareness, laws and guidelines, That were leveled with interpretive structural modeling method and clustered with Mic Mac analysis, which was analyzed using Excel software. The results showed that the economic dimensions, market knowledge, rules and guidelines are in the first level, and the technological dimension is in the second level. The economic dimension is in the dependent cluster, the dimensions of market knowledge, rules and guidelines are in the linked cluster and the technology dimension is in the independent cluster. Based on the results of the research, it is suggested that information and communication technology tools should be seen in all official and unofficial tourism. Manuscript profile
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  9 - The Methods of Intellectual Education based on Plotinus' Emanation-Centered Approach
  gholami akbar Reza Ali Nowrozi Mohammad-Hossein Heidari MOJTABA Sepahi
  The purpose of this study was to analyze the concept of intellectual life in Plotinus' grace-oriented approach in order to infer the methods of intellectual education in response to the challenge of marketization of knowledge in education today. The present study is a q More

  The purpose of this study was to analyze the concept of intellectual life in Plotinus' grace-oriented approach in order to infer the methods of intellectual education in response to the challenge of marketization of knowledge in education today. The present study is a qualitative research using conceptual analysis and practical analogy of Frankna. Inference of methods in the form of practical deductions consists of a normative premise indicating intermediate goals or principles of education, a factual premise that expresses the techniques and methods of achieving education goals, and a conclusion being a normative recommendation of a method to achieve educational goals. The results of this study showed that the methods of rational training based on existential change included benevolence, activism, and methods based on epistemological transformation including rational and intuitive reflections and the method of insight and introspection and methods based on moderation and practical wisdom included the practice of wisdom and self-purification. Therefore, knowledge with the focus on true rationality and by applying the methods extracted in Plotinus' thought has the capacity to resist the phenomenon of commercialization of knowledge in education today. These methods can be used as a tool against the manifestations of instrumental rationality such as wealth-centered thinking, cultural industry, superficiality and power-centeredness. Manuscript profile
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  10 - Analyzing the commercialization of technological and innovative products with an export approach (Case of study: Isfahan scientific and research town)
  SAMIRA KARIMI Naser Khani
  The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population i More

  The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population included marketing management employees and employees who have experience and knowledge and understanding of the issues related to the commercialization of innovative technology products and are working in the knowledge-based company of Isfahan city. Using the purposeful sampling method, the data obtained from semi-structured interviews with 8 people reached theoretical saturation. In order to obtain the validity and reliability of the obtained findings, the triangulation method was used. From the extracted concepts, 9 core concepts (thinking factor, consultation factor, needs assessment, marketing factor, product export factor, quality improvement, production factor, administrative factor) were identified in 3 major sections (human factor, target market factor, technology factor) . Also, regarding the inhibiting factors, background barriers (economic financial barriers, organizational barriers, support barriers, environmental barriers, and human barriers) and structural barriers (ideational barriers, executive barriers and cultural barriers) were determined. Solutions including needs assessment solutions, advertising solutions, financial solutions, development solutions, skill solutions were also identified. A comprehensive review of the factors, obstacles and solutions presented in this research can have an impact on the success of the commercialization of the products of knowledge-based companies Manuscript profile