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Open Access Article
1 - The effect of intellectual capital on a brand value of companies listed in Tehran Stock Exchange
Amir Ghafourian shagerdi tahmine nategh omid behboodi gholamreza khani -
Open Access Article
2 - Benchmarking of Innovation Support : Trend Development Study on the Projects of Laureates of Khwarizmi International Prize (KIP)
homa ghaed sharafi ghasem ramezanpour -
Open Access Article
3 - Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach
nima shojaei Kambiz heidarzadeh Ahmad Rousta -
Open Access Article
4 - The Impacts of Business Intelligence, Customer and Loyalty Satisfaction and Brand Value in Iran Hygienic and Cellulose Industry
Reza Aghaei Milad Aghaee -
Open Access Article
5 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
Masoud Tosifyan Ali Ramezani -
Open Access Article
6 - Analysis of the Effect of Brand Promotion on Human Resource Performance in Science and Technology Parks
Dariush Poursarrajian Mohammad Saeed Taslimi Alinaghi Mashayekhi Ali Haji Gholam Saryazdi Mojgan Soltani -
Open Access Article
7 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers)
ابوالقاسم حکیمیپور حامد بزرگخو -
Open Access Article
8 - Investigating the influential factors in the creation of brand equity in higher education (A study of Payame Noor University)
میرزا حسن حسینی رومينا فرهادي نهاد -
Open Access Article
9 - The Effect of Brand distinctiveness and performance on Brand Competitiveness with the Mediating Role of Technological Opportunism
Davood Feiz Ali Reza Motameni Asadolah Kordnaeij Azim Zarei Mahdi Dehghani Soltani -
Open Access Article
10 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
شادی پارسایی منش Ali Bonyadi Naeini -
Open Access Article
11 - Strategic orientation of the business and its impact on brand performance
Ali Pourang Pourang -
Open Access Article
12 - The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City)
Ali Kazemi Hajar Rafie Azarnoosh Ansari -
Open Access Article
13 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
وجیهه هوشیار Mohammad rostampour -
Open Access Article
14 - Exploring to Moderating Role of Ethical trait On Model of Brand Affect in Banking Services
Mohammad Reza Karimi Alavijeh Amir Aslani Aslani Afrashteh -
Open Access Article
15 - Promoting Brand Personality Based on Effective Variables on Brand
saeed mir ali rashidpoor -
Open Access Article
16 - (Identification and leveling Factors Affecting the Brand Success of Knowledge-Based Industrial Business( Experimental Examples of Technology Units Deployed at Semnan Province Science and Technology Park(
hasanali Aghajani Abdolhamid Safaei Ghadikolaei Meysam Shirkhodaei hasan vahedi -
Open Access Article
17 - Designing a Genetic Model of Brand Identity: A New Approach to Higher Education Brand Management
azade Fatemifar Naser Azad Abdollah Naami adel fatemi -
Open Access Article
18 - Investigating the function of symbolism in corporate branding
maboud abbaszade Seyed mohammad tabatabaeenasab -
Open Access Article
19 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
Elham Ramezani Ali Rajabzadeh Ghatary Vahid Baradaran Maryam Shoar -
Open Access Article
20 - Analysis of Marketing System and Branding of Handmade Carpets (A study of Producers in the Iranian west Provines)
Reza Shafeai Amir Ghafourian shagerdi Soran Mowlaie -
Open Access Article
21 - Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality (Case Study: Bank Mellat Isfahan Branches)
Hamid Reza Ahghaghi Mohammad Ghasemi Namaghi Ali Hosseinzadeh -
Open Access Article
22 - The key components of Islamic branding for entry in to international markets in small and medium business enterprises food indust
Seyedeh Fattaneh Moghimi seyyed mahmoud shabgoo monsef kambiz shahroodi narges delafrooz -
Open Access Article
23 - The Impact of Perceived Value and Sense of Place on Tourist Loyalty (Case Study: Hamedan Province)
mostafa taheri -
Open Access Article
24 - The Impact of Co-branding Elements on Customers’ Satisfaction and Loyalty in Chain Restaurants in Tehran
Jafar Ahangaran رضا اصلاني -
Open Access Article
25 - The Role of Brand Romance in Customer Loyalty in Hotel Industry: The case of five and four-star hotels in Mazandaran province
Amir Khazaei Pool Farhad Hanifi Vahid Reza Mirabi -
Open Access Article
26 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
Mohammad ghaffari amirreza konjkav monfared -
Open Access Article
27 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies
Ardeshir Shiri Maryam Mesbahi Amin Hemmati -
Open Access Article
28 - The Effect of the Perceived Value of a Brand Image on Purchase Intention Case: Bojnord Candy Souvenir
narges ahanchian zahra nori -
Open Access Article
29 - Exploring the Effects of Social Media Activities on Brand Resonance (Cognitive and Emotional) and loyalty of European Tourists Visiting Tehran
Yazdan Shirmohammadi زینب هاشمی باغی -
Open Access Article
30 - The effect of brand-oriented leadership on brand citizenship behavior in Hotel Industry
Mohammad Bagher Fallahi Seyed Mohammad Tabataba'i-Nasab Mehdi Sabokro -
Open Access Article
31 - The paradigmatic pattern of brand value creation for tourism destinations in Iran
manouchehr jahanian Mohammad aghaei elham vahedi -
Open Access Article
32 - Brand Citizenship Behavior, Brand Leadership, Brand Passion, Isfahan, SEM
amirreza konjkav monfared saeid saeida ardakani farzaneh zarabkhaneh -
Open Access Article
33 - Investigating the Effective Factors on the Architectural Management of Alborz Tourism Destinations
Shamsodin Nikmanesh shabnam zarjou meysam Agheli maryam pour kasmaei -
Open Access Article
34 - Factors affecting investment in tourism sample regions of Tehran province (Case study of sample tourism regions of Shemiranat city)
hamid Reza Zargham Broujeni Mahmood Ziaee saeid anbarestani -
Open Access Article
35 - Developing a Model for the Destination’s Brand Identity Using Grounded Theory
hadi asghari Hamed Bakhshi Mozghan Azimihashemi Mohammad Hossein Imani khoshkho -
Open Access Article
36 - Examining the Role of a Community’s Social Media-based Destination Brand in Winning Tourists’ Hearts Towards Co-Creating Values and Visiting the Place
Zohreh Ali Esmaili Armin Goli -
Open Access Article
37 - Investigating the Effect of Staff Self-Leadership on Internal Branding and Role Identity in Hotel Industry: A Case Study of 5-Star Hotels in (Mashhad)
Jamshid Najari Beydokhti Omid Behboodi -
Open Access Article
38 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
Hesamedin Nemati یاسر سبحانی فرد Ali Jafari -
Open Access Article
39 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
Davood ariannejad Alireza Pouya Hadi Bastam Ali Hosseinzadeh -
Open Access Article
40 - Presenting a model of structural equations, The effect of brand sensory experience on brand equity with emphasis on the mediating role of customer cognitive, emotional and behavioral attachment in cosmetic products
Abolghasem Gholamreza Tehrani Houshang Asadollah Serajoddin Mohebbi Shahriar Azizi -
Open Access Article
41 - Investigating Potentials and Limitations of Iran Tourism Branding in Comparison with the Middle Eastern Countries
Mohammadreza Rozbahany Ahmad Abu Hamzah kiyan shakarami -
Open Access Article
42 - Investigating the Influence of Medical Tourists’ Experience on Brand Loyalty in Tehran Medical Centers
Abolfazl Tajzadehnamin Mona Salimi amirreza tajzadeh namin -
Open Access Article
43 - Assistant Professor of Management Department, Attar Institute of Higher Education, Mashhad, Iran; Drbehboodi@attar.ac.ir (Corresponding author)
Nastaran Dabaghzadeh Shirazi omid behboodi -
Open Access Article
44 - Identifying the Dimensions and Components of Brand Revival in the Textile Industry
Ebrahim mollazadeh shirehpazi Hossein emari siamak Mousavi Hossein Gharehbiglo -
Open Access Article
45 - Identifying the Dimensions and Components of Brand Revival in the Textile Industry
Ebrahim mollazadeh shirehpazi Hossein emari siamak Mousavi Hossein Gharehbiglo -
Open Access Article
46 - Investigating the Impact of Green Benefits and Transparency on Perceived Green Value and Brand Loyalty (Case Study: LG brand consumers)
ٍEesa Niazi ramin bagheri Sima Yeganehmand