E-Commerce

Open Access Article

1 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
maryam mahmoodi

Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of More

Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of this study is to determine the effect of using e-commerce on Online consumers behavior of RIGHTEL company. The present research is descriptive in terms of research method and in terms of purpose is an applied type. The statistical population of this study is the students of Islamic Azad University of Naragh Branch. According to the Cocran formula, the size of the unlimited society is 171 people. sampling method is Simple random. In order to collect data, has been used two questionnaires including: Standard questionnaire for consumer behavior of LERMAN(2006) with 6 items and HAMDAN(2004) e-commerce standard questionnaire with 10 items, that the above questionnaires have a five-choice spectrum of Likert scale. The collected data through questionnaires were entered into the spss21 software. For statistical analysis of data, used statistical tests including Kolmogorov-Smirnov test and regression. The results of this study indicate that e-commerce has a direct impact on consumer behavior and its dimensions (customer satisfaction, trust, loyalty, positive politeness and negative politeness). Manuscript profile

Open Access Article

2 - An Analysis of Customer Behavior in online shopping of electronic products
Razieh Rouhi DEHKORDI

Technology advance has had a great influence on commerce and business, as tools advance in present era has made a new type of human relations that help them perform macro and micro transactions and businesses without physical presence, and made businesses go toward elec More

Technology advance has had a great influence on commerce and business, as tools advance in present era has made a new type of human relations that help them perform macro and micro transactions and businesses without physical presence, and made businesses go toward electronization. Current study involves identification and prioritization of factors affecting customer’s behavior of online purchase of electronic products. A method combined of attributive and survey methods was used. Indeed, data analysis was performed based on survey method. All of Students of Islamic Azad University South Tehran Branch were used as respondents. Based on Cochran formula, sample volume was 347 people. Sampling method was randomly. Questionnaire was prepared using experts comments and Delphi technique and was distributed among students. Spss software and AHP method were used in Statistical analysis. Results showed that 14 major factor affect customer’s behavior of online purchase of electronic products that Security, trust and price factors ranked as three first rank using AHP method which is confirmed by results of other researches. Finally, solutions were presented for any indicator. Manuscript profile

Open Access Article

3 - Determine the level of customer satisfaction in e-commerce by using gamification (Case Study: Customers of the Bamilo company site)
Semiramis Torabi

The concept of gamification is the use of the elements of the game on the company's business website for the purpose of e-commerce, including the sale and purchase of company' website by using of the internet, the participation of users in marketing and advertising (by More

The concept of gamification is the use of the elements of the game on the company's business website for the purpose of e-commerce, including the sale and purchase of company' website by using of the internet, the participation of users in marketing and advertising (by email or group meeting on Facebook, Instagram, etc). Due to the important of this issue, customer satisfaction in Bamilo company is being investigate. To this end, the customers' satisfaction with the site of the company is determined by the questionnaire. According to the results of this research, there is a positive relationship between the gamified company' website and customer satisfaction. There is also a positive relationship between the gamify of the company's website and customer loyalty, repeat shopping, durability and trust. There is an indirect impact between the gamify of the company's website and customer loyalty, repeat shopping, durability and trust through customer satisfaction. This research measures the level of customer satisfaction by using gamification strategy on a commercial site.The main goal of this study is "Determine the impact of implementing "gamification strategies" on increasing "customers satisfaction" in e-commerce". Manuscript profile

Open Access Article

4 - Prioritization of e-commerce failure factors in technical infrastructure: Meybod city ceramic tile factories
edehghani edehghani amir manian hasanali nemati

E-commerce is one of the ways to maintain a competitive advantage in companies. Successful e-commerce in any business requires pre-requisites and infrastructure. "Technical infrastructure" is the most basic and important infrastructure for e-commerce. In this paper, a c More

E-commerce is one of the ways to maintain a competitive advantage in companies. Successful e-commerce in any business requires pre-requisites and infrastructure. "Technical infrastructure" is the most basic and important infrastructure for e-commerce. In this paper, a comprehensive model is presented that presents the factors influencing the success of e-commerce in technical infrastructure and shows how using the importance-performance analysis model, unfavorable technical infrastructure factors that cause e-commerce failure in any The business can be identified and prioritized to improve them, and the technical infrastructure factors that make e-commerce unsuccessful in the city's ceramic tile industry, as one of the main hubs of tile production in the world and the most important exporter of tiles in Iran. It is evaluated by the method of "significance-performance analysis". The results show that the internal infrastructure of these factories, as well as the capabilities of the hardware and software available in these factories, are in an acceptable condition, and factors such as not using electronic payment, poor public infrastructure (Internet), Lack of sufficient manpower and undesirable web capabilities Factory sites are one of the factors in the failure of e-commerce in these factories in terms of technical infrastructure, respectively. Manuscript profile

Open Access Article

5 - Rating the Effective Elements over E- Procurement Adoption in Organization by Statistical Method and Analytical Hierarchy Process Case study: Iranian Islamic Republic Railways
Farzaneh Pourkiyani Davood Vahdat Reza Askari Moghadam Eslam Nazemi alireza dadashi

The main goal of this article is rating and scoring the importance of main elements over implementation of e-procurement in organizations (Case Study: Iranian Islamic Republic Railways). For Scoring and rating the elements, we used the statistical methods of Friedman te More

The main goal of this article is rating and scoring the importance of main elements over implementation of e-procurement in organizations (Case Study: Iranian Islamic Republic Railways). For Scoring and rating the elements, we used the statistical methods of Friedman test and Kruskal-Wallis test (test H), and Analysis Hierarchy Process (AHP). Here we used two methods to rate the elements over e-procurement adoption; The statistical processes and the AHP or Analytical Hierarchy Process. Also, in this study two kinds of questionnaire are used and designed, likert and AHP. Likert questionnaire is completed by 97 persons among Iranian Railways experts, managers and senior managers having BA 70% and MA, 19%. The statistical processes result showed that most effectiveness elements over e-procurement adoption in I.I.R.R are "Organization" as the first factor ranked score 4.0585 , "Technology" as the second factor ranked score 3.7807 and "Environment" is the third factor ranked score 3.6968 respectively. AHP questionnaire is completed by 24 managers and senior managers of I.I.R.R and its results are similar to Fridman and Kruskal-Wallis method: "Organization" is the first ranked score 0.389, "Technology" is the second ranked 0.378 and "Environment" is the third factor ranked 0.233 which are the most important factors in e-procurement adoption in I.I.R.R respectively. Manuscript profile

Open Access Article

6 - Identifying and Ranking the Factors of E-Readiness Assessment for SMEs to Enter the E-Commerce Market
Abbas Toloie Eshlaghy Farshid Farokhizadeh Reza Radfar Naghi Shoja

10.7508/jstpi.2018.03.003

During the last decade, the key role of information and communication technology has proven to facilitate the process of transition and change of organizations; The e-readiness is the platform for entering into the modern time and activities in the networked world ad we More

During the last decade, the key role of information and communication technology has proven to facilitate the process of transition and change of organizations; The e-readiness is the platform for entering into the modern time and activities in the networked world ad well as competition in the market. Thus, the design of e-readiness evaluation models, regarding the internal and environmental conditions of organizations and communities with the purpose of assessing their e-readiness level is necessary. However, without the evaluation of e-readiness of the organization, activity in the networked world will be impossible and have very high obstacles. In this paper, a brief introduction of the proposed models for the evaluation of the e-readiness and their classification have been discussed. Moreover, the factors influencing the e-readiness of the small and medium-sized enterprises to enter the e-commerce market have been investigated and detected through a combination approach of Shannon entropy. In this paper, after identifying and introducting existing models; the concepts, dimensions, and indices of the research were extracted and ranked by the Shannon entropy method. The results of this study show that the first ranked factors were organizational factors. Then environmental and man power factors were ranked second and third, respectively. Manuscript profile

Open Access Article

7 - Investigating the Barriers to e-Commerce using Interpretive Structural Modeling
Hooman Shababi Maryam Ghiasabadi Farahani peyman ghafari Ashtiani

10.52547/jstpi.20959.18.69.64

The main purpose of this study is to investigate the barriers to e-commerce along with the use of interpretive structural modeling in Nik Andisheh Baspar Auto Parts Company. The present study seeks to provide a theoretical model, but at the macro level, it is an applied More

The main purpose of this study is to investigate the barriers to e-commerce along with the use of interpretive structural modeling in Nik Andisheh Baspar Auto Parts Company. The present study seeks to provide a theoretical model, but at the macro level, it is an applied research in terms of descriptive-survey method. The research statistical population is 12 experts of Nik Andisheh Baspar Auto Parts Company. Due to the limited number, the census method was used and research questionnaires were provided to all experts and managers of the company. In this study, first, a wide range of barriers to e-commerce were identified qualitatively through an in-depth review of the background. Then, by surveying 12 experts through structural-interpretive modeling method, the obstacles related to the study area for leveling and the relevant structural-interpretive model were identified using MATLAB software. Then, using pairwise comparisons, DEMATEL and ISM techniques have been used to determine the causal relationships between variables and their levels. The results indicate that the component of technological infrastructure and technology is at the highest level, which was recognized as the most effective component in this research, and at the lowest level, the component of technical infrastructure is the most effective component of this research, and This result seems to be logical in our country as well. In countries like Iran, which are moving towards industrialization, it may be a little difficult to use the latest technologies in the world. Manuscript profile

Open Access Article

8 - The Protection of New Technological Methods of Business in the Patent System
hossein sadeghi Mahdi Naser

10.52547/jstpi.20970.18.69.10

Until the last two decades, the prevailing view has always been that business methods are excluded from the scope of patent. Therefore, according to the laws of many countries, including Iran, business methods are mentioned as one of the exceptions to the scope of paten More

Until the last two decades, the prevailing view has always been that business methods are excluded from the scope of patent. Therefore, according to the laws of many countries, including Iran, business methods are mentioned as one of the exceptions to the scope of patent. However, along with technological developments and the development of new business methods based on computer technologies, electronic communication tools, e-commerce models and apps, legal and judicial developments have limited the scope of this exception and accepted the possibility of registering business methods that would lead to the creation of a new and practical technical effect. In this article, using Descriptive-analytical research method, based on the data obtained from the library study, while examining the existing capacities and challenges in the legal system of Iran, the situation in some other legal systems such as the United States and the procedure of the European Patent Office has been examined. Manuscript profile

Open Access Article

9 - Providing a pattern of digital entrepreneurship in small and medium companies in South Khorasan province During COVID-19
Asma Tavazoeifar Mohim Tash Soheila Keshavarz

During the Quidd-19 epidemic, the importance of paying attention to digital businesses has increased and the need for the growth and survival of such businesses is to pay attention to competitive advantages. One of these competitive advantages is the innovativeness of b More

During the Quidd-19 epidemic, the importance of paying attention to digital businesses has increased and the need for the growth and survival of such businesses is to pay attention to competitive advantages. One of these competitive advantages is the innovativeness of business products, which is a fundamental and inseparable indicator of the concept of entrepreneurship; Therefore, paying attention to digital entrepreneurship in businesses in the current situation will play a significant role in the economic development of societies; Therefore, the purpose of this study is to Providing a pattern of digital entrepreneurship in small and medium companies in South Khorasan province. This research is a descriptive, survey and correlational research, and in terms of classification based on results and application, it is an applied research. The statistical population of questionnaire 1 consists of experts of companies in Birjand Industrial Town. In order to prioritize the dimensions, components and indicators of the model, Questionnaire was designed that to use hierarchical analysis, senior managers of companies in Birjand Industrial Park were selected as the statistical population. To analyze the data, confirmatory factor analysis and modeling of structural equations with Smart pls software and in order to prioritize the dimensions and components, the method of hierarchical analysis using Expert choice software has been used. The results show that all model indicators affect small and medium enterprises in South Khorasan province. And the most important dimension, component and index of the research model are, respectively, internal organization, organizational capabilities and government support Manuscript profile

Open Access Article

10 - Provide a B2C e-commerce Pattern with an emphasis on Sharing Economy
Fazel Bazrafshan Jamshid Edalatian Shahriari Nosratollah Shadnoush

10.61186/jstpi.33375.19.73.35

Today, business to customer e-commerce systems are the most important business systems in providing services and goods to customers. Startups in these systems need methods to be able to expand their market to respond appropriately to customers. One of the recent innovat More

Today, business to customer e-commerce systems are the most important business systems in providing services and goods to customers. Startups in these systems need methods to be able to expand their market to respond appropriately to customers. One of the recent innovations to develop services and goods in startups is the use of sharing economy. sharing economy in B2C startups make better use of facilities and resources and helps them to reduce transaction costs and improve productivity. Therefore, the purpose of this study was to present a B2C e-commerce model with an emphasis on sharing economy in startups, which was done in combination. The present research is fundamental in terms of purpose and descriptive-correlation based on the method. In the first step, effective factors were identified based on content analysis and interviews with 15 academic experts. The output of this stage was 14 components in 3 dimensions (technology, social and economic). Then, in the second step, the identified dimensions were graded by interpretive structural method and clustered by Mikmak analysis, which was analyzed using Excel software. Interpretive structural results showed that the components are in 10 levels, also Micmac analysis showed that the components (trust- collaboration- product- communication quality- economic factor) in the dependent cluster, components (website usability- availability- obligation- sharing information- information quality) in the link cluster and components (social value- security- infrastructure-customization) are also in the independent cluster. Manuscript profile

Open Access Article

11 - electronic commerce derivations in Islamic Law; with reference to the Quran and Sonna
پرویز باقری

Objective(s): Using new technologies in the field of commerce especially by means of the Internet has made a new kind of conducting business namely electronic commerce (e-commerce). Many Muslims are wondering whether this new form of commerce is applicable in Islamic co More

Objective(s): Using new technologies in the field of commerce especially by means of the Internet has made a new kind of conducting business namely electronic commerce (e-commerce). Many Muslims are wondering whether this new form of commerce is applicable in Islamic commercial law. The objective of the paper is to find the legality and acceptability of e-commerce law in Islamic law. Although Islamic law does not contain all the word for word provisions governing the commercial conducts but the Islamic doctrine under circumstances has let conducting business in any type whether electronic or physical. Method: The research method will be legal context analysis and library study. At the meantime descriptive-analytical method is applied considering the historical guidelines. Result: The researcher tries to scrutinize issues on the legality of e-commerce in Islam by the use of the Quran and Sunnah (Hadith) to expose to Muslims throughout the world that they can benefit from this new technology. Conclusion: The paper is going to discuss about the way in which the Muslims should conduct themselves vis a vis their fellow human beings, especially in the context of e-commerce or business. Manuscript profile

Open Access Article

12 - Designing a model for accepting digital currencies in intercompany e-commerce under international sanctions
maziar fekri samad alii morteza mahmoodzadeh hakimeh niky esfahlan

The main purpose of this research is to design a model for accepting digital currencies in inter-company electronic commerce under the conditions of international sanctions. Based on the nature and method, the current research is a descriptive-survey research with a mix More

The main purpose of this research is to design a model for accepting digital currencies in inter-company electronic commerce under the conditions of international sanctions. Based on the nature and method, the current research is a descriptive-survey research with a mixed (quantitative-qualitative) approach. The statistical sample included 12 experts in the qualitative section and the senior and middle managers of 50 commercial companies in the quantitative section, from which a sample of 110 people was selected using Cochran's formula. The data collection tools in the qualitative part include semi-structured interviews and in the quantitative part include questionnaires. Data analysis was done in a qualitative method with a database approach and MAXQDA software. Validation of the model was done with partial least squares technique and SmartPLS software. In relation to the causal conditions, two categories of factors including organizational and sub-factors were considered. In relation to the background conditions, three categories of factors including political impact, social structure and economic impact were identified. Intervening factors include features of the economic, legal, cultural and political environment. The central phenomenon is the acceptance of digital currencies. Regarding strategies, educational, supportive and social strategies were identified. Identified outcomes include increased financial profits, and organizational climate and greater performance and productivity. The results of the quantitative part showed that the research paradigm model has high validity. Manuscript profile

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