travel

Open Access Article

1 - embedding a tree in a point set with minimum lenght
parya noorbakhsh

In the geometric graph embedding problem, a graph with n vertices and a set of n points in the plane are given and we want to find a one to one mapping of f between vertices of the graph to these points. The embedding f assigns a length to each edge (u,v) of E, equal More

In the geometric graph embedding problem, a graph with n vertices and a set of n points in the plane are given and we want to find a one to one mapping of f between vertices of the graph to these points. The embedding f assigns a length to each edge (u,v) of E, equal to the )Euclidean( distance between f(u) and f(v) in the plane. We wish to find an embedding of minimum length, where the total length is some of the lengths of the edges of E. This is an NP-hard problem since the traveling salesman problem is one special case of it. In this paper, we present some greedy heuristics algorithm and some heuristics algorithm with respect to the Traveling salesman problem (TSP) for embedding a free tree onto a point set on the plane with minimum total edge length. Manuscript profile

Open Access Article

2 - context-aware travel recommender system exploiting from Geo-tagged photos
rezvan mohamadrezaei larki Reza Ravanmehr milad amrolahi

Recommender systems are the systems that help users find and select their target items. Most of the available events for recommender systems are focused on recommending the most relevant items to the users and do not include any context information such as time, locatio More

Recommender systems are the systems that help users find and select their target items. Most of the available events for recommender systems are focused on recommending the most relevant items to the users and do not include any context information such as time, location . This paper is presented by the use of geographically tagged photo information which is highly accurate. The distinction point between this thesis and other similar articles is that this paper includes more context (weather conditions, users’ mental status, traffic level, etc.) than similar articles which include only time and location as context. This has brought the users close to each other in a cluster and has led to an increase in the accuracy. The proposed method merges the Colonial Competitive Algorithm and fuzzy clustering for a better and stronger processing against using merely the classic clustering and this has increased the accuracy of the recommendations. Flickr dataset is used to evaluate the presented method. Results of the evaluation indicate that the proposed method can provide location recommendations proportionate to the users’ preferences and their current visiting location. Manuscript profile

Open Access Article

3 - A comparison of Calculated Fixed Radius and Numerical Model Methods to delineate drinking water wellheads protection area in Yaft Abad district, Tehran
بهزاد دلخواهي

Delineation of wellhead protection area is an important component of groundwater protection strategies to prevent probable environmental and health hazards. In this study, besides describing the calculated fixed radius (CFR) and the numerical model methods to determine More

Delineation of wellhead protection area is an important component of groundwater protection strategies to prevent probable environmental and health hazards. In this study, besides describing the calculated fixed radius (CFR) and the numerical model methods to determine the wellhead protection area, in order to compare of the methods, were used from data of eight number of drinking water wells in Yaft Abad district of Tehran. For this purpose, overlapping rate of CFR and numerical model protection areas in GIS environment were analyzed. The overlapping results show increasing distance from the wells, the effectiveness and accuracy of CFR method decreases rapidly. In the 50 days time of travel overlay, 88 percent of the numerical model areas are captured by the CFR areas. While in the 10 years overlay, only 41 percent of the numerical model areas are captured by the CFR areas. When time, money and data are limited, the Calculated Fixed Radius method is an acceptable method only to delineate the 50 days time of travel protection areas. Manuscript profile

Open Access Article

4 - Iranian social ethics in the Safavid Era from Chardin's point of view
Seyed Javad Abedi Shahri AliAkbar Kajbaf Morteza Dehghan Nezhad Mohammad Ali Chelongar

The subject of this research is the social ethics of Iranians in the Safavid period from Chardin's point of view. Individual and social ethics are an important part of the public culture of any society. Social ethics, on the other hand, has a profound effect on the pers More

The subject of this research is the social ethics of Iranians in the Safavid period from Chardin's point of view. Individual and social ethics are an important part of the public culture of any society. Social ethics, on the other hand, has a profound effect on the personality of any nation throughout history. According to many thinkers of the 220-year period of the Safavid rule, it has left an undeniable impact on the culture of the Iranian people, and with a little reflection, its effects on the lives and moods of the Iranian people can be discerned. The Safavids made significant changes in Iranian culture by formalizing the Shiite religion and trying to spread Shiite teachings. Chardin, a French jeweler, has written his observations and information about Iran and Iranians with great care, which historians believe is one of the main sources of knowledge of the Safavid period. Therefore, examining the historical background of the social ethics of the Iranian people in the current era requires a correct understanding of the process of formation of this issue, especially in the Safavid era. This research seeks to study the social ethics of Iranians in the Safavid period using descriptive-analytical method and based on library resources, especially Chardin's travelogue, in order to provide a better understanding of Iranian society in the current era. The achievement of this research shows that the Safavid rule, in addition to the lives of the people of that time, has so far had an undeniable impact on our social behavior and ethics. The results of this research are applicable to most fields of humanities, especially history and ethics. Manuscript profile

Open Access Article

5 - The soul travelingtrend in Mo’lana’s mystic meditation

The school of mysticism and Sufism consists of principles and traditions that reveal the method of behavioral way for truth seekers up in achieving to explain it. Mysticism traveling and good behavior that consist of soul-travelling and self-sense finding trends inspire More

The school of mysticism and Sufism consists of principles and traditions that reveal the method of behavioral way for truth seekers up in achieving to explain it. Mysticism traveling and good behavior that consist of soul-travelling and self-sense finding trends inspired from the respectful verse” In the near future We will show them Our Signs throughout the universe as well as in their own souls to prove that this Ou’ran is the truth… (Fussilt 53): and other verses and traditions whereof portions of important Persian mysticism sources of Islamic mysticism with rare matchless natural disposition of high degree of standing and ranking. In his works whether verse or prose he has glanced to soul traveling trends of the Great World (Aa’lam-e-Kabir), and self-seeking (Aa’lam-e- Sagh’ir), and he prefers self-seeking which is the study of the world detailed visage to soul seeking trends. He is of mystical persons who for truth-recognizance has also paid attention to metaphors, and regards the world creatures the signs of truth manifestation and beauty. From his point of view-pointing to substance motion- he knows all the cosmos’ constituents in continual motion and change. And his soul seeking trend continues from the phase of inanimate object to the degrees of soul and spirit and up to the arrival in the kingdom of heaven. Mo’lana in his elf-seeking trend, with a deep and influential glance, which he names it “cause of boring”, has passed through the apparent veils of creatures, and he has achieved the observance from creatures to creator, from deed to attribute, and from attribute to viewing the Supreme Being. He behind the apparent facial elements of being, and in Sufism travelling and his self-seeking trend, in the world of possibilities and constitutes has dealt with the observation of the unending and eternal beloved face Manuscript profile

Open Access Article

6 - Examining the Influencing Factors on Online Travel Purchase Intention, Using Technology Acceptance Model Extension
seyed mehdi mirmehdi Danial Molaei

10.52547/jstpi.21016.18.71.9

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize custo More

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize customers’ behavior and effecting factors to find their strength and weaknesses in marketing and find customers’ demands; this subsequently leads to customer loyalty and an increase in their profit. Previous researches largely concentrated on Davis’s technology acceptance model, theory of reasoned action and theory of planned behavior. In this research by using technology acceptance model, 10 hypotheses were tested to analyze their impact on online travel purchase. In this descriptive – survey research, a questionnaire consists of 35 questions distributed online. Validity of the questionnaire was confirmed by professors and experts’ comments and reliability was confirmed using Cronbach alpha. A sample of 250 were analyzed and the results indicate attitude, perceived usefulness, trust, and price have a meaningful relationship with online purchase intention. Secondly, perceived usefulness and trust have impact on attitude about online travel purchase. Separately perceived ease of use showed no significant relationship with attitude and online travel purchase. Results on perceived privacy suggest that it has a meaningful relationship with trust in online travel purchase, contrarily it has no significant impact on online travel purchase intention. . Manuscript profile

Open Access Article

7 - A Mathematical Model for Customer Behavior Prediction Based on Click Stream Analysis
M. M. Sepehri F. Mahdavi Pajouh

Click stream analysis is known as an effective method for customer’s viewing route prediction in a particular web site. Predicting Customer viewing behavior provides considerable advantages in different areas such as e-commerce, e-business and customer relationship mana More

Click stream analysis is known as an effective method for customer’s viewing route prediction in a particular web site. Predicting Customer viewing behavior provides considerable advantages in different areas such as e-commerce, e-business and customer relationship management. This paper aims to provide a 0-1 mathematical model based on Markov models for evaluating the most probable viewing route of a customer in a website. This problem can be formulated as an especial case of well-known Prize Collecting Traveling Salesman Problem (PCTSP) which is a NP-hard problem and its sub tour elimination constraints are increased drastically by increasing the model parameters. Also an effective algorithm is introduced in this paper to solve this NP-hard model. For model validation, the proposed model was implemented by using the log files of a university web site server for 20 different users. Comparison of the results with commonly used Giudici algorithm shows that the proposed model yields better and exacter solutions. Manuscript profile

Open Access Article

8 - Using Shunpikes: Women's Strategy for Overcoming Social Constraints in Tourism
hamed bakhshi fatemeh atri

The current paper examines the differences between men's and women's tourism experiences as an aspect of leisure. Four factors, including normative restrictions, female roles, economic weakness, and lack of security feeling, lead women to regulate their tourism travels More

The current paper examines the differences between men's and women's tourism experiences as an aspect of leisure. Four factors, including normative restrictions, female roles, economic weakness, and lack of security feeling, lead women to regulate their tourism travels different from men. For this purpose, the data of the National Survey of Values, Attitudes and Behavior of Tourism in Iran, with a sample size of 5009 people from all provinces of the country, were secondary analyzed. Eight hypotheses related to tourism motivations and behaviors, including having tourism experience, and choosing accommodation, vehicle and tour, were compared between men and women. The results showed that women who traveled alone or with their friends/colleagues, comparing with men, traveled more with tours, less by personal cars, less for recreation purpose, and more for pilgrimage motivation. Women were more likely to travel for visiting relatives when they were alone, and were less likely to camp in trips when traveled with their friends or colleagues. Although the frequency of women who traveled alone or with friends/colleagues were less than men, since their trips with families and relatives were more than men, the total amount of domestic travel by women were not significantly less than men. While the number of foreign trips of women were less than men, the frequency of foreign trips of employed women were not significantly different with men. It seems that despite the serious shortcomings in the quality of women's tourism experience compared to men, by using structural and normative shunpikes, they tried to compensate it. Manuscript profile

Open Access Article

9 - Tourists’ Motivations for Traveling to Isfahan: A Comparative Study Concerning Both Genders
Mohammad

This study aims to identify and compare domestic tourists’ motives of travelling to Isfahan between men and women. The population of this research was domestic tourists who had traveled to Isfahan during April and May 2016, which among them a sample of 400 tourists was More

This study aims to identify and compare domestic tourists’ motives of travelling to Isfahan between men and women. The population of this research was domestic tourists who had traveled to Isfahan during April and May 2016, which among them a sample of 400 tourists was randomly selected. The data was collected by a questionnaire consists of 40 questions. To analyze the data, exploratory factor analysis and independent t-test were used. The results revealed nine travel motives for domestic tourists; historical and cultural motives, visiting relatives and friends, shopping, accompanying family and friends, recreation and having fun, low-cost trip, city attractions, enjoying a safe travel, and work motivation. The results also showed that there was a significant difference between men and women in terms of historical and cultural motives, recreation and having fun, shopping, accompanying family and friends, domestic attractions, and enjoying a safe travel. The results also demonstrated that there was no significant difference between women and men in terms of enjoying a safe travel, visiting relatives and friends, and work motivation. Manuscript profile

Open Access Article

10 - The effect of tourists’ self-concept on satisfaction and their intention to recommend the tourist destination )Case study: Mashhad, Chalidarreh Dam(

Individual self-concept explains and predicts different facets of consumer behavior. This study examined the effects of tourist self-concept on their intention to recommend destination, travel satisfaction and travel experience. The population of this study includes all More

Individual self-concept explains and predicts different facets of consumer behavior. This study examined the effects of tourist self-concept on their intention to recommend destination, travel satisfaction and travel experience. The population of this study includes all tourists who were visiting Chalidarreh dam, among them 308 was selected randomly as the research sample. The data were collected by means of a questionnaire and were analyzed by structural equation modeling and LISREL software. The results show, the perception of travel experience, facilitates the relationship between ideal self-concept and travel satisfaction of tourists. Also the travel satisfaction, facilitates the relationship between perceived experience of travel and the intention to recommend tourist destination. The results of this study can improve the perception of managers which will provide a better understanding of tourist behavior and policy making in the field of tourism marketing. Manuscript profile

Open Access Article

11 - The Effect of Young Children on Impulsive Decisions of Families in Fun Traveling
Mohesn Akbari Esmaeel Ramezanpour Parmis Moaf

An important dimension of consumer behavior is making impulsive decisions. These decisions are shaped by a quick decision process, resulting from excitement and emotion. Impulsive traveling is one of the immediate behaviors in which a tourist travels to somewhere for wh More

An important dimension of consumer behavior is making impulsive decisions. These decisions are shaped by a quick decision process, resulting from excitement and emotion. Impulsive traveling is one of the immediate behaviors in which a tourist travels to somewhere for which he or she has not carefully planned. There are many reasons behind this kind of behavior in tourism, including going to see somewhere for fun; pressures from friends, peers and family members; undeclared internal motivations; or even encouragement from destinations with different marketing tools. This paper examined the impact of children’s participation, in family decision-making, on the emotions of the decision maker in the family and the impulsive travel plans they made. The conceptual model is based on literature and research background, which showed relationship between variables (youth insistence, decision makers’ emotions and intention to travel impulsively). For sampling and data collection, a questionnaire was distributed among 384 families that had traveled impulsively to different locations of the province of Guilan. This is an applied study, and data collection followed descriptive-correlation based on structural equation modeling. SPSS 19 was used to analyze the descriptive data. For statistical inference, we used structural equation modeling (SEM) based on partial least squares (PLS) and Smart PLS2 software. Results showed that children’s participation in decisions affects impulsive family planning to travel. In addition, the mediating role of emotions was also confirmed showing that children that take part in family decision-making, not only increased the impulsive traveling of family members but also affected their emotions. Manuscript profile

Open Access Article

12 - The Mediating Role of Travel Motivation and Responsible Behavior with the Relationship between Environmental Attitude and the Sustainable Development of Ecotourism Case: Cities of Mahdishar and Semnan
samaneh parsa سید حسن کابلی sakineh jafari

This study examined the relationship between environmental attitude and sustainable development of ecotourism, and the mediating role of travel motivation and environmentally responsible behavior of ecotourists in Mahdishahr and Semnan. The population included all ecoto More

This study examined the relationship between environmental attitude and sustainable development of ecotourism, and the mediating role of travel motivation and environmentally responsible behavior of ecotourists in Mahdishahr and Semnan. The population included all ecotourists in Mahdishar and Semnan. The participants were 250 (122 males and 128 females) and were selected via a Convenience Sampling method. All participants completed the scales of environmental attitude, motivation, environmentally responsible behavior and sustainable development of ecotourism. Using LISREL, the data were analyzed by the path analysis model. The results showed that environmental attitude did not have a direct influence on the sustainable development of ecotourism. Environmental attitude had a direct, positive and significant influence on travel motivation and environmentally responsible behavior. Environmental attitude had an indirect, positive and significant impact on sustainable development of ecotourism with the mediating role of travel motivation and environmentally responsible behavior. Manuscript profile

Open Access Article

13 - A Model for Investigating the Effect of Online Word-of-Mouth Communications on Travel Intention for Tourism Destination
Mohammad ghaffari

Given the advancements in information and communication technologies, many tourists prefer to collect tourism destination information through electronic word-of-mouth communications. This paper aimed to present a model for investigating the effect of online word-of-mout More

Given the advancements in information and communication technologies, many tourists prefer to collect tourism destination information through electronic word-of-mouth communications. This paper aimed to present a model for investigating the effect of online word-of-mouth communications on travel intention. The statistical population of this study included inbound tourists who traveled to Tehran in September 2016. A sample of 200 tourists was selected conveniently. To collect data, a researcher-developed questionnaire (including 24 questions) was used. The reliability and validity of the questionnaire were examined and confirmed. Findings showed that online word-of-mouth communications affected tourism destination image and that tourism destination image significantly affected both the trust in tourism destination and the intention to travel. The trust in tourism destination significantly affected the travel intention for the destination. Also, online word-of-mouth communications had significant effects on the trust in tourism destination and the travel intention directly and indirectly. Manuscript profile

Open Access Article

14 - Investigating the Effect of Smart Tourism Technologies’ Select Factors on the Satisfaction of Using Technology in Travel: A Case Study of Yazd Visitors
Hashem Reisi amirreza konjkav monfared elahe hosseini

10.52547/journalitor.35654.10.20.21

Emerged out of recent advances and the development of information technology, smart tourism provides modern modes of communication, novel ways of collecting information, and new opportunities for value creation and management. Therefore, this study sought to investigate More

Emerged out of recent advances and the development of information technology, smart tourism provides modern modes of communication, novel ways of collecting information, and new opportunities for value creation and management. Therefore, this study sought to investigate the influence of the technologies used in smart tourism on tourists’ satisfaction with using technology in their travels. The study's statistical population comprised domestic tourists who visited Yazd city in Iran, out of whom 240 individuals were selected via convenient sampling. The required data were collected by administering the 16-item questionnaire proposed by Yoo et al. (2017) and Huang et al. (2017). Moreover, the questionnaire’s technical characteristics were examined in terms of validity (structure and content) and reliability (Cronbach's alpha) to secure the accuracy of the research results. The research hypotheses were also tested based on the partial least squares method using the structural equation modeling and Smart PLS 3 software. The study’s results indicated that all three hypotheses were confirmed, as their t-statistic value was over 1.96. Furthermore, it was found that the highest impact factor belonged to informing aspect of smart tourism technologies, suggesting that offering information, interaction, and accessibility had a significant positive effect on the satisfaction of using technology in travel. It can therefore be argued that satisfaction with the use of technology in travel generates profits for tourism companies, leading to the loyalty of tourists to a particular destination. Manuscript profile

Open Access Article

15 - Estimation of the Economic Value of Mogarmon Tourist Area Using the Contingent aluation and Individual Travel Costs Approaches
iman danaeifar mehrdad mehdizadeh

Due the importance to implement tourism development projects in different recreational areas, it is necessary to assess the benefits of such projects. The purpose of the current study was to estimate the economic value of Mogarmon tourist area in Lendeh town using condi More

Due the importance to implement tourism development projects in different recreational areas, it is necessary to assess the benefits of such projects. The purpose of the current study was to estimate the economic value of Mogarmon tourist area in Lendeh town using conditional economic valuation and individual travel cost approaches. To this end, 400 questionnaires were completed by visitors of the Mogarmon recreational area during summer and autumn seasons in 2019. The results of the Contingent valuation method indicated that the average willingness to pay for each person to visit this location was 6752 Rials and the recreational value for each family was 288445/44 Rials per year. Moreover, the results of the travel cost method for individual travel also suggested that the recreational value of this location was estimated equal to 1062936000 Rials. Comparing these two methods showed that the recreational value of this recreational area was overestimated in the individual travel costs method, because from the of visitors' viewpoint, the use of this recreational location is considered as a public net commodity and the individuals don't exactly express their willingness to pay so that the cost of each household for recreation in this location is far higher than the stated inclination. Manuscript profile

Open Access Article

16 - Developing a Dynamic Model for Predicting Responsible Travel Intentions Based on the Complexities of Maslow's Needs Pyramid
mahnaz Doosti-Irani Hamed Fallah Tafti

10.52547/journalitor.36089.10.20.47

This applied qualitative study sought to classify the factors involved in responsible travel intentions based on Maslow's needs pyramid and elaborate on the causal relationships between the factors so that it can offer a more effective model for marketing sustainable to More

This applied qualitative study sought to classify the factors involved in responsible travel intentions based on Maslow's needs pyramid and elaborate on the causal relationships between the factors so that it can offer a more effective model for marketing sustainable tourism. To this end, the factors were identified and categorized using the content analysis of the data collected via reviewing the related literature and conducting interviews with apropos experts. Then, systemic thinking was used qualitatively (validated through the experts’ opinions) to develop the interpretive model of causal relations. According to the study’s findings, 23 factors were classified into five categories based on Maslow's needs pyramid as follows: Physiological needs (perceived quality, price, shopping habits, and perceived behavioral control), safety (protection and beliefs concerning the health in responsible travels), love/attachment (environmental concerns, sense of responsibility, perceived effectiveness, environmental awareness, environmental value, spatial belonging, and emotional dependence on residents), respect (social norms, identity representation, satisfaction, advertising, social media content, attitude regarding the responsible travel, beliefs concerning the luxurious nature of responsible travel, and the image of responsible travel), and self-actualization (self-transcendence and personal norms). Moreover, the proposed conceptual model indicated the mutual influence of the factors and categories on each other. Therefore, marketers are required to plan their intended interventions after prioritizing the target group’s responsible needs and selecting the category of needs using systemic thinking. Manuscript profile

Open Access Article

17 - Tourism, Perceived Travel limitations, Seligman's Helplessness Theory, Disabled People
Maedeh Hashemi Zahra Nadalipour

10.61186/journalitor.36119.11.24.195

While leisure limitations have long been the subject of research, there has recently been a growing trend in academic studies that examine such limitations in terms of tourism and disability. However, as those studies are merely limited to the identification and elabora More

While leisure limitations have long been the subject of research, there has recently been a growing trend in academic studies that examine such limitations in terms of tourism and disability. However, as those studies are merely limited to the identification and elaboration of the barriers and limitations., the current study sought to investigate the influence of such limitations on the target population. Therefore, based on the study conducted by Lee et al. (2012), the current study set out to investigate the effect of perceived travel limitations on the tourism tendency of physically disabled individuals living in Tehran, Iran, using Seligman's Helplessness Theory. The required data for this applied, descriptive-analytical correlational study was collected through a survey using a researcher-developed questionnaire. The statistical population of the study comprised all physically disabled people, those suffering from spinal cord injury, and war-disabled individuals living in Tehran, out of whom 383 people were selected as the sample size using the convenience sampling method. The findings of the study indicated that tourism limitations perceived by the disabled residents of Tehran did not significantly affect their tourism tendencies. On the other hand, the perceived tourism limitations exerted a positive influence on their learned helplessness. Finally, the learned helplessness of people with disabilities negatively affected their intention to travel. The results of the present study can be used by relevant institutions such as Tehran's municipality, those responsible for urban management, and institutions in charge of the affairs of disabled people. Manuscript profile

Open Access Article

18 - Designing a Strategic Model of the Antecedents of Customer’s Experience in the Tourism Industry
soghra taghipour Samad Aali Alireza Bafandeh Zendeh Hakimeh Niki

10.52547/journalitor.36152.11.21.29

This study sought to identify the antecedents of customers’ experience in the tourism industry using a mixed-method approach. To this end, first, 246 domestic and foreign relevant articles published from 2010 to 2020 were collected in the qualitative phase using the met More

This study sought to identify the antecedents of customers’ experience in the tourism industry using a mixed-method approach. To this end, first, 246 domestic and foreign relevant articles published from 2010 to 2020 were collected in the qualitative phase using the meta-synthesis method, out of which 52 articles were selected and analyzed via the content analysis method. Then, a questionnaire was developed based on the results of the content analysis conducted on the articles mentioned, applying the opinions of 10 experts and specialists in marketing and tourism. The researcher-developed questionnaire was then administered to 440 Iranian tourists who had traveled to Turkey, Malaysia, Azerbaijan, and UAE over the last five years (2016-2021). On the other hand, each construct of the proposed model was examined in terms of mono-dimensionality through a separate measurement model using Kline's method (2005) to ensure that the factor loading of the indicators and the correlation coefficient between factors do not exceed 0.5 and 0.85, respectively. Then, the reliability and validity of the constructs together with the construct validity, convergent validity, and divergent validity were measured, and Cronbach's alpha, Composite Reliability (CR), and Average Variance Extracted (AVE) were calculated. Finally, the model concerning the tourist experience antecedents was developed. According to the results of the study, a model comprising of four main components, including tourist management, tourism destinations’ management, tourism resource management, and tourism product management were developed based on the antecedents of the tourist experience using a mixed method approach (which is one of the innovations of the study). Manuscript profile

Open Access Article

19 - Developing a Qualitative Model for Integrated Marketing Communication in Travel Agencies
ali mirtaheri abdollah Naami Alireza Rousta

10.52547/journalitor.36269.10.19.0

In today's competitive environment, companies have to use a variety of new communication methods to maintain profitable relationships with their customers. Therefore, this cross-sectional study which was based on the principles of interpretivism (social constructivism), More

In today's competitive environment, companies have to use a variety of new communication methods to maintain profitable relationships with their customers. Therefore, this cross-sectional study which was based on the principles of interpretivism (social constructivism), sought to develop a paradigm model for integrated marketing communication in travel agencies and tourism offices using grounded theory. The study period lasted from the beginning of 2020 to June 2020 and used interviews for collecting the required data. To this end, 12 detailed non-structured interviews were conducted on scientific-practical experts, including job experts in the tourism industry and university professors using the judgmental method. The collected data were then divided into fifty-two primary codes, fifteen sub-categories, and six core categories according to the open, axial, and selective coding using MAXQDA qualitative data analysis software. The study's results indicated that integrated marketing communications in travel agencies were derived from integrated analysis (causal conditions) and were influenced by contextual requirements (technical-individual), being able to produce the required outputs (purchasing, repurchasing, and creating the integrated marketing communications' recommended value in the travel and tourism industry) for realizing the central phenomenon if suitable strategies are adopted (aligning hardware and software tools in terms of optimal use of advertisement's mixed communication tools). Moreover, the intervening factors were determined by identifying environmental conditions-related categories using the textual data collected from the interviewees. Finally, the selected coding was performed according to the definition of the five assumptions obtained. Manuscript profile

Open Access Article

20 - Freedom, authenticity, intimacy and charm: Representation of travel influencers’ photos in Instagram
hoda davari hamed bakhshi

10.61186/journalitor.36488.11.24.171

Created on a social network basis, Instagram pages effectively contribute to shaping our mental perception regarding various topics. On the other hand, those Instagram pages dedicated to travel have highly been welcomed by viewers in recent years. Actually, the represen More

Created on a social network basis, Instagram pages effectively contribute to shaping our mental perception regarding various topics. On the other hand, those Instagram pages dedicated to travel have highly been welcomed by viewers in recent years. Actually, the representations made by the relevant influences concerning the travel process, travel destination, and travel meaning construct some explicit and implicit meanings. Therefore, this study sought to identify the semantic system governing the popular Instagram pages of travel influencers. The conceptual framework of the study is based on John Fisk's semiotic approach and his social reality codes, including social reality, representational reality, and ideological reality. Social reality codes address physical characteristics such as speech, environment, and clothing. Moreover, representational reality codes deal with the sender's creative power, including framing, colors, companionship and substitution, and characterization. Finally, ideological reality codes examine the concept that gives coherence to such categories. The findings of the study indicated that naturalism, intimacy, liberation in social relations and individual lifestyle, availability and ease of travel, charm-seeking, desire for freedom, travel as a lifestyle, and responsible travel are the pivotal values represented by travel influencers at the level of ideological codes, representing such a special type of tourism that seeks changes in daily routines, acquisition of new experiences, the quest for authenticity, and returning to the true self. This travel style represents a conscious or non-conscious effort against the homogenization of the modern world and a kind of resistance against daily routines, rationalization, and social order. Manuscript profile

Open Access Article

21 - The Correspondence Between Quranic Expressive Approaches and Modern Western Art Schools In Virtue Of Concept
Zahra Abdollah

Accounting the Quranic explications “Naught is there but its treasuries are with Us, and We send it not down but in a known measure” (Al-Hejr: 21) and “That is the bounty of God; He gives it to whom He will”(Al-Jom’eh: 4), present paper regards Western art creations in More

Accounting the Quranic explications “Naught is there but its treasuries are with Us, and We send it not down but in a known measure” (Al-Hejr: 21) and “That is the bounty of God; He gives it to whom He will”(Al-Jom’eh: 4), present paper regards Western art creations in virtue of “concept” worthy of reflection and reconsideration. It unearths the basic ideas and fundamental principles of modern art schools and explores their relation to the Holy Quran’s expressive approaches in reflecting intended issues. Thus, the question here would be “what is the correspondence between Quranic styles of representation and modes of expression in modern art schools?" We restrict ourselves to the influential Euro-American movements of late 19th to early 21st century influencing the contemporary art currents. The methodology of this qualitative and exploratory research is descriptive and analytical, and it benefits from critical theory of Deleuze and Guattari. The investigated schools and their related “concepts” include Romanticism, Naturalism, Realism, Impressionism, Pointillism, Symbolism, Expressionism, Cubism, Futurism, Dadaism, Constructivism, Surrealism, Hyperrealism, Conceptualism, Participative/Interactive art, Abstractionism, Minimalism, and Deconstructivism. According to this research, there is certain congruity and correspondence between Quranic expressive approaches and modern art school’s methods of expression or representation in virtue of “concept”. Manuscript profile

Open Access Article

22 - The Effect of Aesthetics, Satisfaction from Augmented Reality Marketing on Travel Intention in Food Tourism Brand (Tehran City Case Study)
Yazdan Shirmohammadi Zahra Mehdipour Sinaei Soolmaz

One of the important aspects of tourism is paying attention to food, which restaurants should consider in various matters such as advertising. This research investigates the impact of experiential economics and satisfaction with augmented reality marketing on travel int More

One of the important aspects of tourism is paying attention to food, which restaurants should consider in various matters such as advertising. This research investigates the impact of experiential economics and satisfaction with augmented reality marketing on travel intention and shared social experiences in the food tourism industry in Tehran. This research is applied in terms of purpose and descriptive-correlational in terms of method. The statistical population comprises domestic tourists at tourist restaurants in Tehran, with a sample size of 384 individuals selected due to the unlimited population. The data collection tool was a standard questionnaire, whose face validity was confirmed by research experts, construct validity by factor analysis, and the reliability of variables by Cronbach's alpha coefficient. The overall Cronbach's alpha value for the questionnaire was 0.961. Using a random method, 384 usable questionnaires were collected. Data analysis was conducted using SPSS22 and Amos22 software. The results showed that aesthetics have a significant effect on entertainment, education, and escape from reality. Additionally, the positive and significant effect of entertainment, education, and escape from reality on satisfaction with augmented reality was confirmed. It was shown that escape from reality has a significant effect on shared social experience; however, the effect of escape from reality on satisfaction with augmented reality was not confirmed. Finally, the positive and significant effects of satisfaction with augmented reality and new brand experience on shared social experience, purchase intention, and credibility on new brand experience were confirmed. Manuscript profile

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