• List of Articles Food Tourism

      • Open Access Article

        1 - Food tourism development model in Iran interpretive structural modeling approach
        Farzaneh Salami majid شنذشقه BEHROUZ Darvish
        With the start of the twenty-first century because of economic infrastructure, health, security, communication, tourism has become one of the world's top three industries. In recent years, tourism has grown considerably meal in one of the most dynamic and most innovativ More
        With the start of the twenty-first century because of economic infrastructure, health, security, communication, tourism has become one of the world's top three industries. In recent years, tourism has grown considerably meal in one of the most dynamic and most innovative tourism sector has become. Gastrvnvmy the purposes and tourism companies of the importance of tourism and economic development in order to diversify the national, regional and local awareness. The aim of the present study, functional, and in terms of data collection is descriptive. And data collected through questionnaires. tourism development and integrated set of food analyzed and finally using MICMAC analysis of variables and their effects on other variables were determined according to. Underlying operating model and to start and improve our position in the industry should be emphasized in the first place. As well as encouraging the development and promotion and consumption of local foods with the four lowest leverage effect. These variables have low leverage and dependence. Manuscript profile
      • Open Access Article

        2 - Exploring Citizens View on Fast Food and Effective Factors in its Development: A Case Study of Isfahan Citizens
        atiyeh Aliakbari masoud taghvaei
        Having dramatically grown worldwide over the past few decades, tourism has increasingly added to the diversity of its fields. As a subset of tourism, food tourism which includes fast foods as one of its major components has attracted the attention of planners and policy More
        Having dramatically grown worldwide over the past few decades, tourism has increasingly added to the diversity of its fields. As a subset of tourism, food tourism which includes fast foods as one of its major components has attracted the attention of planners and policymakers in different countries due to its functions and benefits. The required data for this applied descriptive-analytical research were collected from administering questionnaires on 384 people who were selected based on Cochran's formula. The collected data were then analyzed in SPSS software Version 22, using factor analysis, Friedman test, Chi-square, and Pearson correlation. With 13.78% of the variance reported by the factor analysis, culture was identified as the most influential factor. Moreover, Friedman test showed that the most important dimension was the physical one according to mean rank values. The results of the χ2 test indicated a lack of social satisfaction of citizens with fast foods in Isfahan. Pearson's test also found a moderate correlation between luxuriousness and increased damage to local traditions of Isfahan. Manuscript profile
      • Open Access Article

        3 - Survey of food tourism capacities (Case study: Survey of local indigenous food of Qom province)
        hossein sadeghi Mohammad aghazadeh
        The food system, as a part of the cultural heritage of the society, has several capacities to be considered in the field of tourism. The food system has opened the door for experienced and experienced tourists to delve into the depths of the local culture and understand More
        The food system, as a part of the cultural heritage of the society, has several capacities to be considered in the field of tourism. The food system has opened the door for experienced and experienced tourists to delve into the depths of the local culture and understand the difference that is most important motivation to perceive and touch with their culture through taste. Food tourism in its specific geographical space and in connection with other sectors is one of the most popular and lucrative goals in the valley of developed countries in terms of tourism. Food tourism can lead to many economic benefits, and many see it as a tool for local development that can stimulate the economy, protect existing jobs, and create jobs. The purpose of this study is to study the local cuisine of Qom and its impact on attracting tourists and developing tourism in this region of the country. This study is descriptive in terms of user purpose and method. Also, information and data have been collected through documentary-library studies. The results of the present study show that the local food of Qom has a high capacity in attracting and retaining tourists, and those in charge of this issue, can host more tourists in Qom for a longer period of time, and this region has cultural benefits. And benefit economically. Manuscript profile
      • Open Access Article

        4 - The Effect of Aesthetics, Satisfaction from Augmented Reality Marketing on Travel Intention in Food Tourism Brand (Tehran City Case Study)
        Yazdan  Shirmohammadi Zahra Mehdipour Sinaei Soolmaz
        One of the important aspects of tourism is paying attention to food, which restaurants should consider in various matters such as advertising. This research investigates the impact of experiential economics and satisfaction with augmented reality marketing on travel int More
        One of the important aspects of tourism is paying attention to food, which restaurants should consider in various matters such as advertising. This research investigates the impact of experiential economics and satisfaction with augmented reality marketing on travel intention and shared social experiences in the food tourism industry in Tehran. This research is applied in terms of purpose and descriptive-correlational in terms of method. The statistical population comprises domestic tourists at tourist restaurants in Tehran, with a sample size of 384 individuals selected due to the unlimited population. The data collection tool was a standard questionnaire, whose face validity was confirmed by research experts, construct validity by factor analysis, and the reliability of variables by Cronbach's alpha coefficient. The overall Cronbach's alpha value for the questionnaire was 0.961. Using a random method, 384 usable questionnaires were collected. Data analysis was conducted using SPSS22 and Amos22 software. The results showed that aesthetics have a significant effect on entertainment, education, and escape from reality. Additionally, the positive and significant effect of entertainment, education, and escape from reality on satisfaction with augmented reality was confirmed. It was shown that escape from reality has a significant effect on shared social experience; however, the effect of escape from reality on satisfaction with augmented reality was not confirmed. Finally, the positive and significant effects of satisfaction with augmented reality and new brand experience on shared social experience, purchase intention, and credibility on new brand experience were confirmed. Manuscript profile