-
Open Access Article
1 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
maryam mahmoodiToday, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of MoreToday, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of this study is to determine the effect of using e-commerce on Online consumers behavior of RIGHTEL company. The present research is descriptive in terms of research method and in terms of purpose is an applied type. The statistical population of this study is the students of Islamic Azad University of Naragh Branch. According to the Cocran formula, the size of the unlimited society is 171 people. sampling method is Simple random. In order to collect data, has been used two questionnaires including: Standard questionnaire for consumer behavior of LERMAN(2006) with 6 items and HAMDAN(2004) e-commerce standard questionnaire with 10 items, that the above questionnaires have a five-choice spectrum of Likert scale. The collected data through questionnaires were entered into the spss21 software. For statistical analysis of data, used statistical tests including Kolmogorov-Smirnov test and regression. The results of this study indicate that e-commerce has a direct impact on consumer behavior and its dimensions (customer satisfaction, trust, loyalty, positive politeness and negative politeness). Manuscript profile -
Open Access Article
2 - The role of organizational factors on consumer buying behavior in social networks
zohreh dehdashti shahrokh Mitra Daneshparvar vahid nasehifar vahid KhasheiThe clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to inves MoreThe clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to investigate the organizational factors affecting the consumer in shopping through social networks. In this research, a combined method has been used. In the qualitative section, by reviewing the literature and interviewing vendors active in social networks, texts were prepared and coded. In the quantitative part, based on the initial model, a questionnaire was developed and distributed to 385 clothing buyers in networks. The structural equation method was used to analyze the data and the Sobel test was used to examine the mediating role. This study examines the independent and combined effect of organizational variables affecting people's trust in buying clothes through social networks. The results showed that information quality, transaction security, company reputation and company location have a significant effect on people's trust and consumer willingness to buy clothing through social networks.. Manuscript profile -
Open Access Article
3 - The Study of Factors Affecting Ethical Behavior in Consumers
Today, one the most important topic in management research is ethics. Several studies have conducted for examining the consumer ethical behavior. The purpose of this study is to identify the factors influencing ethical behavior in consumers. This paper reviewed the effe MoreToday, one the most important topic in management research is ethics. Several studies have conducted for examining the consumer ethical behavior. The purpose of this study is to identify the factors influencing ethical behavior in consumers. This paper reviewed the effect of demographic, social, psychological factors and religious beliefs on consumers' ethical behavior. The target statistical population contains customers of chain stores in the Kermanshah city. A questionnaire is designed by the researchers for collecting data. In order to analyze the data, SPSS software is used for descriptive and inferential statistics. The results show that demographic factors, social factors, psychological and religious beliefs influence the ethical behavior of the consumer and Socio-cultural factors that most influence the ethical behavior of consumers. The results of research can be used by Manufacturers and marketers in the field of environmental protection and encouraging consumers to take ethical consumption. Manuscript profile -
Open Access Article
4 - Modeling the properties of food packaging and its impact on the decision making of customer purchasing with a moral approach
Dariush Zarei Hossein Vazifeh Dust Vahid Reza MirayeiOne of the most influential components in the sales process is the design and design of the packaging structure. This design is sometimes inspired by product-related elements such as product geometry, product origin, or product geography. As customers nowadays have more MoreOne of the most influential components in the sales process is the design and design of the packaging structure. This design is sometimes inspired by product-related elements such as product geometry, product origin, or product geography. As customers nowadays have more power than ever, they tend to look at the descriptions and ingredients of each These products are not comparable to them. Of course, given the fact that there is still a bulk buying culture in our country, there is still a long way to see the growth of packaging products, but these days, exporters have realized that No matter, this sector will not succeed in the global market, and we all know It was because of this package that we handed over the zooghfran to Spain, and if the manufacturer of the corners of the box shows that it is in order to improve the packaging of its products from bad to medium and still a place for innovative packaging in the country's industry It is not intended to be included in this paper. In this paper, we have reviewed the packaging packing protocols, so that we can take steps to help producers and increase sales. Manuscript profile -
Open Access Article
5 - Explaining the Foundations and ethical Principles of Consumer law from the Viewpoint of Islamic Law
rasul shojaei Jalil Ghanavati touraj taqizadeht ahmad habibnezhadThe concept of ethics and moral virtues is one of the most complex concepts in practical philosophy. Topics related to human nature and basic human needs will never obsolete, old and non originality. Ethics is one of these issues, and since some emerging phenomena have MoreThe concept of ethics and moral virtues is one of the most complex concepts in practical philosophy. Topics related to human nature and basic human needs will never obsolete, old and non originality. Ethics is one of these issues, and since some emerging phenomena have entered into the our business world with a new face, it’s need to note to human and moral aspects, which undoubtedly have many legal requirements in the legal relationships among people, including Consumer contracts and consumer contracts are rooted in ethical principles. Theology, anthropology, nature, dignity and self-esteem, justice, goodwill, ethical indecency and etc. are among the bases in relation to consumer law. The purpose of this research is to explain and analyze the foundations mentioned in Islamic law. Manuscript profile -
Open Access Article
6 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
Masoud Tosifyan Ali RamezaniGiven that Brand marketing in social media is one type of digital marketing that aims to communicate with audiences and customers in order to provide products, services and business, so that social media can be used for Internet marketing. The aim of this study is to in MoreGiven that Brand marketing in social media is one type of digital marketing that aims to communicate with audiences and customers in order to provide products, services and business, so that social media can be used for Internet marketing. The aim of this study is to investigate the effect of brand marketing on brand equity and consumer behavior. This study is an applied research with qualitative approach. The population of this study was Iranian consumers of social media brands (customers) whose number is unlimited. Due to their unlimited number of samples, the Cochran formula was used to determine the sample size and randomly selected 385 random errors of 0.05 by simple random sampling method. To invenstigate the research hypotheses, a questionnaire was used for data collection. In the inferential statistics, firstly, the dimensions were determined and the indexes were extracted. After checking the reliability and validity of the questionnaire, to normalize collected data, Kolmogorov smirnov test was applied. Then the research hypothesens were examined using pearson correlation test and structural equation modeling. Based on the results, all assumptions were accepted. As marketing efforts of brands in social media had the highest impact on the consumer brand value of 0.95. Manuscript profile -
Open Access Article
7 - Analyzing the Influential Factors of Social Media on Insurance Decision Making
Mohsen Gharakhani Seyedeh OmSalameh pourhashemiToday, social media has greatly influenced the way we receive information and news. searching for information through social media by consumers has received more attentions than ever before. The purpose of this paper is to examine the factors influencing the purchasing MoreToday, social media has greatly influenced the way we receive information and news. searching for information through social media by consumers has received more attentions than ever before. The purpose of this paper is to examine the factors influencing the purchasing decision-making process in the insurance industry. In this study, the quantitative method is used and the data is collected from 223 users who are followers of the fan pages of famous actors and athletes on social media. An online survey of users is conducted to examine the model, followed by at least one influential person. The collected data is analyzed using SPSS 23 and Smart PLS 3.0 statistical software. The results show the effects of influencers' posts, the other people's posts, and company's own posts on the intention to search for information and the effect of perceived value, perceived usefulness, brand image of the company and awareness of sales plans / marketing campaign on the intention to buy fans have a positive effect in a community who is a fan of Facebook brand pages. The study also showed that the search for information has a positive effect on consumer purchasing power. The findings of this study help to understand the importance of the selected factors in influencing the decision to buy consumers in the insurance industry. Manuscript profile -
Open Access Article
8 - Examining the Influencing Factors on Online Travel Purchase Intention, Using Technology Acceptance Model Extension
seyed mehdi mirmehdi Danial MolaeiOnline travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize custo MoreOnline travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize customers’ behavior and effecting factors to find their strength and weaknesses in marketing and find customers’ demands; this subsequently leads to customer loyalty and an increase in their profit. Previous researches largely concentrated on Davis’s technology acceptance model, theory of reasoned action and theory of planned behavior. In this research by using technology acceptance model, 10 hypotheses were tested to analyze their impact on online travel purchase. In this descriptive – survey research, a questionnaire consists of 35 questions distributed online. Validity of the questionnaire was confirmed by professors and experts’ comments and reliability was confirmed using Cronbach alpha. A sample of 250 were analyzed and the results indicate attitude, perceived usefulness, trust, and price have a meaningful relationship with online purchase intention. Secondly, perceived usefulness and trust have impact on attitude about online travel purchase. Separately perceived ease of use showed no significant relationship with attitude and online travel purchase. Results on perceived privacy suggest that it has a meaningful relationship with trust in online travel purchase, contrarily it has no significant impact on online travel purchase intention. . Manuscript profile -
Open Access Article
9 - The Effect Of Corporate Social Responsibility On Financial Performance And Consumer Reactions In The Food Industries
This research is applied in light of aim, descriptive, survey-based, and field study in light of nature. Theoretical foundations of the research were collected through historical study and its data was obtained by means of random sampling and by aresearcher made questio MoreThis research is applied in light of aim, descriptive, survey-based, and field study in light of nature. Theoretical foundations of the research were collected through historical study and its data was obtained by means of random sampling and by aresearcher made questionnaire, which its total reliability was equal to 978%. The target statistical population of the research includes the managers and the major customers of the selected food firms in khuzestan province. The research sample consists of 540 individuals of managers and customers, who have been selected randomly. For responding the research question, testing the hypotheses and analyzing the collected data, descriptive statistics and inferential statistics, with SPSS and AMOS software, were employed. According to obtained results all research hypotheses have been confirmed, at 95% level of confidence. Furthermore, the research findings have revealed that the research model fits the data collected from the target statistical population.Thus, corporate social responsibility influences onfinancial performance directly and indirectly with the mediating effect of consumer reactions. Manuscript profile -
Open Access Article
10 - Virtual Social Networks and Consumption Patterns of Tehran Citizens
Hadi Barghamadi adel abdollahi Elaheh Shams KoushkiThe purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach o MoreThe purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach of the present research is quantitative and the research method is descriptive in terms of descriptive path and applied in terms of purpose. Data were collected by a survey method and using a questionnaire tool. The statistical population of the study included citizens over 15 years of age in Tehran who were interviewed using the sample size estimation formula, 600 of them were interviewed using multi-stage stratified sampling. The results, regarding objective dimension, showed that cultural consumption is one of the influential variables in the consumption pattern of Tehran citizens and in addition there is a significant relationship between cultural consumption and the use of virtual social networks. On the other hand, there is a relationship between the use of virtual social networks and the clothing consumption pattern of Tehran citizens. In fact, the use of virtual social networks by Tehran citizens has affected their coverage and how they buy. The results obtained in the mental dimension of the subject under study also indicate that the use of social networks has affected the values and social attitudes of Tehran citizens based on consumerism. Manuscript profile -
Open Access Article
11 - Implementation of Machine Learning Algorithms for Customer Churn Prediction
Manal Loukili Fayçal Messaoudi Raouya El YoubiChurn prediction is one of the most critical issues in the telecommunications industry. The possibilities of predicting churn have increased considerably due to the remarkable progress made in the field of machine learning and artificial intelligence. In this context, w MoreChurn prediction is one of the most critical issues in the telecommunications industry. The possibilities of predicting churn have increased considerably due to the remarkable progress made in the field of machine learning and artificial intelligence. In this context, we propose the following process which consists of six stages. The first phase consists of data pre-processing, followed by feature analysis. In the third phase, the selection of features. Then the data was divided into two parts: the training set and the test set. In the prediction process, the most popular predictive models were adopted, namely random forest, k-nearest neighbor, and support vector machine. In addition, we used cross-validation on the training set for hyperparameter tuning and to avoid model overfitting. Then, the results obtained on the test set were evaluated using the confusion matrix and the AUC curve. Finally, we found that the models used gave high accuracy values (over 79%). The highest AUC score, 84%, is achieved by the SVM and bagging classifiers as an ensemble method which surpasses them. Manuscript profile -
Open Access Article
12 - study the principles and foundations of competition law based on the legal laws of the Islamic Republic of Iran
mohammad saeeid shafiei hamid samadifard shirin shafiei -
Open Access Article
13 - Consumer Behavior in E-Tourism Services
sakineh jafari Mohammad najjarzadeh rezvan Golestaneh narjes deyrgandomToday’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the qualit MoreToday’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the quality of electronic tourism services on the behavior of young consumers, aged 20 to 40 years. Participants included 182 young people from Tehran (46 male, 105 female), and were selected based on random sampling. Data were analyzed using the structural equation model with LISREL software. The findings showed that the motivation of travel had a significant indirect effect, through the quality of services, on the behavior of the users of electronic tourism services. The study found that the motivation to travel and search information indirectly and through the quality of service could affect the behavior of the consumer of electronic tourism services. Manuscript profile -
Open Access Article
14 - Designing an Effective Model for Celebrity Endorsers’ Advertising Considering the Interaction Effect of Internalization and Resource Identification on the Behavior and Attitude of the Consumer
nasim motamednia mirzahasan hoseini ehsan jamali aliakbar jokarPurpose: This research has been conducted to design an effective model for celebrity endorsers’ advertising considering the interaction effect of internalization and resource identification on the behavior and attitude of the consumer in private banks of the Tehran prov MorePurpose: This research has been conducted to design an effective model for celebrity endorsers’ advertising considering the interaction effect of internalization and resource identification on the behavior and attitude of the consumer in private banks of the Tehran province Methodology: The mixed method (qualitative-quantitative) was used in this research. The qualitative method is based on the fundamental conceptualization approach, and the quantitative method is based on the descriptive-survey approach with a practical goal. In the qualitative part with the systematic (meta-synthesis) review approach, the statistical population includes all the research conducted in the area of effectiveness of the celebrity endorsers’ advertising from various authenticated conferences and journals from 1997 to 2022 internationally and from 2011 to 2021 domestically. At the beginning of the data analysis, the concepts and dimensions were assessed in the MAXQDA software using open coding, and Cohen’s kappa reliability index was calculated and confirmed at 0.89. Then the final model was evaluated using the Delphi method. 245 questionnaires were analyzed using the PLS software to test the model among the clients of private banks in the Tehran province using the mixed sampling method Conclusion:In the qualitative part considering the input indexes and criteria, 556 articles and dissertations (Farsi and English) related to the celebrity endorsers’ advertising subject were studied. The results extracted from 28 studies (16 English and 12 Farsi) were analyzed ultimately. Finally, the relationships between the models of the research were studied in the quantitative part. 11 relationships were confirmed, but 4 were not confirmed Manuscript profile -
Open Access Article
15 - Application of Evidences on Liability against Deception in Supporting Consumers
Rohullah ZarchipourAfter developments in urban life and industrialization of manufacturing sector that came to the disadvantage of consumers, supporting consumer rights has always been a concern of lawmakers. The obscurity of jurisprudential fundamentals attesting to support of consumer r MoreAfter developments in urban life and industrialization of manufacturing sector that came to the disadvantage of consumers, supporting consumer rights has always been a concern of lawmakers. The obscurity of jurisprudential fundamentals attesting to support of consumer rights, uncertainty over lack of establishing justice between the producer and consumer, and fears over disappointment of producers stand as major obstacles to support this group. This paper is devoted to application of evidences on liability against deception in line with supporting the consumers. These evidences help the person sustaining loss or damage in consequence of deceit to resort to liability against deception. As a result, a consumer with no knowledge of product specifications and deprived of required information on product use due to complexity of the manufacturing process, who has sustained loss or damage, shall receive due support. There are three advantages to consumer’s resorting to evidences on liability against deception: a) In addition to contractual relationships, these evidences are applicable to non-contractual relationships as well; b) They are invokable to losses such as destruction of property and infringement of rights; c) According to the evidences, deceit, knowingly or unknowingly, is a liability to consumers. Resorting to evidences on liability against deception paves the path for joint liability between producers and the chain of vendors which turns to be in favor of the consumer. Manuscript profile
Rimag
Rimag is an integrated platform to accomplish all scientific journal requirements such as submission, evaluation, reviewing, editing, DOI assignment and publishing in the web.
Links
Related Centers
Technical Support
Official pages
The rights to this website are owned by the Raimag Press Management System.
Copyright © 2017-2024