نوآورانه

Open Access Article

1 - investigate the innovative performance through emerging knowledge based companies in Semnan University Incubator
Farzin pourteymour Farde Tabrizi

The main purpose of this study is to investigate the innovative performance through emerging knowledge based companies in Semnan University Incubator. This is a practical and descriptive correlational study. The participants of this study were 103 managers and superviso More

The main purpose of this study is to investigate the innovative performance through emerging knowledge based companies in Semnan University Incubator. This is a practical and descriptive correlational study. The participants of this study were 103 managers and supervisors of SME’s in Semnan University Incubator. Wang and Ahmed (2004) questionnaire has been used to measure the innovative performance in these companies. Reliability of the questionnaire was obtained by Cronbach's alpha. In order to assess the construct validity of innovative performance, confirmatory factor analysis were used and one-sample t-test is utilized to examine the variable and its dimensions status. Also Friedman test was used to prioritize of innovative performance dimensions. The results show that the first priority for the firms was product innovation. The process innovation and strategic innovation were the next priorities. As well as market innovation of these firms was ranked in the last because of their emerging. Manuscript profile

Open Access Article

2 - Investiating the impact of organizational empowerment on innovative performance with the mediating role of employee’s job satisfaction and organizational commitment
Amin Nikpour

The aim of this research is to determine The impact of organizational empowerment on innovative performance with the mediating role of employee’s job satisfaction and organizational commitment. Recent research is correlation and descriptive that has been done through th More

The aim of this research is to determine The impact of organizational empowerment on innovative performance with the mediating role of employee’s job satisfaction and organizational commitment. Recent research is correlation and descriptive that has been done through the survey method. Statistical population has been consisted of all employees in Melli Bank of Kerman city and number of 325 subjects have been selected as volume of sample. Data gathering tools have been organizational empowerment, job satisfaction, organizational commitment and innovative performance questionnaires that the validity and reliability of they have been approved. Descriptive and inferential statistical (structural equation modeling) have been used to analyze the data and the data has been analyzed with SPSS and LISREL softwares. The findings of the research indicated that the suggested model has appropriate fit, and organizational empowerment beyond its direct impact, exerts indirect impact on innovative performance of organization through the mediations of employee’s job satisfaction and organizational commitment, also the mediating role of job satisfaction and organizational commitment on the relationship between organizational empowerment and innovative performance of organization was confirmed. Manuscript profile

Open Access Article

3 - Effects of Network Structure, Knowledge Stock and Absorptive Capacity on Innovative Performance of Knowledge- Based Companies
Morteza Akbari saheb imani roya mahmoudi hoda abedi hadi toloasl

The innovative performance of companies has been studied quite extensively and for a long period of time. The aim of this study was to investigate the effects of network structure, knowledge stock and absorptive capacity on innovative performance of Tehran knowledge- ba More

The innovative performance of companies has been studied quite extensively and for a long period of time. The aim of this study was to investigate the effects of network structure, knowledge stock and absorptive capacity on innovative performance of Tehran knowledge- based companies. About 132 companies were selected as the sample in Tehran province, Iran. In order to collect data, standard questionnaires of innovative performance with 10 questions, absorption capacity with 8 questions, network structure with 4 questions, and knowledge stock were also used with 7 questions. In all items were measured using a five-point Likert scale ranging from 1 (totally disagree) to 5 (totally agree). Data collected through a questionnaire which its validity confirmed by experts and its reliability was confirmed by Cronbach's alpha coefficient. Data were analyzed using structural equation modeling (SEM) software Smart- PLS 2.0. The results showed that the network structure, knowledge stock and absorptive capacity effect on performance knowledge-based companies. Also, the absorptive capacity have had partial and complete (perfect) mediating role on the relationship between knowledge stock with innovative performance and network structure with innovative performance. In addition, the absorptive capacity (0.48) has the largest and network structure has the lowest rank in explaining performance of innovative companies. Manuscript profile

Open Access Article

4 - Enhancing Innovative and Sale Performance through Customer Knowledge Management
Nasser Asgari

In the competitive and dynamic environments of current businesses, distribution corporations attempt to utilize permanent and new resources of competitive advantage in order to improve their innovative and sale performance. Among different determinants of innovative and More

In the competitive and dynamic environments of current businesses, distribution corporations attempt to utilize permanent and new resources of competitive advantage in order to improve their innovative and sale performance. Among different determinants of innovative and sale performance this paper is to investigate the effects of customer knowledge management. For this purpose the simultaneous effects of three dimensions of customer knowledge (knowledge for, about and from customer) on the criteria of sale performance and innovative performance have been investigated. The research method is descriptive and correlational. The population of the research consists of 900 sellers of Behpakhsh Corporation. A sample of 270 subjects was selected as statistical sampling. Data collection tool is a standard questionnaire that was used for the survey. Statistical tests such as confirmatory factor analysis, path analysis and t-test are used for data analysis through the software LISREL and SPSS. The results show that all studied aspects of customer knowledge have positive and significant effects on the performance of the corporation. As well as the current status of these variables in this corporation have been appropriate. Finally, according to research findings, some suggestions are presented for improving innovative and sale performance of distribution corporations. Manuscript profile

Open Access Article

5 - Identifying and Ranking Innovative Capabilities in SME of IRAN
emad shieh

Success of organizations is mainly rooted in innovation. Nowadays innovation in the current theological place plays significant and crucial role for the organizations and most organizations seek for creation of new ideas so that utilize the knowledge for supplying new p More

Success of organizations is mainly rooted in innovation. Nowadays innovation in the current theological place plays significant and crucial role for the organizations and most organizations seek for creation of new ideas so that utilize the knowledge for supplying new products and services for the customers and stakeholders, and accordingly they can develop necessary infrastructures for innovation. This research was conducted in order to identify factors and indexes affecting innovative capabilities in small and medium-sized enterprises with five main factors and 20 dimensions. These factors and dimensions included: Individual factor (knowledge, skill, personality characteristics, and motivation), team factor (combination, solidarity, relationship, size), organizational factor (culture, systems and processes, strategies, leadership and organization, learning), industrial factor (networking, suppliers, customers, and competition), national factor (governmental incentives, regulations, environmental conditions), and 86 indexes. Effectiveness level of these indexes on innovative capabilities was evaluated following designing the questionnaire and distributing it among 306 experts and staff of small and medium-sized enterprises of Markazi province, and research model was fitted using structural equations and IMOS software. Finally 80 indexes with 5 main factors and 20 dimensions were accepted for the designed model. According to the research, successful innovative capabilities in small and medium-sized enterprises of Markazi province require attention to all above factors, dimensions, and indexes. Also results suggested that national factor gained first rank, industry factor gained second rank, organizational factor ranked as third, group factor ranked fourth, and individual factor ranked fifth. National dimension had the strongest relationship with innovative capabilities (R2 = 0.65), and individual dimension had weakest relationship with innovative capabilities (R2= 0.15). Manuscript profile

Open Access Article

6 - Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’s Oil Industry)
Saeed Aibaghi Esfahani Elaheh Ebrahimi reza sheikh

As the business world becomes increasingly complex and more astonishingly competitive; managers are turning to innovation culture as one of the few durable sources of learning and internalizing the brand. In this research; we investigated the Internal Branding Effect on More

As the business world becomes increasingly complex and more astonishingly competitive; managers are turning to innovation culture as one of the few durable sources of learning and internalizing the brand. In this research; we investigated the Internal Branding Effect on organizational learning with the moderating role of innovative culture as a main hypothesis. To achieve the objective of this study, research was conducted to collect the required information by using standard questionnaires. The current research method is descriptive-correlative and practical, based on the objective. The sample size is (n = 168) employee at the Oil Research Institute and The hypothesis were analyzed through the technique of Structural Equation Modeling with Smart PLS 3 software. By the Cronbach's alpha the stability of the data collected in this study Obtained 0.854. Therefore, the reliability instrument has been decent the results of the data analysis show that internal branding has a positive and significant role in organizational learning. Research findings also confirm the role of moderating innovative culture. Manuscript profile

Open Access Article

7 - Investigation the relationship between implementation of innovation strategies and innovative performance, with absorptive capacity as a mediator variable, in companies located in Technology Park (Case Study: Pardis Technology Park)
razieh basiri abbas samadi rohollah sohrabi Mehdi Saeedi

The purpose of this study is to investigate the relation between implementation of innovation strategies and innovative performance, with absorptive capacity as a Mediator variable, in companies located in Pardis Technology Park. The population of the study includes Sen More

The purpose of this study is to investigate the relation between implementation of innovation strategies and innovative performance, with absorptive capacity as a Mediator variable, in companies located in Pardis Technology Park. The population of the study includes Senior Managers of the all 65 companies that are located in the pardis technology park. Using census, the entire population size considerd as sample size. Questionnaires were distributed randomly stratified. The criteria of Minbawa et al.'s research were used for individual absorption capacity, the criteria in Lichtenhaler's research were used for organizational absorption capacity, and the questionnaire in Hong et al.'s research was used for innovative performance. Validity and reliability for all questionnaires was confirmed. In order to analyze the data, software SPSS and Smart PLS were used. In analyzing the data, inferential statistical tests results and structural equation modeling is presented. The result of study indicates the meaningful effect of leading innovator strategy and also defender strategy on innovative performance and the meaningful effect Sinaof leading innovator strategy and also defender strategy and imitatore strategy on absorptive capacity. Absorptive capacity is a mediatore variable in relationship between using leading innoatore strategy and innovative performance and aslo it is a moderator variavle in relationship between using defender strategy and innovative performance Furthermore, Investigation of fitting indicators show that the model used in the study is acceptable fitness Manuscript profile

Open Access Article

8 - Experience of university cooperation with industry in the USA
Mostafa Amini

University-industry cooperation is a global challenge and countries have tried to solve this challenge in various ways. Therefore, the study of global experiences can guide the country in choosing the right path of university cooperation with industry. The United States More

University-industry cooperation is a global challenge and countries have tried to solve this challenge in various ways. Therefore, the study of global experiences can guide the country in choosing the right path of university cooperation with industry. The United States is one of the countries that has tried to solve this challenge by advancing strategies and improving the university-industry relationship. Important steps by the United States to increase cooperation between academia and industry include the passage of the Bayh-Dole Act, the Technology Transfer Act, the allocation of tax exemptions for research and development at the university, the reduction of the federal budget and the establishment of intermediaries for its allocation and unlimited royalties. It is an invention. Manuscript profile

Open Access Article

9 - The effect of customer ¬orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior
mahdi Almodarresi Hooshmand Bagheri Gara Bolagh mohammadreza gholami fateme mohammadi

In most organizations there is a system is designed and applied for recruiting and preserving consumers which in fact is capable of managing organization-consumers relationships. Nowadays these systems have gained popularity as customer relationship management systems. More

In most organizations there is a system is designed and applied for recruiting and preserving consumers which in fact is capable of managing organization-consumers relationships. Nowadays these systems have gained popularity as customer relationship management systems. The present study seeks to determine the effect of consideration of consumers and infrastructural abilities of customer relationship management on the information quality and innovative behavior. In terms of the applied results and goal, the present study is descriptive which has been conducted through survey method. The statistical population of the study was senior insurance experts and managers in branches of insurance companies of Tabriz city, Using Cochran sampling method, 85 individuals were selected as sample size. The questionnaire was used to collect filed data, and the Structural equation modelling to analyze the data.¬ The results of the study showed that infrastructural capabilities have a positive and significance effect on customer orientation, consumer information quality, and innovative behavior and as well as the results showed that customer orientation have a positive and significant effect on the consumer information quality and innovative behavior. Additionally, consumer information quality had a positive and significant effect on the innovative behavior and company performance, and finally there is a positive and significant relationship between innovative behavior and company performance. Manuscript profile

Open Access Article

10 - Offering a Conceptual Framework to Identify the Right Tools to Formulate Innovation Strategy Using Integrating Innovative Capabilities and Decision Making Methods
Farhad Shahmiry Naser Amnpour

Of all the aspects of management of technological innovation (MTI), innovation strategy is the most challenging. Appropriate MTI, leads to value delivery, sustaining competitiveness, profit making, refreshing working environments, maintaining and retaining productive la More

Of all the aspects of management of technological innovation (MTI), innovation strategy is the most challenging. Appropriate MTI, leads to value delivery, sustaining competitiveness, profit making, refreshing working environments, maintaining and retaining productive labor. Successful MTI occurs solely when a broad set of elements and organizational activities are well managed and integrated within innovation strategy of organization. Firms can be very good at the various activities involved in MTI, such as R&D or operations, but this accounts for little unless it is supported by a well-grounded innovation strategy that guides firms’ choices, prioritizations, and sequences. One of the concepts in the field of innovation strategy is innovative capabilities. Innovative capabilities are defined as bundles and patterns of skills used by firms to formulate and implement an innovation strategy involving the creation, extension, and modification of those resources and skills used for innovation. In each phase of the innovation strategy formulation, different tools may be used. Choosing the right tool depends on various criteria. Some of the criteria are as follows: Is firm new or well established, large or small, centralized or dispersed in its organization, deals in simple or complex products and services, operates within well-defined or uncertain technological and market circumstances, with a major or minor impact on society, safety, and the environment. In the article, using an integrated approach of innovative method and innovative decision-making method based on engineering technical innovation, and innovative capabilities, right tools in each phase of innovative capabilities, which finally leads to strategy formulation, is recognized. Some of the most practical tools are SWOT analysis and Delphi. Manuscript profile

Open Access Article

11 - Offering a Conceptual Framework for Selecting Innovative and New Product Ideas
Yaser Ghasemi nejad Farhad Shahmiry

In modern life, uncertainty situations govern all industries. In today`s life, price changes of essential goods, changes in exchange rate as well as stock price, and generally current economic changes all around the world are the cases by which all organizations are inv More

In modern life, uncertainty situations govern all industries. In today`s life, price changes of essential goods, changes in exchange rate as well as stock price, and generally current economic changes all around the world are the cases by which all organizations are involved with. Exploring new and innovative product opportunities involves the generation, development, and selection of the best ideas for new products. The fundamental steps include understanding the needs for new products, discovering existing and potential sources of ideas, describing internal and external requirements, and assessing the opportunities. The steps include reflecting on goals and priorities, examining guidelines, evaluating ideas of new product, and selecting candidates for further development. This paper presents a conceptual framework for selecting the best ideas of innovative products. The model represents a framework that is built upon understanding customer needs, determining the critical market-segment requirements and a profile of the target customers, stakeholder assessment and analyzing their goals and strategies, supply-networks management, competition analysis, infrastructure analysis, and ranking of new product ideas. Manuscript profile

Open Access Article

12 - The Conceptual Model of University Incubators
Tayebe Nikraftar

Change and transition is one of the challenges of 21st century. Countries have faced with unanticipated situations because of developing the increasing range of changes so they can not guarantee their survival with small change in manner, structure, technology and so on More

Change and transition is one of the challenges of 21st century. Countries have faced with unanticipated situations because of developing the increasing range of changes so they can not guarantee their survival with small change in manner, structure, technology and so on. Organizations should start a revolution in their managements and employees mind until the concepts of organization, work and competition basically change in their mind. In this situation we need entrepreneurs that can blow fresh blood in the economic state body through creativity, innovation, stability and self confidence and pacing effective step for solving employment crisis. It is obvious that entrepreneurial university is one of the strategic and key tools for this matter in the higher education level. Entrepreneurship University has made diversity mechanisms such as business incubators, science and technology parks, and entrepreneurship centers and so on for fulfilling their goals. The task of business incubators is to support the university graduates and young entrepreneurs that familiar with new technologies and owning creativity but they are often idle because founding a business by them is not possible without entering a high risk of failure. Business Incubators help these entrepreneurs to pass the primary growth stages and when they acquire the capabilities for activity in market they can leave/graduate the incubator. The concept of business incubator have been reviewed, analysis and habited in our country for some years. The object of this paper is to review the place of university incubators in developing employment and technology transfer. At first we pay attention to relations between the university, incubator and industry. Then we review the role of them in developing and transferring technology and finally we show a conceptual model for University Incubators. Manuscript profile

Open Access Article

13 - Integration of Customers in Front-End of Innovation (FEI) by Open Innovation Approach: Generation and Selection of Innovative Product Ideas
Ali Asghar Molaie Babak Shirazi Javad Soltanzadeh

10.7508/jstpi.2016.03.005

Innovation is a key element for the success of companies in a competitive environment. Innovations begin with innovative ideas that form in the early stages of the innovation process, called the front-end of innovation (FEI). Therefore, to access information from differ More

Innovation is a key element for the success of companies in a competitive environment. Innovations begin with innovative ideas that form in the early stages of the innovation process, called the front-end of innovation (FEI). Therefore, to access information from different sources, especially external sources, the early activities of the innovation process should be organized as a systematic approach. Customers are as the most important source of innovative ideas in new product process that companies can use them. To benefit from the idea of customers, there needs to be a model for integrating them with internal organization resources. In this paper, a model is presented for integration of customers derived from open innovation paradigm in the FEI based on simultaneous integration of customers, competitors, fringe industries in order to Increase creativity and innovation success. This proposed model is obtained by development of Ulwick’s model that implemented in Agricultural implements industry for “drip irrigation system”. The main objective of this paper is to generate innovative product ideas and then selection of more innovative idea (real and unmet need) of customers in the FEI phase by proposed model, in order to reduce the failure rate of new products in the market. Data were obtained from a survey of 30 customers, as a research sample. The results suggest that opening the FEI phase and the subsequent integration of different customers in this phase, in order to generate innovative ideas, will have a positive impact on the success of the new product. Manuscript profile

Open Access Article

14 - Analyzing the Role of Collaborative and Competitive Leader Conflict Management Styles in Innovative Performance of Entrepreneurial Teams (Case Study of Shiraz Industrial Companies)
Mohammad ghaffari akram nariman

The purpose of this study was to investigate the relationship between Leadership Collaborative and Competitive Conflict Management Styles and the innovative performance of the entrepreneurial team by considering the mediating role of team passion. This study was applied More

The purpose of this study was to investigate the relationship between Leadership Collaborative and Competitive Conflict Management Styles and the innovative performance of the entrepreneurial team by considering the mediating role of team passion. This study was applied in a descriptive and surveyed manner. The statistical population in this study is 212 employees of industrial companies in Shiraz who were selected by convenience sampling method. For data analysis, partial least squares method and Smart PLS2 software were used. Convergent validity was used to assess the validity and Cronbach's alpha was used to measure the reliability and its coefficient is more than 0.7 for all research structures. The results show that collaborative conflict management style has a positive and significant effect on team passion, but competitive conflict management style has a negative and significant effect on team passion. The results of the study confirmed the positive and significant effect of team passion and innovative performance of entrepreneurial teams. Team passion also mediates the relationship between collaborative conflict management style and the innovative performance of entrepreneurial teams, but does not mediate the relationship between competitive conflict management style and the innovative performance of entrepreneurial teams Manuscript profile

Open Access Article

15 - The effect of firm capabilities on the innovative Performance of Iranian knowledge-based Firms
Javad Soltanzadeh Esmaeil Ghaderifar Hojat Rezaei Soufi

Firms try to increase their innovative performance to survive in a turbulent market and improve their competitive position. Combining these efforts does not necessarily lead to profit and increase their market share. To understand this shortcoming, researchers look at t More

Firms try to increase their innovative performance to survive in a turbulent market and improve their competitive position. Combining these efforts does not necessarily lead to profit and increase their market share. To understand this shortcoming, researchers look at the factors that affect innovation performance and how to measure it. However, the subject that needs to be addressed is the firm's innovative behavior, which can affect innovation performance. By borrowing from the concept of dynamic capabilities, the present study has tried to classify the possible types of capabilities to create new products, services, and processes into three general categories: innovation capabilities, collaboration-based capabilities, and complementary capabilities, and by presenting different hypotheses for the effectiveness of these capabilities. Test the firm in innovative performance. For this purpose,180 questionnaires were distributed among firms to report the number of new products/services, the number of new processes, their financial performance, and the types of measures taken in their field of innovation from 1392 to 1394. After confirming their validity and reliability and creating structural equations using the partial least squares (PLS) method, results showed that innovation capabilities and collaboration-based capabilities significantly positively affect innovation performance. Also, research and development, training of human resources, design, collaborative research and development, and purchase of technical knowledge have significant path coefficients in the resulting PLS model and significantly affect innovation. In addition, the purchase of machinery and tools only significantly affects the creation of innovation. Manuscript profile

Open Access Article

16 - The effect of the innovative behavior experts intuitive problem solving style Moderator role of information technology and knowledge sharing

Abstract Innovation in today’s competitive world and changing environment, is necessary not only for the growth of organization, but also for their survival. IT companies need continuous innovation more than other companies ,because of high speed of change in this area More

Abstract Innovation in today’s competitive world and changing environment, is necessary not only for the growth of organization, but also for their survival. IT companies need continuous innovation more than other companies ,because of high speed of change in this area and if not innovative, they immediately exclude from competitive IT industry. The key of innovation is in innovative behavior of staff. There are various factors which have impact on the innovative behavior. This study examines the effect of intuitive problem solving style on the experts’ innovative behavior and the moderator role of knowledge sharing behavior. The statistical society of this research is IT experts of companies which are members of computer trade organization of KhorasanRazavi. Three scales of algebraic problem solving , Mora knowledge sharing behavior and Johnson innovative behavior, a 5-choice Likert range(total 26 question) have been used for measuring the research variables. Cluster sampling was performed and sampling included 290 IT experts of KhorasanRazavi province. Pearson‘s correlation and hierarchical regression style is used for data analysis. This research suggested that intuitive problem solving style to generate idea, promotion and implementation of idea (dimensions of innovative behavior) have a significant and positive impact and also the relationship between intuitive problem solving style and innovative behavior moderates knowledge sharing behavior in three dimensions of generating idea, promoting idea and implementation of idea. Manuscript profile

Open Access Article

17 - Provide a model of innovative behaviors as cultural artifacts
Dr. Morteza Moradi Rabeah Zandipak

Innovation is the key to economic development; Therefore, consideration of processes and policies that support innovation should be considered. The purpose of this study is to investigate innovative policies, attitudes and behaviors, considering the changes in the marke More

Innovation is the key to economic development; Therefore, consideration of processes and policies that support innovation should be considered. The purpose of this study is to investigate innovative policies, attitudes and behaviors, considering the changes in the market and technology in knowledge-based companies, technology and growth centers. The research is applied in terms of purpose, descriptive-survey in terms of nature and method. To test the hypotheses, a 78-item questionnaire according to the 5-point Likert scale was used. The statistical population of the study is 600 people employed in more than 180 knowledge-based companies, technology and service growth centers located in the Science and Technology Park of Hamadan province. The sample size is 234 people who have been selected based on Krejcie and Morgan table and one questionnaire has been analyzed from each company. Using Spss software, Cronbach's alpha coefficient was calculated and confirmatory factor analysis was used to evaluate the validity of the structure using Lisrel software. In order to analyze the findings, the path analysis model was used and for the analysis of the mediating variable, the Sobel test was used and for the analysis of the moderator variable, the modified multiple regression test method was used. The results showed that the values supporting innovation, innovative behaviors and innovation norms can have a direct and indirect positive and significant effect on the agility and performance of the company. The results of the mustard test and the adjusted multiple regression test (moderator) indicated that the company's agility plays the role of the mediator variable and technology and market turbulence the role of the moderator variable in the relationship between other variables. Manuscript profile

Open Access Article

18 - Structural Analysis of the Mediating Role of Organizational Ambidexterity in Influencing Learning from Organizational Error and Failure on Innovative Human Resource Performance
sara Mohammadi Belghis Bavarsad Ilnaz Irani behbahani

Errors and failures are inevitable in organizations, and lately, there has been an increasing need in understanding and learning from organizational errors. The main purpose of this study is Structural analysis of the effect of learning from organizational error an More

Errors and failures are inevitable in organizations, and lately, there has been an increasing need in understanding and learning from organizational errors. The main purpose of this study is Structural analysis of the effect of learning from organizational error and failure on innovative human resource performance: The mediating role of organizational ambidexterity in the employees of the South Zagros Oil and Gas Exploitation Company. This study in terms of purpose, practical and in terms of data collection is a descriptive correlational research. The statistical population of the study includes all experts and employees of the South Zagros Oil and Gas Exploitation Company with 255 people, who are considered as a limited population and all of them have been studied by census method. Standard questionnaires with validity and reliability were used to collect research data. Finally, 248 completed questionnaires were collected and used as the basis for analysis. The results of structural equation testing using PLS 3 software showed that learning from organizational errors does not have a direct and significant effect on innovative performance, but due to the organizational ambidexterity, promotes innovative performance in the organization. In other words, organizational ambidexterity as a mediating variable plays the role of facilitator and complete mediator in the relationship between learning from organizational errors and innovative performance in the organization. The results also confirm the positive and significant effect of learning from organizational errors on organizational ambidexterity, and organizational ambidexterity on innovative performance. Manuscript profile

Open Access Article

19 - Developing an Innovative Marketing Model of Organic Products with a Future Research Approach
sharareh hezarkhani asghar moshabeki esfahani fataneh alizadeh meshkani abdollah naami

Organic agriculture is known as an insight and system of production of agricultural products that emphasizes the production of healthy products. In this regard, the current research has been conducted with the aim of presenting an innovative marketing model of organic p More

Organic agriculture is known as an insight and system of production of agricultural products that emphasizes the production of healthy products. In this regard, the current research has been conducted with the aim of presenting an innovative marketing model of organic products with a future research approach. From the point of view of the goal, this study is a fundamental research that was conducted with the qualitative research method and based on deductive-inductive reasoning. The statistical population of this research was theoretical experts (professors of marketing management) and experimental experts (managers of knowledge-based companies in the agricultural sector). Sampling was done in a non-probability and purposeful way. The data collection tool was interview. To analyze the expert interviews, the prospective research method was used and the relevant indicators were identified and finally the final model of the research was presented. Research data analysis was done with TI Atlas software. Based on the results of the research, economic drivers, laws, politics, subsidies, construction and rental, environmental and health as influential variables, location drivers, social, personnel, innovative productions as independent variables, cultural drivers, special services, competitors , exchange rate and inflation and planning services as linked variables and influential drivers of export, strategy, physical services, direct advertising, skill training, job satisfaction and young customers as influential variables Manuscript profile

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