List of Articles مدلسازی ساختاری تفسیری

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  1 - Interpretive Structural Modelling of Commitment to Islamic Values, Business Ethics and Corporate Social Responsibility in Iranian Food Manufacturing Companies
  احسان ساده
  The main purpose of this study is to investigate the role commitment to Islamic values in improving business ethics and social responsibility in food manufacturing companies. Business ethics are all of those principles and norms that determine the behavior of the organi More

  The main purpose of this study is to investigate the role commitment to Islamic values in improving business ethics and social responsibility in food manufacturing companies. Business ethics are all of those principles and norms that determine the behavior of the organization. Islamic values and principles represent the way of a perfect and sublime life. Therefore, a business organization can not be separated from these lofty principles. Islamic ethics in is based on the principles are assigned by Islam to business owners towards all stakeholders (including employees, customers, partners and society). Corporate social responsibilities are the consequences of business ethics. If an organization from any kind industry has sufficient commitment to ethics in their activities, it could not forget its social responsibility. With purpose of investigating the role commitment to Islamic values in improving business ethics and social responsibility Interpretive Structural Modelling (ISM) was applied. The results indicated the 10 factors related to commitment of the organizations to Islamic value could be considered as the valuable infrastructure for business ethics and corporate social responsibility Manuscript profile
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  2 - Model of entrepreneurial marketing components relations using interpretive structural modeling(ISM) approach (Case study: Semnan Knowledge-based companies)
  Azim zarei maryam hemmati
  Entrepreneurial marketing has emerged as a new approach in marketing of SMEs, in which main processes of marketing in creating and delivering value is strengthened through entrepreneurial, innovative and opportunity-driven approaches. The main purpose of this paper is t More

  Entrepreneurial marketing has emerged as a new approach in marketing of SMEs, in which main processes of marketing in creating and delivering value is strengthened through entrepreneurial, innovative and opportunity-driven approaches. The main purpose of this paper is to propose a model of interrelations among entrepreneurial marketing components in the knowledge-based companies. For this purpose, entrepreneurial marketing components were first identified by reviewing the literature. In the next step, using the Interpretative Structural Modeling (ISM), the relationships among the entrepreneurial marketing components were determined and analyzed. The research is practical concerning it’s purpose and descriptive-survey considering it’s data collection procedure. Managers of knowledge-based companies in Semnan and academic experts in the field of management and marketing make up the statistical population of the study. Five of the managers of knowledge based companies actived in Semnan and three professors of Semnan University in the field of marketing were studied as research sample using purposive sampling. A researcher-made questionnaire was used to collect data. According to the ISM, integrated entrepreneurial marketing model presented in this study includes seven components that interact with each other at three levels. After the MICMAC analysis was done, entrepreneurial marketing components were classified to relay and dependent variable and no components was identified as independent or autonomous variables. The results show that value creation has the greatest dependence among entrepreneurial marketing components. Proactiveness, innovation-focused, opportunity-driven, customer intensity and resource leveraging have high driving power and dependence, and hold highest priority in relation to other components in model.. Manuscript profile
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  3 - A dairy Products Green Supply Chain model with Emphasis on Customer Satisfaction: Combining Interpretive Structural Modeling Approach and Analytical Network Process
  Ali  Yousef Mahdi Homayounfar abdolaziz pagheh amir akhavanfar
  The purpose of this study is to present a green supply chain model for dairy products with emphasis on customer satisfaction. The statistical population of the study consists of university professors and experts in the field of marketing and food and dairy industries of More

  The purpose of this study is to present a green supply chain model for dairy products with emphasis on customer satisfaction. The statistical population of the study consists of university professors and experts in the field of marketing and food and dairy industries of Iran who have been selected by purposive sampling. Sampling continued until the theoretical saturation stage. The value of ICC coefficient was also approved to determine the reliability of the measuring instrument. Finally, 10 questionnaires and interviews with experts were used. The interpretive structural modeling approach is used to present the model and the network analysis process is used to prioritize the criteria. Findings showed that the factor of customer satisfaction in relation to the research topic and the presentation of the green supply chain model of dairy products is more effective In contrast, the factors of green innovation have the most, green entrepreneurship, green performance, internal green actions and external green participation have the most impact and the least impact. Also, the results of Mick Mac analysis showed that 7 factors related to the presentation of the green supply chain pattern of dairy products in terms of permeability and dependence are divided into three categories of infiltrators, dependent and autonomous. Finally, the prioritization of criteria showed that customer satisfaction has the highest weight among the criteria of the green supply chain of dairy products Manuscript profile
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  4 - Promoting Brand Personality Based on Effective Variables on Brand
  saeed mir ali rashidpoor
  The current study was conducted to introduce promoting brand personality based on effective variables on the brand using ISM approach. This study is on the basis of the mixed method research, both qualitative and quantitative, in a deductive-inductive paradigm. Regardin More

  The current study was conducted to introduce promoting brand personality based on effective variables on the brand using ISM approach. This study is on the basis of the mixed method research, both qualitative and quantitative, in a deductive-inductive paradigm. Regarding its purpose, this is a practical and a descriptive-survey research in nature and procedure. Statistical population of the current study in qualitative and quantitative was 15 people selected from experts at the university who were investigated based on purposive sampling method. Also, they were asked questions to obtain as much information as required. In qualitative section of this research, data-collection instrument of the text information is based on content analysis technique. The instrument of data collection in quantitative section was the ISM Matrix Questionnaire which its validity and reliability was measured using content validity and retesting. In qualitative section, the acquired data were analyzed using content analysis technique and MATLAB Software was used for analysis of data in quantitative section. The results of the study consist of introducing eight effective aspects in promoting brand personality which is introduced as the final model of the research. These aspects are: brand personality, brand performance, marketing mix, brand design, technology and social networks, customer, culture and social responsibility. Manuscript profile
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  5 - Analysis of the relation of investment criteria in the development of technology based on plan, project and portfolio Using ISM and DEMATEL
  mohamadali afsharkazemi   hamed soufi
  Today, technology development success is a multi-dimensional concept that is linked to the dynamics and complexity of the environment. Hence, identifying fundamental performance indicators for investing in technology development is important. The purpose of this study i More

  Today, technology development success is a multi-dimensional concept that is linked to the dynamics and complexity of the environment. Hence, identifying fundamental performance indicators for investing in technology development is important. The purpose of this study is to achieve quantitative and qualitative analysis of key indicators together in the correct decision-making path for investment in technology development. In this research, the criteria for success with the new approach in terms of plan, project and portfolio differences are identified, categorized and their significance is measured by a questionnaire. In the following, the relationships between the criteria with two qualitative and quantitative approaches were determined and analyzed using interpretive structural modeling and DEMATEL technique using the opinions of industrial and academic experts in two separate groups. By comparing the results of the two groups, the difference Opinions in the judgments of academic and industrial experts are characterized by two quantitative and qualitative approaches. Achieving an analytical qualitative model of how the indicators interact, as well as determining the magnitude of the impact intensity and impact and the importance of each of them based on the level of interactions, the academic and industrial viewpoints, and the determination of the suitability of the judgments of the two groups, one of the research achievements. Correct analysis based on qualitative and quantitative results of research can be a basis for decision makers to develop different scenarios in the direction of making investments Successful in the field of technology development. Manuscript profile
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  6 - Identification and analysis of the service capabilities in Iran’s small enterprises (SEs) using integrated interpretive structural modeling and fuzzy MICMAC approach
  davod khosroanjom Ali Rajabzadeh Ghatary عباس  مقبل
  From a resource-based view, service delivery relies heavily on the resources and capabilities of the organization to create sustainable competitive advantage over the long term. In reviewing the literature, no research has been conducted on the relationship between dime More

  From a resource-based view, service delivery relies heavily on the resources and capabilities of the organization to create sustainable competitive advantage over the long term. In reviewing the literature, no research has been conducted on the relationship between dimensions and criteria of the service capability apart from firm performance and the relationship network and their effectiveness have not been analyzed and the focus of the research has been on the relationship between dimensions and firm performance. The purpose of this study is identify the service capability criteria and use interpretive structural modeling to structure the relationships between these criteria as well as the use of the fuzzy MICMAC analysis to cluster the criteria. Therefore, based on a resource-based view, the service dimensions and capabilities including management, organizational, marketing and service quality were comprehensively identified and extracted through subject literature and interviews with 11 experts. The results showed that according to ISM model "Corporate quality", "interactive quality", "planning, control and integration of activities" and "differentiation of activities and level of centralization" are important criteria that are the basis of the structure of capability services are considered and also with respect to the fuzzy MICMAC analysis the criteria of "analysis and formulation of the strategy", "planning, control and integration of activities" and "physical quality" were classified as the "most important" criteria of service capabilities that have high power to influence they have other criteria, so Iran's small enterprises need to take major steps to strengthen this criteria Manuscript profile
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  7 - Presenting a Model to Improve the Performance of Government Organizations with Emphasis on Innovation and Organizational Values: An Interpretive Structural Modeling Approach
  Ismail  Ghaderifar Mir Hadi Moazen Jamshidi abbasali Arfa
  The purpose of this study is to provide a model to improve the performance of government organizations with an emphasis on innovation and organizational values. The participant of the study consists of university professors and experts in the field of study who have bee More

  The purpose of this study is to provide a model to improve the performance of government organizations with an emphasis on innovation and organizational values. The participant of the study consists of university professors and experts in the field of study who have been selected by purposive sampling. Finally, 10 university professors and experts, including managers and experts in the field of organization, answered the questions. Experts in this study were people who had at least 15 years of experience in studying, teaching or working in the field of government organizations and organizational performance. Sampling continued until the theoretical saturation stage. Also, to determine the reliability of the measuring instrument, the value of ICC coefficient in terms of compatibility and absolute agreement was approved. Interpretive structural modeling approach using Matlab software was used to analyze the data. The results showed that the staff empowerment factor in relation to the research topic and presenting an effective model in order to improve and enhance the performance of government organizations has the highest impact and the least impact and this factor has been targeted as a variable of this research. Also, the research findings showed that the transformational leadership factor has the most impact and the least impact in the current model from other components. This factor is due to high conductivity and low dependence of influential variables or in other words stimuli Manuscript profile
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  8 - Presenting a Model to Explain the Empowerment of Knowledge Capitals with Using Interpretative Structural Modeling
  Ebrahim Rajabpour  
  With the emergence of the knowledge economy, human capabilities known as the most unique and sustainable competitive advantage for organizations in the current rapidly changing environment. Therefore, in this period it is essential and undeniable to paying special atten More

  With the emergence of the knowledge economy, human capabilities known as the most unique and sustainable competitive advantage for organizations in the current rapidly changing environment. Therefore, in this period it is essential and undeniable to paying special attention in the knowledge and skills of human resources and empowerment of these unmatched capitals in organizations. The aim of this study was to identify factors influencing the empowerment of knowledge capitals and ultimately provide a model for Research Institution of Petroleum Industry, using interpretative structural modeling. With comprehensive review of the literature, eight factors were identified to explain the empowerment of the Petroleum Industry Research; then using interpretation of structural modeling, factors graded at five levels. Then, after determining the levels each of the factors and taking into account the availability of the final matrix, the final model of interpretation were drawn. The results showed that factors such as training and development, characteristics of personality, organizational structure and the nature of the job effect more than other factors in relation to empowerment in Research Institute of Petroleum Industry. Manuscript profile
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  9 - A Model of Empowering Administrative System Employees Based on Components of Organizational Intelligence and Organizational Interpersonal Relationships (A Case Study: Electricity Industry of Sistan and Baluchistan Province, Iran)
  Fatemeh khoshhal Alireza  sargolzaie Zahra Vazife
  Human resource is the main focus of behavior and performance in the organizations, and hence they should concentrate on their human resources in order to achieve more effectiveness and realize their mission and goals. Currently in organizations, new paradigms are based More

  Human resource is the main focus of behavior and performance in the organizations, and hence they should concentrate on their human resources in order to achieve more effectiveness and realize their mission and goals. Currently in organizations, new paradigms are based on empowering human capital to take advantage of individual abilities for dealing with uncertain and complex conditions and realize their plans and goals, which could lead to the survival and success of the organization. Considering the significance of the performance of the electricity industry, the purpose of this research was to provide a model of empowering the employees of the administrative system based on the components of organizational intelligence and organizational interpersonal relationships. The research method was applied in terms of nature, was descriptive in terms of data collection, and was a survey in terms of implementation method. The tool for collecting data included a questionnaire. First, the dimensions and indicators of empowerment, organizational intelligence, and organizational interpersonal relations were identified based on library studies and interviews with experts, and then interpretive structural modeling was used to determine and analyze the relationships between dimensions and indicators. The results of the research showed that the performance management index is located at the seventh level, which is the most important index. The foundation of employee empowerment is based on performance management, and in any action to empower employees, enough attention should be paid to the significant effect of this indicator on the macro variables of the organization. Also, the role impact index was placed at the first level, which had the highest dependence. Manuscript profile
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  10 - Presenting a practical Model to Strengthen the Tax Paying Culture in Iranian Enterprises : ISM approach
  Davood Kiakojouri Karim Jahandar Lashaki mehran maranjory mohamad mehdi porpasha
  The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 More

  The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 university professors and experts answered the questions in the form of structured interviews. Experts in this study were people who have at least 10 years of experience in studying, teaching or working in the field of taxation. Also, to determine the reliability of the measuring instrument, the value of ICC coefficient in terms of compatibility and absolute agreement was approved. Interpretive structural modeling approach using Matlab software was used to analyze the data in the qualitative part. The results of the interpretive modeling section showed that the final model obtained consists of 6 levels. The factor of following the tax laws in relation to the subject of research and presenting a model for strengthening the culture of paying taxes is more effective and in contrast to the factors of religion and social media have the most impact and the least impact. Also, the results of Mick Mac analysis showed the first factor(electronic infrastructure), The second factor (effective tax rate),The fourth factor (management ability and attitude), the Seventh factor (justice and trust in the tax system), And the twelfth factor (transparency of tax policies) have been research's Strategic variables. Manuscript profile
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  11 - Assessing Social Entrepreneurship Criteria in Rural Tourism Development: A Case Study of Gilan Province, Iran
  Hamed Fallah Tafti Fatemeh Doozandehziabary Asghar  Nabil
  10.52547/journalitor.35766.11.22.309
  In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for More

  In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for rural development. To this end, social entrepreneurship and tourism are given specific priority, the promotion of which could prepare the grounds for the development and progress of rural areas. Therefore, considering the fact that social entrepreneurship criteria are of great importance in rural tourism development and that few studies have so far been conducted on the assessment of the effectiveness of such criteria in fulfilling the development goals, this study sought to investigate social entrepreneurship criteria in rural tourism development in Gilan province, Iran. To this end, first, the criteria for social entrepreneurship in tourism were identified by reviewing the related literature. Then, a researcher-developed questionnaire was administered to thirty-five entrepreneurs, experts, and professionals in the field of tourism with at least five years of working experience who were selected via snowball sampling to identify the significance of each criterion with regard to the other ones. Finally, the investigated criteria were ranked using Interpretive structural modeling (ISM). According to the findings of the study, nine levels were identified for the ranking of the investigated criteria, with the ninth level, that is belief in entrepreneurship and the creative use of resources, being the most influential social entrepreneurship criteria involved in rural tourism development in Gilan province. Manuscript profile
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  12 - Presenting the structural model of the green human resource management implementation process using the fuzzy interpretive structural modeling method
  mohammadhossein kabgani,
  Green human resources management, as a strong tool that takes the role of human factors, can help organizations to fulfill their social responsibilities in order to protect the environment. This research has been carried out with the aim of systematically reviewing prev More

  Green human resources management, as a strong tool that takes the role of human factors, can help organizations to fulfill their social responsibilities in order to protect the environment. This research has been carried out with the aim of systematically reviewing previous researches in the field of green human resources management, as well as identifying key elements and providing a structural model to implement the green human resources management process in the chemical and petrochemical industries of Bushehr province. By studying thematic literature and using the textual content analysis approach, six basic indicators were counted, and in order to localize them in order to implement green human resources management in the chemical and petrochemical industries, the Delphi technique was used in three rounds. The statistical population of the research was formed by managers and experts familiar with the subject and working in the field of petrochemical industries. A researcher-made questionnaire was used to collect data, and its validity and reliability were also confirmed. In order to design the structural model of the effective indicators for the implementation of the green human resources management process, the interpretive structural modeling approach in the fuzzy environment was used to manage linguistic ambiguities in judgments. The results of the modeling and analysis of Mik Mak showed that individual, group and organizational indicators are among the basic and influential indicators in the field of Sabza's human resources management; Therefore, managers are suggested to emphasize and pay more attention to this group of indicators. Manuscript profile