List of Articles فروشگاه اینترنتی

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  1 - A conceptual model for identification of eservices quality in Iranian estores
  Mohammad Fathian
  The current study seeks to provide a conceptual model of structural equation modeling through an explanation of the gap in scientific studies on the localization of factors affecting electronic service quality of online stores in the country. This is a quantitative-surv More

  The current study seeks to provide a conceptual model of structural equation modeling through an explanation of the gap in scientific studies on the localization of factors affecting electronic service quality of online stores in the country. This is a quantitative-survey study in which a structured questionnaire is distributed among the customers of three online stores. Cronbach's alpha will be applied to determine the reliability of the questionnaire Exploratory factor analysis to classify the sub-indices and confirmatory factor analysis are used to assess the validity of the variables and indicators derived from them. Then, factors affecting the quality of electronic services will be defined in 37 sub-indices and 5 main criteria using exploratory factor analysis as: Trust, Reliability and Fulfillment, Site Engineering, Enjoyment, and Communications. The effectiveness of each of the main indicators of the quality of e-services will be addressed as well. Also, based on a conceptual model fit, the consistency of the collected data with the conceptual model will be analyzed. Finally, using Friedman test, all the factors will be prioritized. Manuscript profile
• Open Access Article
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  2 - Provide a conceptual model to identify the quality of electronic services in the country's online stores
  marziye rahmani Mohammad Fathian saied yaghoubi
  This study explains the gap in scientific studies in the field of localization of factors affecting the quality of electronic services in the country's online stores, to present a conceptual model using structural equation modeling. This is a quantitative survey study i More

  This study explains the gap in scientific studies in the field of localization of factors affecting the quality of electronic services in the country's online stores, to present a conceptual model using structural equation modeling. This is a quantitative survey study in which a structured questionnaire is distributed among the buyers of three online stores. Cronbach's alpha is used to evaluate the reliability, heuristic factor analysis to classify sub-indicators and confirmatory factor analysis to examine the validity of the structure and the variables and resulting indices. Manuscript profile
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  3 - Designing the Model to Identify and Prioritize the Satisfaction Indicators of e-business Customers in Fuzzy Environment Using BWM and TOPSIS
  Hamed Mohamadalizadeh Mohammad Javad  Ershadi Arman Sajedinejad
  Failure to properly manage limited resources can ultimately lead to failure for these businesses. These businesses play an important role in inventing new methods that lead to technological changes and increased production capacity. It can be said that such units are dr More

  Failure to properly manage limited resources can ultimately lead to failure for these businesses. These businesses play an important role in inventing new methods that lead to technological changes and increased production capacity. It can be said that such units are driven by change and competition, as they alter the overall structure of the market. The creation and development of these businesses is an important policy for creating new jobs, accelerating economic improvement, and fostering the growth of countries. Therefore, special attention should be paid to new businesses. This research aims to identify important factors by examining different models of customer satisfaction as well as theses and papers in this field. By presenting an indigenous model, the research first uses the best-worst fuzzy method to weight the e-business customer satisfaction factors. Then, using a fuzzy TOPSIS technique, it examines one category of e-business, namely online stores, and ranks them in terms of customer satisfaction criteria. The results show that this model, with high computational efficiency and compatibility, highlights the priority of customer satisfaction factors. Additionally, communication and interaction criteria were ranked as the most important, followed by product and service quality, price/time, and sales and after-sales service. Interactions, value/time benchmarking, quality benchmarking, and ultimately sales and after-sales service warranty were identified as the best sub-criteria. Manuscript profile