The effect of online social networks on home business innovation performance: The mediating role of innovation capacity
Subject Areas : General
Morteza Akbari
1
,
peyman dolatshah
2
,
mojgan danesh
3
1 - University of Tehran
2 -
3 -
Keywords: Online social networking, innovation capacity, innovation performance, home business acquisition,
Abstract :
Nowadays, activity in online social networks has become inclusive, and these new tools have a high potential for the acquisition of business information and the needs of customers through collective intelligence; the use of this information can stimulate the creation of innovative products and processes in business. Also, the existence of high innovation capacity in business can facilitate the process of improving innovation performance. Therefore, in this research we have tried to examine the effect of using online social networks on improving the innovation performance of home business in Isfahan province and It will be clear how the innovation capacity of these businesses will affect this relationship. This study was conducted on 220 home-based businesses in Isfahan, and with available sampling were selected. uses a questionnaire for collecting data. The present research is an applied and descriptive analytical-survey method in terms of its purpose. For analyze the data structural equation modeling were used. The results showed that higher levels of online social networks could increase the likelihood of improving innovation performance. Also, innovation capacity can be a stimulus to use of online social networks and thus improve the innovation performance in the home business.
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