Drivers and inhibitors of the diffusion of "near field communication" technology in the mobile phone payment system in Iran
Subject Areas : Technology Transfer and Commercialization of ResearchesMehran Madady 1 , mohammadali keramati 2 , Hossein Moinzad 3 , Seyed Abdollah Amin Mousavi 4
1 - Islamic Azad University - Center Tehran
2 - Member of the Faculty of Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran
3 - Member of the Faculty of Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran
4 - Faculty Member (Assistant Professor),Department of Industrial Management, Centeral Tehran Branch, Islamic Azad University, Tehran, Iran.
Keywords: Diffusion of technology, near field communication technology, mobile phone payment system, electronic readiness, Technology acceptance model,
Abstract :
The main purpose of this research, which is taken from the doctoral thesis, is to measure the intention to use NFC technology in the mobile phone payment system in Iran based on the technology readiness model and also to identify the drivers and inhibitors of using this technology in the banking system and economy of the country. From the point of view of the purpose, this research is practical and the research method used includes the study of available sources, forming a group of experts, conducting interviews and summarizing the views and applying them in the implementation of the research process, as well as surveying the views of users through a questionnaire, and from The partial least squares method is used to analyze the structural equations. In this research, the indicators of the technology readiness model (innovation, optimism, discomfort and insecurity), the positive (responsiveness, intelligence) and negative (unavailability) characteristics of technology, as well as the technology acceptance model (perceived ease of use and perceived benefit) are used. In order to evaluate the factors affecting the intention to use NFC technology in the mobile phone payment system and to extract the driving and inhibiting factors of its diffusion. The results of this research show that innovation, optimism and responsiveness have a positive effect on the intention to use NFC technology in the mobile payment system and are considered driving indicators, but insecurity and the lack of access to technology are inhibiting factors. Application and intention to use this technology
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