Decreasing of gap between service quality in direction of increasing of customers, stabilized value with assistance of SERVQUAL model
Subject Areas :
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Keywords: SERVQUAL service hospital customer perceptive value,
Abstract :
Competitive benefit for every service organization in current economic world is cognition of customers, needs and demands and their changes. With good recognition and knowledge of what customers want , organization can meet their expectations and demands and create greater value . this effort increases perceived value behalf of customers and will has positive effect on success organization.
