The Innovation Roadmap and Value Creation for Information Goods Pricing as an Economic Commodity
الموضوعات :Hekmat Adelnia Najafabadi 1 , Ahmadreza Shekarchizadeh 2 , Akbar Nabiollahi 3 , Naser Khani 4 , Hamid Rastegari 5
1 - Najaf Abad branch; Islamic Azad University
2 - Najaf Abad branch; Islamic Azad University
3 - Najaf Abad branch; Islamic Azad University
4 - Najaf Abad branch; Islamic Azad University
5 - Najaf Abad Branch, Islamic Azad University, Najaf Abad, Iran
الکلمات المفتاحية: Innovation, , Pricing, , Information goods, , Customer satisfaction, ,
ملخص المقالة :
Nowadays, most books and information resources or even movies and application programs are produced and reproduced as information goods. Regarding characteristics of information goods, its cost structure and market, the usual and traditional pricing methods for such commodity are not useful and the information goods pricing has undergone innovative approaches. The purpose of product pricing is to find an optimal spot for maximizing manufacturers' profits and consumers' desirability. Undoubtedly, in order to achieve this goal, it is necessary to adopt appropriate strategies and implement innovative strategies. Innovative strategies and tactics reflect the analysis of market share, customer behavior change, pattern of cost, customer preferences, quick response to customer needs, market forecast, appropriate response to market changes, customer retention, discovery of their specific requirements, cost reduction and customer satisfaction increase. In this research, 32 papers have been selected among 540 prestigious articles to create a canvas containing more than 20 possible avenues for innovations in the field of information goods pricing, which can be used in the companies producing information goods, regardless of their size, nationality, and type of information goods they produce. Introduction of some key ideas on how to increase both profits and customer satisfaction and also three open issues for future research in the field of information goods pricing is one of the achievements of this research.
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