List of Articles commercialization strategy

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Commercialization in Innovation Management and Introduce Major Commercialization Models for High Tech Industries
  Jahangir Yadoollahi Farsi Zahra Kalanhaei
  Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exp More

  Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exploitation. The decision of the “right” time to exploit opportunities is an important one in creating a successful business. Commercialization is the important part of innovation process and it’s an inevitable phase of idea to the market journey for every products. Commercialization is an attempt to profit from innovation by incorporating new technologies into products, processes, and services and selling them in the marketplace. For many new technologies, commercialization implies scaling up from prototype to volume manufacturing and committing greater resources to marketing and sales activities. Commercialization strategies indicate different ways of exploitation of researches and technologies that researchers and start-up companies need them for transferring knowledge from concept to the market. On the other hand, decisions to commercialize new technology are closely linked to characteristics of the innovation system in which the firm operates. Choosing a proper Commercialization strategy and also a model is one of the most crucial decisions a firm makes in terms of its ability to profit from technologies developed within the firm. In this article, we define commercialization process and the importance of this issue. Then we introduce some models and strategies used for technology commercialization. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Technology Exploitation Mechanisms In Biotechnology
  Jahangir Yadoollahi Farsi Zahra Kalanhaei
  Biotechnology industry has a special place among novel industries and its progress and development speed just in less than three years, is seems surprising. Biotechnology is one of those crucial and important technologies that its success and impact are caused by its ca More

  Biotechnology industry has a special place among novel industries and its progress and development speed just in less than three years, is seems surprising. Biotechnology is one of those crucial and important technologies that its success and impact are caused by its capabilities and extended applications. Most biotech companies are small start ups and although they have been working for several years in this area, they have not been able to achieve significant profitability yet. The evidence proves that there are some problems in process of translating research findings into commercial outcomes. The term commercialization strategy is refers to research and technology exploitation methods in front of researchers and scientists to move their science streams from concept to the market environment. This article intended to identify and introduce the most appropriate strategy of research commercialization in the Iranian biotechnology companies through the mixed methods study. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Analyzing the commercialization of technological and innovative products with an export approach (Case of study: Isfahan scientific and research town)
  SAMIRA KARIMI Naser Khani
  The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population i More

  The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population included marketing management employees and employees who have experience and knowledge and understanding of the issues related to the commercialization of innovative technology products and are working in the knowledge-based company of Isfahan city. Using the purposeful sampling method, the data obtained from semi-structured interviews with 8 people reached theoretical saturation. In order to obtain the validity and reliability of the obtained findings, the triangulation method was used. From the extracted concepts, 9 core concepts (thinking factor, consultation factor, needs assessment, marketing factor, product export factor, quality improvement, production factor, administrative factor) were identified in 3 major sections (human factor, target market factor, technology factor) . Also, regarding the inhibiting factors, background barriers (economic financial barriers, organizational barriers, support barriers, environmental barriers, and human barriers) and structural barriers (ideational barriers, executive barriers and cultural barriers) were determined. Solutions including needs assessment solutions, advertising solutions, financial solutions, development solutions, skill solutions were also identified. A comprehensive review of the factors, obstacles and solutions presented in this research can have an impact on the success of the commercialization of the products of knowledge-based companies Manuscript profile