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Open Access Article
1 - The Role of Media Advertising in the Expansion of E-banking Services )Case Study: Saderat Bank of Ardabil(
Ali jafariThe purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of th MoreThe purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of this research includes all customers of Saderat Bank of Ardabil. regarding the uncertainty of the number of statistical population in this study, using the morgan table, the sample size is 384 people. samples were selected using multi-stage cluster sampling. SPSS software was used to analyze the data and regression test was used to analyze the hypotheses. the results of the research show that media ads with a beta coefficient of 0.79 and its three dimensions (informing with a beta coefficient of 0.602, convincing with a beta coefficient of 0.644, and a reminder with a beta coefficient of 0.669) on the expansion of the electronic banking services of Sadeghard Bank in the city of Ardebil has a significant positive effect. Manuscript profile -
Open Access Article
2 - The impact of social networking ads on the desire to buy customers Through the moderating role of trust and image of perceived website (case study: aval market)
maryam akhavanThe present research studies the effect of social networking advertising on the desire to buy customers through the moderate role of trust and image of the perceived website in the first company. The research method is descriptive and survey type. The statistical popula MoreThe present research studies the effect of social networking advertising on the desire to buy customers through the moderate role of trust and image of the perceived website in the first company. The research method is descriptive and survey type. The statistical population of this research includes all customers of the first market in Tehran. The sample size was determined using the unlimited population formula of 384 people. The method of sampling is cluster sampling. The research data were collected using library and field method and the tools used in the questionnaire. The reliability of the questionnaires was confirmed by Cronbach's alpha (0.884) and the validity of the tool was confirmed by content and structure. The research data were analyzed using SPSS and Laser software and analyzed by statistical, descriptive and inferential statistics. The results of this research indicate that social networking ads, the value of social networking ads, Social networking stimulants have a positive impact on the desire to buy customers. However, the impact and customization of social networks has been rejected by the desire to buy customers. Also, the results of moderating assumptions show that the trust and image of the perceived web site significantly affects the impact of social networking ads on the willingness to buy customers. Moreover, the results show that the interaction of social networking ads and gender after adding to the meaning model Not a dude Manuscript profile -
Open Access Article
3 - Investigating the effect of using various marketing strategies on social networks on gaining the trust of council customers Investigating ترجمههای investigate فعلفراوانی بررسی کردن investigate, check, peruse, survey, study رسیدگی کردن consider, attend, check, investigate, inspect, investigate استفسار کردن investigate وارسی کردن sift, investigate پژوهیدن investigate, inquire, research, search تحقیق کردن investigate, inquire, verify, assay, interrogate, question اطلاعات مقدماتی بدست اوردن investigate جستار کردن investigate تفتیش کردن inquire, inspect, investigate, revise باز جویی کردن examine, assay, inquire, interrogate, investigate, cross-examine تعریفهای investigate فعل ۱ carry out a systematic or formal inquiry to discover and examine the facts of (an incident, allegation, etc.) so as to establish the truth. police are investigating the alleged beating مترادفها: check outsuss outgive something the once-overscope outinquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up مترادف investigate فعل check outsuss outgive something the once-overscope out inquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up همچنین ببینید investigate
farzaneh milani jafari zenouziThe aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' tr MoreThe aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' trust and attracting the customers can be mentioned as marketing challenges on these networks. So, in order to create competitive advantages, companies need to use appropriate strategies of building trust. The population of this study consists of all Iranian users of social networking sites that affected by companies advertisements. Also the sample size by using snowball sampling method is 446. The research method is descriptive survey research and data collection tool is questionnaire. To test hypotheses the partial least squares (PLS) technique and SmartPLS 3 software has been used. The results show that all four variables include: transactional, relationship, database and knowledge-based marketing strategies in social networks have a significant impact to build customers’ trust. Indeed, transactional strategy has negative impact on trust so the relation between this variable and dependent variable is reverse. knowledge-based marketing strategy has the most positive impact on customers’ trust. Manuscript profile -
Open Access Article
4 - Legal and moarl effects of false advertising
we should account the advertising as a basic Element in the fate of countries, that role plays in both internal and International domain. Sometimes, the advertising is untrue, and includes some Properties that they are not in present goods or specific services .we can s Morewe should account the advertising as a basic Element in the fate of countries, that role plays in both internal and International domain. Sometimes, the advertising is untrue, and includes some Properties that they are not in present goods or specific services .we can study this kind of advertising, in different aspects. From these aspects, we can name the legal and moral effects of false advertisings on human rights, society and Audiences. If the ads contain false, they are searchable in Ethics, In addition to the contractual relationship as breach of contract, and in civil liability. The main question of this Article is that what legal liability for false advertising is, and what are effects on contract between the parties, and also what are morally adverse effects on the audience and the community Manuscript profile -
Open Access Article
5 - Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach
nima shojaei Kambiz heidarzadeh Ahmad RoustaThe purpose of this study is to present a model of the effective factors of the content of a printed advertisement message based on the phenomenological approach. In this research, the phenomenological method has been used. In this study, employees of the I-Soda Company MoreThe purpose of this study is to present a model of the effective factors of the content of a printed advertisement message based on the phenomenological approach. In this research, the phenomenological method has been used. In this study, employees of the I-Soda Company were interviewed as interviewees, with an interview with 4 people, theoretical saturation. To confirm the reliability of the study, raw data was presented to compare the construction of the theory with raw data. Audit techniques have also been used and the angle method has been used to assess validity. The results of the extraction of concepts, categories and themes from four interviews with managers and chocolate industry activists have led to identifying the variables (themes) and the components of each variable from the viewpoint of the activists and industry managers. Also, given that all the interviewees are among the activists in the company, they will be more reliant on the results obtained from interviewing the subjects. 9 The determinant component of the content (content) of the message is the following: Advertising attitudes, Brand Attitudes, Attitudes toward the Manufacturing Industry, Attitudes toward the Market, Attitudes towards Packaging, Attitudes towards Imports, Attitudes towards Exports, Attitudes to Shopping , Attitude towards consumption. Manuscript profile -
Open Access Article
6 - Analysing the effect of Social Marketing Mix on advertising effectivness Case of Study: Isfahan Municipal Committee of Citizenship
فاطمه قاسمی غلامرضا بردبارWith the advent of the concept of sustainable development in the business and politic environment the nature of unsustainable existing patterns of development and consumption is appeared. Social marketing is a domain of new science that tries to achieve the goals of soc MoreWith the advent of the concept of sustainable development in the business and politic environment the nature of unsustainable existing patterns of development and consumption is appeared. Social marketing is a domain of new science that tries to achieve the goals of social by using business marketing techniques. A review of past research shows that although the most usage of social marketing is in in the health section but it has a potential in the other sectors too such as protection of resources, energy and natural environment, culture improvement and effectiveness on the actions and behaviors in the society The object of present research is studying of the mixed impact of social marketing on the effectiveness of urban advertising in Isfahan municipality. The statistical population for this research is all the citizens of Isfahan which 171 of them is chosen by random accessible method .The result of this research shows that the mixed impact of social marketing has direct effect on the effectiveness of advertising. Manuscript profile -
Open Access Article
7 - Using Meta-Synthesis Method to Proposing a Comprehensive Model of Effective Factors in Persuasive Advertising
sahar mashhadi Tahmours Hasangholi Pouryasouri Soheila Bourghani Farahani abdolhossein karam pourPersuasive advertising is one of the effective ways of advertising, especially in the competitive business environment. Persuasive advertising is a technique that attracts customers by building trust and incentive to buy a product. Considering the necessity of attractin MorePersuasive advertising is one of the effective ways of advertising, especially in the competitive business environment. Persuasive advertising is a technique that attracts customers by building trust and incentive to buy a product. Considering the necessity of attracting and increasing demand from the customer in the competitive business environment, it is necessary to identify the factors affecting convincing advertising. For this purpose, in this research, we try to define the phenomenon by explaining the dimensions and components of each dimension of effective factors on persuasive ads. In this research, using the meta-synthesis approach, we have analyzed the results and findings of previous researchers. By doing this, the factors influencing persuasive advertising in the business world were classified in six dimensions, twenty below. Finally, based on the abundance of number of codes related to the following dimensions, the conceptual framework of the research was presented. Manuscript profile