List of Articles Technology companies

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  1 - Marketing in Technological Small and Medium sized Companies; Challenges and Solutions
  Nargess Khanderoo Tooraj sadeghi Gholamreza Malekzadeh
  10.7508/jstpi.2015.03.004
  Development of successful strategic marketing programs for the commercialization of new technology represents a challenge for small and medium sized technology-based firms. The mechanics of developing successful marketing strategies for technological innovations is a co More

  Development of successful strategic marketing programs for the commercialization of new technology represents a challenge for small and medium sized technology-based firms. The mechanics of developing successful marketing strategies for technological innovations is a complex process from design to implementation. Technology-based SMEs play an important role in facilitating the ‘knowledge-based’ or ‘smart’ economies. However, technological superiority is not a guarantee for the success of a high-tech SMEs. Instead, the odds of success are maximized by a combination of technology superiority and marketing capability. In this paper, the characteristic of technology-oriented small and medium enterprises have examined according to the published key studies in the field of small and medium sized companies, the factors and barriers to the success of the companies mentioned briefly and given that marketing has been diagnosed as one of the success factors of technology-based small and medium enterprises, we reviewed the challenges and solutions of technology marketing to remind the managers of these companies that the success of a pure technology will not ensure the success of the company and marketing as one of the key elements and critical component of the success of technology-based small and medium enterprises should be a priority in their activities. Manuscript profile
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  2 - Designing and Implementing of Technology Companies Performance Evaluation Model (Case Study of Technology Companies in Yazd Science and Technology Park)
  Ali  Haji Gholam Saryazdi
  10.52547/jstpi.20844.16.64.1
  Science and technology parks are institutions supporting technology companies. The performance evaluation of technology companies will help them to improve their performance and make the park supportive services more effective and helpful. Performance evaluation is one More

  Science and technology parks are institutions supporting technology companies. The performance evaluation of technology companies will help them to improve their performance and make the park supportive services more effective and helpful. Performance evaluation is one of the most important priorities of Yazd Science and Technology Park. Therefore, the purpose of this paper is to design and explain a performance evaluation model of technology companies in this Park and analyze the results of its implementation. The evaluation model of Park is based on various performance evaluation models and theories, as well as through brainstorming with park managers and technology companies. This model evaluates the technology companies in four areas: nature of the company, structure and human resources, main idea and technology, and market. The evaluation process is designed according to both quantitative (documents and non-confrontational??) and qualitative (face to - face interviews) indicators. Then, based on this model, information of technology companies are collected and analyzed by an evaluation system. The results of evaluation showed that although the status of companies is far from the park's expectations and goals, it is acceptable in comparison with the community (province and the average of country) in terms of the value-added of manpower and the cost of employment. Also, the analysis of the results represented the validity and comprehensiveness of the model in assessing technology companies. Manuscript profile
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  3 - Compatibility of the network of credit supply network of the country's banking system using a super-interpretive approach (soft systems (SSM) and critical innovative systems (CSH)) (Study of financing technology companies through Bank Mellat)
  Eissa Jabbarzadeh Ebrahim Teimoury Saeed Shavalpour
  In recent years, "technology-based start-ups" have attracted the attention of many researchers and policymakers in various countries as the engine of rapid economic growth. The high growth rate of job creation, sales, exports and capital of these companies, and especial More

  In recent years, "technology-based start-ups" have attracted the attention of many researchers and policymakers in various countries as the engine of rapid economic growth. The high growth rate of job creation, sales, exports and capital of these companies, and especially their role in creating high-quality job opportunities, has put these companies in the spotlight of policymakers in many countries around the world. Banks are recognized as an important institution in financing, which will help improve the financing and credit process of technology-based companies by providing banking facilities and will somehow survive them. However, in recent years, despite the economic problems of banks, financing companies has faced many challenges, so considering the importance of financing technology companies in the country, as well as the diversity and range of experts involved, in this article in order to deal with conflicting perspectives and achieve common vision to organize and manage more effectively and efficiently, a combination of soft systems (SSM) methodology and a critical innovation systems (CSH) approach has been used. After explaining the common points of the two approaches, we will reach a common and radical definition of the problems of the credit network in the country's banking system by conducting in-depth interviews with specialists and experts in this field. After reviewing the processes governing the credit system of technology companies in the banking industry using the approach of critical innovative systems and after criticizing the situation and the state of "is" and "should" and new requirements to improve the current situation, the criteria for improving the process should be extracted. Manuscript profile
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  4 - Designing a commercial model of innovative ideas in companies in the field of information technology and banking communications
  علی اکبر  jowkar zohreh Feyzabadi Mohammad Mahmoudi Maymand حمیدرضا وزیری گهر
  The purpose of this study is to design and explain the commercialization model of innovative ideas in companies in the field of information technology and banking communications. The present research is developmental in terms of purpose and descriptive-exploratory in te More

  The purpose of this study is to design and explain the commercialization model of innovative ideas in companies in the field of information technology and banking communications. The present research is developmental in terms of purpose and descriptive-exploratory in terms of method. Grounded theory strategy has been used to collect qualitative data. Participants in this study include managers and officials of information and communication technology companies in the banking industry. Based on the results of open and axial coding, factors such as keeping pace with environmental developments, strategic factors, managerial factors, cultural factors, quality of organizational communication, commercialization of ideas in the industry, including causal factors affecting the commercialization pattern of innovative ideas in companies Areas of information and banking technology. Also, communication networks, participation platforms, intellectual property of ideas, research capacities, high level support and flexible organizational structure are among the necessary infrastructures for commercialization of innovative ideas in companies in the field of information technology and banking communications. On the other hand, legal challenges, ideas evaluation challenges, organizational damage to the organization, unexpected environmental developments and strategic challenges are among the factors interfering in the commercialization of innovative ideas in companies in the field of information technology and banking. Also categorized are the development of absorption capacities, development of research and development capacities, development of quality of evaluation teams, conversion of ideas into products or services, development of participation capacities, development of organizational networks. Manuscript profile