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        1 - The effects of entrepreneurial orientation and Dynamic Capabilities on firm performance with mediating role of innovation ambidexterity
        saeid Jafari Nia
        In order to gain competitive advantage and better performance, despite focusing on current requirements of customers firms should discover and meet the future demands. Therefore, ambidexterity should be considered as an essential factor in gaining competitive advantage. More
        In order to gain competitive advantage and better performance, despite focusing on current requirements of customers firms should discover and meet the future demands. Therefore, ambidexterity should be considered as an essential factor in gaining competitive advantage. On the other hand, the combination of two factors of dynamic capabilities and entrepreneurial orientation can lead to innovation and, ultimately, better firm performance. Therefore, in the study, the effect of entrepreneurial orientation and dynamic capabilities on firm performance with mediating role of innovation ambidexterity was investigated. The present research is in the field of applied research in terms of purpose and it is a descriptive-survey research in terms of the nature and method of data collection. The statistical population of the research is production of protein products, canned meat and non-meat products in IRAN. The sampling method is unpredictable and available. 80 managers were analyzed as samples. Data analysis was performed using the structural equation method by Smart-PLS software. The results show that ambidexterity improves corporate performance. Also, the tendency to entrepreneurial orientation and dynamic capabilities has a significant effect on ambidexterity. But the role of ambidexterity mediation was not confirmed by the impact of dynamic capabilities on firm performance. The achievements of this research are suggested to managers. Finally, the results along with suggestions for future research are presented. Manuscript profile
      • Open Access Article

        2 - Designing an Integrated Development Model for Electronic Banking Services Innovation Based on Dynamic Capabilities Using Fuzzy MICMAC
        Ali Etemadifard kamal tabaeian Nazanin  Pilevari Abbas  Khamseh
        Today, the competitive environment of banks, especially in the field of electronic banking services, is changing drastically, and service innovation has become very important and vital for service companies to increase their resources and dynamic organizational capabili More
        Today, the competitive environment of banks, especially in the field of electronic banking services, is changing drastically, and service innovation has become very important and vital for service companies to increase their resources and dynamic organizational capabilities in order to increase innovation in banking services. Despite this importance, insufficient studies have been conducted on innovation in some of the country's service industries (such as the electronic banking industry). The purpose of this study is to identify indicators and sub-indicators of e-banking service innovation based on dynamic capabilities in the bank and to determine the communication and their effectiveness. In this regard, based on documentary studies and in-depth study of the literature and with the help of fuzzy Delphi method and the opinion of 10 experts, the areas of e-banking services, from 46 identified sub-criteria, to 13 sub- criteria for service innovation and 17 sub- criteria for dynamic capabilities Was reduced. criteria of service innovation and dynamic capabilities based on theoretical foundations, were classified into 11 main criteria and in the form of a general concept entered into the analysis of interpretive structural modeling / fuzzy MICMAC and by developing an integrated model to measure the effectiveness of criteria. The results showed that the effectiveness of the criterion "Perception of user needs and technological options" is better than other criteria and vice versa, the effectiveness of the criterion "New service delivery system - technological component" is weaker than other criteria Manuscript profile
      • Open Access Article

        3 - Developing an Alignment Model of Management Control Systems and Strategy based on Dynamic Capability Approach (Case study: Iranian Medicine Cooperates Listed on the Stock Exchange)
        Khadijeh Moghaddar mirzahasan hoseini Mohammad Taghi Amini Mohammad  Mahmoudi Maymand
        Objective: The research is to broaden the knowledge about the relationship between management control systems and the organization’s strategies in order to design more effective control systems. Since in the current study, the strategy conceptualization is formed in the More
        Objective: The research is to broaden the knowledge about the relationship between management control systems and the organization’s strategies in order to design more effective control systems. Since in the current study, the strategy conceptualization is formed in the organizational capabilities’ level –not in the level of strategic choices- the main purpose of the research is to identify suitable control systems for dynamic capabilities development. Methodology: Regarding to the main purpose of the study, positivist paradigm, in general, and the contingent approach, in particular, are used and the cross-sectional survey research strategy is developed to examine the relationship between strategy and control system. Findings: The results showed that in dynamic environments, the relational control systems have a positive relationship with organizational dynamic capabilities, organizational capabilities and organizational performance. Moreover, the dynamic tension resulting from simultaneously and equally diagnostic and interactive usage of control systems in dynamic environments has a significant positive relationship with organizational dynamic capabilities, organizational capabilities and organizational performance. Additionally, control system via dynamic capabilities has an effect on formation and development of organizational capabilities and the system could modify the organizational performance through the processes of dynamic capabilities and organizational capabilities development Manuscript profile
      • Open Access Article

        4 - Data-driven Marketing in Digital Businesses from Dynamic Capabilities View
        Maede  Amini vlashani ayoub mohamadian Seyed Mohammadbagher Jafari
        Despite the enormous volume of data and the benefits it can bring to marketing activities, it is unclear how to use it in the literature, and very few studies have been conducted in this field. In this regard, this study uses dynamic capabilities view to identify the dy More
        Despite the enormous volume of data and the benefits it can bring to marketing activities, it is unclear how to use it in the literature, and very few studies have been conducted in this field. In this regard, this study uses dynamic capabilities view to identify the dynamic capabilities of data-driven marketing to focus on data in the development of marketing strategies, make effective decisions, and improve efficiency in marketing processes and operations. This research has been carried out in a qualitative method utilizing the content analysis strategy and interviews with specialists. The subjects were 18 professionals in the field of data analytics and marketing. They were selected by the purposeful sampling method. This study provides data-driven marketing dynamic capabilities, including; Ability to absorb marketing data, aggregate and analyze marketing data, the ability to data-driven decision-making, the ability to improve the data-driven experience with the customer, data-driven innovation, networking, agility, and data-driven transformation. The results of this study can be a step towards developing the theory of dynamic capabilities in the field of marketing with a data-driven approach. Therefore, it can be used in training and creating new organizational capabilities to use big data in the marketing activities of organizations, to develop and improve data-driven products and services, and improve the customer experience Manuscript profile