List of Articles رویکرد مدیریتی

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  1 - A Knowledge Management System Analysis: Using Human Resources and Technology Approaches
  Sareh Khazaeli Neda sadaat Khasteh Amir Albadavi
  These days, high growth and rapid changes in technology on the one hand, and the utilization of new approaches emerged in the economy and management literature on the other, make knowledge resources become more important than other organizational resources. This viewpoi More

  These days, high growth and rapid changes in technology on the one hand, and the utilization of new approaches emerged in the economy and management literature on the other, make knowledge resources become more important than other organizational resources. This viewpoint is based on two main sources; one of them is IT resource and the other is human resource. This kind of attitude to these sources leads to two different approaches of knowledge management: one is related to IT resource and the other is related to human resource. In the investigations about the causes of failure in the most knowledge management projects in knowledge-based organizations, human resource and IT resource approaches are studied separately. In this paper, by these approaches, not only has been the causes of failure in knowledge management projects investigated, but also the importance of these approaches has been studied, too. The study shows that the technology and its benefits cannot be ignored. At the same time, for making organizations less formal, non- technological resource (human resource) management should be at the helm of management priorities. In order to use technology advantages while avoiding its disadvantages, organizations' knowledge resource management should pay attention to the alignment between its technology and human resources. Furthermore, studies show that network infrastructures (extranet, intranet and internet) can provide a proper environment for human resource management. Manuscript profile
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  2 - Effective Factors in Management Strategies for Sustainable Branding in Coastal Destinations (Case Study: Chabahar Coastal Zone)
    seyed saeed hashemi abdolreza roknedin eftekhari
  Given the critical importance of branding, tourism destinations seek to attract broader support in social, environmental, and managerial dimensions and set their management methods. To accomplish such goals and to establish an optimal management approach, one needs to i More

  Given the critical importance of branding, tourism destinations seek to attract broader support in social, environmental, and managerial dimensions and set their management methods. To accomplish such goals and to establish an optimal management approach, one needs to identify the influential factors. This paper aimed to establish a sustainable branding management strategy for coastal tourism destinations by identifying influential factors. The resource-based theory was used besides the METASWOT technique to establish a sustainable branding management strategy in Chabahar coastal zone. This mixed descriptive-analytical study was conducted on a statistical population of 84 experts and tourists. It used tested indices of a sustainable brand. The resource-based approach in sustainable branding included a set of assets and abilities that were available and useful in identifying threats and opportunities while reacting to them. This set was considered based on the “valuability,” “scarcity,” “non-imitability,” “non-replaceability of resources,” and “internal capabilities.” Besides, Chabahar coastal zone was compared to Oman, Kish, and Qeshm to identify the competitive dimensions. Given the tendency of local people and government towards economic development in Chabahar and the results from other qualitative and quantitative studies, it can be suggested that Chabahar coastal zone had the capacities required for collaborative and community-centered management. Based on the results, the optimal management strategy for this zone was resource-based, collaborative, and community-centered. Manuscript profile